Chapter 375: Drinking Poison to Quench Thirst

Hearing the health supplement company of the "rich dog" raising the price, for a time, even the tobacco companies that were still arguing endlessly just now glared at the personnel of the health supplement company.

But regarding this, the representative of Fengtian Feilong was calm. The scene before him was nothing more than a small matter to him. Not to mention glaring at him, which was painless and itchy, even if they drew knives, he wouldn't be afraid!

In the past few years, those doing health supplements really fought for territory, not just by advertising to sell their own health supplements to the opponent's territory; they also needed to have hard fists.

Otherwise, what are the tens of thousands of offline promotion personnel of companies like Sanzhu, Taiyangshen, Fengtian Feilong, Angli, Zhonghua Biejing, Naohuangjin, etc., doing?

These tens of thousands of promotion personnel not only need to be glib, but at critical moments, they also need to know a little bit of martial arts and dare to fight with watermelon knives!

Completely ignoring this group of tobacco company representatives, the representative of Fengtian Feilong waved the bag of money he was carrying and said to the Torch Group marketing department personnel in front, "As long as you are willing to give us lighters and print our advertisements on the lighters, the price is negotiable!"

Now in the health supplement industry, price wars have been fought to the extreme. Of course, some people will say that health supplement companies advertising on lighters is too low-class. The advertising platform of the Torch Group using the lighter body is certainly not high-end, but it is better than a pigsty, right?

Sanzhu Oral Liquid, with an annual revenue of 8 billion, has gone crazy for sales, advertising on TV stations, newspapers, magazines, inviting health experts, professors to endorse, etc. Are these advertisements high-end?

There are even more high-end advertisements. Some health supplement companies have started to sponsor football teams, sports meets, sports delegations, etc., claiming that drinking their health supplements can also win championships!

But when one health supplement company plays like this, it's a new trick. Almost all health supplement companies follow suit, and the advertising effect begins to be greatly discounted, so they have to use some local methods.

Sanzhu Oral Liquid, for the sake of advertising, even brushed the slogans outside the earthen walls of farmhouses, and didn't even let go of pigsties!

Could the lighter advertising platform of the Torch Group be worse than those advertising platforms used by Sanzhu Oral Liquid in villages?

Besides, what the effect of advertising on TV dramas, newspapers, and pigsties is, no one can say for sure, but the advertising effect of the Torch Group is visible to the naked eye.

The Pingyang Cigarette Factory, which cooperates with the Torch Group, is now sold out of goods. There are real cases. Being able to let a dozen tobacco companies in provinces large and small run over to grab cooperation with the Torch Group is the best proof.

Furthermore, the lighter body advertisement of the Torch Group is indeed thought-provoking. How many lighters can be sold in the country in a year for a one-yuan lighter? Conservatively estimated, it is over 100 million, and even ten times or thirty times is possible!

The scale of this lighter advertising platform with such sales volume is enough to make people think. If advertisements facing the whole country are placed on it, the influence might exceed the influence of some provincial TV stations and local newspapers, which is enough for health supplement companies that are almost crazy about advertising to give it a try.

Now the health supplement industry has fallen into a frenzy period, crazily spending money on advertising to sell health supplements. Once the advertising stops, the revenue returns to zero. The money earned with great difficulty actually went to TV stations, newspapers, spokespersons, and other advertisers, and also had to pay wages to a huge number of ground promotion personnel. The profit of health supplements is actually far from as high as imagined.

Various health supplement companies also know that continuing like this is tantamount to drinking poison to quench thirst. But, advertising can still continue to make money, and there is even a chance to complete a listing like health supplement-born companies such as Taiyangshen, Angli, and Taitai Oral Liquid, which is really reaching the peak of life.

But if you don't advertise, you really can't earn a penny, let alone a listing. The people under your hands might run away, and the health supplement company might go bankrupt. In this situation, how should health supplement companies choose?

As an individual, I guess everyone chooses to go to the end of the road. It's better to live than to die. What if you can turn the tables?

This is also the reason why, even though the profit began to decline continuously, major health supplement companies would rather use the money for product R&D for advertising than stop advertising. They simply can't afford to lose!

Just like the representative of Fengtian Feilong company waving a bag of cash now, this time he came over and shouted to pay a premium to buy 3 million lighters, but it actually cost less than 3.6 million. For Fengtian Feilong, which spent 100 million RMB on advertising last year, is it expensive?

It's simply too cheap. If there is really an effect, it's not a problem for Fengtian Feilong to take out tens of millions or even more advertising funds!

The people from Yuzhang Tobacco, Hongtashan, and other companies all glared at the people from Fengtian Feilong company. In terms of revenue, these tobacco companies almost beat health supplement companies, but they are mostly state-owned factories, and budget funds need to be approved, so they can't raise prices at will like health supplement companies. For a time, they really couldn't do anything about Fengtian Feilong.

But these tobacco companies can't do anything about it, which doesn't mean other companies can't do anything about Fengtian Feilong.

And on the side, Gu Xiguang, He Heng, Li Weimin, and others who came from the provincial capital saw a scene that made them dumbfounded.

"1.5 yuan each, Sanzhu Oral Liquid wants 5 million lighters!"

"Taiyangshen offers 1.6 yuan!"

"Our 505 Yuanqi Bag wants to wrap up the Torch Group's lighter advertising placement this year!"

For a time, a bunch of health supplement companies popped up, shouting prices with great wealth. It should be known that Weicheng, one of the ten cities in Hanxi, was known as the inland health supplement capital two years ago, and gave birth to more than 600 large and small health supplement companies such as 505 Yuanqi Bag and Qinlong Zhuangyuanshen Bag.

At the peak, not only health supplement companies made a fortune, but even peddlers who resold these health supplements and sold snake-skin bags for health supplements made a fortune.

Even, in the past life, the founder of one of these hundreds of health supplements was on the Hurun Rich List in one year and became the richest man in Hanxi. When facing media interviews, this richest man in Hanxi born from health supplements was also at a loss. He didn't even know where the 7 billion net worth on the Hurun Rich List came from or how it was calculated!

Gu Xiguang, He Heng, and others looked at this group of companies waving banknotes and wanting to purchase a large number of lighters to place advertisements through the Torch Group's advertising platform, and for a time they were looking at each other.

Before the Torch Group started work, Gu Xiguang and the others were worried that the lighters produced would be ignored or not accepted by users. But now it seems that they were overthinking. The Torch Group's lighters are not unsellable, but in short supply!

In the few minutes that Gu Xiguang and the others stood here, the lighter orders placed by tobacco companies and health supplement companies to the Torch Group had long exceeded tens of millions. They had heard that industries like tobacco, alcohol, and health supplements were profitable, and they had seen it today.

When the reception staff of the Torch Group came over to lead Gu Xiguang and the others into the Torch Group office building, Gu Xiguang and He Heng also heard that alcohol companies had also run over to join in the fun.

Large alcohol brands might be wary of brand influence or want to operate high-end alcohol brands and would not place advertisements through the Torch Group, but those affordable small alcohol brands didn't care.

The alcohol they sell is what most ordinary people in the local area drink, and they don't care about brand influence at all. As long as they can sell more alcohol and have more income, that's enough!

When seeing this scene, the inspection personnel from departments such as the Economic and Trade Commission, the Foreign Exchange Bureau, the Development and Reform Commission, the Industry Department, and the Industry and Commerce Department who rushed over from Yanjing actually already had a bottom line in their hearts.

The three major industries of tobacco, alcohol, and health supplements could almost wrap up the lighters produced by the Torch Group and the advertisements in the early stage, and there was no worry about orders at all!

"Director Gu!"

"Director He"

"Director Li!"

When Gu Xiguang and the others arrived at the conference room, Yao Zhengru and other personnel from the Pingyang Municipal Government who had been waiting at the Torch Group for these few days greeted Gu Xiguang and the others.

Since the Torch Group began to explode with orders, Yao Zhengru had drawn a batch of people from various bureaus of the Pingyang Municipal Government to the Torch Group, basically handling special matters specially. As long as the Torch Group needed the Pingyang Municipal Government to help or solve things, it was handled on the spot, just to let the Torch Group increase production capacity at the fastest speed.

The local city bank in Pingyang had set up a business point specifically at the Torch Group to handle the tens of millions of revenue sent from all over the country every day, as well as transactions and wage payments between more than 100 upstream and downstream lighter industrial chain companies, ensuring that things like the robbery of New Oriental's Yu Minhong would not happen.

"Senior Brother Gu!"

Li Dongling also shook hands with Gu Xiguang, who was also from Hanxi Jiaoda. Unlike others, Gu Xiguang was completely in the posture of his own person when facing Li Dongling. With his hand on Li Dongling's shoulder, he was more and more satisfied with this junior brother from the same school.

Since Li Dongling debuted and was paid attention to by the Economic and Trade Commission, Gu Xiguang had regarded Li Dongling as foreign aid. Not to mention the foreign exchange earned by Dongling Gao Ke, the Torch Group was definitely a big gift. For Gu Xiguang, Gu Xiguang is now the director with the greatest influence, the most power, and the most hope to go further among the directors of the Economic and Trade Commission. These are inseparable from Hanxi!

"Junior Brother Li, it must have been hard work during this time!" Gu Xiguang said to Li Dongling.

"The hardest work is still Manager Zhang and the staff of the Torch Group. The municipal government, the provincial government, and Hanxi State Investment have spent much more thought, energy, and resources on the Torch Group!"

Flower sedan chairs are lifted by people. In front of so many people from Yanjing, especially with propaganda section personnel recording behind, even if Dongling Gao Ke is the largest shareholder of the Torch Group with 40% of the shares, Li Dongling still shared the credit with the people from the Pingyang Municipal Government and the Hanxi Provincial Government who supported the Torch Group project. People like Yao Zhengru who are in the officialdom need this credit even more!

(End of chapter) ===== CHAPTER 376 =====

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