Chapter 454: 450. Preparing for Double Eleven (Seeking subscriptions, monthly tickets!)

Seeing Zhang Xiaotao in this state, Zhang Ran laughed; this little guy could only be managed by Liu Lu now, otherwise no one else could handle him, and Zhang Ran himself couldn't bring himself to be strict.

Zhang Ran wanted Zhang Xiaotao to change his somewhat weak personality, but he couldn't bear to be harsh, so he could only leave it to Liu Lu.

Zhang Sicheng had already arrived in Russia and started the game's finals; Zhang Ran only paid a little attention to this and didn't care too much.

Zhang Siyan was still studying and working steadily here, and Huo Zhiyuan had already begun to teach her hands-on.

Now, many people at Kangshilan also understood in their hearts that Zhang Siyan might be their next boss.

Therefore, they were all very polite to Zhang Siyan.

Some high-level executives were even more so, because they knew Zhang Siyan's identity, and over the past year, especially in the last few months, Zhang Ran's fame had grown larger and larger.

Coupled with the affairs of Yaotian Pharmaceutical and Fengchao Supermarket, some of Zhang Ran's personality traits were "exposed" to the eyes of some people.

So now, there were really not many people in the company who dared to openly make things difficult for Zhang Siyan.

"By the way, why didn't Xiao Li come? Is Qian's health better?" Zhang Ran asked.

Zhang Siyan hesitated for a moment and said, "Uncle Qian's health has recovered, but it seems like Xiao Li has fallen in love."

Zhang Ran smiled and said, "That's a good thing. Let her bring him over for me to see sometime."

Zhang Siyan quickly said, "Actually, I'm not too sure about this either. I just feel like she's in love, but she won't say anything when I ask her about the situation."

Zhang Ran was a bit surprised and said, "You asked her and she didn't say?"

"Yes, that's also the part I find a bit strange." Zhang Siyan was also a bit puzzled; given their relationship, Qian Li shouldn't be hiding it from her.

Zhang Ran thought for a moment and said, "Maybe it's because she's shy? Forget it, let's wait until she wants to talk about it."

Zhang Ran didn't take this matter too much to heart; he guessed that Qian Li probably hadn't settled on anything yet.

After finishing lunch, the two little ones and Zhang Ran gathered together and lay down in the courtyard for a nap.

As for Zhang Ran, he started making phone calls; Maikai Supermarket had already been taken over by Jiao Zhen, and from here on, he just needed to take it slow. He needed to prepare for the next steps.

"Old Zhao, how was your harvest this time?" Zhang Ran asked with a smile.

The tone of Zhao Lifeng on the other end of the phone was slightly excited: "Very good, the number of new users has grown a lot, and user stickiness is very high."

This time, their Fengli Group really had a huge harvest, not just in terms of user volume, but also in popularity and stock price.

In the past few days, Fengli Group's stock price had been rising like crazy, and this victory also had a share of their contribution.

Zhang Ran nodded and said, "That's good, but don't be happy too early. How is the preparation for the things I asked you to prepare?"

Hearing this, Zhao Lifeng also reined in his excitement and said in a deep voice, "It's almost ready, we can start the promotion at any time."

"Then let's do it tomorrow. The time is already a bit late. Increase the intensity of the promotion, spend money like crazy for me; whether we succeed or fail depends on this one time," Zhang Ran said.

Zhao Lifeng nodded solemnly; he understood this point very well, as this was indeed the most critical juncture.

According to what Zhang Ran told him and some scenarios he simulated, if they didn't succeed this time, it would be very, very difficult next time.

"But Mr. Zhang, I still want to ask, why choose the 11th of November? We could completely do the 12th of December; that way we would also have plenty of time to prepare," Zhao Lifeng asked with some curiosity.

Zhang Ran was speechless for a moment. How was he supposed to explain this? Say it was nostalgia?

"Ahem, it's nothing, it's just easy to remember, and wouldn't it be great to just promote it as Singles' Day when the time comes? This is also a gimmick," Zhang Ran said with a dry cough.

Zhao Lifeng was also a bit speechless about this explanation. Singles' Day?

Fine, say whatever you want.

"Mr. Zhang, now every platform basically has its own discount day. Can our festival really stand out and become a shopping festival recognized by the public?" Zhao Lifeng still had no confidence in his heart.

Zhang Ran didn't answer his question, but instead asked, "What do you think is the main reason the public buys things?"

"Demand? Price?" Zhao Lifeng said subconsciously.

Zhang Ran said noncommittally, "Demand and such are another matter. You got the price right, but it's also not quite right. Actually, the main thing is how much money they save compared to usual."

"This time, it's half-price directly, and we'll find some brand merchants to provide some subsidies. In this way, many people might spend money to buy things they don't even need."

"Because buying during this time period is cheap; in fact, no matter what you buy, it counts as impulsive consumption."

"Many times, people just buy it on a whim."

"But in this way, we will basically lose some money for every item we sell; it's completely doing business at a loss," Zhao Lifeng said.

Zhang Ran said, "The loss is only temporary, and not all products are half-price, nor do all products need subsidies."

Actually, Zhang Ran had told Zhao Lifeng some of this before, and Zhao Lifeng had an idea in his heart, but now that things had reached this juncture, he couldn't help but feel a little nervous.

This time could be considered a huge opportunity for Fengli Group; once missed, it would be very difficult next time.

"You should talk more with Meng He. You must keep up with the deliveries; there must absolutely be no problems in the delivery sector."

"It wouldn't be good if some problems arise because of delivery issues," Zhang Ran instructed.

Zhao Lifeng nodded, then chatted with Zhang Ran for a moment more before hanging up the phone.

Zhang Ran then called Meng He to ask about his preparations, and after receiving an affirmative answer, Zhang Ran said, "I'll treat you to a meal after this matter is finished."

"Alright, I'll definitely have a good feast on you then," Meng He laughed.

"Eat as much as you want, just don't be unable to finish it when the time comes," Zhang Ran also laughed.

After the two chatted about Meng Mingxuan's affairs, they hung up the phone. Just as Zhang Ran was about to rest for a while, someone called.

Zhang Ran was stunned when he saw the phone number. Why was this guy calling at this time? Had he sensed something?

However, Zhang Ran didn't care; anyway, everyone would know when the promotion started tomorrow.

"President Huang, how do you have time to call me now?" Zhang Ran answered the phone and said with a smile.

The person calling was none other than Huang Lin, but he clearly had no intention of joking at this time, his tone somewhat solemn: "Mr. Zhang, has this gone a bit too far? Misfortunes should not involve family members."