Chapter 279: Rural Absurd Past Events Chapter 279: Everything Is Hard at the Start, Entrepreneurship Hits a Bottleneck at the Beginni
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Protagonist:
Li Xiulan
It was very clear that Xiao Mei did not love Wang Erhai; the only reason she had not explicitly refused him was because Wang Erhai had become a director of Shanhai Real Estate, giving him the possibility of achieving something in his career, nothing more.
However, Xiao Mei's such consideration was actually a normal reaction.
When a person has no feelings whatsoever for another person, the starting point for considering matters will certainly be to prioritize their own interests.
Seeing that Xiao Mei had given him such an opportunity, Wang Erhai immediately became like he had been injected with chicken blood, the excitement in his heart — he secretly vowed that he would definitely build a great career together with his big brother, and later marry Xiao Mei home in glory!
So the next day, when he arrived at Shanhai Real Estate, he rolled up his sleeves and started working.
Currently, Shanhai Real Estate had just been established; it was a brokerage company as small as could be, and aside from an office of a few square meters, it had almost nothing else.
Wang Dashan had to go out today to run business, to find as many property developments to cooperate with as possible and obtain agency sales qualifications; only by holding enough property sales qualifications could he provide clients with choices of their desired houses. If he did not have enough properties, even if clients came knocking on their own, he could not give them the houses they wanted, and those clients would be lost in vain.
He did not let Wang Erhai follow along, but instead had Wang Erhai stay in the shop — on one hand to avoid having no one available if clients came for consultation, and on the other hand to have Wang Erhai do telemarketing.
Wang Dashan spent money to buy a contact list; inside this contact list were all potential clients who might buy houses, so someone was needed to call them one by one for consultation.
Originally Wang Dashan had still been thinking of hiring an employee to do telemarketing after a period of time; since Wang Erhai was now coming over to work together, he might as well let him start with telephone sales first.
"Second Brother, what you need to do is very simple: just follow this contact list, call them one by one, see what the clients' reactions are, whether they have any intention to buy a house. Those without buying intention, filter out directly. Those with buying intention, categorize well — whether they are just paying attention or have strong demand — make good notes, then later invite them to come view houses. Doing this job, you must keep a level mindset; no matter what the other party says, do not let it affect your own mindset. Understood?"
Wang Dashan patiently instructed Wang Erhai.
This was Wang Erhai's first time doing this kind of work; he was afraid Wang Erhai could not handle it.
Because all kinds of people are on the other end of the phone; some people might, the moment they pick up, curse you violently without rhyme or reason. Moreover, the closing rate of telemarketing is extremely low — you might make a hundred calls and not necessarily encounter a single client with purchasing intention. So one must have a certain ability to withstand pressure to be competent for this job.
"Rest assured, I can definitely do this job well. Telemarketing is also sales; selling computers at Hao Ge's was also sales — it's much the same, very simple!"
Wang Erhai said so with a smile.
He was now full of confidence and vigor.
Seeing him like this, Wang Dashan showed a gratified smile:
"Alright then, I'm off. You work hard. If there's any problem you can't solve yourself, just call me directly."
After saying this, Wang Dashan left carrying a briefcase.
He wore a suit and tie, his image sunny and tall, outwardly full of affinity.
His image indeed could add quite a few points for him.
So these past few days when he went to find property cooperation, if it was a female manager communicating with him, his success rate would be quite a bit higher.
Wang Dashan still had not bought a car, and was unwilling to take a taxi there — after all, taking a taxi every day would cost quite a lot. He chose subway and bus travel; he rushed about wearily all the way, but as soon as he thought of Du Xiaojuan, he instantly sobered up, the fatigue swept away. He had to grit his teeth and build a career to prove to Du Xiaojuan that her leaving was a wrong choice.
In a blink, half a month passed; Wang Dashan had already contacted nearly ten property developments and signed agency sales agreements with nearly ten property developments.
Additionally, he had also obtained some second-hand house agency sales qualifications.
Regarding second-hand houses, he only took properties with good locations and high prices — for example, residential complexes in the city center, or villas with very high total prices. Only selling this kind of second-hand house could earn a relatively large commission.
Some second-hand houses with poor locations and low prices might be easier to sell, but they wouldn't earn much money. He felt wasting time doing these mosquito-leg businesses was not as good as concentrating energy on closing one big deal.
These days at the start of entrepreneurship could be said to be the busiest period of Wang Dashan's many years; he was almost either eating and sleeping, or working.
Even eating, he ate in a rush; and sleeping, he only slept four or five hours a day. During the day he went out to find housing sources, and at night he and his second brother did telemarketing together, searching for clients like fishing for a needle in the ocean.
To speak of effort, Wang Dashan could be said to be even more hardworking than an ox or horse.
However, many things in this world cannot be accomplished by effort alone.
If effort could make one rich, there would not be so many poor people in this world.
To succeed, one needs not only effort, but also capability; beyond that, luck is also a very important part.
Wang Dashan's luck this year was clearly not as good as last year.
Last year he did real estate sales at Zhongyuan Real Estate and easily closed a luxury villa deal; this year he started his own company and went solo, and discovered many clients were cold toward him. Even clients with buying intentions, upon learning he was from a small real estate brokerage they had never even heard of, would hang up his phone.
But this is also to be expected — buying a house is such a major matter, who dares decide lightly?
They certainly all look for reliable big platforms to act as intermediaries; big platforms have reputation as guarantee, and even if some unexpected situation occurs, the platform is responsible.
Whereas finding those private small brokerage companies, if the broker operates in the dark and absconds with the money, the homebuyer becomes the unfair burden — not only do they not get the house, the money is also taken away; how tragic that would be.
Previously Wang Dashan was a Zhongyuan Real Estate employee, with the Zhongyuan Real Estate big platform giving him reputation backing, plus his own ability — that was what let him easily handle clients.
Now that he has lost the big platform's reputation backing, his own little bit of ability, no matter how strong, appears insignificant.
Because trust is something that either exists or doesn't; no matter how beautifully you speak, no matter how sincere and reliable you act, if others don't trust you, they just don't trust you.
So, in a blink, Shanhai Real Estate had already been open for over a month, nearly two months, and still had not closed a single deal.
No clients were willing to buy houses through him; the many housing sources he had previously spent so much manpower, material resources, and financial resources to obtain seemed to have all become decorations.
Wang Dashan began to feel a bit panicked, no longer calm.
Because not selling houses meant no income, while expenses were generated every day.
The startup funds he had on hand were originally not much; plus the 100,000 yuan Zhang Zhihao invested in him, the total was only about 150,000.
The office needed rent, obtaining housing sources cost money, eating, drinking, defecating, and urinating also cost money.
This was equivalent to only outflow and no inflow; if this continued, in another two months he would likely face bankruptcy due to broken capital chain.
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End of Chapter
