Chapter 305

Daniel looked at the newspaper in his hand, feeling a headache. He didn't know why Silver Mink mouse, and its parent company Dongling Gao Ke behind it, had so many tricks.

What is a mouse used for? Its original intention was to assist computer office work. But now, Silver Mink mouse has linked it with industries other than office work for the first time, making the mouse, in its many years of history, become one of the professional supporting tools for electronic games for the first time!

This kind of linkage, for the conservative faction in the mouse industry, is simply a crooked path. A good mouse is not used for office work but is used to play games. If this isn't rebellious, what is?

But the effect of this rebellion was somewhat unexpected. Silver Mink mouse had always been unable to open the situation in Old Europe before.

Even if Silver Mink optical mouse had always claimed that it was the world's first optical mouse and its performance surpassed the mechanical mouse, no one cared. After all, just relying on words, you can't see the real gap between the two.

Daniel prepared to fly to the Mainland, wanting to get patent authorization for the optical mouse from Dongling Gao Ke, relying on this confidence.

After all, seeing that Silver Mink optical mouse couldn't sell at all in Old Europe, and users didn't buy it at all, Logitech coming forward to buy the patent for the Silver Mink optical mouse could also let Silver Mink get some blood back...

The abacus was calculated quite well, but didn't expect that Silver Mink would link the mouse and the game for the first time, and the effect was unexpectedly good. A game called Quake directly let Old European users see the performance of Silver Mink, which made the Silver Mink optical mouse start to sell frantically in Old Europe!

Selling 87,000 Silver Mink optical mice in a single day set the highest single-day sales record in the European mouse industry.

If it were just hot sales, it wouldn't be enough to make Daniel worry. But this time, the Silver Mink optical mouse being sought after by users made him uneasy because users started to define Silver Mink as a "high-end" mouse!

And the reason given by users for this ranking is that whether using mice from third-party brands like Logitech, Microsoft, Sakura, Avago, Philips, or original mice from HP, Dai Er, Compaq, IBM, the user experience is not as good as the Silver Mink optical mouse when playing Quake and other games. Doesn't this explain the high-end performance of the Silver Mink optical mouse?!

When Silver Mink mouse started to be listed separately by users to distinguish it from other mouse brands, and when users treated Silver Mink mouse as a high-end brand, Daniel was a bit worried, and even fearful!

If Silver Mink mouse really becomes a high-end brand in the mouse industry, when game enthusiasts or users with requirements for mice want a high-performance, high-end mouse with style, the first thing they think of is Silver Mink. Then what is there for Logitech and their brands?

Looking at the outside of the airport terminal, Daniel doesn't know the sales volume of Silver Mink mouse in Europe today, but he has a premonition that the sales volume is afraid it will appear as an astonishing number again.

This trip to the Mainland, Daniel is clear it will be very difficult. There are definitely more than one company wanting to get optical mouse patents from Silver Mink, but Logitech is the one that needs optical mouse patents the most.

Throwing down the newspaper in his hand, Daniel sighed. Before Dongling Gao Ke launched Silver Mink, Logitech was undoubtedly the number one brother in the mouse industry. Even the aggressive Microsoft mouse couldn't compete with Logitech.

But ever since the appearance of Silver Mink mouse, everything has changed. The halo on Logitech started to be snatched away by Silver Mink. Even though Logitech's mouse sales and revenue are still far exceeding Silver Mink's, after all, Silver Mink can only sell in the Mainland, but Logitech sells worldwide.

But now, Logitech, with higher sales, seems to have fallen into a disadvantage. The first generation of Silver Mink mouse proposed brand-new concepts in the mouse industry: mechanical Silver Mink, ergonomics, and scroll wheel mice, which completely overturned the entire mouse industry.

Before the appearance of Silver Mink mouse, the mouse industry was a hundred flowers blooming if you say it nicely, and if you say it not nicely, what kind of mouse users can use depends entirely on the designer's brain hole. Square, round, irregular shapes of various appearance mice could all be seen on the market.

And after the first generation of Silver Mink mechanical mouse went on sale, in less than a year or two, the mice on the market now have all started to grow into the mouse shape of the Silver Mink mouse. Those strange mice have started to disappear from the market.

But now, the second generation of optical mouse wave set off by Silver Mink has started to rise. Daniel is unwilling to admit that Silver Mink is leading the trend of the global mouse industry, but this kind of thing is happening right in front of him.

Silver Mink, whose sales and reputation are not very loud worldwide, is becoming a direction sign in the global mouse industry. Whether it is third-party mouse brands like Logitech or factory mice from HP and Dai Er, they are all imitating Silver Mink mouse. Of course, they won't admit this, but Daniel himself is clear that the fact is just so!

Logitech has basically been eating the dividends of ergonomic mice, mechanical mice, and scroll wheel mice proposed by Silver Mink for the past year or two, and earned a big profit.

Not only Logitech, other mouse brands are basically like this, all studying the set of mechanical mice proposed by Silver Mink.

But who knows, this old six Silver Mink doesn't talk about martial arts. It is only responsible for digging pits but doesn't bury them. It proposed the concept of mechanical mice but "stole" and started working on optical mice. Then Logitech and the others fell into the pit.

Because they didn't do R&D on optical mice at all, wanting to transform from mechanical mice to optical mice is not that easy. If they can get optical mouse patents from Silver Mink, Logitech needs at least half a year to thoroughly understand all the technology, and then develop optical mice with Logitech characteristics. Logitech cannot bear the name of plagiarism and counterfeiting. Once it is carried, the brand of Logitech will be completely finished.

If they can't get the patent, that is a disaster for Logitech.

The most important thing is now, the dividend period of mechanical mice seems to be ending. After meeting Silver Mink, the "master," Logitech, which calls itself a master in the mechanical mouse industry, found that the apprentice still couldn't beat the master!

Thinking of the trip to Hanxi in the Mainland, Daniel felt a headache. I don't know how much price Logitech will have to pay this time. I only hope not to be cut by Silver Mink, cut too hard.

"Silver Mink optical mouse explodes in European and American markets!"

"Light of domestic goods, Silver Mink overseas sales volume broke 190,000 units in a single day. Adding the single-day sales volume in the Greater China region, Silver Mink mouse global daily sales volume broke 240,000 units, and single-day revenue broke $3.6 million!"

"The Guardian in England claims that Silver Mink optical mouse, following the mechanical mouse, has created a new mouse trend. Silver Mink mouse is leading the global mouse trend!"

"Sources reveal that Silver Mink mouse company is negotiating with relevant Mainland departments to hold the first Quake game competition in the Mainland.

This is currently the hottest team shooting electronic game overseas. It is rumored that the prize money for this overseas competition is as high as $50,000. Whether the domestic competition will be held and whether it will compete with overseas teams in the grand final is not very clear yet!"

Domestic media constantly dug news from Hanxi and stared at the reports of overseas media. As long as it was news related to Silver Mink and Shenzhou USB flash drives, it was quickly reprinted in domestic newspapers.

Because these news are really sought after. As long as the newspapers reporting the news of these two products are not worried about selling, sometimes the printed ones are snatched up.

In this era when foreign goods are rampant in the country, Silver Mink mouse and Shenzhou USB flash drive can sell hot in the foreigner's territory and be sought after by foreign users. Putting it in later generations is not a strange thing, but for countless people in the country now, these news can boost people's hearts, letting the people know that domestic goods can also sell hot overseas, and the Chinese trend also exists!

"What's going on with that Quake game competition?"

Beijing Foreign Exchange Department, this is not the most inconspicuous one among the units and departments in Beijing, but if you say that as long as it involves foreign trade companies in the country and involves the use of foreign exchange, whether it is a state-owned enterprise or a private enterprise, mention the Foreign Exchange Department, whose liver and gallbladder don't tremble a bit.

The fate of countless companies in the country is actually between the thoughts of the Foreign Exchange Department. It can let a company get enough foreign exchange to purchase technology, equipment, and parts from overseas, letting this company come back to life and become an industry hegemon, or it can card the foreign exchange quota, forcing this company to be dragged to bankruptcy.

"Director Pei!"

He Heng of the Foreign Exchange Department, who has been to Hanxi many times, placed a cup of brewed tea in front of his top boss who was obviously in a great mood.

"I asked Dongling Gao Ke. This is a game created by Americans. This game can bring out the performance of the Silver Mink optical mouse, which made the Silver Mink mouse sell hot overseas.

It is also fortunate that there is this game, otherwise the Mainland would have one less product that can earn foreign exchange!"

He Heng said with a smile. For companies that can earn foreign exchange in the domestic tech industry, the Foreign Exchange Department holds them up. The Silver Mink optical mouse can bomb out $3.6 million in revenue overseas in one day.

What kind of concept is this? In one month, Silver Mink mouse can earn back a small target from overseas, a small target calculated in dollars!

If calculated by year, then theoretically, just the Silver Mink mouse can earn back over $1 billion in foreign exchange in a year.

Of course, this is basically a theory. The reality is, if the Silver Mink mouse passes this period, sales volume maintains half of the current, or even one-third, it is burning high incense. If the annual revenue can be one-third or one-fourth of $1 billion, He Heng and the people in the Foreign Exchange Department can laugh out loud when sleeping at night.

For He Heng and the Foreign Exchange Department, there are really too many companies spending foreign exchange. Every day, as long as they arrive at this Foreign Exchange Department office building, the moment they open the door, there are people from major projects with various development approvals and major factories in various places reaching out for foreign exchange, wanting to use foreign exchange to purchase foreign equipment.

But the key is, the Foreign Exchange Department is in charge of foreign exchange, but it can't print dollars itself. Where can He Heng find so many dollars to satisfy so many major projects? As for outsiders saying that he is the one with the smelliest face among major departments and units in Beijing, He Heng doesn't object. Changing someone else to sit in his position, it is estimated that the face is smellier than him.

But this smelly face refers to those companies that reach out and ask He Heng for dollars to spend. For companies that can earn dollars, ask Dongling Gao Ke. Every time He Heng goes, what kind of face is it? The wrinkles on his face can always smile when he is at Dongling Gao Ke.

(End of chapter)