Chapter 552: Cooking Oil on Fire, Brocade on Flowers

Last year, when PHS mobile phones were selling like crazy in the domestic market, under Li Dongling's insistence, Dongling Gao Ke adjusted its strategy and didn't put all its chips on the domestic market. Instead, it invested considerable resources to open up overseas markets.

In the eyes of quite a few people within Dongling Gao Ke at that time, this was a bit thankless. They didn't want the money that could be picked up by bending over, but instead spent effort and didn't please, going to open up overseas markets.

And this year, after the first half of the year passed, starting from the third quarter, the domestic mobile phone market entered the era of the Shura field. Price wars were fought fiercely. Before, Dongling Gao Ke's PHS could sell for about 5,000 yuan, but now price wars are almost hitting below 2,000 yuan!

On the contrary, in overseas markets, PHS sells for quite a bit more than in the country, because PHS pricing overseas only needs to have a price advantage compared to Nokia, Motorola, Ericsson, etc., and the sales are very hot.

Ren Yuefeng also said bluntly that in the fourth quarter of this year, PHS overseas sales might surpass domestic PHS mobile phone sales.

The sales and revenue of PHS overseas also proved Li Dongling's vision again. This kind of strategic vision and sense of smell made Dongling Gao Ke's internal doubts about Li Dongling's decisions disappear...

"Although Dongling Gao Ke's PHS sales in the country have declined and market share has fallen, profits have not decreased, but have increased!"

Ren Yuefeng said. It sounds a bit unbelievable that PHS sells less in the country, but profits are higher, but this is the fact!

"Currently, mainstream PHS mobile phones in the country, including UTStarcom, Bird, BBK, Panda, Kejian, Bird, Eastcom, Southern Gao Ke, and other mobile phone brands, have all used Dongling Gao Ke's PHS patents and technology.

Major parts, including RF chips, mobile phone screens, and other related parts, are also supplied by Dongxin Semiconductor, Oriental Optoelectronics, and other Dongling Gao Ke parts industrial chains. The profit of the PHS business this year will hit a record high!"

Just like manufacturers like Japan's Toshiba controlling the domestic VCD and DVD industry, the domestic PHS mobile phone industry is controlled by Dongling Gao Ke. From patents to technology, and then to core parts, it is Dongling Gao Ke that is pinching them.

No matter how BBK, Starcom, and Bird mobile phone brands fight and how fierce the price war is, anyway, the money belonging to Dongling Gao Ke cannot be less by a single cent.

Therefore, even if PHS cannot sell a single machine in the country, as long as other mobile phone manufacturers are still selling PHS mobile phones, Dongling Gao Ke's profits can be obtained in a steady stream.

Ren Yuefeng reported several major businesses of Dongling Gao Ke. The digital cordless phone business is still as stable as an old dog. This bowl of rice doesn't bring too many surprises, but it wins in stability. Every month, it brings fixed income to Dongling Gao Ke, and US Dollars, British Pounds, and Marks arrive at Dongling Gao Ke's account in a steady stream.

As for products like Shenzhou U disks, Silver Mink mice, and Silver Mink keyboards, after large-scale mass production, costs also began to drop. After all, R&D costs are only once. As long as things are developed, processes are constantly improved, yield rates are improved, and production is increased, costs are constantly decreasing. This allowed Dongling Gao Ke's profits in the first half of the year to soar by 44%.

Dongling Gao Ke's experience almost completely conforms to the high-risk, high-input, high-return model. This is of course Dongling Gao Ke winning the bet. If it loses the bet, it is estimated that it is busy raising money to pay off debts everywhere.

"Dongxin Semiconductor, Oriental Optoelectronics, Flying Goose Technology, Focus Media, Torch Group, and other companies invested in or under Dongling Gao Ke also hit record highs in performance in the first half of this year!"

After Ren Yuefeng, Hu Zixian, Zhang Ao, Gao Peng, and others also stood up one after another to report the situation of their respective departments.

Li Dongling listened to these and felt that it could be described in one sentence: cooking oil on fire, brocade on flowers!

Not only Dongling Gao Ke, but companies in all walks of life in the country this year are also booming. Even the health supplement industry has hit a record high, or it has reached the final moment.

Since Li Dongling returned to Hanxi, a "small matter" happened in the health supplement industry. Now the health supplement industry leader Sanzhu had an accident. One person who drank Sanzhu lay in the hospital.

Now the media has just started to report this matter, and Sanzhu didn't pay too much attention to it. As a company with an annual revenue of more than 8 billion RMB, shouting to sprint for 10 billion revenue, rushing out of the country, and entering the world, Sanzhu didn't think that this "small" negative news could do anything to it, so it didn't pay attention at all and let public opinion ferment.

The entire health supplement industry didn't pay much attention to this matter either, and was still grabbing territory from each other. It would never have thought that a golden age of health supplements would collapse because of the fall of a health supplement empire.

"Dongling Gao Ke must be well prepared, especially the repayment in Southeast Asia. It must be completed before the end of this year!

Whether it is in the domestic account or the Hong Kong company's account, it must reserve enough cash flow!"

Li Dongling raised the issue of reserving cash flow again, which is "old-fashioned." In fact, since last year, Li Dongling began to shout the slogan "The wolf is coming" within Dongling Gao Ke. By now, within Dongling Gao Ke, they are already a bit numb to this slogan.

After all, the slogan "The wolf is coming" has been shouted for more than a year, and the shadow of the wolf has not been seen at all. People with high vigilance are also a bit indifferent.

Even for Hu Zixian, who values cash flow the most, he didn't have any special feelings about Li Dongling's words. He just responded a few times, let alone others.

"Manager Zhang, before the end of this year, the marketing department, including Flying Goose Technology, Focus Media, and other companies, must settle all payments from distributors and enter the account, whether it is domestic or overseas markets!"

Li Dongling turned to Zhang Ao and instructed. Zhang Ao originally just wanted to respond casually, but looking at Li Dongling's serious expression, his expression also became serious.

"Starting from this quarter, the marketing department will start to settle with distributors, agents, and channel merchants in the country and overseas, and try to clear all accounts before the end of the year!"

"It is a must. If the accounts are not settled, then terminate the cooperation!"

Li Dongling said with murderous intent, which startled Zhang Ao, Ren Yuefeng, Hu Zixian, and others.

The advertising promotion and sales channel merchants and agents spread across the country and Hong Kong, Siam, Singapore, America, old Europe, and other places this year were not easy to establish. Under normal circumstances, they wouldn't be too absolute, and they wouldn't easily change them, but Li Dongling seemed to be prepared to come for real.

If the accounts are not settled this year, especially the distributors in Southeast Asia, whether these distributors can survive when Soros comes next year is a question, let alone paying back Dongling Gao Ke!

In the next few years, the stall in Southeast Asia is basically broken. Dongling Gao Ke must be prepared to lose the entire Southeast Asian market temporarily.

Even markets like Brazil in South America and Colombia in North America will be affected. Dongling Gao Ke's performance next year is estimated to be very ugly, but it won't be unable to survive.

It's just that other companies may not necessarily survive. Losing the Southeast Asian market, I don't know how many companies in the country will lose orders. In addition, those companies that owe foreign debt are estimated to die very ugly. The leek roots are all harvested by Wall Street.

"I understand!"

Seeing that Li Dongling was coming for real, Zhang Ao also said solemnly. The rest, Ren Yuefeng, Hu Zixian, Gao Peng, and others, also looked at each other, and all felt that Li Dongling was different from the past this time.

"Technical department, how is the R&D of new products?" Li Dongling turned to Chen Tao, who was in charge of the Dongling Gao Ke Technical Department, and asked.

"The electronic dictionary has currently produced a prototype, and Jinshan is helping to improve the software functions. It is expected to be completed next month!"

Chen Tao stood up and said to Li Dongling. The drawings of the electronic dictionary were designed by Li Dongling and handed to him. If he couldn't even do it by drawing a cat and a tiger, then his technical department manager would really be at the end.

Leeks are harvested bit by bit. The functions of the electronic dictionary must also be improved bit by bit, constantly introducing new ones, upgrading new versions, in order to constantly sell new machines.

The software that Chen Tao mentioned that Jinshan helped improve is actually helping the electronic dictionary develop a game called "Fu Mo Ji."

The electronic dictionary must have some characteristics. It is not blown out that it is an inland version of the game console. It has normal learning and work functions, and it must also have something to attract young people. Otherwise, how can it attract young people?

"The electronic dictionary must be completed as soon as possible, and launch Japanese, Korean, German, Russian, and other versions of the electronic dictionary. Dongling Gao Ke wants to launch and sell it synchronously in the inland, Hong Kong, Japan, South Korea, Singapore, India, and other places!"

Li Dongling instructed Chen Tao. Li Dongling is not only harvesting leeks in the country, but is prepared to sell it overseas. Especially in regions that need to learn English, electronic dictionaries have a market, which can earn a lot of foreign exchange for Dongling Gao Ke.

"What about the repeater project?"

"It is also under R&D, and it is expected to be put into production slightly later than the electronic dictionary!" Chen Tao said.

Li Dongling nodded. The repeater basically targets the role of Sony Walkman and CD player, equivalent to the inland version of the Walkman. It not only learns English, but also plays song tapes. It will be another national-level and campus artifact-level leisure and entertainment product in the future. If you can't afford a Sony Walkman of thousands of yuan, can't you afford a repeater?

Li Dongling looked at everyone in the conference room. "The electronic dictionary and repeater will be the most important projects for Dongling Gao Ke in the second half of the year. The electronic dictionary and repeater must be launched as soon as possible!"

Li Dongling is also a bit worried that the Southeast Asian market will collapse next year due to Soros, affecting the sales of electronic dictionaries and repeaters. It must be completed this year.

However, Soros's arrival may not necessarily affect the sales of electronic dictionaries. It is estimated that it will become a catalyst instead, making it sell well! ===== CHAPTER 553 =====