Chapter 225: Shameless, Too Shameless!

Although the beauty pageant ended, the subsequent influence was continuous.

Asia Television used this to raise its fame significantly.

An influential and excellent program had a very obvious effect on raising the fame of a television station.

Added to the *Unlimited Fighting Tournament*, at least in terms of variety programs, the strength and influence shown by Asia Television had even exceeded its old rival, Wireless.

Although both programs had thresholds, it had to be said that they were both good ways for children from ordinary families to quickly accumulate popularity or make money.

The beauty pageant ended, but the subsequent reports were continuous and quite attractive.

Asia Television exposed the income of quite a few contestants during the beauty pageant.

At the same time, it also exposed the formal contestants of the *Unlimited Fighting Tournament*.

Hong Kong citizens only then knew that those popular contestants had earned a lot of money in a short period of time through the monetization of popularity and traffic during the competition.

The few had tens of thousands, and the many even reached over a million!

In the Hong Kong of '88, tens of thousands of Hong Kong dollars was not a small sum for ordinary families.

As for over a million Hong Kong dollars, it was at least a small-wealth level of property.

Anyway, the news was exposed, and many citizens who paid attention to Asia Television's programs were very shocked.

They didn't expect that the contestants participating in the program could earn so much money!

For a time, the two programs, whose momentum had originally gone down, suddenly became hot topics on the streets and alleys again, and it seemed that maintaining the heat for a period of time was not a problem.

There was no other reason; all Hong Kong residents who paid attention to this matter were stimulated quite a bit.

If one could earn over a million in a short period of time, it could be said that the contestant themselves had jumped up a class.

The biggest beneficiary was naturally the television station that served as the program platform.

Not to mention that by riding the east wind of the beauty pageant, they earned an astonishing profit of over 50 or 60 million in one go; the influence caused by the program alone was enough for Asia Television to be happy for a while.

Added to the fact that self-produced television dramas were also quite capable, Asia Television's momentum gradually narrowed the gap with Wireless.

It was estimated that as long as they maintained this trend for a year or two, catching up with and even exceeding Wireless was not an incomprehensible thing, and it was absolutely worth the television station celebrating well from top to bottom.

You know, during the Qiu Degen era, Asia Television only turned losses into profits, and the gap from Wireless was still very large; this was the cruel fact.

During the Qiu Degen era, Asia Television mainly focused on saving money and fully controlling costs.

The effect was also very obvious; Asia Television made a profit for the first time in his hands.

It could only be said that this was the traditional business thinking of old-school businessmen.

But Wu Feng was different; his positioning for the television station was very simple: it was a propaganda and public opinion platform.

What he wanted was influence, what he wanted was the right to speak; as for whether it could make a profit, it didn't matter.

For the sake of enough influence and the right to speak, even if they lost 10 million Hong Kong dollars in vain every year, it was a quite worthwhile deal for him.

For this, he produced two hot variety shows in one go!

At the same time, he also invested quite a bit of money to film high-quality television dramas!

There was no other requirement, just hoping that Asia Television's influence could quickly narrow the distance with Wireless, and even reach the ratings scale of Wireless in one fell swoop.

In fact, television stations and the Internet platforms of later generations were about the same; they played a game of big investment and big harvest.

Two variety shows had already revealed astonishing influence and not-so-bad money-sucking ability.

And the high-quality television dramas that spent quite a bit of money to carefully produce also had quite high ratings after airing.

It was just that *Mong Kok News* and *Novel Monthly* under Wu Feng could provide an endless stream of wonderful story materials, and there were too many wonderful stories that Asia Television could film.

Because there were novels and comics as a foundation, even before being filmed into television dramas, they already possessed a certain amount of popularity.

As long as the subsequent television drama filming and production didn't lag, it was not an exaggeration to say that they could continuously produce high-quality television dramas.

Following the airing of *Romance of Zhengde* and the *Fist King* series of television dramas, Asia Television had already begun to produce more novel-adapted television dramas, and quite a few Mainland writers received invitations and came to Hong Kong to become one of the members of the screenwriting group.

Wu Feng's requirements were very strict: he didn't allow the group of screenwriters at the television station to change things blindly.

The money had already been paid; if any guy didn't take his money seriously, he naturally had ways to easily deal with such trash.

At this time, the identity of a Hong Hing big brother was exceptionally easy to use.

With hot variety shows and high-quality television dramas moving forward together, it was hard for Asia Television's influence not to rise rapidly.

This time, it was Wireless's turn to start feeling nervous.

Wireless wasn't a vegetarian either; their own television drama production level was very high.

Asia Television had quite a few high-quality novels that could be adapted, and Wireless also had classic Jin Yong novels that could be adapted.

In the chairman's office, Shao Liushu was listening to the report from the television station's top management.

In terms of the ratings battle for prime-time television dramas, Wireless still suppressed Asia Television.

It was just that according to the data statistics, Asia Television's ratings share was rising rapidly, and the gap from Wireless was no longer as far away as in the past; this matter was worth paying attention to.

Speaking of which, Asia Television in the Qiu Degen era actually did quite well.

It was just a pity that they couldn't continuously produce high-quality or even classic television dramas, and the ratings of television dramas in the prime time were quite average, and could even be described as bleak.

Occasionally, a god-level drama would appear, but unfortunately, the quality of the subsequent dramas couldn't keep up, and the ratings that were finally pulled up fell back to their original state.

Wu Feng had taken over Asia Television for a little over a year.

He focused on the *Unlimited Fighting Tournament* and the beauty pageant, while in terms of television drama production, he left it to the television station's top management to be responsible.

Because of historical reasons, even if they had been continuously producing high-quality television dramas in the past few months, raising the ratings of prime-time television dramas quite a bit, there was still a certain distance from Wireless.

This was something that couldn't be helped; they could only continue to work hard to catch up.

Fortunately, Asia Television had already seen the hope of catching up and even exceeding, and the television drama production team was full of fighting spirit, working quite hard.

Of course, this had a lot to do with Wu Feng giving enough treatment!

As long as the quality of the television drama was good and the ratings reached a certain standard, there were rewards to be had afterward.

In this regard, Wu Feng didn't skimp at all!

Although Shao Liushu's management of Wireless was very successful and could be used as a reference object to learn from.

Perhaps, the mode of Wireless of extremely compressing costs was the key to the television station's management profitability.

It was just that Wu Feng really couldn't do this!

It was still a difference in management philosophy; Wu Feng didn't require the television station to make a profit!

As long as the influence and the right to speak reached the standard, he would certainly not skimp on various reward measures, and of course, he wouldn't be stingy in terms of salary and treatment.

In fact, the current Asia Television had already done quite well.

Wu Feng had the intention to do certain things through the temporarily formed football commentary program.

On the other side, Shao Liushu's mood wasn't very happy after listening to the report from Wireless's top management.

After Fang Yihua entered the door, she asked directly: "Are you still having a headache about Asia Television's two variety shows? We can completely imitate and launch the same type of program!"

"The cost is too high!"

Shao Liushu sighed: "I have studied it carefully; if there are no enough benefits to attract, who would come to participate in such a program?"

"Then give enough rewards!"

Fang Yihua said without hesitation: "Since Asia Television can make money through the program, we can also do it!"

"The matter is not that simple!"

Shao Liushu sighed: "Asia Television's Wu has a set of quite perfect traffic and popularity monetization methods, but we Wireless don't have them!"

"If you don't have them, you can learn!"

Fang Yihua said dismissively: "With Wireless's volume, whether it's doing it yourself or uniting with other newspapers and publishing channels, it's quite an easy thing!"

"They can produce *Fist King* series novels, comics, and television dramas through fighting competitions, and it is said that even movies have begun to be filmed and produced; we can just produce a *Fist King* series!"

"To say nothing else, if it's produced into an arcade game, it can also earn a big sum!"

"As for the beauty pageant, that's even simpler. In addition to signing with the television station, we also have a record company with not-so-bad strength; the advantage is not small!"

"Oh, listening to you say this, it really has a lot to do!"

Shao Liushu was tempted and pondered: "Wireless can try, but the cost still can't be too big!"

Fang Yihua nodded in agreement; she also thought so.

If they really followed Asia Television's rules, the contestants would be taking too much advantage.

Soon, Wireless opened the propaganda mode, and for a time, the entire Hong Kong was noisy.

"Shameless, too shameless!"

Li Zhuanglie was so angry that he almost cursed; he didn't expect the opponent to come with such a move.

With Wireless's volume and energy, wanting to imitate the fighting competition and beauty pageant held by Asia Television really wasn't a difficult thing, and even had a great advantage in some aspects.

"What's there for Director Li to be angry about?"

Wu Feng happened to be in the office and heard Li Zhuanglie's complaints, and couldn't help but laugh: "Isn't this a normal operation between television stations?"

"Even if you want to imitate, you can't imitate so blatantly, right?"

Li Zhuanglie said unhappily: "Looking at the propaganda on the opposite side, it's basically exactly the same as the competition rules we came up with!"

"Then do you think we have any way to stop the actions on the opposite side?"

Wu Feng asked amusingly: "Or, is there any way to make them not imitate so much?"

"I don't have such ability!"

Li Zhuanglie was like a deflated ball, depressed: "They have the face to do such things, can't I even curse two sentences? That's too suffocating!"

Speaking of this, he looked at Wu Feng curiously: "Could it be that Wu isn't angry?"

"What's the use of being angry?"

Wu Feng said indifferently: "In fact, looking at this matter from another angle, it might not be a bad thing!"

Seeing Li Zhuanglie's face full of disbelief, he laughed lightly: "As the saying goes, there is no harm without comparison!"

"The fighting competition and beauty pageant we held, I recognize that in terms of commercial development, we have already done quite well, at least allowing numerous contestants to benefit, and at the same time, the television station has also made a lot of money!"

"In terms of commercial development of programs, Wu has indeed done quite brilliantly!"

Li Zhuanglie admired: "If it weren't for Wu's arrangement, I really wouldn't have thought before that programs could be operated like this; the key is that everyone can benefit, which is quite powerful!"

"It's not that exaggerated!"

Wu Feng laughed: "I'm just willing to let the contestants share the profits; it's just unclear if the stingy Wireless is willing to let the contestants share the benefits!"

Speaking of this, he couldn't help but laugh out loud and ordered: "Director Li, let the television station promote more about the income situation of the popular contestants in the fighting competition and beauty pageant, and make it as detailed as possible!"

"I really don't believe that Wireless on the opposite side can completely learn and imitate!"

"As long as the income situation of the contestants is not good, isn't that the best propaganda for us?"

"Don't be afraid of competition; sometimes competition is still a rare good thing for us!"

"With Wireless's fame and influence, if they take the initiative to participate, maybe they can help us promote and push well in the end; at least in the Southeast Asian region, that's the case!"

In fact, in the entire Southeast Asian region, Wireless's fame is much greater than Asia Television's; this is an indisputable fact, and there's nothing to say.

Asia Television held a fighting competition and had to take the initiative to invite Southeast Asian masters to participate in order to spread the public opinion influence, and it was unclear how much effect it had.

But if Wireless held the same competition, the momentum and movement would automatically affect the Southeast Asian region.

Asia Television at this time could take advantage of the traffic.

This was also something that couldn't be helped; the time was too short, and Asia Television wanted to accumulate enough fame, which still needed time to slowly accumulate and brew.

Wu Feng actually wanted to go satellite directly and make Asia Television a satellite television station.

By then, as long as there was a satellite receiver, the entire Southeast Asia would be within Asia Television's signal coverage, and the influence and viewing group at that time would be quite astonishing.

Unfortunately, even if he had such financial resources, the Hong Kong British government wouldn't easily loosen its mouth.

Don't think that because both television stations in Hong Kong were privately controlled, they had enough dominance in program production and could broadcast whatever they wanted; that was dreaming.

The Hong Kong British government's control over television programs was still quite strict.

This had a great connection with the actual situation in Great Britain.

Great Britain had a television media with global influence, BBC.

As long as one knew the disgusting operations of BBC against the Mainland, one would understand how smooth Great Britain's use of television media was, and they were very clear about the doorways inside.

It was also because of this that the control was also very familiar, and they wouldn't give the two private television stations in Hong Kong any chance to drill holes.

Similarly, newspaper media were the same.

On the surface, it looked like it was managed very loosely, but in reality, it was managed quite strictly.

Only in terms of movies, Great Britain was very lagging, and naturally, there were no management measures for how to manage it, and there were basically no management measures.

The appearance of the golden age of Hong Kong movies, in addition to talent factors, was also because the Hong Kong British government didn't care much, which sounded like a joke.

It was also because of this that for Wireless's imitation and learning, Wu Feng was not only not angry, but on the contrary, he wished Wireless would make the momentum as big as possible, so that Asia Television could take more advantage.

Li Zhuanglie was stunned: things could be understood like this?

But it had to be said that after Wu Feng's explanation, the resentment in his heart was not so great.

(End of chapter) ===== CHAPTER 226 =====