Chapter 468: Refusing a Toast Only to be Forced to Drink

Zhong Lifei on the other end of the phone had noticeably heavier breathing. If the registered users of Tianya Net could really exceed one million, he dared not imagine what that scene would be like.

As a person in the traditional media industry, his feeling on Tianya Net these days was that the update speed and feedback speed of the Internet were much faster than traditional print media.

Just like the naming contest for giant pandas and the interview with Ronaldo, if it were done in the traditional way, letting users send letters, he estimated that after tossing and turning, a few months would have passed, and the people who wrote the letters would have forgotten about this matter.

But on the Internet, it was almost real-time communication, and feedback could be obtained in an instant, which was much faster than traditional print media.

If one day the scale of Internet users could exceed one million, then *Football Club* magazine moving to the Internet would have an influence that might be even greater than it is now.

But Zhong Lifei still had doubts, "If *Football Club* magazine is placed on the Internet, what will the magazine rely on for profit?"

Now the Internet concept is still in the grassroots stage, let alone any profit. Internet advertising, online payment, etc., are all illusory things.

"As long as there are enough Internet users, there will be enough monetization channels. On the website, publish advertisements for teams, football stars, and sports goods merchants, hold offline competitions, and even invest in developing sports games, or go public for financing, etc."

"In the world of the Internet, everything is possible!"

Li Dongling opened up a world that Zhong Lifei had never thought of. He had never thought that it could be played like this, and even go public to raise money.

These were things that Zhong Lifei had never thought of. Although it felt a bit unreliable, Li Dongling also pointed out a path that *Football Club* magazine had never thought of.

Compared to this, *Football Club* magazine currently relies on selling magazines to make money, but due to piracy and fierce competition from peers, the sales of *Football Club* magazine have shown a downward trend.

"*Football Club* magazine can launch an online version of the magazine, and Tianya Net can help *Football Club* magazine build a website."

"Tianya Net can invest in 50% of the equity of this website, responsible for technology, operation, publicity, etc. *Football Club* magazine only needs to provide content, just like the current cooperation between *Football Club* magazine and Tianya Net!"

"Additionally, if needed in the future, Tianya Net can provide necessary venture capital for the *Football Club* magazine website."

"This is the only opportunity for *Football Club* magazine to surpass those old-fashioned sports media abroad. In the future, who knows, *Football Club* magazine might even be able to get the Internet broadcast rights for leagues like Jia A, Serie A, and Ligue 1!"

Li Dongling drew another big cake for Zhong Lifei. Hearing Li Dongling's words, even though he was well-informed, he couldn't help but feel moved.

Whether what Li Dongling said could be realized was hard to say, but it sounded really tempting. Although it felt very difficult to realize, but... what if?

"I can't think of a reason to refuse!"

Zhong Lifei smiled helplessly and said. Li Dongling had stated the conditions to this point, and in reality, he hadn't given him any room to refuse at all.

There is a saying: "Refuse a toast only to be forced to drink." If Zhong Lifei didn't agree to this condition, then he was afraid that Li Dongling would find a sports magazine willing to agree to the condition, and in the future, *Football Club* magazine wouldn't even think about getting any resources from Dongling High-Tech.

The reason Li Dongling supported *Football Club* magazine's transformation so much was that it was indeed an opportunity. After the arrival of the Internet era, earth-shaking changes had taken place in many industries.

Especially the media industry, which had completely reshaped the global media landscape. In the era of self-media, when everyone had the possibility of becoming a hot news item, the discourse power of traditional media.

Like football media, they were all in the process of transformation. Traditional football newspapers and football magazines would have fewer and fewer buyers, and whoever occupied the football media field first would likely become a new sports media giant company.

Li Dongling supporting *Football Club* magazine's transformation was also for Tianya Net. Li Dongling certainly needed Tianya Net to enter the overseas market. If there was *Football Club* magazine to escort it, it would be easier.

Not to mention entering markets like the English-speaking circle, at least in the Asian and overseas Chinese-language markets, Tianya Net still had to grab some territory.

If you don't grab it now, when you want to grab it later, the price you have to pay will not be just a little bit higher! Look at those Internet giants in the country in his previous life; they only started to go overseas after they couldn't roll in the country, but the price they paid was not ordinary.

After hanging up the phone, Li Dongling's car had already arrived at the entrance of the Dongling High-Tech headquarters. Li Dongling's assistant, Su Chicheng, was already waiting there.

"Mr. Li, there are two meetings today. One is the meeting after the New Year at the headquarters, which you need to attend in person!"

"Additionally, there is another meeting held by the Pingyang Municipal Government, and local companies in Pingyang are invited. Do you want to attend in person?"

Su Chicheng said as Li Dongling went in, talking about some of Li Dongling's arrangements for today.

"There was also a call from Yanjing saying that the qualification for the National Fishing Association has been approved!"

Hearing this, Li Dongling paused his steps. He took a document from Su Chicheng and looked at it for a few moments. A smile appeared on Li Dongling's face.

The approval from Yanjing marked that the National Fishing Association could be established. First, establish the headquarters, and then promote the branches of the Fishing Association to various provinces and cities.

With the number of fishing enthusiasts in the country, let alone joining the Fishing Association for free, even if it were paid, he estimated that the crowd wanting to join couldn't be stopped.

As the top sport in later generations, even if a fishing enthusiast is "air-forced" (catches nothing) all afternoon, a live broadcast room can have millions of people watching all afternoon. Which sport can compare to this? If this isn't the top stream, who else can be?

As a senior angler, Li Dongling was naturally duty-bound for the position of the first president of the National Fishing Association.

After the National Fishing Association was promoted, Li Dongling was ready to push for the National Competitive Fishing Competition and launch professional fishing competitions, making the title of Competitive Fishing Master the highest honor for anglers.

Of course, Li Dongling would certainly award the medal of the first Competitive Fishing Master to a certain Mr. Li. As the president, he certainly had to be a role model for thousands of anglers. Is it excessive to give himself some honor?!

"There is one more thing. Manager Gao of the Legal Department wants to invite you to the Legal Department at ten o'clock today!"

Upon entering the office, Su Chicheng signaled several other assistants to pile many documents on Li Dongling's desk. These documents all required Li Dongling's personal signature.

Hearing Su Chicheng mention the matter of the Legal Department, Li Dongling knew what it was about in his heart.

"Tell the Legal Department that I will attend on time. Additionally, notify Manager Ren, Hu Zixian, and Zhang Ao to go over together!"

Li Dongling gave Su Chicheng an instruction. The Legal Department was preparing to take action against those companies that infringed on the U-disk patent.

This was a matter that had already been determined before the New Year, but there wasn't enough time before the New Year. Now, it was time to prepare to take action!

Seeing that it was almost ten o'clock, Li Dongling, who had been processing documents for a long time, got up and stretched his muscles. These documents were mainly related to technology, finance, and personnel transfers.

Processing them was quite cumbersome, but Li Dongling had always handled these three aspects personally. No matter how busy he was, he had to find time to handle them personally.

If Li Dongling didn't know about the documents in these three aspects, it would mean that Li Dongling had lost control of Dongling High-Tech.

Conversely, documents in the technical aspect could let Li Dongling know what Dongling High-Tech was doing now and could adjust the direction of this big ship, Dongling High-Tech. As long as the general direction was not wrong, there was no need to worry about sailing in the wrong direction.

Holding the financial and personnel power, there was no need to worry about being hollowed out or deceived, at least there wouldn't be too big a mess.

Getting up and heading to the Finance Department, along the way, Li Dongling saw that the headquarters office was now crowded. With the current scale of Dongling High-Tech, this office was indeed not enough.

Li Dongling couldn't help but think about whether to build a headquarters building of his own for Dongling High-Tech. In reality, there had long been voices within Dongling High-Tech proposing to build a new headquarters.

Even the Pingyang Municipal Government and the Hanxi Provincial Government had hinted secretly that as long as Dongling High-Tech wanted to build a new headquarters, they could choose any piece of land in Hanxi Province. As long as it could be approved, it would be approved for Dongling High-Tech. It would be best if it could be built into a landmark building.

The Pingyang Municipal Government naturally didn't want the new headquarters building of Dongling High-Tech to run to other places, and they also released word that the entire Pingyang could be chosen by Dongling High-Tech for the new headquarters, whether it was the land-tight Xicheng District or other places, even if it was the land of any unit under the municipal government department, they would give the land to Dongling High-Tech to build a new headquarters...

After all, compared to a piece of land, the tax revenue brought by Dongling High-Tech and the jobs provided, anyone could distinguish which was stronger and which was weaker.

However, there was no need to rush the headquarters building matter. With Dongling High-Tech's current revenue, it wouldn't be dragged down by a headquarters building like the Giant Group.

But these two years were also the time to use money. After Soros retreated from Southeast Asia, it wouldn't be too late for Dongling High-Tech to build a headquarters. By then, even if they built a headquarters like the tallest building in the country, they wouldn't have to worry about being dragged down.

When Li Dongling arrived at the small conference room of the Legal Department, it was already filled with smoke. Ren Yuefeng, Hu Zixian, Zhang Ao, and others had already arrived. Legal Department General Manager Gao Zhiyuan and several supervisors were sitting there, their faces showing fatigue, clearly having been busy during this period, but their eyes were filled with excitement.

For lawyers, suing giant companies was full of uncertainty, but if they could topple the other party, that would be a new height in their professional career!

"Mr. Li!"

Seeing Li Dongling enter, Gao Zhiyuan and others stood up one after another, extinguished their cigarette butts, and some ran to open the windows.

"Sit!"

Li Dongling said casually to the few people, "What stage has it reached now?" ===== CHAPTER 469 =====