Chapter 424: Carpet Bombing

Li Dongling received calls from Du Guoying and Li Yan, knowing that they were preparing to make a big fuss about Beibeijia.

Du Guoying needed Beibeijia to make a comeback, and Li Yan also wanted to use Beibeijia to test the limits of Focus Media's current advertising and product-carrying capabilities. To be honest, Li Dongling was a bit curious about what kind of sparks would fly when the two sides combined.

But if Beibeijia could succeed, then Focus Media's status in the industry would be cemented. First, they propped up Diweisi, now the largest domestic lingerie brand, and then they concocted Beibeijia. Who would dare say that Focus Media couldn't prop up a third brand?

If Beibeijia could succeed, Focus Media would become the one capable of "creating gods." In the future, countless companies would flock to Focus Media, wanting to rely on them to become the next company propped up on the altar!

In the winter in Pingyang, cold winds blew from time to time. The yellow leaves of the ginkgo tree in the courtyard had long since fallen. If you came to the courtyard where Li Dongling lived in autumn, you could see the scene of golden ginkgo leaves covering the courtyard.

However, the pomegranate tree still had quite a few branches and leaves, and it had borne quite a few pomegranates, which tasted quite good.

Outside, the winter wind was biting, but inside the house, the heating was sufficient. Yao Luoying leaned comfortably in Li Dongling's arms. As soon as Li Dongling lowered his head, he could smell the faint fragrance on Yao Luoying's body.

The courtyard where Li Dongling currently lived, as well as the surrounding courtyards, had now been bought by Dongling Gao Ke's logistics department and some senior executives.

Now, Dongling Gao Ke's logistics department acts as the property management company for this area. They laid heating pipes and are responsible for cleaning and garbage removal on a daily basis. Supplying heating for their own people, especially for Li Dongling's residence, naturally couldn't be sloppy, so the heating supply was very sufficient.

"That girl Dongyue is coming back soon, right?" Yao Luoying, lying in Li Dongling's arms, felt a bit hot and took off her coat. Inside was a thin sweater that set off her figure.

Li Dongling glanced at the time. "It should be in these few days. When the time comes, I might go to Xiangjiang, so you can go pick up Dongyue!"

"It might not need me to pick her up. Someone might just pick her up for you!"

Not knowing what she thought of, Yao Luoying suddenly got up and gave Li Dongling a white look.

Li Dongling naturally knew who Yao Luoying was referring to. He gave a wry smile and pulled Yao Luoying over. Yao Luoying pushed back a little but still leaned back into Li Dongling's arms.

Yao Luoying hadn't taken the initiative to mention An Ruxue in front of Li Dongling, but Li Dongling didn't need to guess to know that she must have inquired about the past between An Ruxue and him.

Thinking of An Ruxue, Li Dongling felt a complex wave in his heart, and then he couldn't help but think of some past events from his previous life. In his previous life, at this time, An Ruxue was sent by the provincial TV station to exchange and study with an overseas TV station. At that time, the two were already at odds. An Ruxue went overseas for more than a year, and after she returned, the two separated peacefully and had no further contact.

"What's wrong?"

Seeing Li Dongling suddenly lost in thought with a look of exhaustion on his face, Yao Luoying got up, stroked Li Dongling's cheek, and asked softly.

Shaking his head, Li Dongling looked at Yao Luoying and said, "I remembered some things."

Just after he finished speaking, he felt a softness on his lips. Yao Luoying wrapped her arms around Li Dongling's neck and pressed her lips against his.

In the bedroom, the LCD TV developed by the Oriental Optoelectronics Laboratory was playing a picture.

Oriental Optoelectronics' LCD panels hadn't been mass-produced yet, but the laboratory was able to develop some LCD TVs and LCD computer monitors. The LCD TV in the bedroom now was a product of the Oriental Optoelectronics Laboratory.

Yao Luoying lay on Li Dongling's chest, pushing Li Dongling's big hand away from time to time, but after a few times, she could only give up and let Li Dongling's big hand make mischief.

Yao Luoying, with a blush on her face, looked up at Li Dongling and said, "Comrade Old Yao wants you to go to his home for a casual meal before the New Year!"

"You've given Comrade Old Yao a lot of work this year. Ms. Han has been complaining to me that Comrade Old Yao is so busy he's almost like the legendary Yu the Great who passed his own door three times without entering!"

Hearing Yao Luoying's words, Li Dongling couldn't help but smile. Yao Zhengru was indeed busy to the point of exhaustion this year, especially at the end of the year, with various meetings, big and small, constant. The municipal government meetings, provincial government meetings, and a series of projects he promoted in Pingyang all required Yao Zhengru's personal attention.

"I'll go after I come back from Xiangjiang!" Li Dongling said to Yao Luoying.

With the current status of Li Dongling and Yao Zhengru, this meal wasn't something to be eaten casually. If it were a private visit, there would be plenty of opportunities.

Back then, when the former Pingyang municipal government leader Luo Junwu was promoted from Pingyang to the provincial capital, the competition for the position of Pingyang municipal government leader was very fierce.

At the critical moment, Li Dongling went to visit the Yao family. It's hard to say how much his relationship with Li Dongling contributed to Yao Zhengru sitting in the position of Pingyang municipal government leader, but that time, Li Dongling expressed Dongling Gao Ke's attitude to the outside world.

Although he didn't say it explicitly, everyone could guess that if Yao Zhengru hadn't become the current leader of the Pingyang municipal government, it would be hard to say whether Dongling Gao Ke would still be in Pingyang.

By now, Yao Zhengru had firmly established his position as the leader of the Pingyang municipal government. Even without external help, Yao Zhengru had established his own authority in Pingyang.

But Yao Zhengru also needed to show his relationship with Li Dongling and Dongling Gao Ke from time to time, so that he could do things more conveniently, whether in Pingyang or the provincial capital.

To this day, the relationship between Pingyang or Hanxi and Dongling Gao Ke has quietly changed. The current Dongling Gao Ke cannot be said to be on par with those giant companies overseas.

But now, more than three-fifths of Pingyang's, and a considerable amount of Hanxi's, import and export trade volume, foreign exchange income, and employment positions are contributed by Dongling Gao Ke. If something happens to Dongling Gao Ke, Hanxi would probably be even more anxious than Li Dongling.

With the support of Dongling Gao Ke, there is no need to worry about funding, and they can get a large list of employment positions, which means it is easier to achieve results!

"Are you still worried that your child's poor posture will cause spinal distortion and affect their height?"

"Are you still worried that poor posture will lead to myopia as they get closer and closer to their books?"

"High and low shoulders, long and short legs, not growing tall, hunching over—all these are related to the spine during physical development..."

While Li Dongling was talking to Yao Luoying, the sound on the TV suddenly got a bit louder. Li Dongling and Yao Luoying couldn't help but look at the advertisement on the TV.

The opening was the classic manufacturing of anxiety. This is a classic trick in the advertising industry. Without problems, how can you set off how great the solution is?

"Use Beibeijia to prevent hunchback, improve posture, straighten your figure, and shape your future!"

This was the first wave of advertisements for Beibeijia. The entire advertisement lasted nearly two minutes, basically starting by throwing out the problems caused by the spine, and then appearing with Beibeijia, which can prevent hunchback and myopia.

But unlike the propaganda in his previous life that blew things up to the sky, Beibeijia's current propaganda is that it can prevent hunchback and myopia and avoid problems caused by poor spinal development, without blowing that it can treat spinal problems. There is some exaggeration, but it's not too outrageous.

"Is this a new product pushed by Focus Media?"

"This thing sells for 299 yuan. Will anyone buy it?!"

After watching the advertisement, Yao Luoying was a little curious and couldn't help but ask Li Dongling.

Just such a vest-like thing, with a few more straps—although the advertisement blew about using ergonomic design, medical-grade aluminum plates, improving spinal problems, correcting posture in thirty days, etc. —it was still a bit scary to sell one for three hundred yuan.

Yao Luoying didn't know how many people would buy this. You have to know that three hundred yuan, even if used to buy meat, would be enough for many families to eat for several months.

"According to Focus Media's plan, it's not just domestic; they also want to sell Beibeijia to the ROK, Japan, America, and Old Europe. This is an important part of Focus Media's going-to-sea plan!" Li Dongling said, stroking Yao Luoying's snow-white shoulders.

"They want to sell it overseas too?" Yao Luoying's eyes widened.

"With overseas advertising expenses, transportation costs, and licensing fees, the selling price is estimated to be over fifty US dollars!"

Li Dongling said. Beibeijia is not only prepared to be sold overseas, but it is sold much more expensively than domestically. What is a patent? What is technology? Is Beibeijia selling a product overseas? It's selling health. Can health be measured by price?

After this wave of Beibeijia advertisements, the TV series started playing. It was the Lu Songshen version of *Smiling Proud Wanderer*. Yao Luoying just asked Li Dongling, "Between the Huashan junior sister and Ren Yingying, who does Linghu Chong like more?"

Before Li Dongling could answer, the Beibeijia advertisement appeared on the TV again. This time there was nothing fancy; it was just four girls dancing ballet, and then the Beibeijia advertisement appeared.

Just after this advertisement finished, Yao Luoying was about to continue speaking when she saw a new advertisement. It was in a company where a man with long hair and black-rimmed glasses was slouching. When a female colleague passed by, he looked up and took a glance. The female colleague seemed to notice his gaze. When she turned back to look, the man hurriedly lowered his head. After the girl stopped for a few seconds, she left silently.

The scene of the advertisement changed, and it actually appeared at the girl's wedding. The man and his colleagues also came together. The man lowered his head and handed a red envelope containing a gift to the female colleague. The female colleague looked at him for a moment, said thank you softly, and then the man slouched at the wedding, slightly hunching his back, and finished watching the wedding.

"Beibeijia, let love leave no regrets!"

When the advertisement reached this point, a slogan suddenly appeared, and then the scene reversed to the beginning of the advertisement. But unlike before, this time, because the man's shoulders were uncomfortable, he put on Beibeijia.

When he met the female colleague, the man no longer slouched. Instead, he straightened his waist. This time, the man brushed his long hair aside and showed a brilliant smile to the woman. Then, the scene at the wedding changed to the man and the female colleague together, accepting blessings from others.

The advertisement was very nonsensical, but it had an effect. After all, even Yao Luoying watched it, and seemed to see a different meaning, although after watching it, she still felt it was very nonsensical...

And from this moment on, Yao Luoying saw on major TV stations—whether it was after the news, after the weather forecast, advertisements inserted in TV series, variety shows, or whatever—as long as there were advertisements, they were definitely non-repeating Beibeijia advertisements. The adolescent Beibeijia and adult Beibeijia advertisements were played in turns.

"Call now and you can enjoy multiple gifts. Whether it's for yourself or your child, give Beibeijia a chance, and give yourself a chance. For the sake of your child's life, you can't lose at the starting line..."

As for opening the TV shopping channel, well, no matter which TV station's Focus Selection TV shopping program it was, the hosts were promoting Beibeijia vigorously, without exception.

"Stop watching!"

After enduring another round of advertising bombardment, seeing that it was going to be an endless bombardment, Yao Luoying finally couldn't take it anymore. With no mood left, she threw down the remote control, wrapped herself in a bath towel, and rushed to the bathroom.

(End of chapter) ===== CHAPTER 425 =====