Chapter 177: 100 Days of Breaking Through the Hengduan Mountains

The road was quiet; due to the freezing, the bloody smell on the brown bear was no longer as heavy as it was at the beginning.

Of course, there was also the fact that the combination of Xiao Yi and the black bear looked too fierce.

Any animal that saw this combination would now almost choose to turn around and leave like that big cat, or only dare to peek secretly.

Perhaps the only guys in this wilderness who would dare to pay attention to Xiao Yi's combination would be a large wolf pack or another brown bear!

Unfortunately, the wolves within the range of Xiao Yi's camp had almost been crippled, disabled, and even scared by Xiao Yi.

I'm afraid that now, seeing Xiao Yi, those wolves wouldn't come to provoke him actively.

As for brown bears, that was even rarer; did you really think brown bears were everywhere in this wilderness?

If this dead stupid bear's territory didn't have such a lack of food, I believe it wouldn't have walked out of its territory and wandered near Xiao Yi's camp.

But I have to say, the food within the range of Xiao Yi's camp was still sufficient, if Xiao Yi weren't here.

Perhaps Gou Dan would have been driven away from this area by this brown bear, and other guys would have become the objects it hunted.

At that time, perhaps it could have quickly gathered enough food for hibernation.

Unfortunately, this guy had the wrong idea and provoked Xiao Yi, the true hegemon of the wilderness.

"Roar!"

At this time, Gou Dan also sensed the return of Xiao Yi's group, roared, and then ran over quickly.

When it saw the brown bear's carcass, Gou Dan first let out an angry roar of relief, and then it became a bit terrified.

Gou Dan was very smart; it knew that the only one who could solve this large brown bear in this wilderness was perhaps this human in front of it.

At this moment, the look in Gou Dan's eyes when it looked at Xiao Yi also rarely revealed a trace of awe.

However, Xiao Yi ignored Gou Dan and let Hei Dan run a bit to the left, which was where Xiao Yi stored wood, and it was also a bit far from his log cabin.

It was mainly because dissecting this large brown bear would be too bloody later, although there might not be much bear blood left in this large brown bear at this time.

Even so, Xiao Yi still didn't want the smell of blood to appear within ten meters of his log cabin, affecting his rest; after all, his sense of smell was too sensitive now.

Of course, another reason was because this large brown bear was almost in a semi-frozen state, and Xiao Yi had to push up a few piles of fire near this large brown bear to let it soften from the freezing first.

It's the same principle as frozen meat in a refrigerator, which is taken out and left for half a day to thaw.

In this frozen state, Xiao Yi was afraid of breaking his knife.

"Thud!"

After pulling the large brown bear off the sled, it immediately smashed a hole in the surrounding snow.

Afterwards, Xiao Yi quickly swept the surrounding snow and then piled up four piles of wood.

Then he went to the stove to find fire kindling, and after some effort, he finally lit the four piles of wood.

Of course, Xiao Yi was also very particular about the location of the wood piles, because Xiao Yi was afraid of destroying the brown bear skin, which was something he cared about.

Fortunately, there was no wind today, otherwise it wouldn't have been easy for Xiao Yi to do this.

After all this was done, Xiao Yi didn't pay any more attention. According to Xiao Yi's estimation, the brown bear wouldn't thaw in less than two hours.

Just as Xiao Yi was preparing to dissect this brown bear, inside a conference room of Su Shou, his photo was also hung on the multimedia in this conference room.

"Everyone, our program's promotion has been hindered these past two days, all because of this contestant Xiao Yi. I think everyone knows the reason."

This was someone on the side standing up and saying with a bitter smile; he was the main person in charge of the program that Su Shou was using to challenge Yin Fu.

Hearing this, the others were also speechless. Their program at Su Shou was actually already prepared at this time.

They planned to launch it simultaneously during the two days that Zhou Luocheng and Zhang Huixin left the "Wilderness Challenge: 100 Days in the Arctic" program.

After all, Zhou Luocheng and Zhang Huixin themselves carried huge traffic. Once the two left, no matter which top-tier stars came to replace them, at the very least, the main broadcast room of Yin Fu would have millions fewer viewers.

This is the influence of the King and Queen!

At that time, Su Shou launching a new program simultaneously the next day would make Yin Fu's situation even worse.

After all, a new program with proper promotion is often more attractive in the early stages.

For this reason, Su Shou's investment of millions in promotion every day during this period was to warm up for the new program.

But in the end, Su Shou found that after investing millions in promotion every day, the trending search list these past two days was actually all news about Xiao Yi slaughtering a bear with his bare hands.

Even many celebrities, seeing Xiao Yi's popularity at this time, came out to join in the fun, indirectly causing this matter to be paid attention to by more people.

Even their own popularity list at Su Shou was full of information about Xiao Yi slaughtering the bear.

Although Su Shou had secretly reduced the popularity recommendation related to Xiao Yi on their side, the effect was not ideal.

"President Ji, I don't think we need to worry too much about this problem. After all, Xiao Yi slaughtering the bear can be considered an accidental event; it won't have such popularity every day. Everyone is curious now, which is why his popularity has remained high these past two days. But in two days when our program starts, it will definitely not have such popularity, and it won't have much overall impact on our program."

"President Liu is right. Like this kind of almost nationwide discussion, even we don't have a very good way to deal with it. It's better to wait for his popularity to slide down slowly on its own."

"That's right, the reputation of our program has actually been established. Even if there is no promotion these past two days, when we announce the start date of the program, it will still be the focus of everyone's attention."

When saying this, everyone was actually full of confidence.

After all, Yin Fu publicly claimed that they invested over 200 million in the program "Wilderness Challenge: 100 Days in the Arctic".

And their Su Shou actually invested 500 million in the new program, and Su Shou gave 200 million just for the prize money.

After all, they are all traffic stars; if they gave too little, those stars might not have any interest.

Of course, Su Shou didn't lose out. After seeing Yin Fu's success, some brands were also very interested in Su Shou's new program.

At the very least, the advertising fees alone were enough for the program's investment, and even the advertising fees for Yin Fu's "Wilderness Challenge: 100 Days" didn't reach half of Su Shou's program's advertising fees.

Hearing this, the man called President Ji also waved his hand and said.

"I know, this contestant Xiao Yi indeed has a trending search constitution, but to say it will affect our program, I don't think he has that ability yet."

"Now what I'm thinking is, how can we poach this contestant Xiao Yi to our program? We mentioned this topic before, and many people didn't take it seriously at the time, but now I think he is worth our investment of more attention. What do you say?"

"President Ji, we know this too, but it's still the same sentence: we really don't have a way to contact him. Otherwise, with our 200 million prize money, without us needing to invite him too much, he wouldn't be unmoved."

"I know this too. What I mean is, our program has a segment for new members to join. You know what state those celebrities are in when surviving in the wilderness, so I plan to contact him as soon as his Yin Fu program ends. At that time, we can also bring over the traffic from Yin Fu's side."

"President Ji, don't worry, as long as he returns to the country, he will definitely come to our program."

Hearing this, President Ji also smiled lightly, and he thought the same.

Afterwards, he continued, "Next is the main content of our meeting. On November 1st, our program will officially set sail, and the name will be '100 Days of Breaking Through the Hengduan Mountains!'"