Chapter 76: Witnessing History
This scene of people rushing to send money to Dongling High-Tech was truly shocking. Even if they couldn't interview Li Dongling or the executives of Dongling High-Tech, the media reporters waiting outside were still filming with great relish, recording this scene. Once these news reports were released, the sales volume would definitely not be low.
Media outlets that had reported on products like Jianlibao and Sanzhu Oral Liquid in the past were certainly no strangers to this scene. Of course, those products had also caused scenes of being snapped up, and the manufacturers producing those products were now giants in their respective industries.
Jianlibao carried the banner of domestic beverages, resisting foreign beverage brands, while Sanzhu, shouting the slogan "Sanzhu Oral Liquid, benefiting all mankind," built a health supplement empire with annual revenue of 8 billion. And now, the media in front of the Dongling High-Tech headquarters building had a feeling of witnessing history!
Moreover, Dongling High-Tech was different from those companies. Dongling High-Tech's products had actually become popular abroad first. From CCTV and various television stations and newspapers reprinting the sensational news caused by electronic pet machines abroad, to the scene of thousands of foreigners lining up to snap them up, for countless people in the country seeing that scene now, it was quite shocking.
Or rather, inevitably, it made those who saw these news reports feel a sense of pride or arrogance. This was an era extremely lacking in self-confidence. The impact of the West on the country, from culture to economy, was simply too great.
So much so that some people were scared, feeling that the empire on the other side of the ocean was forever invincible. The outlook on life, the world, and values shaped over the past few decades had completely collapsed, and their worldviews had changed 180 degrees. This situation did not happen to just one person, but was generally prevalent in society, and some media people were even more pessimistic.
Under these circumstances, Dongling High-Tech continuously created big news this year, which made many media outlets and people in the country take a deep breath!
In the past, it was all kinds of foreign brands being sold out in the country. The Santana, which was just a commuter car abroad, was sold as a luxury car in the country. The opening of a hamburger shop could attract the attention of half the city, with people lining up for blocks just to eat a hamburger, willing to contribute half a month's wages.
The hot sales of electronic pet machines overseas were simply too topical, allowing the people of the country to see for the first time that foreigners could also go crazy over domestic goods. Thousands of people just wanted to snap up an electronic pet machine, willing to spend hundreds of dollars at a high price to get one. This made those who saw this scene for the first time feel indescribable in their hearts, but the feeling of despair and being suppressed by foreign brands all these years was slightly lifted, and their self-confidence increased a little...
Now, as long as there was news related to Dongling High-Tech and electronic pet machines, television ratings could increase by a large margin, and newspapers could sell out. The media naturally chased hot topics, and countless media outlets were unwilling to leave, even if they were squatting here to try their luck.
As for the agents and distributors coming from all over, there was no need to mention them. What did they see? It was shining silver! Electronic pet machines could sell out in Japan, America, and England; was there any need to worry about them not selling in the country?!
As long as they got the goods from Dongling High-Tech, it was no different from getting gold. In the eyes of these agents, that wasn't an electronic pet machine; it was clearly a money-printing machine!
"I haven't seen the person in charge of Dongling High-Tech yet. There are simply too many distributors coming here now. I feel like Dongling High-Tech just wants to whet our appetites and increase the agency fees!
You send more money over, yes, the more the better. The agency rights for Yanjing must not be lost!"
A distributor with a Yanjing accent felt that Dongling High-Tech not giving them agency rights was just to whet their appetites, and then charge them high agency fees.
Ma Yingxian, who was among the crowd of distributors in front of the door, listened to the distributor from Yanjing talking on a brick phone, exchanged glances with several local Hanxi distributors, and the few of them tacitly walked to the back of the crowd.
Back when satellite dishes were popular, Ma Yingxian and the others had also distributed satellite dishes, so they could be considered old acquaintances with Li Dongling.
Satellite dishes were still selling well, but the price war was bloody, and the profits were meager. It was really just earning hard-earned money. Ma Yingxian and these distributors were no longer willing to sell that stuff; they had already earned quite a lot before.
Coming here this time, they just wanted the agency rights for electronic pet machines in other districts of Hanxi.
Before coming, Ma Yingxian and the others had a premonition that the competition might be fierce this time, but they didn't expect it to reach this point. Distributors from all over the country, whether they were in electronics or not, had all run over wanting to be agents, all wanting to make a big profit.
"In a few days, there might be even more distributors coming. If this continues, I'm afraid we won't even be able to get the agency rights for Hanxi itself. We can't let us local distributors have to get goods from outside agents, right?!"
Once they reached the side, before Ma Yingxian could speak, another distributor from the provincial capital had already spoken with unbearable indignation. This feeling of not being able to get goods on their own turf and not enjoying special treatment really made him dissatisfied.
"Then what do you want?!"
"Do you dare to touch Dongling High-Tech?!"
Another distributor from Shangjun City in Shaanxi sneered. The provincial capital distributor who was asked the question had a face that turned blue and white. If it were any other company, these local bullies would unite to make a scene, and a group of distributors joining forces to not sell that company's goods could really make a brand company bow and concede. In this era, domestic distributors were the brand owners' daddies; they were quite powerful.
But this trick was ineffective against Dongling High-Tech. Electronic pet machines were in short supply overseas. Now, it was the distributors begging Dongling High-Tech to give them goods, not Dongling High-Tech begging them to sell machines. This order was very important; it determined who was the one with the right to speak!
Moreover, there was one most important point: with Dongling High-Tech's current ability to earn foreign exchange, if these distributors dared to play dirty tricks or small movements against Dongling High-Tech, the first one to not let them off would be the Hanxi provincial government!
"Alright, alright, everyone is in the same boat now. If we keep arguing and fighting internally, the agency rights for electronic pet machines in Hanxi will really be taken away by that bunch of outsiders!"
Ma Yingxian said. Among the local Hanxi distributors, his qualifications were considered old, and what he said was the truth. As soon as he spoke, the distributors from other districts in Hanxi quieted down.
"We have to band together and take down the agency rights for electronic pet machines in Hanxi. If we fight alone, I'm afraid we won't be able to beat that bunch of distributors from Guangdong, Yuhang, Qiantang, Yanjing, and other places!
After we get the provincial agency rights, we won't cross boundaries and will sell goods in our own territories!"
Ma Yingxian said. This was equivalent to a verbal gentleman's agreement. It was hard to say how much binding force it had, but it was indeed the most suitable for them at the moment.
As for whether they could really follow the agreement after getting the agency rights, not cross the line, and never cross-sell, only selling machines in their own territory, then only the ghosts knew. When Ma Yingxian said this, even he didn't believe it. If he could really sell to the provincial capital and other markets, he would definitely snatch it. Who didn't know that the provincial capital had the most oil and water, and the users had the most money!
Several local Hanxi distributors exchanged glances and nodded in agreement. Ma Yingxian's proposal was indeed the best; otherwise, they might really be out of the game.
Like Ma Yingxian and the others, there were no shortage of distributors forming groups in secret, all wanting to snatch the agency rights for electronic pet machines in their respective localities.
"Are the domestic agency rights going to be sold? If Dongling High-Tech doesn't sell them, I'm afraid it won't be long before knock-off electronic pet machines appear in the country!"
Inside the Dongling High-Tech office, Yao Luoying said to Li Dongling, who was standing by the window. Hu Zixian, Zhang Ao, Gao Peng, Li Dongshan, and others were also present.
Pulling back the curtains, one could see the distributors and media reporters standing below. If it weren't for a group of burly security guards blocking the door, I'm afraid these people would have already rushed in. Even with the security guards, it wasn't very convenient to enter or exit the Dongling High-Tech office building now.
Hu Zixian, Zhang Ao, Gao Peng, and the others could all vaguely guess Li Dongling's thoughts. Li Dongling didn't seem to want to sell electronic pet machines domestically, and it wasn't because he wanted to whet the distributors' appetites.
Li Dongling really didn't want to harvest domestic leeks. Harvesting foreign leeks had a much higher cost-performance ratio than harvesting domestic ones.
But he also knew that, just as Yao Luoying said, the market was there, and the money was there. If Dongling High-Tech didn't sell goods, the black market would emerge, supplying the market with a pile of knock-offs and imitations. In the end, the leeks would still be harvested.
"Starting tomorrow, we will issue agency rights for electronic pet machines to domestic distributors, focusing on provincial general agents. In addition, Yanjing, Shanghai, Guangzhou, Shenzhen, and other places will be issued separate agency rights!"
The agency rights for Yanjing, Shanghai, Guangzhou, and other places were the most valuable, higher than the sales volume of some entire inland provinces, so they definitely had to be sold separately.
"Domestic agents who want to distribute electronic pet machines must pay a deposit and abide by Dongling High-Tech's pricing power in the country. If an agent's selling price exceeds the pricing power, Dongling High-Tech will confiscate the deposit and has the right to revoke the agency rights!"
Li Dongling said. He definitely couldn't let electronic pet machines be sold at sky-high prices in the country like in Japan and America to harvest leeks.
Of course, electronic pet machines wouldn't be sold expensively in the country. They couldn't be sold at a selling price of 15 USD like abroad. The selling price in the country would be at most a few dozen yuan, and the price would be lowered later.
This certainly couldn't completely cut off agents from selling electronic pet machines at sky-high prices in the country, but it certainly wouldn't be as outrageous as abroad.
Yao Luoying, Hu Zixian, and the others exchanged glances. The conditions proposed by Li Dongling could be described as quite harsh. This was equivalent to cutting off the agents' sky-high windfall profits. However, Dongling High-Tech was the strong party now, and coupled with the numerous users in the country, those distributors would likely grit their teeth and agree. After all, earning less was better than not earning at all!
(End of chapter) ===== CHAPTER 77 =====
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