Chapter 379: The Heavens Have Changed

"The pricing of the Torch Group's lighters is really too low. Once its pricing comes out, other domestic lighter companies will almost have no place to stand in the domestic market, and they can only mix for food abroad in the future!"

Although Xinhai Company has defected to the Torch Group, in fact, Huang Guangze also has quite a few complaints about the Torch Group.

It is true that companies including Xinhai are mixing abroad and selling lighters abroad, but they didn't think about completely losing the domestic lighter market.

Before the Torch Group launched lighters, even people like Huang Xinhai and Huang Guangze had a premonition that the large-scale mass-produced Torch Group might drive down the price of lighters, but they didn't expect that the Torch Group could launch a one-yuan injection-molded lighter!

The high-temperature-resistant plastic lighter launched by the Torch Group almost completely crushed metal lighters in terms of cost. Just comparing the price, the two no longer had any comparability.

Huang Guangze looked at Huang Xinhai and said, "Big Brother, this time quite a few lighter manufacturers who are familiar with us want to unite to boycott the Torch Group.

What's most feared is that the Torch Group is not satisfied after occupying the domestic lighter market and enters the overseas market. Then there will really be no way for us to survive!"

A piece of opposition to the Torch Group suddenly popped up. What is worried about is not only the Torch Group's violent shipment volume. Now the Torch Group is actually activating the domestic demand for lighters.

What makes those lighter manufacturers most afraid is when the Torch Group starts exporting. At that time, it will be the nightmare of domestic lighter manufacturers!

Now domestic lighter manufacturers, although they look like a lighter sells for ten or twenty yuan, in the overseas market, they are actually also a low-price lighter strategy, winning by quantity.

Before, domestic lighters went to sea, had to pay tariffs, had to give a large part of the profit to local agents, plus shipping costs, and the production mode of metal lighters mainly based on family workshops and small companies, the efficiency was not high, which led to the fact that the cost of metal lighters exported from the country to overseas was actually not low, and the profit was not as high as imagined.

If the Torch Group goes to sea, even if it arrives overseas, a one-yuan RMB lighter sells for one dollar or even two dollars locally, the price still has much more cost advantage than other metal lighters!

Seeing the Torch Group's raging sales volume, domestic lighter manufacturers, especially several giants of lighter manufacturers, really began to worry. Which day will the Torch Group go to sea? Then is there any way for them to survive?!

Hearing Huang Guangze's words, Huang Xinhai pondered for a while, then shook his head, looked at Huang Guangze, and said seriously, "Do you think that with the current scale of the Torch Group, and so many units and leaders supporting the Torch Group, will the Torch Group stop production because of our boycott?"

Huang Guangze was speechless by the question. Now, how much money has been smashed into the Torch Group and the Torch Industrial Park? It claims to have invested 1 billion RMB. Now the investment scale, even if it is not that large, but the scale of the Torch Group rising from the ground, and the several major laboratories rumored to have been established, 700 or 800 million smashed in, there is no doubt.

Furthermore, because of the Torch Group, how many people have been promoted in their official career? If the Torch Group stops production, isn't it denying their credit?

"In the future, the mass-market lighter market, I am afraid that not only domestic lighter manufacturers, but even overseas manufacturers will not be able to compete with the Torch Group.

No matter which lighter manufacturer, in this regard, I am afraid that it will not be able to defeat the Torch Group. The domestic and overseas mass-market lighter market, I am afraid, will all belong to the Torch Group!"

Huang Xinhai has been mixing in this line for so many years, and he still has vision. Low-end lighter market, price war is too tragic, and profit is too low!

"Then what should we do?" Huang Guangze asked anxiously when he heard that Huang Xinhai seemed to have the intention of giving up competing with the Torch Group.

"Transform!"

"Enter the mid-to-high-end lighter, retro lighter, and other markets!"

Huang Xinhai picked up the metal lighter on the table just now and said to Huang Guangze, "Low-end lighter market, price war is too tragic, and profit is too low!

This year, I went to America, old Europe, and other places to investigate again. Over there, the retro-looking lighters and high-end lighter market are rising. Although the scale of this market is not large yet, the profit is much higher than low-end lighters.

I am preparing to establish a foreign brand lighter in France, and use this brand in the future to do high-end and retro lighter market!"

Price war, Huang Xinhai is really tired of fighting. After the Torch Group appeared, he knew that Xinhai couldn't roll anymore, so he prepared to transform.

As for establishing a foreign brand overseas, this is a trick that many companies are playing now. In later generations, this trick is taking advantage, but now, quite a few people still eat this set, thinking that foreign brands are high-end.

Not only in the country, but in the overseas market, now a brand, if it is a brand from old Europe or America, might also be popular. The prejudice of foreign countries against the country will not dissipate for a while.

"The Torch Industrial Park has a complete lighter industrial chain. We put the production site here, and the cost can be reduced by a large margin. As long as the brand can be made, the profit will certainly be much more than before!"

Looking at the ambitious Huang Xinhai, Huang Guangze wanted to speak but stopped. He wanted to say, is the brand so easy to make? But thinking about it, it seems that there is really no other way to choose now.

The Torch Group is like a bulldozer, crashing into other lighter manufacturers, and they have to transform. Of course, they can also choose to fight hard with the Torch Group, just to see if they will be crushed into slag by the Torch Group.

Doing the lighter industry until now, people like Huang Xinhai who want to transform are not alone, but the appearance of the Torch Group catalyzed this scene. Just when Huang Xinhai was preparing to open a new factory in the Torch Industrial Park, recruit designers and R&D personnel, and develop new lighters, a suddenly spread news made him shocked.

"Recently, five departments in Yanjing, including the Economic and Trade Commission, the Development and Reform Commission, the Foreign Exchange Bureau, the Industry and Commerce Department, and the Customs Administration, in order to better develop the domestic lighter industry, intend to support domestic lighter manufacturers to form a national Lighter Import and Export Association, and formulate detailed rules for the lighter industry..."

Seeing the wind released on the newspaper, Huang Xinhai's face was suspicious. Lighter Import and Export Association, this name, once heard, can make people vaguely understand what this association is for.

And as a person in the industry, seeing the news on the newspaper, they all immediately thought that this was releasing the wind. I am afraid that in a few days, this Lighter Import and Export Association will be born.

"What exactly does the Torch Group want to do?" Huang Guangze asked Huang Xinhai suspiciously.

Look at the several major departments published on the newspaper, and then think about which lighter manufacturer they support, and you can understand that this blowing wind is for which company. If the Lighter Import and Export Association is really established, then without accident, it will be formed mainly by the Torch Group. This is something that anyone with a discerning eye can see.

"The lighter industry is really going to... change the sky!"

When putting down the newspaper, Huang Xinhai muttered to himself. He dared to be sure that as long as the Lighter Import and Export Association was established, the entire domestic lighter industry would basically change the sky, and even the global lighter industry would be affected.

Compared with Huang Xinhai's shock at this news, for some lighter manufacturers that mainly rely on exports, this news is no less than a bolt from the blue.

"Simply blindly messing around!"

"What does the Torch Group want to do? Want to ride on our heads and pee and poop?"

"We don't know about the establishment of the Lighter Import and Export Association at all. Whose opinion is this seeking?"

"This is too partial. Supporting the Torch Group to go up like this is better than letting us close down directly!"

In a tea house private room, various angry scolding, ridicule, and sarcasm were endless. Those who gathered here today are all companies in the lighter industry.

In the past, these lighter manufacturers competed with each other, fought with each other, and often fought for an OEM order from a Japanese lighter manufacturer, even if they lost money, they were unwilling to let it go to their peers.

After going overseas, they also fought with each other, and the price war was flying, and finally, it became less and less profitable.

Moreover, before, the lighter industry had no constraints and rules, which led to these lighter manufacturers having completely different quality and standards for lighters sold overseas and sold to the country!

In the past life, when the lighter industry faced anti-dumping lawsuits overseas, it had to export to domestic sales, selling lighters originally used for export in the country. Only then did domestic users know that lighters actually had two standards!

Before that, the lighters exported overseas had the best quality, and the safety performance, durability, and workmanship were the most top-notch.

And the lighters sold to domestic users, self-ignition, easy explosion, unqualified workmanship, and rough shells were simply too many, and there were even incidents where lighters exploded in pants pockets and cars. Because of the accidents caused by lighters, there were even more.

Until that batch of lighters originally used for export was sold to domestic users, the country knew that the safety performance of lighters could be guaranteed. After it was not easy to sell abroad, many lighter manufacturers focused on the domestic market, which made the quality of domestic lighters slowly get better!

"Enough!"

Listening to the noisy, angry scolding in the private room, Gu Ming slammed the teacup in his hand on the table.

As soon as Gu Ming spoke, the private room was quiet, which shows his prestige among the crowd. This comes from his lighter company, which has ranked first in domestic lighter exports for several consecutive years, producing more than 50 million lighters annually, and is considered a giant company in the industry.

Of course, this was in the past. Now, a certain company's monthly lighter production capacity has exceeded the annual lighter production of Gu Ming's company...

(End of chapter) ===== CHAPTER 380 =====

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