Chapter 467: The Turnaround Battle

Songxia was scoffed at by Ma Shimin, feeling extremely embarrassed and angry.

"Arrogant—so arrogant, infringing and still so arrogant."

"That so‑called Manager Ma, I'm telling you, this won't end; I'll sue until you go bankrupt."

"President Qi, submit the complaint immediately; I want to shut down Pizza Hut."

"I want them to go bankrupt."

Qi Dezun, still rational, looked at the unabashed, laughing crowd from Pizza Hut and finally sensed something was off.

"Manager Ma, you can't possibly be unaware of how serious infringement is, can you?"

Ma Shimin shook his head.

"President Qi, you can't scare me; I've seen the world, so what if it's infringement?"

"We could fight the lawsuit for years, and you still want to shut us down?"

"President Qi, you don't really think you can act without restraint, do you?"

Zhou Wenxuan tugged at Qi Dezun.

"President Qi, something's wrong; they are reckless because they feel untouchable."

"I'm afraid there's something here we don't know."

"Do you think they might already have their own technology?"

Qi Dezun's heart gave a sudden thump as he looked at Ma Shimin.

"You've developed new technology?"

Seeing that it was enough, Ma Shimin said with a smile.

"Of course. The Chinese have been working on cuisine for millennia; what you consider an insurmountable technology is, to them, just another way of cooking."

"Only President Songxia would think he's unique."

Songxia didn't believe it.

"Impossible. How could you possibly break through our technological barrier?"

"Nonsense, it must be nonsense."

Ma Shimin waved his hand, signaling security to escort them out; there was no need to waste more time with them.

The Imperial Kitchen's success in Gangdao signaled that they had gained approval.

Next came the time to rapidly capture the market.

Songxia still refused to believe it, and after returning immediately sued Pizza Hut.

Xu Huizhen, fearing it would affect Pizza Hut, asked Ma Shimin what to do.

Ma Shimin was not flustered at all.

"President Xu, have we infringed on their patents?"

Xu Huizhen shook her head.

"No, but continuing this way would greatly damage our reputation; Pizza Hut's stock price is plummeting to almost nothing."

"If it continues, the impact on us will only grow; don't forget we still have many franchisees."

"We need to give them an explanation."

"It will also affect our market expansion."

Ma Shimin urged Xu Huizhen not to be hasty.

"President Xu, since we haven't infringed, what are we afraid of?"

"Their uproar will only make more people know about us."

"Why wouldn't we use this free advertising?"

"So not only do we not need to rush, we should cooperate with Nissin to make the fuss even bigger."

"Ideally, the whole world would know about it."

"Once our notoriety rises, we'll then reveal our patents."

"President Xu, think about it: we're an obscure Imperial Kitchen."

"We could scare a giant like Nissin into traveling thousands of miles to sue us."

"After clarification, everyone will not only remember our Imperial Kitchen but will see us as a force capable of standing up to Nissin."

"Everyone will think our product is better than Nissin's; otherwise, why would Nissin try to ruin us?"

"With this advertising effect, President Xu, exchanging our current minor impact for it—does it cost us?"

Ma Shimin said excitedly and confidently.

"Not only is it not a loss, it lets us use this chance to break into the international market."

"Achieving rapid expansion of our Imperial Kitchen."

Xu Huizhen widened her eyes—can we really operate like this?

An honest person really can't handle business; how twisted a mind does it take to think of such a scheme?

Fortunately no outsiders are here; otherwise the embarrassment would be huge.

"Manager Ma, I misunderstood; handing Pizza Hut over to me is the proudest decision of my life."

Ma Shimin also let out a sigh of relief.

Luckily the boss is open‑minded; replace him with a petty one and the other side would probably feel they can't get a foothold.

Pizza Hut really is a good place.

There's no eccentric boss; the boss is still very tolerant of him.

He also complimented.

"President Xu, meeting you at Pizza Hut is my true blessing."

Thank you for giving me the opportunity.

Hearing this, Xu Huizhen felt quite comfortable, though she was still a bit embarrassed.

All right, this is what you deserve; keep busy, I won't disturb your work.

She said her goodbyes and left, really feeling embarrassed.

She truly felt the gap between herself and professional talent in business.

Looks like I need to study hard.

Otherwise, I wouldn't be worthy of the shares Yang Qing gave me.

In the days that followed, Pizza Hut and Nissin went at it in the media, nonstop.

The two sides went back and forth, very lively.

Many people were curious and even specially bought some to try; they found the taste great, which actually boosted the Imperial Kitchen's sales.

After a month, the hype couldn't be contained any longer, just as the Court was about to formally begin its investigation.

Pizza Hut directly produced its patent documents.

Songxia widened their eyes.

How could this be? You actually really have a patent?

After all this fuss, he thought Pizza Hut was just bluffing, that they had no patent at all.

Who would have thought they'd had it all along.

Zhou Wenxuan showed a 'as expected' expression, and Qi Dezun quickly realized Ma Shimin's intention.

We've been tricked.

Under Qi Dezun's explanation, Songxia nearly spat blood.

You mean he did it on purpose, to use our Nissin for publicity?

Damn, I even paid for media hype during those decent little days—this means I've become the biggest joke!

Zhou Wenxuan nodded, thinking, 'This kid might get beaten to death by his dad when he goes back.'

Qi Dezun also looked gloomy; after spending so much money, he ended up doing someone else's wedding work.

This Yang Qing is too tough to handle; he thinks everything behind this is Yang Qing scheming.

As soon as Pizza Hut's patent came out, its price, which was only a few cents, shot straight up.

It broke through six yuan in one go.

At this point, you couldn't buy it even if you wanted to.

Because most of the circulating shares were in Yang Qing's hands.

Tian Guoliang again began slowly releasing his shares.

With trading volume, the price stopped surging; it started from six yuan and slowly moved toward seven.

After a few more days, the Imperial Kitchen entered the East Asian market, especially the market where those little days were going well.

This long-planned counteroffensive once again made Pizza Hut famous.

Pizza Hut's stock price shot straight up to nine yuan.

Pizza Hut's wealth effect caught many people's attention, and the market's heat was stirred up.

Yang Qing kept an eye on Pizza Hut; the more he watched, the more he felt Ma Shimin was not ordinary.

It gave quite a feeling of strategic planning.

Great Song Bank made tens of millions in profit from this operation.

Yang Qing was not stingy; he immediately had someone send Ma Shimin 500,000 shares of Pizza Hut stock.

Upon receiving these shares, Ma Shimin was extremely excited.

This isn't an incentive dividend share that you can take with the company; it's an independent share he can hold for life.

This is the most reliable pension insurance.

Giving away several million outright—what boss has the guts for that?