Chapter 465: Pizza Hut Goes Public

Xu Huizhen was very satisfied with Ma Shimin; during the interview, he had already shown his abilities.

"Manager Xu, there's nothing wrong with Pizza Hut's food; the problem is, it's not a Yingjiang brand."

"I've lived in Gangdao for many years, and I've discovered something quite strange."

"That is, the more ordinary people are, the more they believe in Yingjiang; sometimes I even feel they would be so obsessed that even a Yingjiang's fart smells fragrant."

"Sorry, I don't mean to discriminate against them; I'm just stating a fact."

Xu Huizhen felt stifled listening to this, but she couldn't help admitting that what this foreigner said had some merit.

People's cognition is hard to change.

"Then what do you think should be done to solve it?"

Ma Shimin spoke bluntly.

"In Gangdao, when hiring foreigners, it's best to hire foreign women as servers."

"Then run advertisements to promote it."

"Use this advertising slogan: Pizza Hut, because we have ideals, therefore Pizza Hut."

Ma Shimin felt his plan should be able to move Manager Xu sitting before him.

This came only after he had thoroughly researched Pizza Hut.

Pizza Hut has a chivalrous style.

And the chivalrous knight is a spirit; 'xia' is the symbol of ideals.

Adding Pizza Hut, this name fits even more.

"Abroad, we must strictly follow the style of Pizza Hut's flagship store, create a chivalrous atmosphere, leverage the kung fu craze, launch chivalrous toys, and ideally secure endorsements from Li Long and Mao Ying."

"Inside Pizza Hut, we will frame portraits of Li Long and Mao Ying."

"We believe Pizza Hut will gain great fame."

Xu Huizhen's head was buzzing; the first store seemed to have been designed this way by Yang Qing, but later she imitated KFC and changed the style.

I feel like I've done something very stupid.

She was so embarrassed; she felt so stupid, wondering if Yang Qing had already noticed.

Then why didn't he remind me?

Is it because I changed the style on my own, making him angry?

Ma Shimin didn't know her thoughts and continued.

"Finally, I think Pizza Hut's logo could be made a bit bigger; if I'm not mistaken, the gesture in the sign is a martial arts starting pose."

This person is very capable; Xu Huizhen realized that compared to him, she herself is just a fool.

Most importantly, he is a foreigner who understands our culture very well.

This is very fitting.

Xu Huizhen stood up and extended her hand.

"Manager Ma welcomes your joining."

Ma Shimin heard this and was delighted; his efforts weren't in vain.

Thanks, Manager Hu, for taking me to the flagship store.

"Thank you, Manager Xu, for the opportunity."

Not long after Ma Shimin officially started work,

people from the Azure Dragon Securities Exchange came over and began guiding Pizza Hut in improving its company.

In order to meet the listing requirements.

Ma Shimin was quite familiar with this, but he knew Yang Qing's company management structure differed from others', so he also invited Azure Cloud Company to come help build the company structure.

Everything went smoothly.

Moreover, Ma Shimin knew that the instant noodle initiative was promoted by Yang Qing.

He immediately mobilized his connections, speeding up the construction of the imperial kitchen by a lot.

Just as Zhou Wenxuan was preparing to fully launch an attack on Pizza Hut's instant noodle project,

Pizza Hut's style suddenly changed, filled with martial-arts flair.

Among the staff, there were also foreign beauties.

In the store, there were also statues of Li Long and Mao Ying as endorsers.

There were also small figurines of Li Long and Mao Ying.

Suddenly, Pizza Hut became different.

In newspapers, on TV, on the radio, ads flew like they were free, bombarding one after another.

"Pizza Hut, because we have ideals, therefore Pizza Hut."

You can hear Pizza Hut's voice everywhere.

The flow of customers at Pizza Hut began to recover quickly.

Even Yang Qing felt moved.

"Xu Huizhen's luck is really good; she actually ran into such talent."

Xu Huizhen's life is like having cheat codes turned on.

A village girl marrying into the city is already not simple; after marriage, the husband ran off, the father-in-law died, and a huge family estate was left to her.

After running a tavern, she met Cai Quanwu at a critical moment, who helped her avert disasters; without him, she would have later become a Jiedao director.

It's just that meeting him was a bit unlucky for her, but he did bring her out.

He also set up Pizza Hut for her; when Pizza Hut ran into trouble, Ma Shimin immediately appeared.

She's a definite winner in life.

Unlike Chen Xueru, it's purely self-raised.

Ma Ke was also caught off guard.

Suddenly, Pizza Hut took off.

He was about to enjoy the fruits of victory—how did he suddenly come back to life?

Qi Dezun, again almost spat blood.

"Ma Ke, what are you doing? Why are you just watching Pizza Hut take off?"

He was furious.

Such a pig teammate.

Ma Ke is a pragmatist.

"Their momentum is strong; we need to avoid their sharp edge."

"After their momentum fades, we'll go all-in on the offensive; we'll also run ads."

Still avoid their sharp edge?

You're raising a tiger to become a threat.

"No, we must immediately launch a sniper attack on Pizza Hut."

"We can't let him recover, otherwise all our previous efforts would be wasted."

Under Qi Dezun's coercion, both sides launched an advertising war.

Ma Shimin wasn't panicked at all, because they had Li Xiaolong and Mao Ying.

They held an autograph giveaway, and the foot traffic moved on.

The two sides were having fun trading blows, but those who ran fried chicken shops were out of luck.

They gave them no way out; the foot traffic was completely siphoned off by these two brands.

Ma Ke and Ma Shimin also noticed this phenomenon, and both sides tacitly extended the fighting time.

Promotions came in waves; every day brought good news.

Fried chicken shops began shutting down one by one, or switching lines; in any case they could no longer sell fried chicken, because these two shameless players had found their weakness—if they didn't act, no amount of money would be enough to cover the loss.

Previously, they were shamelessly piggybacking on Pizza Hut and KFC's traffic.

Now they've teamed up to give them no way out.

Revenue grew day by day.

Ma Ke was pleased as punch.

March 1970.

Suddenly, all Hong Kong media began reporting on Pizza Hut's IPO.

March 7, the gong was struck.

Pizza Hut officially went public.

Total share capital 100 million shares, financing 10 million shares, issuer Great Song Bank.

IPO price 1.6, closed at 2.2 that day.

Ma Ke was dumbfounded, Qi Dezun was dumbfounded, Zhou Wenxuan was stunned.

How can we keep playing? They've gone public.

The best thing about a listed company is that they can raise funds quickly.

Not only can they raise funds on the exchange, they can also get loans by pledging shares at the bank.

The key is that the stock market was highly unregulated then, allowing companies to manipulate their own shares.

They could pump up their own stock and then cash out.

Regulation? There was hardly any.

You think that's it?

Ma Shimin subsequently launched Pizza Hut's global market plan.

The Kungfu Pizza Hut plan began to be promoted worldwide.

(Everyone should know that True Kungfu is this food brand.)