Chapter 111

“Wei Long, how prepared are we for our program plan?”

“Boss Qi, the people aren’t an issue—we’re still negotiating, and we’ve picked stars who’ve had some traffic recently, but their survival capabilities are… hard to put into words.”

“I don’t care about that—I only care about the final backend traffic data! You know our company has invested heavily in this program, and I’m under immense pressure.”

“I’ll do my best, Boss Qi!”

“I don’t want your best—I need success. Is there any way to contact Xiao Yi from Yin Fu? I want to poach him. I believe our prize money will appeal to him more.”

As a rival, Boss Qi naturally knew that Yin Fu’s Wilderness Challenge program was currently drawing the largest traffic.

If we could poach Xiao Yi, this wouldn’t be a simple one-plus-one-minus-one situation—it would be one plus one greater than two.

“This… this, Boss Qi, we have no way. Unless Xiao Yi gets eliminated, only Yin Fu can contact him out in the wilderness.”

Boss Qi “… ”

“Sigh! What a pity! Our program must start in one week.”

“I… I understand, Boss Qi!”

…

…

At this moment, inside the SuShou short-video office building, two people were talking.

The success of Yin Fu’s “Wilderness Challenge: 100 Days in the Arctic” had naturally made other short-video platforms envious.

Not just SuShou—even Penguin, BZ, and other video sites had already planned similar programs.

Yin Fu had gained massive traffic from its Wilderness Challenge program, but the daily viewership of short videos is fixed within a certain range.

When Yin Fu’s concurrent viewership increases, others’ naturally decrease, so other platforms must come up with new tactics.

In fact, this project being discussed had already been prepared by SuShou after seeing Yin Fu’s program explode in popularity—it’s only now truly complete.

SuShou’s new tactic: they won’t invite ordinary people to compete—they’ll directly invite traffic-driving celebrities.

They hope to use the celebrities’ own traffic to squeeze out Yin Fu’s viewership.

Naturally, the prize money isn’t something Yin Fu can match.

To attract these celebrities, SuShou set the grand prize at 200 million.

If Xiao Yi knew the prize on the other side, he’d be crying with envy—even Yin Fu’s ten million wouldn’t seem appealing anymore.

…

…

Of course, not many people were paying attention yet—SuShou hadn’t launched its promotional campaign; only a few inside the short-video industry knew anything.

But even if they knew, what could they do? Would it stop Xiao Yi from sleeping?

It won’t affect Xiao Yi at all!

Even if Yin Fu and SuShou, two giants, are fighting tooth and nail for traffic, it won’t affect Xiao Yi’s final prize earnings.

If there’s any real loss, it might be that Xiao Yi’s live-stream audience will be slightly smaller than before.

In fact, Xiao Yi no longer pays much attention to fluctuations in his live-stream followers.

Because in the system, his unused free attribute points have now accumulated to 332.

And Xiao Yi’s heart doesn’t aim to become a perfect person or a superhero.

These free attribute points, honestly, are enough for him to handle countless sudden dangers in life.

Even, Xiao Yi has already planned that after this Wilderness Challenge, he’ll just keep earning a little extra money—not aiming for extreme wealth.

He loves money, but he knows too much can crush you—trouble will come rushing at you. A modest fortune is enough.

Then find a beautiful, virtuous wife, give him one son and one daughter, travel occasionally, fish sometimes, and… retire.

That was his greatest wish in his past life. Since he might achieve it in this life, why not try living the ideal life he once dreamed of? It’s not bad.

Of course, right now, Xiao Yi’s home has neither a virtuous wife nor any children.

…

…

All he has are two bears, a small lynx, and a Arctic ground squirrel.

Since Xiao Yi scolded the two little ones early this morning, they’ve both become quiet, crouching on the chair without moving.

Afraid of provoking the human demon king!

But both little creatures are used to the routine: eat, sleep, eat, sleep.

So soon enough, they both fell asleep again.

Only when Xiao Yi woke up did he rouse them again.

After brushing his teeth, washing his face, and cooking, Xiao Yi added one more thing today—he shaved his beard with a knife over the water.

He hadn’t shaved in many days; he was almost growing a full beard.

I have to say, Xiao Yi really looks presentable after shaving his beard.

It made his live-stream viewers, especially the female fans, start teasing him again.

But the atmosphere during their meal seemed tense.

The two bears gnawed raw meat, occasionally glaring fiercely at the lynx and Huang Mao beside Xiao Yi.

The two little ones, meanwhile, cowered behind Xiao Yi’s pant legs, waiting for him to feed them.

Xiao Yi gave the lynx cooked fish meat—it was still young, its teeth probably hadn’t fully grown in.

As for Huang Mao, since stealing and eating the roasted pine nuts Xiao Yi prepared, it had lost interest in all other food.

Whenever it got the chance, the little thing sneaked off to Xiao Yi’s pine nut stash to steal a couple of fragrant treats.

If Xiao Yi caught it… it was just a good whack on the head.

After everyone was full, Xiao Yi picked up his lure and headed toward the lake with the lynx and the squirrel.

Now, Xiao Yi felt the pressure of life again—he had to feed two more little creatures.

Though these two little things didn’t eat much right now!

Once away from the two bears, Huang Mao and the lynx became extremely excited.

They bounced and jumped around Xiao Yi’s feet!

Meanwhile, Hei Dan, watching Xiao Yi’s back, looked melancholy, then let out a roar.

“Roar (Bro, is the human boss abandoning us? I feel like I’ve lost favor!)”

Before, Xiao Yi always took Hei Dan hunting and fishing; now its place had been taken by a lynx and a squirrel.

“Roar (Idiot, you’re shaming our Bear Clan’s dignity!)”

After roaring, Hei Dan turned and headed straight for the bear den.

It needed a good nap to think of a way to secretly kill the hated little lynx without the human noticing.

…

…

“Squeak! Squeak!”

“Smack!”

“Remember, Dogzi—you’re a lynx, not a squirrel. Can you be more alert?”

Hearing the little thing imitate Huang Mao’s squeak again, Xiao Yi couldn’t help but give it a sharp tap on the head.

The little creature was probably in a phase of imitation—it had heard the squirrels calling for days, and now it was copying them directly.

At least it was imitation, not surpassing!

After being tapped by Xiao Yi, the little thing calmed down immediately—it had learned through observation that this human was the true demon king.

If he’s going to hit you, don’t resist—because the more you resist, the harder he hits.

If you don’t resist, you get one hit, and maybe the matter ends there.

But at this moment, Xiao Yi couldn’t help imagining: if this little thing spent more time with the two bears and learned their roar, what would their faces look like?

“Hehe!”

Thinking of that scene, Xiao Yi himself laughed—but his laugh was genuinely sleazy.

The lynx “… ”

Huang Mao “… ”

Seeing Xiao Yi suddenly laugh for no reason, the two little creatures lifted their blank little heads and stared at him.

Sure enough, this human demon king is unpredictable!