Chapter 275: Learn from the barbarians' techniques to control the barbarians

Ericsson's origin with the mainland is very long. It was in the last century when the two sides had dealings.

In 1892, at that time, it was still the Great Qing that all the powers missed. It placed an order for 2,000 telephones to Ericsson. At that time, Ericsson had just been established for about 16 years. For Ericsson, this order was not a small number.

Of course, later, two curses related to the Great Qing were born. The first is the curse of Yehenara. All the powers that received the Great Qing's reparations eventually became the Great Qing.

The second is the silver curse of the Great Qing. All the empires that took away the silver will eventually become the corrupt empire that the powers miss so much.

The Great Qing, which had already perished, never dreamed that hundreds of years later, there would still be an empire borrowing its soul to return to its body...

At that time, Ericsson was not a giant company. It only had less than 5% market share in its hometown of Sweden. The first manual exchange in the mainland was made by Ericsson, and later the first automatic exchange was also made by Ericsson in the mainland.

But, Ericsson's production of GSM equipment in the country is not what makes the country the most calm. The wind that followed made the outside world uproar.

It has to be said that Carlson is indeed a mainland expert. He didn't shout and kill as soon as he came up, but stepped by step, uniting to deal with the Little Smart.

Carlson, who had been in office for more than half a month, didn't make any big moves, but instead spent time every day riding a 28-inch bicycle, traveling through the streets and alleys of Yanjing.

In recent years, Ericsson's large-scale entry into the domestic market was in 1983. Ericsson is also currently the largest supplier of communication base station equipment in the country. The development of GSM technology in the mainland was led by Ericsson.

And just last night, Carlson called Ericsson's current president, Nilsson, to report his plan. He wants Ericsson to start producing GSM system base stations with the Jin Ling Xiong Mao joint venture, Jin Ling Ericsson Xiong Mao Company, which is to let GSM start production in the mainland!

The media suddenly broke the news, true or false, but after the news spread, for the booming Little Smart market, it was no less than a nuclear explosion.

Currently, Ericsson headquarters has not replied to Carlson, but Carlson feels that Ericsson President Nilsson will agree to this plan. In order not to lose the base station market in the mainland and even the entire Southeast Asia, Ericsson must take action and must suppress the development speed of PHS in Asia.

"President Carlson, representatives of Nokia, Alcatel, Ximen, Fujitsu, Panasonic, Toshiba, Samsung, and other companies in the mainland are almost here. Should we return to Ericsson Building now?!" An Ericsson executive asked Carlson.

Looking at the few people in front of him, Carlson said, "From now on, everyone in Ericsson's mainland company must use Chinese names, and daily office work must also use Chinese. I don't want to hear English, German, Swedish, etc. in Ericsson's mainland company. I need to localize Ericsson!"

Carlson saw this and didn't sigh, but said directly, "Now, for Ericsson, the most important thing is that we need to know who the most important opponent is, what the main trouble is, and who is our ally that can be used by us, and who is our real opponent!"

For a time, the Little Smart had a bit of a precarious taste, and even the sales of the Little Smart were affected. After all, everyone was afraid that they would spend thousands of yuan to buy a Little Smart today, but it wouldn't work tomorrow. Wouldn't that be a waste of money?

Carlson said that in order to suppress PHS, he would rather let Ericsson join forces with Qualcomm in the mainland temporarily, and then pull in Nokia, Motorola, Ximen, Panasonic, Kyocera, Samsung, and other companies suppressed by the Little Smart to jointly pressure the Post and Telecommunications Bureau, suppressing both the Little Smart and PHS, so that Ericsson's GSM technology can be promoted in the mainland.

Everyone knows that once GSM is produced in the country, the cost of base stations will drop significantly, the speed of GSM promotion will be greatly accelerated, and mobile phones supporting GSM will also likely usher in big sales.

In addition, the production cost in the mainland is much lower than in Sweden, and it is completely possible to use Jin Ling as a production base to radiate Ericsson's equipment to the entire Asian region.

Looking at Yanjing, which is currently alternating between high-rise buildings and old buildings, Carlson said with emotion, "On this land, too many sages were born. They wrote their philosophy in books. This is unimaginable in Europe, but later generations have no time to take care of these books."

These days, Carlson has not been idle. He has been constantly collecting information on the domestic communication industry, combined with his own observations, and sent multiple faxes to Ericsson headquarters, putting forward many suggestions and plans.

What he wants is to localize Ericsson in the mainland, not to want any face or something. What he wants is to let major cities in the mainland purchase and install Ericsson's base stations, all using Ericsson's exchanges, landlines, and mobile phones, not to let people here speak English or something.

Soon, the news that Ericsson produced GSM equipment in the country was reported by the media, which was a not small impact on the domestic telecommunications and mobile phone industry.

Not only the mainland, now the whole world, except for the CDMA communication technology of America's own system, in other places, as long as GSM communication technology is promoted, most of them are related to Ericsson. After all, most of GSM's technology, patents, and base stations are in Ericsson's hands, so it naturally became the world's largest communication equipment manufacturer.

Wanting to earn the money of the locals, but also wanting the locals to worship their own culture, especially in a country with deep heritage and ancient history, this bullshit logic, Carlson has never thought about it. How much brain damage would it take to want to play like this?!

Carlson has seriously studied the history of the mainland. He has also been to the mainland several times before, and this time after taking office, he has traveled around Yanjing for so many days. He has a deeper understanding of Yanjing, the most representative city in the mainland. He sees that this land is recovering visibly to the naked eye, so he wants to let Ericsson accelerate localization in the mainland. Only in this way, he feels, can Ericsson stand firm here and make the mainland Ericsson's largest market outside Europe!

Carlson, who squeezed the handbrake and stopped the bicycle, looked at the few Ericsson mainland company executives in front of him, took the water cup and took a sip, and looked at them with sharp eyes, "You should call me by my mainland name!"

Carlson heard this and immediately asked, "What about the heads of Motorola and Qualcomm in the mainland?!"

"Jin Ling Ericsson Xiong Mao Company officially announced that it will put GSM system communication equipment into production in Jin Ling. Ericsson Greater China President Carlson declared that this will be the first step in the localization of GSM in the mainland. The mainland is the most important region for Ericsson's overseas market, and Ericsson will never give up..."

Carlson believes that after the GSM base station and communication equipment production base are localized in the mainland, it can suppress a group of communication equipment manufacturers in the mainland such as ZTE, Chrysanthemum Factory, Julong, Datang, etc.

Carlson shook his head. He really couldn't figure out why these Ericsson mainland executives were so keen on the culture of old Europe and America. They all took English names for themselves, and they also liked to pull a few English words from time to time during meetings, as if it seemed very advanced.

Carlson is the new Ericsson Greater China President. The earth-shaking changes in the domestic communication industry this year, and the risk of Ericsson's good situation in the mainland being destroyed, made Ericsson unable to sit still, so they sent mainland expert Carlson to take over the mainland market.

Several Ericsson executives on the side were confused by Carlson's words, not knowing what this foreign devil, who was obviously different from other foreign devils, was talking about.

Ericsson today, to a certain extent, is the representative of communication equipment. Ericsson joined forces with Nokia, and GSM base stations and mobile phones are also in full swing all over the world. But now, this kind of situation of cooking oil with fire and sweeping the world has encountered some accidents in Asia, especially Southeast Asia, which made Ericsson headquarters very dissatisfied.

Later, news broke that Nokia, Motorola, Ericsson, Qualcomm, and a group of mobile phone and communication equipment giants jointly complained to the Post and Telecommunications Bureau about the Little Smart's unfair competition, accelerating this Little Smart storm. Foreign businessmen in the country now have huge influence. Suddenly, so many foreign giants jointly complained about the Little Smart, which was a not small storm for all foreign capital.

Seeing his expression, Carlson knew what this executive was thinking. Suppressing his dissatisfaction, he snorted, "Go and invite the executives of Qualcomm and Motorola in Yanjing offices to come over and attend this meeting!"

If it were replaced by other overseas companies, seeing this situation, they would probably be very happy, because this means that the company's personnel are facing overseas, but Carlson is different.

Qualcomm has not officially entered the domestic market yet, but it also has offices in the country, and has been negotiating with several major communication operators in the mainland about introducing Qualcomm's CDMA technology. But Qualcomm is Ericsson's deadly rival. Ericsson is desperately suppressing Qualcomm all over the world.

That executive hesitated for a moment. Motorola and Qualcomm are theoretically Ericsson's opponents now.

"Informed sources revealed to the media that the Post and Telecommunications Bureau, for the sake of communication security, is considering further restricting the wireless frequency band of Little Smart mobile phones. Some cities are temporarily not allowed to lay PHS base stations, which is interpreted by industry insiders as the Little Smart may be banned!"

Of course, Carlson also set a military order to Nilsson, within three years, he wants Ericsson's sales in the mainland to exceed 10 billion RMB, and within five to eight years, double this sales volume to reach more than 2.5 billion USD!

On the domestic side, it hasn't stopped yet, and there is news from Japan that Kyocera, Panasonic, Sony, Sharp, Hitachi, and many other Japanese mobile phone manufacturers jointly sued the Little Smart for malicious dumping in the Tokyo Court of Japan, demanding a ban on the sale of the Little Smart in Japan.

Carlson is a scholar-type professional manager, proficient in many languages. He is not the kind of learning language that stays on the surface, but really studies the local customs, customs, and thinking.

This is definitely a bold decision, and Carlson's reason for convincing Nilsson is very simple. The mainland market is large enough and there are enough users. A market with more users than the whole of Europe combined is enough for Ericsson to take risks.

"Qualcomm is Ericsson's opponent, it's true, but in the mainland, the most important opponent now is PHS technology and base stations. This is the trouble Ericsson needs to solve most urgently!"

And just in the midst of public opinion, the Pingyang Urban Daily suddenly threw out a report, directly detonating public opinion.

"Little Smart mobile phone parent company Dongling High-Tech is only one step away from bankruptcy!"

(End of chapter) ===== CHAPTER 276 =====