Chapter 561

The premiere of "Hello Mr. Billionaire" could be so grand naturally because they wanted to boost Zhang Ruonan.

The problem is we can't say it like that; we need another reason.

"Happy Ma Hua is an extremely outstanding comedy troupe; many of them I greatly admire, and over the years they have earnestly and diligently performed stage plays. But due to platform and model limitations, this troupe is only known within a small scope."

I hope that good talent and works can be known to more audiences, so I will proactively invite them to collaborate on filming movies!

Jiang Heng attributed the reason to the "Happy Ma Hua" team, praising them without reservation, and didn't care at all that future "flop films" would harm his reputation.

Because of their cooperation, it actually only applies to the two films "Hello Mr. Billionaire" and "Summer Holiday", the former being the 2015 Spring Festival slot, the latter scheduled for this summer.

After these two films' cooperation ends, Jiang Heng will no longer serve as a nominal producer on "Happy Ma Hua" films.

If their subsequent films receive too poor a reputation, cooperation will certainly be terminated.

Jiang Heng certainly wants to make more money, but his reputation cannot suffer too much; that is the fundamental reason he has always been able to achieve high box office!

After a few brief words, Jiang Heng, accompanied by Zhang Ruonan, entered the venue; Zhang Chen, Yan Fei, Peng Damo, Shen Teng, Wei Xiang, and others had already arrived, even Zhou Jielun, who only had a cameo in the film, came. After a few brief pleasantries, the main creators and guests each took their seats.

Not long after, the premiere ceremony officially began, with the film's male lead Shen Teng as the host.

He is still quite humorous; during the hosting process, golden lines kept coming, and the topic basically revolved around Jiang Heng's support for this film.

Including Jiang Heng's various directing suggestions during filming, contacting Zhou Jielun for a cameo, and participating in post-production editing, etc.

The meaning between the lines is that without Jiang Heng there would be no this film; although the film is not directed by Jiang Heng himself, it's almost like his own son.

However, the film's actual directors Yan Fei and Peng Damo were not at all unhappy because of Shen Teng's words, as these had been arranged beforehand.

The film "Hello Mr. Billionaire" is not a big IP work, and its main creators lack fame, let alone having any "box-office resistance" ability.

Among the film's main creators, the biggest name is Jiang Heng, second is Zhou Jielun; without relying on these two, what could we possibly promote?

Zhang Ruonan does have the potential of a first-line female star, but the problem is she hasn't had a starring work released yet; even if she wants to become famous, that's for later.

Shen Teng said he would, and then invited Jiang Heng onto the stage to discuss why the film was set for release during the Spring Festival slot.

"Director Jiang, to be frank, aside from you, nobody else has that much confidence that this film could compete in the Spring Festival slot against Three Body 2 on the same day; why are you so optimistic about it?"

Actually, this topic had been discussed by both sides before.

Saying it again at the premiere is merely to attract attention.

After all, from normal logic, a sci-fi effects blockbuster like Three Body 2 would mean certain death for any ordinary commercial film released the same day; yet Jiang Heng let two films both produced by Faction: Outstanding Rising Film Company go head-to-head on the same day, which creates buzz!

Jiang Heng took the microphone and laughed: "I mainly think that, first, the film's quality is indeed good; it's the best comedy film I've seen in many years!"

"Wow!"

"That's a high evaluation!"

Jiang Heng had just given one reason when low murmurs of response came from below.

Some expressed surprise; Director Jiang saying that meant he placed Lost in Thailand and Lost in Love after Hello Mr. Billionaire.

Saying this is certainly out of consideration for film promotion, but it also reflects his genuine thoughts: Lost in Thailand is not bad, but some parts are overly noisy, and Wang Baoqiang's role performance seems a bit "over the top".

"Lost in Love" is also not bad, but from the perspective of a comedy film, its humor level is somewhat lacking.

Hello Mr. Billionaire is slightly superior in terms of completeness, thoughtfulness, and humor.

But regarding enlightenment for the audience, many who watched this film at least understood one point: Xiaozhu doesn't love money, yet every moment that moves her requires money.

So, men, making money is the most important! On stage, Jiang Heng then mentioned his second reason for being optimistic about this film: naturally, it's the performance of the Happy Ma Hua main creators, not only naming Shen Teng, Wei Xiang, etc., but also mentioning their performances in the film.

He especially praised Wei Xiang's performance, saying that when everyone watches comedy films in the future, they can pay attention to the film's "Xiang content," which drew loud laughter from the guests and audience.

Jiang Heng then spoke about the significance of comedy films: to bring people joy, especially during the Spring Festival slot.

A family or couple going to the cinema to watch an interesting, funny film, laughing heartily to gain happiness and forget some worries—isn't that a very joyful thing?

After he finished speaking, the venue instantly burst into applause.

After Jiang Heng stepped down from the stage, it was time for the film-viewing segment.

After watching, there was not a single mistaken version!

In the past, premieres of low- and medium-budget films rarely allowed viewing the complete film, one reason being fear of piracy, another fear of spoilers.

After all, the main selling point of effects blockbusters is the effects; even if someone produces a pirated version, it doesn't greatly affect the film.

Let alone a blurry, shaky cam version; even watching the genuine version on a computer, its impact cannot be compared to that in an IMAX 3D theater.

Therefore, Jiang Heng's effects blockbuster premieres have always included a viewing segment.

Gradually, many low- and medium-budget films also began to learn to watch the complete genuine film at premieres.

Mainly to ferment word-of-mouth and gain good reviews.

Because some distributors have found that a film's word-of-mouth increasingly positively impacts box office; often a film with merely average opening box office can turn things around due to good word-of-mouth.

Thus, distributors not only play the genuine film at premieres but also hold various preview events, all in order to "brush" word-of-mouth!

Hello Mr. Billionaire is of solid quality, and holding the premiere so far in advance is precisely to widely promote and gain good reviews; indeed, as Jiang Heng expected, during the screening the venue was filled with continuous laughter, each person laughing happily to an extreme degree.

Indeed, in recent years, it's rare for any film to have such densely packed jokes.

"Haha, too funny, Wang Duoyu really deserves a beating!"

"This project, I, Wang Duoyu, invested!"

"Interesting, I'll tell my roommate later and ask them to come watch!"

After the premiere ended, Jiang Heng and the main creators and guests went to a five-star hotel to attend the welcome banquet.

The media reporters, critics, and audience members who watched the film then hurriedly wrote articles or posted short reviews, expressing their affection for the film.

On Weibo, Douban, Moments, and even Douyin short-video platforms, everywhere are praises for Hello Mr. Billionaire; the film is already hot before its release! (End of chapter)