Chapter 713: Public Welfare Influence Breaks Out of the Circle!

In the evening, Tang Ye returned to his residence, boiled himself a large bowl of wide noodles, sprinkled them with chili oil, peeled a few cloves of green garlic, and then squatted on a stool, leaning in front of the television, locked onto the Provincial Television Station news segment, and quietly finished watching the news.

One could tell the importance the television station placed on this matter just from the length of the report, which was about seven or eight minutes long.

It even included a detailed profile of Principal Jin Chunping's deeds, unearthing quite a few heart-wrenching stories.

Seeing that the news quality was so high, Tang Ye felt quite happy inside.

Around five in the morning, Tang Ye got up early to exercise. The sky was a bit overcast, gray and hazy, and it even started to drizzle. Although the rain wasn't particularly heavy, the clothes on his body were still completely soaked.

Just after he finished showering, his cell phone rang. Tang Ye answered the call, and a woman's voice came through; he opened his mouth to ask, "Director Cao, is there something the matter?"

"County Magistrate Tang, since last night, the Investment Promotion Bureau's phones have been ringing off the hook!" Cao Cui's tone was full of excitement. "Yesterday, the Provincial Television Station reported the news about Dayu Women's High School, and many kind-hearted people were particularly concerned, so they all called the Investment Promotion Bureau, wanting to donate to Dayu Women's High School."

Tang Ye immediately realized: in 2008, not just in Dayu County, many local governments across the country were not comprehensive enough in terms of government transparency, and the ordinary people didn't have many channels to find government contact information anyway.

The Investment Promotion Bureau was considered one of the few departments that made its contact number public.

And as long as someone called the Investment Promotion Bureau's number, there would definitely be someone to answer, and it was a twenty-four-hour, non-stop service.

Tang Ye said, "Did you write down the contact information for these people? Arrange for someone to follow up with them one by one later."

Cao Cui smiled and replied, "I've written them all down!"

Tang Ye nodded slightly, "That's good, thank you for your hard work."

Cao Cui hurriedly said modestly, "It's no trouble, no trouble at all. To have such a big response is a good thing to begin with."

"Director Cao, now that Dayu County's reputation has been raised, it will certainly have direct benefits for our investment promotion work. I suggest you reformulate an investment promotion plan; regarding the budget, the finance department here can give you some support!"

Although Tang Ye was not in charge of the Investment Promotion Bureau, he could indeed provide practical support to Cao Cui on financial issues.

"Thank you so much, County Magistrate Tang! Once I have the plan ready, I will definitely come to you for guidance."

"Let us all pool our wisdom and efforts to strive to make our investment promotion work more meticulous. We cannot stick to old ways; we must bravely step out. Although Dayu County is a National-level Poverty-stricken County, this is conversely our advantage—in terms of policy and taxation, we actually hold an Innate advantage."

"You said that perfectly!"

Cao Cui only felt warm inside.

County Magistrate Tang looked refined and gentle, yet when he spoke, he was particularly infectious.

In the future, she should frequently take the initiative to find County Magistrate Tang to report on her work.

Being with such a person full of positive energy might just improve her own "magnetic field."

Once the magnetic field is high, one's luck will naturally get better too.

This was what a Daoist she knew had said.

Before, she didn't quite understand, but right now, she truly and deeply had an epiphany!

……

Just as Cao Cui's call ended, Tang Ye received a call from Gu Wenqin.

"You've returned to Hanzhou, right?"

"I arrived last night."

"Why didn't you report your safety to me?"

"It was too late, and I was afraid of disturbing your rest, so I didn't say anything."

"It's good that you arrived safely," Tang Ye said with a smile.

"I'm calling you today mainly to tell you some good news. However, since last night, the Qinge online store has been a bit unusual," Gu Wenqin said softly.

"What's unusual about it?" Tang Ye was a bit curious.

"Since last night, the store's traffic has clearly increased, and many customers are asking about our company's donation to Dayu Women's High School."

Tang Ye realized it immediately and said, "Qinge sponsoring Dayu Women's High School this time has indeed caused quite a sensation. This is actually event marketing, which can help the brand build awareness. You should have the company's Propaganda Department keep a close eye on online trends, and at the same time, do a good job with positive publicity and guidance."

Gu Wenqin nodded slightly, "Rest assured, our company's brand promotion team is still very experienced."

After hanging up on Gu Wenqin, Tang Ye sighed to himself.

He hadn't expected that things would have such an unexpected turn.

Originally, in his view, having Qinge sponsor Dayu Women's High School was just a promotion with a relatively high degree of brand fit.

But he hadn't expected that, after the Provincial Television Station's report and endorsement, this promotion would actually achieve miraculous results.

Previously, Qinge could at most be considered a relatively well-known women's lingerie brand, with a certain level of popularity among college students, but it was far from being a household name known to everyone.

But after this incident, Qinge's reputation directly skyrocketed.

Even if one spent tens of millions in advertising fees in the Central Committee media, it might not necessarily achieve this effect.

It really lived up to the saying: the harder you work, the luckier you get!

After hanging up on Tang Ye, Gu Wenqin soon received a call from the company's brand manager.

"Boss, we just received calls from several media outlets and magazines; they all want to schedule a time with you to see if they can do an exclusive interview."

Gu Wenqin didn't feel surprised.

The influence of the Dayu Women's High School public welfare activity had broken out of its circle, and many media outlets had caught wind of it.

Interview invitations were pouring in!

"Which media outlets are they?"

"There are quite a few media outlets contacting us, among which 'China Fashion Weekly' and 'Yunhai Life Service Herald' have relatively large influence. We had previously inquired about their advertising rates, and the asking price was particularly high, so we didn't continue the conversation at the time. But rest assured, this exclusive interview won't require any payment."

Gu Wenqin nodded slightly, "Fine, then you should first schedule a few high-value media outlets. In addition, you must communicate well with the media—Qinge's core audience is young women, and the brand image has always been based on a positive and healthy main theme; I hope they can center the interview around these points."

"Rest assured, we will draft the interview outline first, and we will also strictly control the content of the articles."

After hanging up the phone, Gu Wenqin let out a soft breath.

In fact, this time going to Dayu County, she had originally gone for Tang Ye's sake.

Over the past few years, relying on E-commerce, Qinge had long since become one of the top brands in the domestic lingerie industry.

Qinge had also been silently doing public welfare over these years, such as sponsoring children who had dropped out of school and sponsoring impoverished college students, and had previously done some publicity for these matters.

But she hadn't expected that this purely altruistic act would bring about such an unexpected response.

In the field of E-commerce, popularity means traffic, and traffic is equivalent to capital.

Although four million was invested in Dayu Women's High School, this money was easily earned back on the internet.

The subsequent funds for investing in building a factory in Dayu County have, through this publicity, actually already been secured...