Chapter 1729: The Situation in Bai Yu County
The leadership team of Bai Yu County is also worried.
How to deal with the people and things above is a deep pool of still water.
By the time people can perceive slight ripples, all undercurrents have long since subsided.
But right now, the most urgent thing is the hundreds of acres of vineyards of 136 households in the entire county.
In recent years, the national development of fruit tree economy, from nearby parent-child picking gardens to online livestreams, green channels, poverty alleviation, and other colorful channels, farmers have gradually had some income through working or the internet, and are also willing to accept some new things.
Fruit tree planting has also become prosperous.
The climate and water of Bai Yu County had a great reputation before planting grapes.
It's just that those were old local grape varieties, and the unit price was no more than 3 yuan at the most expensive time, so they really couldn't sell for a high price.
Therefore, after the leaders took the lead to bring professionals to investigate, they felt that it was suitable for planting new varieties 【Sunshine Rose】, and a few households with abundant family assets gritted their teeth and followed suit.
In the first year, those who invested on a small scale, although they spent a lot of effort, saw that one acre of land could earn tens of thousands of yuan, so the number of people who followed in the second year developed to more than 40 households.
In the third year, which is this year, after seeing the quick income of the whole garden contracted by the purchaser last year because of good quality, the number of farmers in the entire county who were willing to follow this complex, troublesome, and expensive high-quality planting soared directly to more than 100 households.
However, now, the grapes are ripe.
But the purchaser who pushed the responsibility to others had completely lost contact as early as last week.
Everyone in the village was gathered, and the young children were also selling these grapes through the internet everywhere.
But in this era where traffic is king, without enough money to spread the promotion, small households want to attract people to place orders—there are people, but the conversion rate is really unbearable to look at.
Everyone gathered in the village department, chatting with sweat on their heads:
"Our secretary also livestreams to bring goods, now everyone on the internet is doing this..."
"You only see others doing it, but you don't see that they are all young guys; I am an old orange peel, who is watching?"
"Besides, people also spent money to invest in traffic..."
"What is investing in traffic? We also invest! It's come to this step, we can't just watch the grapes rot in the ground!"
"Invested, I asked my child to do it, and even set up a quite expensive package, more than 1000 yuan. But people clicked in and saw the grapes were so expensive, they didn't buy them at all."
"But our grapes are good, the fruit flavor is so sufficient when eaten, who doesn't praise it after tasting! The cost of our planting is much higher than other families..."
From spring to winter, there was not a moment of leisure.
Expensive biological agents for insect control and weeding, and the fruit that was carefully looked after, and if the weather was slightly wrong, they were terrified...
And the fruit, the purchaser contracted the whole garden, but in fact, the average price could not reach 60.
Because they only select the best batch, from the integrity of the whole bunch, the fullness of the grains, to the taste and sweetness, all of them are qualified, and that bunch can reach 60 a catty.
The rest are downgraded level by level.
Calculated, the average catty can have 20 or 30 yuan.
But these 20 or 30 yuan are already sky-high prices compared to the old grape varieties before.
If it weren't for such a good price, why would everyone swarm up?
"Last year, the best ones were 60. I specifically picked the good ones and sold them online without adding a penny, only selling for 40. After calculating the express fee, we even subsidized it... they didn't buy it at all!"
"It won't work this year; this year the streets and alleys are full of Sunshine Rose, and 10 yuan for 3 catties no one buys..."
"Lower the price! The fruit will lower the price in a good year, I also recognize this, but what about the purchasers who came at the point? 3 yuan a catty to collect?! Isn't this bullying people?"
"The original boss can't come, so he can't come, tell us to make plans early, but that black-hearted one didn't say, just dragged it! Now the fruit is ripe, if it's not sold, even if it's 3 yuan a catty, they won't collect it..."
Men, women, old, and young, and the young children were all gathered here talking at once, making everyone even more anxious.
The young man raised his hand, also covered in sweat on his head and face:
"There is a big internet celebrity in Ningcheng, with more than 300,000 fans on Tremolo. I sent an email to his studio, wanting to ask if he can come to promote it..."
Livestreaming to sell goods, everyone who brushes Tremolo often understands!
Everyone hurriedly looked over: "What's the saying?"
The young man smiled bitterly: "Didn't agree."
"Why? Is it a high price?"
The elders looked at the lush vineyard outside, gritted their teeth, and asked this key question.
The young man smiled bitterly: "It's not about money; it hasn't reached the step of money yet. People politely said that our positioning doesn't match..."
"Then find one that matches the positioning!" Someone with a quick mouth said first.
The young man wiped his face: "What positioning? What is our positioning?"
Their Ningcheng is a provincial capital city, big and crowded, and there are many big internet celebrities, and there are quite a few related to agriculture.
But why didn't anyone pick up the emails sent?
Some look down on this small business, but more, it's really not a matter of money.
It hasn't reached the step of talking about money at all, but their fruit positioning is too awkward!
"I said to help our county sell grapes; people said they were very interested in poverty alleviation activities and could appropriately give up profits, but once the price was mentioned..."
Good!
This time, the business had nothing to say.
Poverty alleviation is to help fruits that cost a few yuan a catty, and agricultural products that cost more than 10 yuan. The most attractive poverty alleviation price is between 19 and 39.
This is the one that can best attract users to place orders.
But what about Bai Yu County's positioning?
They are selling grapes. Because of the shape, the transportation price of grapes is more expensive than other fruits.
And, if you go to the supermarket and pick up a whole bunch of Sunshine Rose to see, the weight of that bunch is really not low!
The higher the quality of Sunshine Rose, the tighter the fruit connection, and the more solid the fruit flesh, the heavier the whole bunch, and it can even reach more than 3 catties.
But when they sell it, they can't divide a bunch into 4 or 5 bunches to ship, right?
Not to mention how to calculate the average weight, that is not conducive to preservation and transportation at all! It will also add labor costs.
In this way, the price of this whole bunch...
Some big streamers speak directly:
"Poverty alleviation is fine; the internet atmosphere tends to this, and I am willing to take it."
"But I can't say poverty alleviation at this price! It's just that the time for you to sell Sunshine Rose here is short, and you haven't created any famous brand effect..."
And, doing fruit, after-sales is the most reputation-ruining thing.
Even if it is really that good, he sells it by his own reputation and traffic. If the after-sales service is not done well, the reputation will collapse, and it will hurt the interests of the big streamer.
Maybe he will be scolded on the internet for being ugly.
After all, calculating, plus the slot fee and promotion fee for the streamer, as well as packaging and transportation...
The price of a catty of grapes, how can it be lower than 40?
A whole bunch of grapes is more than 100, and there is no brand endorsement, and after-sales cannot be guaranteed 100%...
Taking this order is simply more harm than good!
The young man analyzed these in detail, and everyone was silent.
After a long time, an aunt quietly wiped her tears: "Then what to do? Tossed for a year, just waiting for the money."
In the high temperature of July, the food in every household's field has to be watered and fertilized, and in more than a month, it will be time to prepare money for children to go to school.
The key is that this Sunshine Rose is promoted and publicized by the county every year, and it is to create the reputation of 【Bai Yu Grapes】 in their entire county.
Many of them are loans from credit cooperatives, even if the grapes rot in the ground, the loans cannot be unpaid!
But at this price of grapes, the internal procurement of their local credit cooperatives can't open their mouths!
The previous leader was quietly replaced. The new one took over such a big mess, and now he is also exhausted and his hair is about to turn white.
But things still have to be done.
The young man continued to contact those streamers, as well as fruit purchasers, supermarkets, stalls, etc. from all over the place.
People in the village have to gather together to discuss their minimum cost—don't talk about whether to make money or not, it's good to be able to recover some of the capital!
Otherwise, if it doesn't sell for a good price this year, it will be even harder to sell next year.
The only ones who are happy are probably the few purchasers who are united nearby.
Merchants are profit-driven.
Originally, their customer base didn't eat this kind of high-priced boutique fruit, but now seeing that the fruit is about to rot in the ground without any big merchants to collect it, isn't that giving them an opportunity.
Now, either let them contract it at 3 yuan a catty, or watch the grapes rot in the ground.
Several people gathered together to smoke, and when they saw the villagers passing by, they smiled politely, as if their long-distance, tireless squatting here was such a persistent and sincere thing.
Turning back, they chatted again:
"How many more days can they hold on? You guys should also have a better attitude, don't let them rot in the ground if they really get stubborn."
"If one family has the courage to rot in the ground, the others don't need money to live? Not so united..."
"Can't hold on for two more days. When I came here the day before yesterday, the first batch of fruit was almost ripe. Now the temperature is high, at most the day after tomorrow, 80% of the fruit must be picked."
"It's also their own fault. It's not that no one else has come in the past few days; they offered 10 yuan and they still didn't sell..."
Those who can offer a price of 10 yuan have strong family assets.
After all, the hundreds of acres of vineyards here, if they do fine management, it is easy to get 3000 or 4000 catties per acre.
But even so, the current boutique Sunshine Rose can reach 1000 or 2000 catties per acre!
Without strength, you can't eat it at all.
Especially those Wang and Qian fruit merchants who didn't know which boutique fruit merchant they found last year, suddenly made a big fortune, and this year they were generous, almost offering 15!
The villagers didn't agree, and the two insisted that the quality of this fruit was not as good as the peach that was sold for 40 a catty last year...
In short, it was still far from the time when the fruit was ripe in large quantities, and they said things that made people feel uncomfortable, so they just didn't sell.
Finally, the one surnamed Wang and the one surnamed Qian left directly.
After this spread, it became cheaper for the three of them.
In short, everyone squatted here, holding the victory.
And just at this time, the relevant person in charge of Bai Yu County received Secretary Wang's call.
"The big streamer is willing to take this order? Great! Director Wang, you don't know, I have been..."
"Want to come and see on the spot, and then talk about the details? No problem, no problem, I will arrange the reception immediately..."
"Not cheap? Don't worry, everyone in Bai Yu County is also starting self-rescue, has an understanding of streamer bringing goods, has slot fees, and has a commission for each order, I understand..."
?? Came! ===== CHAPTER 1730 =====
End of Chapter
