Chapter 397: Marketing shuhaige.net

Let's go, let's head back to the office and talk again.

Yang Qing pulled He Jun back to the office again.

I have some ideas about the electric kettle.

He said it jokingly.

Listen to what I say and see if it's right, just for reference.

Afterwards, Yang Qing brought the tea set over.

I think the electric kettle goes better with tea.

If it's just a water-boiling tool, then 79 is too expensive, after all a kettle, even a good one, is only a dozen or so dollars.

Just using it to boil water doesn't show its value.

But if paired with a tea set, its class immediately changes.

Elegant tea drinking shouldn't accept something as tacky as a water boiler.

Moreover, it's inconvenient to use; nobody can sit on a gas stove to drink tea.

But the electric kettle is different: it heats water quickly, looks stylish, and lets you enjoy tea leisurely without moving.

Its class instantly went up.

The price of 79 no longer seems so out of place.

If we manage this concept well, our brand's class will rise too.

By the way, we can also sell combo tea trays, and I can get high-quality black tea from Huarrun.

Yang Qing's words opened He Jun's mind, and he also felt the gap between himself and Yang Qing.

Such wild imagination is something he could never have.

Selling Hot Quick means selling health, selling hot water to drink means selling class and tea culture.

If we keep going like this, the image of the Many Stars brand will diverge greatly from other brands.

They are a classy appliance company, born with a noble attribute.

His idea of selling a hot water bottle as just a hot water bottle is downright stupid.

This let the pride that had risen from Hot Quick's good sales settle down immediately.

For a while, he matured a lot.

Boss Yang, this is simply a stroke of genius.

I can already foresee the trend our electric kettle will start.

He made no additions; he can slowly work out the overall plan later, but right now the flattery must be given.

(People sometimes rush to show themselves, regardless of occasion. Actually there's no need to wrangle with superiors about this; the project is yours to lead, you just go back and improve it. If you do well, the boss is wise; if not, you've dragged the boss down. Upholding the superior's image is actually upholding the team's cohesion; in most cases the boss sees it, and clueless brown-nosing is another matter.)

Yang Qing smiled and nodded; people like him are capable, so there's no need to wear a stern mask to maintain authority.

This is for your reference; the idea is still yours to take.

He Jun stood up and bowed in thanks.

Thank you, Boss Yang, for your cultivation.

The new goal was set, and He Jun took his leave.

Leaving Yang Qing's office, He Jun was full of vigor.

The respect Yang Qing gave him made him feel the urge to die for a true friend.

If he were still at his old company, he might now be facing a reprimand.

What were those things they took out?

But Yang Boss, speaking gently all the way, solved every problem.

His plans were almost completely overturned, yet he felt nothing.

He deserves to be the boss.

After He Jun returned, he began a series of hype plans for the new product.

Yang Qing had already explained this so clearly; if he can't even do this, what good is he?

After finishing with Many Stars here, he also has to work on Toutiao there.

With time, the Toutiao approach was slowly learned by others; although Toutiao still retains authority, its volume is small and it can't swallow all the fruits it itself has grown.

Adding the impact of Ming Pao closely following, Toutiao's growth is dwindling.

Of course, during this period Yang Qing shifted his work focus, which is why Toutiao here hasn't been managed much.

Pang Long saw his boss coming and immediately blocked his workstation, afraid he'd run away.

During the period he helped Yang Qing lead editing, he was nearly driven mad.

Seeing Toutiao stalled, he was anxious; sometimes not growing is a sign of failure.

Suddenly blocked by Pang Long, Yang Qing was startled; this kid now has disheveled hair, dark eye sockets, a dazed expression, and red, swollen eyes.

Yang Qing suspected he could drop dead at any moment.

How did you end up like this?

Pang Long almost cried.

Boss Yang, you've finally come back.

If you don't come back, I'll die.

Seeing how pitiful the child is, Yang Qing couldn't bear it.

He grabbed Pang Long's sticky hand.

You've worked hard, you've worked hard, sit down quickly, sit down quickly.

Others also pleaded for Pang Long.

President Yang, Pang Long has really put in a lot of effort this period, hasn't even gone home, eating, drinking, urinating, defecating—all at the company.

The atmosphere has been built up to this point; Yang Qing must resolve it with money.

In view of Pang Long's performance, I have decided to take out 5% equity and put it into the option pool as a talent incentive.

This time, first take out 1.2%, Pang Long, you and the eleven people all get a share.

Each person gets one-thousandth; in view of Pang Long's contribution, give an extra one-thousandth—does everyone think that's okay?

Yang Qing said he was soliciting opinions, but in fact no one would dare to cause trouble at this time.

Everyone is very excited; no one objects to Pang Long getting more—he really worked hard.

No objections, thank you President Yang, President Yang is too generous.

Now Toutiao News is worth at least two million.

One-thousandth is already two thousand dollars, not a small amount.

Moreover, these shares will still appreciate over time.

In Gangdao, there are hardly any companies offering equity incentives; Yang Qing giving equity to employees can be said to be very generous.

Employees' sense of belonging instantly filled up.

Yang Qing won't just give benefits to others for nothing.

In view of you all being my founding partners, this one-thousandth I will directly give you share certificates. If there are any further equity rewards later, they will be only Dividend Rights. The current equity you can hold indefinitely, but I have some conditions here.

That is, if anyone leaves, whether starting their own business or joining another media company, this portion of equity must be sold back to the company.

No problem, right?

During this period, these people have actually been in contact with the news outlet, wanting to poach them.

If it weren't for Yang Qing's deep background, those bigwigs who came on the opening day would have left a deep impression on them.

If it were an ordinary person, they might have already quit more than halfway.

Now Yang Qing proposes equity incentives, and their restless hearts immediately settle down.

At any time, Benefit is what moves people's hearts the most.

No problem, President Yang, how could we leave Toutiao?

We will keep following you, boss, unless you don't want us anymore.

Faced with these words of loyalty, Yang Qing gladly accepted.

Good, then let us unite as one and make Toutiao advance further.