Chapter 285: Advance Public Test

Influenced by the new film launch event of Heroic Soldiers League, Jiang Heng's new game became popular even before its public test.

Many gamers posted large numbers of comments on the Slay Immortal game forum, anticipating the new game's early release; the comments unexpectedly exceeded ten thousand quickly, drawing attention from relevant personnel at game companies.

The situation was reported to the company's boss, who decided to go meet Jiang Heng.

China Film Digital Base, the resting area on the filming set.

Lu Feng, CEO of Iron Fist Technology Co., Ltd., reported work progress to Jiang Heng; he was originally a senior executive at Nine Success Game Company, and after being headhunted, became the overall person in charge of two game projects.

When he first met Jiang Heng, he still felt somewhat arrogant in his heart.

He felt he was an industry insider, while Jiang Heng was merely an outsider.

When he received a large amount of Slay Immortal and League of Legends materials from Jiang Heng, he still thought it was preliminary work done by another team.

And when he learned that these were all designed by Jiang Heng himself, he was shocked beyond words.

Of course, doubts still remained.

But as various problems arose during the development of the two games, he discovered that Jiang Heng could instantly grasp the core of the issue, and often even give appropriate suggestions, only then did he believe Jiang Heng truly understood games.

Then he felt it was a pity that Jiang Heng made movies; how much could a film earn even with great box office? Just a few hundred million dollars.

Developing a hit game could earn tens of billions of dollars!

"Overall, the conditions for an advance public test are met! Moreover, the National Day holiday is coming up right away, coinciding with the short break; students also have time, so the release effect will be great!"

"Is everything ready?" Jiang Heng asked.

Speaking of which, there are also many things to be busy with before a game's launch.

It requires internal and external testing and optimization, preparing marketing materials and publicity strategies, formulating launch plans and timetables, preparing legal documents and compliance requirements, establishing a customer service technical support team, preparing payment settlement channels, and drafting update plans, etc.

Iron Fist Technology Company had just gone through the launch of the Slay Immortal online game version more than a month ago; the relevant procedures are surely familiar, but Jiang Heng worries they might make mistakes in the rush, giving players a poor gaming experience.

Originally, League of Legends entered the domestic market in September 2011, a time when DOTA was at its peak.

However, due to the game's difficulty, DOTA is as hard to get into as Warcraft, very unfriendly to newcomers.

Meanwhile, League of Legends is relatively easy to pick up, to the extent that many DOTA players call it a 'primary school student game'.

Just like the later Honor of Kings, because it can be played on a mobile phone, its lower difficulty led to a surge of female and primary school student players, instantly becoming a nationwide hit.

"Originally, promotion would have required considerable effort, but I didn't expect that just a few words from you at the launch event would stir the curiosity of tens of millions of domestic gamers; holding the public test during the National Day holiday is perfect. If it were delayed by a month, the earlier hype would fade, causing trouble instead!"

Jiang Heng paused slightly upon hearing this, then said: "Alright, let's hold the public test during the National Day holiday. You handle the arrangements; if you need my side to cooperate, just give me a heads‑up in advance."

Lu Feng laughed and said: "No need, really; with the current market heat, a little promotion will suffice. Besides, I still want to ask Miss Jing Tian to film a promotional video, a very simple one."

Upon hearing that, Jiang Heng instantly recalled the phrase 'Hello everyone, I'm Zha Zha Hui' in his mind—it's incredibly catchy.

Although Jiang Heng doesn't play that game, he really remembered its name.

"Fine, I'll have her set aside a day to shoot an ad!" He immediately ordered someone to summon Jing Tian.

Not long after, Da Tian Tian walked over, her eyes showing a hint of curiosity and bewilderment.

"Director Jiang, Mr. Lu!"

When filming the Slay Immortal advertisement earlier, I had met Lu Feng and was acquainted with him.

"Well, it's like this: League of Legends plans to launch early during the National Day holiday; Mr. Lu needs a promotional video here, and you help shoot one, with pay at market rates."

Jing Tian hurriedly waved her hands: "No need, no need, it's not much trouble, and it's free."

Jiang Heng said: "Just take it, why so much talk!"

Upon hearing that, Jing Tian slightly pursed her lips and glared at Jiang Heng.

Lu Feng couldn't help but chuckle, thinking to himself: "Look at those two; their relationship is probably not ordinary!"

He explained: "Miss Jing Tian, this is a normal promotional expense, charged to the company's accounts; there's no need for you to help save money!"

"Oh!"

Speaking of which, over the past few years, as Jing Tian's income surged, she gradually realized that the company's money and the boss's money are not the same concept.

Moreover, due to industry circles, having heard of bosses draining companies, she no longer declined.

Jiang Heng glanced at the shooting schedule, saw that Jing Tian had no scenes the day after tomorrow, and set that day for the shoot.

It was still the filming team of Outstanding Rising Film Company, only the director changed to Guo Fan, with post‑production handled by Beautiful Times Company.

In the blink of an eye, a few days passed; Guo Fan finished shooting the ad, post‑production was quickly completed, and it was immediately deployed by the game company across various online platforms.

Offline, posters were also sent to internet cafés nationwide.

At the same time, the publicity team came up with a 'bad idea': to ride on DOTA's hype.

They ordered people to append the League of Legends advertisement to the end of multiple DOTA ads, then run the ads again on major online platforms.

Some DOTA players happened to notice this incidentally; since the following ad was filmed by Jing Tian, they patiently watched it to the end.

"Holy crap, League of Legends—is this the new game Director Jiang talked about?"

"The public test is on October 2nd—that's just two days away!"

"To claim it stands shoulder‑to‑shoulder with DOTA—how bold!"

"But it looks quite fresh!"

"The game interface colors feel decent!"

In 2007, most domestic gamers were in internet cafés; a few close buddies would gather online to discuss upcoming new games.

At the same time, many domestic game companies also took notice.

Shanghai, Nine Success Game Company.

Inside the chairman and CEO's office, Zhu Jun exclaimed in surprise: "So you mean he's here to compete with DOTA?"

"Well, as things stand now, that's the case!" an executive said.

Zhu Jun found it increasingly unbelievable; after all, cross‑industry moves were not yet popular at the time, and the saying 'a fish swimming in a river gets hit by a car' had not yet become widespread.

He never imagined that one day he would be competing with the great director Jiang Heng.

More importantly, Iron Fist Technology had just released the Slay Immortal online game version, and now they're coming out with a new game so quickly—can they pull it off?

Let the company's legal department take a look, see if that whatever League of Legends has anything similar to DOTA, so we can sue him for plagiarism!

Alright, Chairman!

Zhu Jun casually gave the order, and the matter was settled.

After all, 90% of its success came from acting as agent for 'Miracle', and in just one year it snagged 12 million users.

Subsequently, it spent tens of millions of dollars, making a huge bet on 'World of Warcraft'.

As Chen Tianqiao put it, it was a 90% crazy-like quotation that scared off all competitors.

Unexpectedly, the 90% bet paid off, instantly becoming the domestic game agent with the most clout, capturing nearly 60% of domestic online game users.

Therefore, in Zhu Jun's view, picking a good game to agent is the right way.

Self-developed ones are not a threat.

(End of chapter)