Chapter 489

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Protagonist:

Li Xiulan

Wang Dashan called Wang Erhai, telling him to return to the county town tomorrow to sign the cooperation agreement with Niu Chunsheng. Upon hearing this news, Wang Erhai nodded repeatedly in agreement:

"Big Brother, rest assured. Leave this matter to me. I'll definitely handle it beautifully!"

Wang Erhai knew in his heart that the reason his big brother was unwilling to personally make a trip back to the county town was to proactively avoid suspicion. He didn't want to have too much contact with Xiao Xueqing, thereby affecting the relationship between him and Du Xiaojuan.

"Erhai, then this matter is entrusted to you."

A knowing smile appeared on Wang Dashan's face.

This second brother of his, after being tempered by society, had become much more mature than when he had just graduated.

Early the next morning, Wang Erhai hired a lawyer to help review the contract, and together they returned to their home county town.

After about two hours of driving, they arrived at Niu Chunsheng's Chunsheng Real Estate Company and met with Niu Chunsheng.

Niu Chunsheng expressed a warm welcome for Wang Erhai's arrival and enthusiastically took Wang Erhai to tour the project Chunsheng Real Estate was currently developing.

That project was called Chuncheng Garden. It had already been capped, and the pre-sale event would launch during National Day.

Real estate has a saying: "Golden September, Silver October," meaning the period of September and October is the peak season for sales, especially the National Day holiday in October, which is a red-hot sales festival. Many homebuyers choose to view properties during the holiday.

Niu Chunsheng figured that scheduling the launch event for National Day would surely help him fire the first shot and start with a good omen.

"Uncle Chunsheng, how much per square meter do you plan to sell this house for?"

Wang Erhai asked Niu Chunsheng this question.

For any commodity, as far as the user is concerned, the most core thing is certainly the price.

Only if the price is affordable can it attract enough customers.

"I plan to set the price at 4,699 yuan per square meter, and then run a promotional event. For those who place an order during National Day, the lowest can reach 4,399 per square meter."

Niu Chunsheng spoke thus.

Wang Erhai, however, frowned slightly:

"Chuncheng Garden's location belongs to the county town's periphery. Won't this price be a bit high?"

Wang Erhai truly lived up to being in real estate sales; his sensitivity to price was extremely high.

Niu Chunsheng, however, said with a smile:

"Not high. You don't understand our county town's real estate market, which is why you think it's comparatively high."

Wang Erhai chuckled:

"I indeed haven't deeply looked into it. I only know that Zhang Zhongtian from our village previously bought a house in the county town. I heard his house was just over 4,000 per square meter, and it's not far from the county town expressway exit, counting as a relatively central location."

Niu Chunsheng, however, said:

"That was a year or two ago. House prices have risen quite a lot now. Just over 4,000 — forget Lixin Garden, even houses more remote than my Chuncheng Garden can't be bought!"

Wang Erhai slowly nodded. House prices had indeed risen very fast in the past year or two.

Big cities like Guangzhou were like this; his home county town should be the same.

Niu Chunsheng then said:

"Additionally, my Chuncheng Garden has a very large hidden benefit that can attract customers."

"What hidden benefit?" Wang Erhai asked curiously.

Niu Chunsheng said with a smile:

"I had the designer design the bay windows as false bay windows."

"False bay windows?" Wang Erhai was puzzled.

Niu Chunsheng explained:

"You should also know that generally a house's bay windows are not calculated into the house's area. My false bay windows are actually bay windows that can be smashed. One house has two false bay windows. Smashing one false bay window frees up 1.5 to 2 square meters of area. Two means nearly 4 square meters. In other words, these 4 square meters of bay window area are equivalent to being given to the customer for free."

Wang Erhai couldn't help but be stunned:

"This is indeed quite a discount. Calculated this way, this house actually doesn't differ much from just over 4,000 per square meter."

Niu Chunsheng said with a smile:

"You also know that current policies restrict real estate a lot. However, 'the higher-ups have policies, the lower-downs have countermeasures.' Many developers have already started doing this. This extra area isn't counted on the property certificate and can also save them a bit of deed tax. I think a discount like this will definitely attract quite a few customers."

Wang Erhai nodded:

"This is indeed a very good selling point."

Then he asked again:

"Uncle Chunsheng, does our house have any other selling points?"

Since Shanhai Real Estate was preparing to act as Chunsheng Real Estate's sales agency, Wang Erhai certainly had to understand all of Chuncheng Garden's core selling points clearly in order to formulate a sales plan that could grasp the users' pain points.

That was why Wang Erhai didn't mind being verbose and asked a few more questions.

"Of course there are other selling points. Another big selling point is that my house has a high plot ratio and small shared area. For this 100-square-meter house, the shared area is only about 10 square meters."

Wang Erhai slowly nodded. This shared area was indeed very low.

You have to know, houses over in Guangzhou have shared areas that are scarily high.

Some 70-80 square meter houses have shared areas reaching over 20 square meters, even exceeding 30 square meters!

Homebuyers generally care a lot about shared area because this shared area is an absurd shit egg — unclear and inexplicable. No matter how much shared area there is, why it's so much, users can hardly figure out. It's invisible and intangible; they enjoy no benefits from it yet still have to pay the same price.

All people buying houses certainly hope for a little less shared area.

"This is indeed also a big selling point." Wang Erhai nodded, silently noting it down in his heart, then asked: "However, with the shared area this small, won't the residential complex's green space be very small? Will the lighting be affected?"

This is also one of the issues customers would consider.

If the floor spacing is too narrow, the green space is poor, or the lighting is poor, then even if the shared area is small, some clients still won't consider it.

After all, a house once bought will be lived in for decades; the environment and lighting will accompany the next several decades of life — this issue is not negligible.

Niu Chunsheng laughed and said:

"Rest assured, back when the houses were first being built, I already considered this problem. Our Chuncheng Garden isn't a large community; this first phase only has nine buildings total, so lighting is absolutely not an issue. As for green space, although it's not our community's advantage, it's not too shabby either — whatever should be there will be there."

Wang Erhai nodded, then asked:

"Speaking of which, how much is the property fee? How much is the parking fee?"

Niu Chunsheng truthfully said:

"The property fee is one point six per square meter; this isn't up to me to decide — the property management in this county town has been monopolized by Nanqiang Group, and they set the pricing. However, they're still fairly reasonable and didn't demand too high a price."

Nanqiang Group is one of the three major enterprises in the county town, famous alongside Huangsheng and Jiantao.

They have that strength and background, so back when Nanqiang's people approached Niu Chunsheng saying they wanted Spring City Real Estate's property management, Niu Chunsheng tactfully sold them the property management rights.

Niu Chunsheng continued:

"As for the parking fee, if renting a space it's two hundred per month; if buying a space, one space is sixty thousand."