Chapter 373: Raging Like a Fire

"So, our goods in Hanxi Province are all sold out?"

The factory director of the Pingyang Cigarette Factory also asked Xu Boen somewhat incredulously. Regarding this news, the leaders of the Pingyang Cigarette Factory were also happy and worried. This was originally a happy thing, but such a thing had never happened before, which made them inevitably worried, not knowing what was going on.

"Dealers in many cities in the province, whose goods should have been sold until next month, are now sold out!" Xu Boen said.

After several leaders of the Pingyang Cigarette Factory looked at each other, they asked Xu Boen, "What exactly is going on?"

"I..."

Xu Boen opened his mouth. He was also a bit confused at this moment and didn't know at all why the goods of the Pingyang Cigarette Factory were suddenly sold out.

But in front of the factory leaders, if he said he didn't know, wouldn't he, the marketing manager, have worked in vain?

Just when Xu Boen was racking his brains for a reason, a member of his section ran in, sweating profusely, handed him a statistical form, and muttered, "It's the Torch Group's lighter!"

Xu Boen hurriedly took the list. After reading it, his eyes were even more confused. The goods of the Pingyang Cigarette Factory could sell so fast, actually because of that lighter?

Just a few days ago, Xu Boen was still muttering that it was completely "blindly messing around," yet it actually assisted the Pingyang Cigarette Factory's goods to sell out directly?

Seeing Xu Boen holding the list and not speaking for a long time, the factory director of the Pingyang Cigarette Factory couldn't help but reach out and pull the list over. Seeing the sales statistics on it, especially the goods in other provinces, the sales volume was actually 40% higher than usual, especially in some places, it directly doubled!

"It seems that the municipal government and the province have a discerning eye!"

The factory director of the Pingyang Cigarette Factory couldn't care about Xu Boen's mood, but looking at the list in his hand, his face was full of joy. "I didn't expect that the lighter advertising demonstration project that our factory cooperated with the Torch Group would have such an effect!"

Looking at the data on this list, one can understand why the sales volume of the Pingyang Cigarette Factory soared. It was basically concentrated on the cooperation with the Torch Group. Buying cigarettes and giving away lighters, on the surface, just added a lighter, but the effect was really unexpected.

"The key is the increase in sales volume outside the province. This is an opportunity for us!"

Another factory leader of the Pingyang Cigarette Factory said, and then the factory leaders of the Pingyang Cigarette Factory all showed sharp light in their eyes.

Over the years, what was the biggest problem that plagued the Pingyang Cigarette Factory? It had always been how to promote the cigarette brands under the Pingyang Cigarette Factory to more distant regions.

Whether it's tobacco, alcohol, or even the current health supplements, they all seem to have very high profits, but almost every province has its own brands. How to promote one's own brand to other regions' territory and let people in these places buy it has become a problem!

And now, the cooperation between the Pingyang Cigarette Factory and the Torch Group is not only effective in Hanxi Province, but also effective outside the province, which makes the factory leaders of the Pingyang Cigarette Factory see an opportunity.

"We should increase cooperation with the Torch Group and order another batch of lighters from the Torch Group. As long as you buy our cigarette factory's goods, you will get a lighter!

In addition, invest an advertising fee to the Torch Group's advertising department, so that the lighters sold by Torch to other provinces will be printed with our advertisements!"

The advertisements on the Torch Group's lighters are divided into four levels: national, provincial, city, and county, which means the advertising fee prices are different, and the lighters printed with advertisements by the Torch Group are also distributed in different ranges.

If you invest enough advertising fees, the Torch Group will distribute the lighters printed with this company's advertisements to various markets in the country. If you invest less advertising fees, the advertisements will be printed on lighters distributed in cities and counties.

The factory director of the Pingyang Cigarette Factory said with great courage, without intending to discuss it with Xu Boen, and gave the order directly.

After all, it is obvious that the benefits of cooperating with the Torch Group are greater than the investment, and there is an opportunity to promote the Pingyang Cigarette Factory's brand to other provinces. Naturally, they are unwilling to miss such an opportunity.

"Yes!"

At this time, there was no room for Xu Boen to speak at all. The factory director gave the order personally, and he had no room to refute it.

Xu Boen didn't dare to refute at this time either. He didn't expect at all that just because of the lighter, the goods of the Pingyang Cigarette Factory could be sold out. This was completely beyond his expectations.

This was also completely inconsistent with his experience over so many years. The Pingyang Cigarette Factory had advertised on TV and spent money on newspapers. After advertising for so many years, it was effective, but compared with this time, it was almost a small witch seeing a big witch. Just a lighter directly brought it to fly, which made Xu Boen feel that his brain was not enough for a while...

The factory leaders of the Pingyang Cigarette Factory gave the order personally. Xu Boen didn't dare to neglect and immediately began to contact the Torch Group. Even for fear of delaying things, he went directly to the logistics department, asked for a car, and rushed to the Torch Group personally.

At the same time, everyone in the production section of the Pingyang Cigarette Factory also received the news of working overtime. This was not common in the Pingyang Cigarette Factory, but the complaints disappeared after the factory announced the distribution of overtime pay and bonuses.

After the first day's lighter sales volume was calculated, the Torch Group was still proceeding step by step. Media such as Pingyang Daily and Hanxi Daily also reported the news of the Torch Group's successful trial production and gratifying sales volume according to practice. There was no excessive reporting, and it did not attract much attention.

However, when the second day's sales volume was calculated, the Torch Group, which was "step by step" and everything was as usual yesterday, suddenly became a mess.

"Today's lighter sales volume in Hanxi Province and other provinces totaled 1.09 million!"

In Zhang Xiaocheng's office, Li Dongling, Zhou Wenyang, and Wu Yaoguo, general manager of Hanxi State Investment, were all present. Looking at the sales volume calculated by the marketing department with the sales volume of various regions, Zhang Xiaocheng's office fell into silence for a while.

Even Li Dongling, who had a premonition that lighters would be in demand in the country, didn't expect that they could sell so fiercely.

Lighters are not a fresh thing. In Dong'ou City, they began to appear many years ago, but what they did there was mainly to imitate Japanese metal lighters, and the main market was also facing America and Europe. The cheapest lighters also needed ten yuan.

Scenes like the Torch Group building a full-industry-chain lighter base, compressing the cost of lighters to the extreme, and compressing the selling price to one yuan, had never appeared in the country before. This almost activated the huge domestic demand for lighters.

How big will the demand for lighters for a population of more than one billion be? At present, the Torch Group can only be said to have just lightly shaken the curtain of this market. It is not even pulled open. Just in Hanxi and surrounding provinces and cities, the demand and purchasing power that broke out made Zhang Xiaocheng, Wu Yaoguo, and others somewhat unable to sit still.

"I think the Torch Group needs to increase production lines and personnel!"

Wu Yaoguo put down the paper in his hand after a long while and said to Zhang Xiaocheng.

On the second day of going on sale, the sales volume directly doubled more than twice. Wu Yaoguo didn't dare to speculate on what level the sales volume would reach tomorrow.

But he had a premonition that investing in the Torch Group might become the most proud investment of Hanxi State Investment, which he steered, so far. The Torch Group might not lose money. According to the current momentum, let alone reaching the expectations at the beginning of its establishment, it might even far exceed it. Plus the employment positions it provides, such an investment, placed in the entire state investment circle, is the top-level investment. He, Wu Yaoguo, might be sealed as a god in one battle!

"I'm afraid it's too late!"

He Yunxing, the marketing manager of the Torch Group, ran in, picked up the water on the table, and drank it all in one breath, then said with a hoarse voice.

"Just now, Xu Boen from the marketing section of the Pingyang Cigarette Factory came over. They want to order another 1 million lighters to do the activity of buying cigarettes and giving away lighters.

And they invested another 800,000 in advertising fees, wanting the Torch Group's advertising department to print the advertisements of the brands under the Pingyang Cigarette Factory on the lighters sent by the Torch Group to the whole country!

And supply and marketing cooperatives in Hanxi, Jin Province, Lu Province, and other places have also called, wanting us to transport more lighters there. And the shopping malls, supermarkets, train stations, restaurants, hotels, and other retail points that cooperate with us have also requested us to deliver goods there. Now, even if all the inventory is sent out, it is not enough for these orders!

In addition, since the start of sales, the lighter advertising fees received by the Torch Group's advertising department are about 280,000.

But from the start of sales until now, we have received requests from many advertisers including the Pingyang Cigarette Factory to place advertisements in the next few days. The newly added advertisements have exceeded 1 million!"

Wu Yaoguo was also surprised when he heard that the money from selling advertisements was almost catching up with the money from selling lighters. Then he looked at Li Dongling. He knew that the strategy of advertising on lighters was proposed by Li Dongling, but he didn't expect that it could have such an effect. A one-yuan lighter was almost earning back two yuan in profit for the Torch Group!

"Now, we should immediately expand production capacity. I think it won't be long before the Torch Group will receive more orders!" Li Dongling said to Zhang Xiaocheng at this time.

As long as the news that the Pingyang Cigarette Factory and the Torch Group cooperated and made the cigarette brands under it sell well spreads, without the Torch Group shouting itself, I am afraid that a large group of tobacco factories smelling the fishy smell will run over to cooperate with the Torch Group.

And, it may not be just tobacco companies. Alcohol, health supplements, and even industries and companies that need to expand customer flow such as TV, air conditioning, and large shopping malls will also run over to join in the fun and fight fiercely on the new advertising platform!

(End of chapter) ===== CHAPTER 374 =====