Chapter 207: The Benefits of

"Explore ancient lands, push the limits of humanity, and pursue the mysteries of nature."

"Hello everyone, this is the main broadcast room for the large-scale natural exploration and adventure program '100 Days of Braving the Hengduan Mountains'. I am your host, Gao Qiang."

"This program is proudly sponsored and supported by the pioneer of short videos in China, Kuaishou; the fashion automotive brand Dior Motors; Zhenyuan Milk, loved by both the elderly and children; Orpheus Drones; and the Phantom Phone, the favorite of the younger generation."

"For this challenge, 10 Chinese celebrity contestants will head to one of our country's most mysterious and ancient regions, the Hengduan Mountains, to challenge themselves for 100 days and lead us to see different landscapes of the world."

"The prize money for this challenge is also exceptionally enticing, with a top prize of up to 200 million!"

"Among the ten contestants, anyone who can survive in the Hengduan Mountains region for over thirty days will receive a cash reward of one million."

"If a contestant can survive in the Hengduan Mountains for forty days, the prize is two million; for fifty days, five million."

"For sixty days, the prize money will double again to ten million. As for seventy days, twenty million; eighty days, fifty million; and ninety days, one hundred million."

"As for those who can survive for one hundred days, they will receive our program's grand final prize: 200 million in prize money."

Although the events Xiao Yi experienced yesterday dampened the exposure of Kuaishou's new program.

However, the Kuaishou production team had no choice but to start as scheduled; after all, the initial investment in the new program was calculated in the hundreds of millions, and they could not afford the loss.

Therefore, after discussions between Director Ji and others, once the time reached 10:00 AM China time, the program officially launched in the main broadcast room.

Subsequently, an overwhelming wave of advertisements swept through the streets and alleys of China again.

The Shanghai Tower in Shanghai, the Central Plaza in Beijing, the Canton Tower in Guangzhou, Century Garden in Luoyang, the Aodi Building in Macau...

The portraits of ten traffic idols, including Zhang Xiaoxin, Ji Xiuwen, Lu Wei, and Luo Wen, flashed continuously on the giant screens of these landmark buildings, accompanied by their brief introductions.

At this moment, the ten traffic stars who were preparing to board their flights saw this scene through their agents' phones.

Although they still felt fear regarding the unknown Hengduan Mountains, they could not hide their joy at this moment.

Because this scene today alone could bring them huge exposure and traffic, not even inferior to the attention brought by five moderately popular TV dramas.

As for whether they could retain these new fans, that would depend on their performance in the upcoming program.

And this time, Kuaishou's advertising investment was even more exaggerated than when Yin Fu launched "Wilderness Challenge: 100 Days in the Arctic".

After seeing such crazy advertising twice in just over sixty days, even some elderly people who had no interest in the wilderness asked their children a couple of questions.

Of course, the returns on the "pay-to-win" investment were extremely gratifying for the Kuaishou main broadcast room.

The moment the advertisements were launched, the main broadcast room, which had been somewhat stagnant, grew by two million within half an hour, and the total number of viewers exceeded 30 million.

Do not underestimate these two million people; if the program had only grown by these two million people after the broadcast investment, then this wave of advertising would have been a huge loss.

But if these two million people were added on top of the existing 28 million, then there was no talk of loss or profit.

After all, having over 20 million people versus 30 million people in the main broadcast room still gives the sponsors behind the program a different perception.

As for the netizens who came to watch the excitement, they were also a bit stunned after hearing the host's introduction.

Even though some rumors had leaked out a while ago that the prize money for Kuaishou's new program was huge.

Netizens had even heard that the final prize was 200 million.

But... netizens really did not expect Kuaishou to be so generous to this extent, starting the prize money after just thirty days, and starting directly at one million.

"Seeing Kuaishou's program, I suddenly feel that Xiao Shen, Mr. Wang Xing, Sister Liu Hong, and the little fatty Mu Mu Tingwei must all be crying in the bathroom."

"That's right, it's really too generous. Now I understand why Watching Wu En, who isn't short of money, would risk the reputation of being called a traitor to join Kuaishou's new program. It turns out they really paid too much."

"Understanding +1. From now on, I'm switching from a hater to a neutral fan of Watching Wu En. After all, looking at this prize money, I know Kuaishou must have given Watching Wu En a number he couldn't refuse."

"Although I still feel a bit awkward about Watching Wu En's actions, I won't hate him starting today. There's no way around it; if it were me, I might not be able to refuse either."

"Are there any rival companies of our company here to poach me? Please, just bury me in money!"

"Exactly, Kuaishou's sixty-day prize is equivalent to Yin Fu's top prize. There's really no comparison, and it's obvious that the Hengduan Mountains are easier to survive in than the Arctic wilderness. After all, at the very least, the food isn't as scarce as in the Arctic wilderness!"

"Actually, it's also normal. After all, these are celebrities, while Xiao Shen and the others are just passersby. Can the appearance fees be the same? I think the reason Kuaishou has prize money after thirty days is actually a disguised way of paying these celebrities their appearance fees."

"The brother above makes sense, but what if these celebrities can't even last thirty days?"

"Cough, cough, then there's really nothing that can be done!"

"Although what you said makes sense, you actually called my Xiao Shen a passerby? Not to mention being a superstar, even if you run into a first-tier celebrity, do they have the same popularity and traffic as my Xiao Shen right now? Purely in terms of popularity, those top traffic stars right now might not necessarily have more traffic than my Xiao Shen."

"Although that's how it's said, he isn't wrong either. I also like Xiao Shen very much, but at least half of Xiao Shen's traffic comes from the program. After Yin Fu's program ends and the current exposure is gone, his popularity will at least drop by half. Moreover, although Xiao Shen is very famous now, he was indeed a passerby before. This is correct."

"Damn, do you people have any respect for Kuaishou's program? Instead of discussing Kuaishou's program and contestants in the barrage area, you're discussing the contestants of Yin Fu's program."

"Haha, what's there to discuss about those Kuaishou celebrities? In a reality show, a finger bleeding can cause panic for an hour, let alone participating in a wilderness program. I can already imagine the future direction of this program."

"I feel like what you said makes so much sense..."

While the netizens in the barrage area were shocked by Kuaishou's generosity, they didn't forget to tease the Yin Fu side.

There's no help for it; the difference in prize money is just too large. Of course, netizens can also understand this.

After all, the people participating in the program challenge are different; one side is passersby, the other is celebrities.

Ten million is a huge sum for a passerby, and it must be extremely attractive to them.

But ten million is far less attractive to these traffic celebrities.

Of course, the most helpless thing for the Kuaishou main broadcast room is that the entire barrage area is talking about Yin Fu's contestants.

This also has a lot to do with the fact that the sub-broadcast rooms have just been opened. After the sub-broadcast rooms were opened, the fans of those idol celebrities almost all ran to the sub-broadcast rooms where their idols were.

But even so, the number of people in the main broadcast room still remained at 30 million at this time, even though many people were just passersby who came specifically to watch the excitement.

It can only be said that "pay-to-win" still has the benefits of "pay-to-win". After all, after paying, except for the cost, everything else can be guaranteed to be satisfactory.