Chapter 72: The Art of Harvesting Leeks

"Seventeen days since it went on sale, the total sales volume of the electronic pet machine has exceeded 1.75 million units, and the total revenue is 26.25 million US dollars!

Among them, the Japanese market accounted for 70%, reaching 1.25 million units!"

In the Dongling High-Tech conference room, after Zhang Ao finished speaking, a burst of applause erupted. Previously, it was Japanese goods being sold to the country, but now it was the other way around, domestic goods harvesting Japanese leeks!

Although the yen is not as valuable as the US dollar, it is also one of the foreign exchanges that the country needs most. Many companies' equipment, technology, and materials in the country are purchased from Japan.

Although the electronic pet machine was also sold hot in Hong Kong, Korea, and other places, compared with Japan, it was a bit inferior. The popularity of the electronic pet machine in Japan was simply beyond expectations.

"Now it's mainly a production capacity problem. Japan, Hong Kong, Singapore, Malaysia, and other places are all in a state of being out of stock!"

Yao Luoying also spoke. At this time in the conference room, everyone's eyes couldn't help but look at Gao Peng, who was temporarily managing the electronic industrial park.

"Production capacity has really almost reached its limit!"

"Now working in three shifts, the daily production capacity has been increased to 25,000 units. If you want to increase production capacity further, you need to set up new production lines.

Newly recruited employees also need training before they can take up their posts. These all take time. If you want to increase production capacity further, it will take at least three weeks or more!"

Facing the eyes cast by everyone, Gao Peng also complained bitterly. Who could have thought that production couldn't keep up with the speed of sales.

The electronic pet machine sold too fast. As soon as it was produced, after testing and passing, it couldn't wait to be pulled into the warehouse, and was packed and transported to the airport, and then air-freighted to Japan. The Japanese market was the first choice now, followed by Hong Kong, Korea, Singapore, etc.

"You can recruit more employees, and the salary of technical workers can be increased by a part. Increase production capacity as soon as possible!"

Li Dongling thought for a while and said. The electronic pet machine project was not a long-term project, but it was no problem to last for a year or two. There was no need to worry too much about recruiting more employees.

"Over at Ning's Trading Company, relaying Wan Dai's meaning, they hope that we can launch some limited edition, star-signed, collector's edition electronic pet machines!"

Hearing Yao Luoying's words, Li Dongling couldn't help but sigh. When it comes to harvesting leeks, it still has to be Japan. These limited edition and collector's edition electronic pet machines are just changing the skin, and the price is absolutely not cheap, which can harvest a large batch of leeks.

"Let the electronic pet machine project team design some collector's edition versions of the electronic pet machine!

In addition, discuss with Wan Dai. You can launch co-branded electronic pet machines with Wan Dai's Gundam and Dragon Ball. In terms of revenue, you can let Wan Dai have a part of the profit!"

Li Dongling said. Actually, Wan Dai proposed that Dongling High-Tech launch limited edition electronic pet machines, which had the meaning of testing.

The electronic pet machine has a trend of big explosion in Japan. Wan Dai certainly wants to get more revenue. If it weren't for the copyright and patents of the electronic pet machine being in Dongling High-Tech's hands, Wan Dai would probably have started launching its own version of the electronic pet machine long ago.

But those small factories can directly copy and imitate the electronic pet machine, but giant companies like Wan Dai can't do it. One lawsuit will be accurate.

Wan Dai is a local snake in Japan. The electronic pet machine needs Wan Dai's sales channels, and there will definitely be interest involvement with Dongling High-Tech. But as long as the electronic pet machine is still in the stage of huge profits, both sides have money to earn, so there is no need to worry about the talk collapsing.

"Technical department," Li Dongling looked at Chen Tao, "The electronic pet machine R&D project team needs to upgrade the product. It needs to be upgraded every three months, adding more functions. You can introduce a 'battle' system to attract more male users, change the screen to a color screen, etc.!"

If you want to maintain the popularity of the electronic pet machine, in addition to constantly advertising, you also need to constantly launch new versions to increase the freshness of players. After all, this thing, without new functions, will be boring after playing for a month or two. Only by constantly launching new functions can people be willing to spend money to change to new ones!

In the evening, Dongling High-Tech also held a conference call with Ning's Trading Company and Wan Dai.

"Dongling High-Tech needs to increase production capacity as soon as possible. If it cannot be stocked as soon as possible, pirated goods will probably appear in Hong Kong within two months at the latest!"

Ning Wenkai spoke first on the phone. Where there is demand, there is a market. The technical threshold of the electronic pet machine is really not high. It is mainly the creativity and concept that attract people. Such products had never appeared before.

But seeing the continuous hot sales of the electronic pet machine, there will definitely be other manufacturers launching imitation products. The money is placed there, who wouldn't want to take it!

"Next month, Dongling High-Tech's electronic pet machine production capacity will be increased to over 50,000 units per day!"

Li Dongling said. This number is already very scary. Of course, the production capacity is constantly adjusted, but according to such daily production capacity, the monthly shipment volume will reach 1.5 million units, with a total value exceeding 22 million US dollars.

"Not enough!"

A stiff voice came from the phone. It was Chi Zemiao, the supervisor of Wan Dai's marketing department, "Now the demand for Tamagotchi in Japan is really too big. I hope your company can prioritize supply to Wan Dai!"

Wan Dai has tasted the sweetness now. Relying on the electronic pet machine, the stock price and revenue have risen together. They will definitely want to promote the electronic pet machine to death and get more machines to sell.

"Dongling High-Tech will launch co-branded products with Wan Dai to provide enough products for Wan Dai!" Li Dongling said.

After a pause, Chi Zemiao said a sentence that made Li Dongling and Ning Wenkai both feel a shock, "Wan Dai can help Dongling High-Tech reach an agreement with America's largest toy retail company, Toys "R" Us, to sell Tamagotchi in the North American market!"

"What does Wan Dai want?"

Various thoughts flashed through Li Dongling's mind. If Dongling High-Tech found Toys "R" Us to cooperate by itself, it didn't know how long it would take to grind its mouth and how long it would take to reach a deal. Even if it was Ning's Trading Company, it didn't have many sales channels in North America.

But Wan Dai is different. It had already entered the North American market long ago and had been a partner with many retailers including Toys "R" Us for many years. If it operates, the speed of the electronic pet machine entering America, the world's largest consumer of electronic products, will be much faster.

But Wan Dai doing this definitely won't do good deeds for nothing. Li Dongling never believed in pies falling from the sky. Every big cake has already indicated the price needed to eat it!

Ning Wenkai listened silently. Ning's Trading didn't have any sales channels in North America. The price and cost of opening up North American sales channels were really too high, which was not something Ning's Trading Company could bear. However, it did have some partners in Europe.

"Wan Dai needs the exclusive agency rights for the electronic pet machine in North America, and additionally needs to get 30% of the revenue in North America!" Chi Zemiao said.

This is Wan Dai wanting to take the bulk of the electronic pet machine's revenue in North America. For the electronic pet machine to enter the North American market, Toys "R" Us will definitely take a large amount of channel fees, at least 30% or more, plus Wan Dai's 30%, and finally, only 40% of the revenue is left in Dongling High-Tech's hands.

But even so, many companies want to earn this money but have no way. If Wan Dai weren't for itself, it wouldn't open its sales channels in North America to the electronic pet machine.

"You can give Wan Dai 25% of the revenue in North America!"

Li Dongling said to the other end of the phone, preparing to fight for a part of the revenue for Dongling High-Tech. The 1% now relates to tens of millions of revenue.

Chi Zemiao's side was obviously discussing with someone. After a while, he said, "Wan Dai agrees!"

"In addition, Mr. Li Dongling, our President Yamashina Makoto wants to visit your company in Hanxi!"

After the conference call ended, Li Dongling thought about the last sentence of Chi Zemiao. Yamashina Makoto of Wan Dai coming to Hanxi definitely had other purposes and couldn't be here for a stroll. He just didn't know what he was here for.

Shaking his head, Li Dongling didn't think about it anymore. Now for Dongling High-Tech, the most important thing is to increase the production capacity of the electronic pet machine. Now is the market blank period. As long as the machines are produced, they can be exchanged for real gold and silver!

"Wan Dai announces that it will launch Amuro Namie signed versions and some limited edition Tamagotchi!"

"Due to severe insufficient production capacity, Tamagotchi is out of stock in many places in Japan. There are Wan Dai stores where 5,000 people queue up just to draw lots to buy 300 Tamagotchi."

"Tokyo's first Tamagotchi hosting center is established, specifically for busy people at work or school to look after and take care of Tamagotchi. The current number of appointments is full!"

"Because of the continuous hot sales of Tamagotchi, the financial situation affected by game consoles has improved, and the stock price has currently risen by more than 60%!"

"There is news that Wan Dai will lead Tamagotchi into the American market, and Nomura Securities and other Tokyo securities companies have again raised Wan Dai's stock price and revenue estimates."

Japanese entertainment and financial media have been completely swiped by Wan Dai and the electronic pet machine. The scene of thousands of people grabbing a few hundred electronic pet machines and needing to draw lots has truly appeared in front of everyone.

These scenes have made the electronic pet machine even more fanatical in Japan, with a bit of a posture that if you don't carry an electronic pet machine when you go out, you don't have the face to talk to people.

Seeing Wan Dai relying on the electronic pet machine to actually start to recover from the dead, Sega, who was in the same difficult situation as Wan Dai, was so envious that its back teeth were about to be bitten off. Previously, there were rumors that Sega might merge with Wan Dai to form an aircraft carrier-level entertainment empire, but now, the rumors were just rumors.

Wan Dai earned fame in Japan, and Dongling High-Tech's production lines were almost smoking. When Dongling High-Tech received the first overseas payment.

Excluding the shares given to Wan Dai and other sales merchants, as well as Ning's Trading Company, the total returned payment including yen, won, Singapore dollar, Hong Kong dollar, etc., exceeded 10.5 million US dollars, equivalent to over 84 million in domestic currency. Pingyang and the provincial industrial department opened green lights all the way for Dongling High-Tech.

And at this time, the electronic pet machine also started to land in the North American market through Toys "R" Us!

(End of chapter) ===== CHAPTER 73 =====