Chapter 307: Sitting Firmly on the Fishing Platform

It wasn't until Li Li Dongling walked into the living room that the host on the Hanxi TV station finished reading the long string of advertising sponsor names.

Li Li Dongling entered the living room and saw his younger sister Li Dongyue, Yao Yao Luoying, and Wang Wang Xiulan, who usually wasn't very interested in miscellaneous TV programs, all sitting on the living room sofa, watching the program with continuous advertisements.

"Second Brother!"

Li Dongyue, who hadn't started school yet, stood up immediately when she saw Li Li Dongling and called out to him.

She pulled Li Li Dongling to sit down, asked Li Li Dongling a few questions, stuffed a portion of cut fruit into Li Li Dongling's hand, and then revealed her little fox tail, "Second Brother, lend me your phone!"

Yao Yao Luoying saw this scene and couldn't help covering her mouth and smiling. Li Li Dongling looked at the two Little Smart phones on the table, one was Yao Yao Luoying's, and the other was the Little Smart phone Li Li Dongling had equipped for Li Dongyue. Listening to the host on the TV station working hard to advertise, asking the audience to send text messages to vote for the supported singers, Li Li Dongling knew what this girl Li Dongyue wanted to do!

Pinching Li Dongyue's round little face, Li Li Dongling still gave the phone to Li Dongyue. Wang Wang Xiulan saw this and muttered "wasting money," but she only muttered a sentence and didn't stop Li Dongyue from using Li Li Dongling's phone to send text messages to vote. These days, she also watched this talent show that had never appeared in China before, and she was also a bit hooked...

"Sister Yao, you say which contestants to vote for? I feel that No. 3 has a chance to win the championship!"

Li Dongyue asked Yao Yao Luoying while fiddling with sending text messages on the Little Smart phone.

Yao Yao Luoying's eyes glanced at those contestants on the TV, and then placed her eyes on Li Li Dongling. Then she smiled and said to Li Dongyue, "This question, you shouldn't ask me, but should ask him, who will be the champion!"

Li Dongyue, who was sending text messages to the Super Girl program group, paused, looked at Li Li Dongling suspiciously, and then asked Yao Yao Luoying, "This program is related to Li Dongling High-Tech?"

Li Dongyue didn't know much about Li Dongling High-Tech. She hadn't entered Li Dongling High-Tech, just heard a word or two from Li Li Dongling, Li Dongshan, Yao Yao Luoying, Ren Ren Yuefeng, and them during tea and dinner.

On weekdays, she also saw reports about Li Dongling High-Tech in newspapers and on TV, and saw those leaders of Li Dongling High-Tech, but which industries Li Dongling High-Tech and Li Li Dongling invested in, and the many businesses now, were not things she could guess.

"The Super Girl program is a program launched by Branching Media. Li Dongling High-Tech invested in Branching Media before!" Li Li Dongling didn't sell it and said a few words.

Looking at the hot scene on the TV, and then looking at Li Li Dongling sitting next to her, Li Dongyue, who was originally chasing stars, instantly felt that she didn't want to chase stars so much.

The Super Girl talent show was jointly created by Branching Media, Hanxi TV Station, and United State Media during the summer vacation. This kind of talent show that had never appeared before was launched, and it quickly swept through Hanxi, then broke the circle, and started to attract TV users outside the province.

Placed ten years later, talent variety shows are king-bomb-level variety shows in China, and they are enduring. Not to mention now, now the global TV industry hasn't even created popular idol talent shows.

Branching Media is the first to eat crabs. To say how exquisite the Super Girl program created by Branching Media is, it definitely can't be talked about, but several major elements of talent shows are all ready.

The first banner is, of course, national sea selection, claiming not to ask age, not to look at appearance, as long as you have a music dream, you can stand on the stage. This is of course nonsense. To be able to enter the top fifty in the province, it must have been screened layer by layer, but this banner gave all the audience a sense of participation, which is very important.

This is giving everyone a kind of feeling that this program is giving everyone a chance to chase dreams, becoming a singer or even a star through this program, which gave people expectations.

Then it is the audience giving support to the contestants, and the contestants PK let users vote by text message. In the previous life, everyone knows that this is cutting leeks. The text message voting of Super Girl is one yuan per message. And tonight, there are several rounds of voting. After one night, the text message revenue alone is over one million, or even more.

But this kind of voting gave the audience a kind of cultivation feeling, as if they personally lifted up a singer.

Sense of participation, sense of expectation, sense of cultivation, plus the time cost spent watching the program, the cost of voting, these sunk costs, plus these three expectations, even if the stage of Super Girl is very simple, but for the audience who watched this kind of program for the first time, it is an experience they have never had before, so it naturally attracted enough eyeballs.

Now in Hanxi, there are already voices discussing this program and the singers on it in streets and alleys. The popularity of the most popular contestants in Hanxi is not much worse than stars. As for schools, companies, and factories, it doesn't even need to be mentioned. There is a discussion, and this has not yet reached the national finals, otherwise the popularity would be even higher.

This time, the Super Girl talent show created by Branching Media is under the banner of ten-province sea selection, conducting sea selection in ten provincial capital cities including Hanxi Provincial Capital, Guangzhou, and Shanghai, first selecting provincial champions, and finally competing for the national champion.

In the previous life, the Super Girl talent show at its peak could be mentioned in the same breath as the Spring Festival Gala, and the advertising fees received were calculated in hundreds of millions.

But now, even if it hasn't reached the finals, just the Super Girl finals in Hanxi Province are already quite high, attracting countless eyeballs, attracting a host of brands like Xurishi, Wahaha, Changhong, etc., to advertise on the Super Girl program.

By the time of the finals, it is expected that the advertising sponsorship attracted by Super Girl will be even more, and even some international brands that want to enter the mainland market will also place advertisements on this program.

Now, people in the TV industry can see that Super Girl has the potential to become a gold mine. The revenue brought by text message voting, plus advertising sponsorship fees, compared to the funds invested, the return rate is almost starting from ten times.

Originally, Hanxi Provincial Capital TV Station and United State Media didn't care much about this variety show created by Branching Media. Hanxi Provincial Station was holding a wait-and-see attitude, mainly looking at the face of Li Dongling High-Tech, the largest local snake in Hanxi. United State Media just hung a name.

But now, with the continuous popularity of this variety show, Hanxi TV Station and United State Media are also paying more and more attention, really because the money-sucking ability is too strong.

In a provincial finals, the text message revenue exceeded one million, plus advertising sponsorship fees, Super Girl's income in Hanxi alone exceeded several million, and subsequently, singers coming out of the talent show, issuing records, tapes, advertising endorsement fees, etc., can bring more revenue. Which TV station can be indifferent to this gold mine? United State Media can't either!

Branching Media didn't think about eating alone. What Li Li Dongling needs Branching Media to do most is to establish a set of publicity channels for Li Dongling High-Tech, and to maintain good relationships with TV stations, newspapers, magazines, and various advertising platforms.

Launching a variety show like Super Girl is to establish a tie relationship with major TV stations. With a money-sucking program like Super Girl, these TV stations will maintain a good enough relationship with Branching Media.

Of course, while maintaining the relationship with these media platforms, being able to bring enough revenue is an unexpected joy. This variety show, not only the current advertising and text message revenue, but also future copyright revenue, it is estimated that it will also bring a large amount of revenue to Branching Media.

"Can No. 3 Shen Shen Yunjun win the championship?" Li Dongyue frowned and struggled for a long time before she couldn't help but ask Li Li Dongling.

Li Li Dongling looked at Shen Shen Yunjun in Li Dongyue's mouth. She is a Hanxi girl with good looks and a personality with a bit of boldness. In the Hanxi sea selection, she broke through the barriers and advanced all the way, and her popularity is quite good.

Li Li Dongling saw Li Dongyue's expression and smiled and said, "The champion is decided by the judges and the audience voting together. This is a relatively 'fair' competition!"

Yao Yao Luoying heard this and her eyes moved. Li Dongyue, who was still in the ivory tower, heard it half-understood, and her little face became more and more tangled.

After glancing at the TV, Li Li Dongling got up and left. If one were to talk about an absolutely fair competition, it would be impossible for it to appear on TV. For the sake of program effects, gimmicks, and topicality, TV competitions would certainly pull some shady moves, such as with contestants who had connections.

If everything proceeds in a board-and-eye manner, without any conflict and accidents, and everyone can predict the result, will anyone continue to watch it? Although unwilling to admit it, the fact is that a dog biting a person is not news, and a person biting a dog will attract onlookers...

The competition created by Branching Media, as long as it maintains fairness as much as possible and engages in fewer shady operations, is already a clear stream in the circle in the future. Besides, Branching Media doesn't rely on eating this rotten food. When it boards on NASDAQ, isn't cutting leeks better than eating rotten food?

The appearance of the Super Girl talent show brought a little difference to Hanxi and even China this summer. Except for the TV series in the past, variety talent shows also appeared in the public eye for the first time. For countless young men and women, this year may also be the most profound year in their memory.

But for Daniel, the president of Logitech, who has been in Pingyang for several days, these few days are like years.

"When can I see your Li Zong?"

Logitech President Daniel asked Su Su Chicheng, Li Li Dongling's assistant. Even if he had more city government, after several days, Daniel couldn't hold back anymore.

He had been in Pingyang for several days. Li Dongling High-Tech gave him enough treatment for his arrival, but Daniel had never seen the faces of Li Li Dongling and Ren Ren Yuefeng.

And the news coming from Europe and overseas made him anxious and angry. With Quake and other computer games selling hot, Silver Mink optical mice are becoming more and more accepted and known overseas.

Countless game fans have started to treat Silver Mink mice as the first choice, and there are also office personnel who choose high-performance Silver Mink mice to assist, which makes Silver Mink sales continue to increase overseas.

If it was just losing these game users and high-performance mouse user groups, Daniel could still hold back. But the key is that after the news that Apple chose Silver Mink as its mouse supplier, news came out that Compaq might also choose to cooperate with Silver Mink mice, letting Silver Mink OEM optical mice for it!

The optical mouse patent is in the hands of Silver Mink, and Silver Mink has an attitude of not wanting to authorize the optical mouse patent to other manufacturers.

In this case, Compaq choosing to cooperate with Silver Mink is actually Silver Mink mice OEM producing optical mice, and then sticking the Compaq label on it, letting Silver Mink earn an OEM fee to serve as the optical mouse patent fee!

Logitech also played like this before. It first OEM produced mice for HP, then got orders from other mouse manufacturers, and then had today's status. Otherwise, just selling mice, in the era of e-sports and computer 3A game masterpieces, no matter how hard the Logitech brand is, it is impossible to sell millions or tens of millions of mice a year.

Once Silver Mink gets the mouse order from Compaq, Daniel is worried that computer manufacturers like HP, IBM, DEC, and Dell will also leave Logitech.

For these computer manufacturers, there is no essential difference between giving mouse orders to Logitech or Silver Mink. Whichever mouse technology is better and the cost is lower, they will naturally choose which one to OEM.

But for Logitech, losing the mouse OEM orders from computer brands like Compaq and HP, Logitech will be defeated. How can this not make Daniel angry?

But now for Silver Mink and Li Dongling High-Tech, they are sitting firmly on the fishing platform. Whether it is Shenzhou U-disks or Silver Mink mice, they are breaking through in overseas markets, so naturally, they can hold their breath.

"Please tell Li Zong that Logitech and Silver Mink are still allies. Last time Logitech even saved Silver Mink!

If Logitech falls, then next time facing rivals like Microsoft and other giants, Silver Mink will have no allies!" Daniel said to Su Su Chicheng with bloodshot eyes.

Su Su Chicheng was stunned. He didn't expect that Daniel in front of him would even come up with such a saying as "lips die and teeth are cold."

Su Su Chicheng remembered what Li Li Dongling had explained. Although he wanted to hang Daniel for a few days, he didn't say he wanted to drive him away.

Nodding, Su Su Chicheng said to Daniel, "I will convey President Daniel's words to Li Zong!"

"Lips die and teeth are cold?"

Hearing Su Su Chicheng's words, Li Li Dongling couldn't help laughing, and then said to Ren Ren Yuefeng in front of him, "It seems that Daniel and Logitech can't hold on anymore!"

"Silver Mink has indeed sold quite well in the European and American markets during this period. If it can take down the mouse orders from computer giants like Compaq, then Silver Mink will really enter the overseas market!"

Ren Ren Yuefeng said with emotion. The news that Compaq wants to cooperate with Silver Mink was fabricated by Li Dongling High-Tech European Company through the media. Silver Mink is indeed in contact with computer manufacturer giants like Compaq, but it is not known when it will be able to take down the order. Fabricating this public opinion is mainly to put pressure on Logitech.

"However, Daniel is right about this sentence. Silver Mink does need an ally like Logitech. Compared to Logitech, Microsoft is more worrying!"

Li Li Dongling sighed and said. Don't look at Li Dongling High-Tech and Microsoft fighting fiercely now, but Li Dongling High-Tech is most wary of Microsoft. Dealing with a tiger to ask for its skin, you also have to worry about being swallowed by the tiger in one bite.

(End of chapter) ===== CHAPTER 308 =====