Chapter 176: Not to My Liking! (Please subscribe)

At this time, Wu Feng was sitting in the ATV Chairman's office.

"Mr. Wu, this is the ATV program ratings statistics for the last three months!"

Program Director Li Zhuanglie's face was serious as he sent the information to the desk.

Wu Feng picked it up and scanned it casually, saying lightly: "Most of the programs are not much different from three months ago!"

Li Zhuanglie smiled bitterly and said helplessly: "Mr. Wu, this is our problem!"

The ratings report was there, and he had to bow his head and admit defeat; there was nothing to explain.

Especially since the "Unlimited Fighting Tournament" created by Wu Feng, and the recently launched "New Film Briefing," one had explosive ratings, and the other had steady ratings, which were much stronger than the unchanging ratings of many old ATV programs.

Not to mention the advertising revenue, which simply couldn't be compared!

During the broadcast of the "Unlimited Fighting Tournament," advertising revenue was in units of millions of Hong Kong dollars.

This was still because it was rushed; if it were well-planned, any tournament could easily collect tens of millions in advertising fees.

Not only that, but the surrounding events of the tournament could also make ATV eat until its mouth was full of oil.

Not to mention anything else, ATV had already started producing the "Fist King" series of TV dramas.

The first one to be produced was the TV drama of Datou!

According to the popularity of the comics, the ratings of the TV drama definitely wouldn't be bad.

Not only TV dramas, but animations also needed to be produced.

Of course, ATV lacked talent in this area, so according to Wu Feng's requirements, they had to go to the Mainland to cooperate with the Shanghai Animation Film Studio.

In short, the "Unlimited Fighting Tournament" created by Wu Feng was enough to make ATV's ratings in a certain time slot completely crush its opponent, Wireless.

And as long as the popularity of the tournament was still there, this crushing situation could continue.

The second "Unlimited Fighting Tournament" had already started to warm up, and the response from the outside world was quite positive.

This time, Wu Feng, as the organizer of the tournament, planned to invite Mainland experts to participate.

As for "New Film Briefing," by concentrating on broadcasting new films for the next month on the TV station, the publicity effect would only get better and better over time.

Any film company with ambition would definitely pay to ask "New Film Briefing" to help broadcast their new films in the future, and the revenue would definitely not be bad.

Under such circumstances, the rest of ATV's programs naturally appeared dim.

"I won't make big moves, the previous promise is still valid!"

Wu Feng said indifferently: "However, for the programs with too low ratings, slow down the pace and broadcast them once a week, how about that?"

"Just do that!"

Li Zhuanglie didn't argue or refute; the big boss had already given enough face, so if he still held on to it, it would be shameless.

"I think we should increase the number of real-time news programs!"

Wu Feng suggested: "For example, between 7:00 and 8:00 in the morning, send reporters to the streets to broadcast the real life conditions of the citizens and city news!"

"Is this, not very good?"

Li Zhuanglie hesitated and explained: "I'm worried that the program effect won't be liked by the audience!"

At this time, the media people at ATV still had quite a bit of arrogance.

They had no interest in reporting city news on the streets, otherwise, ATV and Wireless wouldn't have had no real-time news programs in this regard.

"Trying it out won't hurt, it's just a matter of a few more live broadcast vehicles!"

Wu Feng didn't have any dissatisfaction; he laughed and said: "ATV has so many hosts and reporters, they should run more on location, it's not good to always stay in the station!"

"Alright, let's do it according to Mr. Wu's meaning!"

Li Zhuanglie was also speechless, but ATV had money now, so it really didn't care about a few more live communication vehicles worth millions.

"Prepare the manpower for the Mainland in advance!"

Wu Feng changed the subject and chuckled: "If we can't beat Wireless in TV dramas and variety shows for the time being, let's open the situation from animations first!"

"This is as it should be; I have also heard of the strength of the Shanghai Animation Film Studio in the field of animations!"

"Mr. Wu, many directors in the station want to adapt the popular novels on 'Mong Kok News'!"

Li Zhuanglie said carefully: "Should we let them film one or two TV dramas to see the situation first?"

Clearly, this program director also had ambitions for TV dramas.

"If you want to try, start with the stories in 'Novel Monthly'!"

Wu Feng said indifferently: "Some cheap things are not so easy to take!"

"Alright then, I will make it clear to the directors in the station!"

Li Zhuanglie was a bit embarrassed, but didn't force it; in his view, the long stories in "Novel Monthly" were not bad, it just depended on how to adapt them.

The matter was discussed, and Wu Feng patted his butt and left.

He often hung around ATV mainly to put pressure on ATV employees.

The half-year period agreed upon before was coming soon, and he was looking at the specific results.

With the "Unlimited Fighting Tournament" and "New Film Briefing" as a comparison, if the results of ATV's old employees were too bad, Wu Feng wouldn't need to say much; the programs that should be cut would be cut by ATV internally.

There was also the requirement to be neutral and objective in reporting on the Mainland; he didn't like the yin-yang weirdness.

Of course, at this time, the two major TV stations in Hong Kong were not just yin-yang weird about the Mainland; sometimes they were directly targeted.

Wu Feng didn't care whether the hosts in the station were happy or not; he just had this requirement.

If they couldn't even do this, then sorry, ATV's temple was too small to supply a real Buddha.

Although he only added two programs to ATV, the effect was quite obvious.

At least, the new movie filmed by Wang Jing was known to many viewers.

Wu Feng was quite optimistic about the box office of "New Brothers."

With the promotion efforts of Fengrui Film and Television plus ATV, as long as the movie quality itself wasn't bad, it should at least collect a few million more in box office, right?

In fact, he also wanted to see how the box office performance would be without those low-class shit-and-piss segments?

Speaking of which, it was funny; when the novel and comic of the same name were released, he heard that this guy took the initiative to delete and modify the content in this regard; he also knew it was embarrassing.

Shit-and-piss, this was a relatively elegant way of saying it!

Just look at these three words, and you know which parts of the body they come from, so you know how vulgar such segments are.

It's not that some jokes and segments can't be told, but that they can't be the main tone.

You are filming a serious theatrical movie, and you still want to distribute videotapes throughout East Asia and Southeast Asia; it's better to have fewer points that are criticized and attacked.

Seeing Wu Feng's background as he left, Li Zhuanglie sighed for a long time.

Facing Wu Feng, he felt great pressure, much more difficult than when Mr. Qiu was there.

Mr. Qiu only practiced frugality and didn't actively interfere with program production.

Unless the results were really too bad, the station naturally had its own reward and punishment measures.

But Wu Feng was an insider!

His film company was a first-class existence in Hong Kong, so many programs on the TV station naturally couldn't enter his eyes, it was just limited by the promise and he didn't make big moves.

He didn't call on the TV station to continue the frugal route, but the requirements were also high.

Although he only occasionally came over to sit and show his face, the casual comments were all targeted.

The key was that there were solid results to back it up, which was very difficult to handle.

Some programs that had been lukewarm for many years had reached the point where they had to be changed.

"Call the heads of all departments to the Director's office for a meeting!"

Every time Wu Feng came over, he had to hold a meeting to solve some things and troubles.

This matter was quite offensive.

But Wu Feng's attitude was there, unless Li Zhuanglie didn't want to do it, otherwise he could only honestly act according to Wu Feng's requirements; he didn't have the idea of resigning voluntarily.

He was the second-in-command in the TV station, existing under one person!

Not to mention the extremely high salary, just the social status was very unusual!

When socializing with people outside, as long as they knew he was the ATV program director, no matter who it was, they would look at him highly; this feeling was quite good.

His brain was very clear, and he definitely wouldn't put himself in a passive situation for the sake of so-called face.

To tell the truth, some old oilers in the station really should be rectified.

Some things don't matter if they are not investigated, but once investigated, they are not so easy to pass.

What time is it now? The new boss clearly can't tolerate sand in his eyes, how could he allow someone to occupy the station's resources for private gain for many years?

At present, the TV station's programs have increased quite a bit.

Just an "Unlimited Fighting Tournament," how many programs with ratings can it extend?

These programs are all to be played on the golden channel, but the golden channel only has 24 hours!

There are also those interesting sports and entertainment matches, which also need to be broadcast from time to time, which is specifically requested by the boss, so how can they not be broadcast?

There are also some extra interview programs, such as the ceremony of Hong Hing Dragon Head Jiang Tiansheng donating a road to Sai Kung, which is about to be launched, which not only needs to be broadcast live, but also the subsequent interviews and reports cannot be less.

Does Li Zhuanglie dare to suppress such programs, or broadcast them in the garbage time slot?

Anyway, these things gathered together, and it was time to make a decision.

Wu Feng didn't know that he would bring such great pressure to Li Zhuanglie by hanging around ATV from time to time.

Of course, even if he knew, he wouldn't take it to heart.

ATV's situation at the moment was actually not bad, and it wasn't suppressed too miserably by Wireless.

At least, it still had a certain ability to fight back.

In fact, both ATV and Wireless were in the period of modern transformation of TV stations at this time.

Regardless of the type of program or the arrangement of time, compared with the TV programs of later generations, it could only be described as rough.

For example, news broadcasting, there were few live broadcasts.

This made Wu Feng, who was already accustomed to various street interviews, look particularly awkward.

There was also the improvement of various modern facilities of the TV station, which was also quite lagging.

(End of chapter) ===== CHAPTER 177 =====