Chapter 278: Constant Outrageous Operations (Seeking Monthly Votes)

At this moment, countless viewers across Hong Kong were watching the news broadcast on Asia Television.

The momentum of the lucky draw event was so massive that not only ordinary Hong Kong residents, but even those wealthy tycoons could not help but be influenced by the atmosphere and pay it a few extra glances.

Anyone who wasn't a fool knew just how enormous the capital flow involved in such a bustling scene was.

If it weren't for the lack of specific data, many top tycoons would likely have been unable to sit still by now.

Following the broadcast of the Macau incident, Asia Television's news reports had long since become famous, with ratings skyrocketing.

Later, under the guidance of Wu Feng, the reports shifted entirely toward the focus of everyday life.

With Hung Hing providing specific information, what kind of bizarre life events couldn't they encounter?

Things like tenants prioritizing their own interests over the landlord, children being unfilial and leaving their elderly mothers to wander the streets, brothers turning against each other over family property and fighting to the death, and people losing everything they own—even selling their own children—due to gambling; there was no shortage of such stories.

Once such grassroots news was broadcast, it immediately made Asia Television's news program one of the station's trump cards, with terrifyingly hot ratings.

In the era of short videos, such grassroots news could capture a massive wave of traffic, let alone in the television news broadcasts of this time; it was incredibly novel and highly sensational.

It was only because Wu Feng deliberately requested it that they didn't involve too many of the gang's misdeeds; otherwise, the news' popularity would only be higher, and its influence even more exaggerated.

He wasn't wary of anything, but rather intended to use it as a trump card to attract viewers and traffic once the television station opened new channels.

Because of this, the ratings of Asia Television's news program completely crushed its competitor, Wireless.

That is why, when Asia Television broadcast the lucky draw event and the public welfare promotional activities, the number of viewers was so high, and the impact caused was even greater.

At this moment, the specific footage of the lucky draw event finally appeared on the television screen.

As soon as it appeared, it showed the scene of a lucky winner drawing the grand prize and claiming a luxury Audi car.

All viewers were instantly captivated; even those wealthy people were no exception!

The organizers had arranged for quite a few "atmosphere groups," and it just so happened to be the perfect time for a lion dance to make it festive.

Accompanied by cheerful music and the announcement of the temporary host, that beaming lucky winner drove the brand-new luxury Audi car away right under the gaze of the masses.

"Hey, isn't that my colleague from the company, Zhang Xinjie?"

A viewer suddenly recognized the lucky winner on the television screen and couldn't help but exclaim, drawing side-glances from the family members around them.

After they explained with a face full of envy, their family members also began to show looks of envy.

"This guy's luck, how is it so good?"

Watching the familiar colleague on the television screen, amidst the congratulations of the lion dance and the enthusiastic support of numerous staff members, climb stylishly into the driver's seat of the brand-new luxury Audi car.

At this moment, the envy and jealousy in their heart reached its peak!

"No way, after going to work tomorrow, I must make this guy pay for a big meal!"

The colleague sitting in front of the television, seeing the brand-new luxury Audi car gradually driving off the screen, couldn't help but grit their teeth and say: "I also have to get a good look at the luxury car this guy won!"

Although they worked in Central and could see all kinds of luxury cars every day.

But a luxury car that belonged to oneself—just thinking about it felt incredibly satisfying.

At this time, Zhang Xinjie was already happily eating and drinking with their family at a high-end restaurant near their home, celebrating their exaggerated luck today.

On the first day of the lucky draw, a full five luxury Audi cars were given away.

That is to say, five lucky winners had directly drawn the grand prize.

The festive scenes of these lucky winners driving away the luxury Audi cars were all broadcast on television once.

Not only did it firmly attract the viewers' attention, but it also aroused a great desire for the lucky draw among the viewers.

The subsequent television footage showed the scenes of other lucky winners drawing motorcycles, bicycles, and various household appliances, which remained festive, lively, and attention-grabbing.

Watching the lucky winners one by one on television, the viewers felt an even more insatiable hunger for the lucky draw.

According to their thinking, why should others have the luck to win the grand prize, while they didn't have such luck?

Besides, at two dollars a ticket, even a grandmother who made a living picking up trash could afford it.

That night, countless Hong Kong families were filled with joy and happiness because of the winning.

Wu Feng and a group of core members of the organizers, including Jiang Tiansheng and Han Bin, had been waiting at the temporary office location, wanting to know the lottery sales situation for the day as soon as possible.

"It's out, it's out, the statistical data is out!"

It wasn't until around one o'clock in the morning that the specific statistical data was finally out.

This was only because Wu Feng had boldly utilized a significant amount of computer-based office work. Otherwise, if they wanted to know the results, they would likely have had to wait until dawn.

"Hiss, how is it so much?"

"This is too exaggerated, is there a problem with the statistical data? Should we do it again?"

"The lottery sales for a single day actually reached three hundred million, how is this possible?"

"..."

When the group received the freshly baked statistical data, everyone except Wu Feng gasped in shock.

Although they knew the lucky draw event was quite popular, they hadn't expected it to be popular to this extent.

The lottery sales for a single day reached three hundred million; if the next nine days had such figures, that would truly be too exaggerated.

Just the lottery sales for a single day had already recouped more than half of the event's investment.

Wu Feng, however, was not too shocked; he had long since known what to expect.

If his predictions held true, as the momentum and influence of the lucky draw event grew, the lottery sales would also increase rapidly, which would likely shock everyone present.

"Everyone, don't just focus on being happy; you also have to look at our high cost expenditures!"

Once the voices of Jiang Tiansheng and the others lowered, he chuckled and reminded them: "In one day, the wholesale price of the prizes alone reached a staggering thirty million plus!"

"If converted to the normal market price, it would definitely have exceeded fifty million!"

"Plus the numerous personnel and various miscellaneous expenses, it easily broke one hundred million!"

Upon hearing this, Jiang Tiansheng, Han Bin, and the others still showed looks of surprise, though not to the point of being overly shocked; naturally, they certainly felt it was too wasteful in their hearts.

This event involved at least several thousand Hung Hing Underlings, as well as police officers from the Yau Tsim Mong Police Station and numerous university student volunteers; the expenditure spent on them was not small either.

Just thinking about it, the minimum subsidy for each person reached two hundred Hong Kong Dollars.

With so many personnel, the daily subsidy expenditure is on the scale of millions or even tens of millions.

If it weren't for the even more exaggerated lottery sales figures, I fear some people would have already started grumbling.

Some people are just like that; who knows what kind of psychological state they are in?

They simply cannot stand to see the Underling do well!

"The first day was a flying start, it's worth a good celebration!"

Once the others present had recovered, Wu Feng continued: "However, it is already too late, so let's get some good rest to handle the many matters during the day!"

"As for the celebration, it won't be too late to hold it after this lucky draw event ends!"

Everyone agreed with Wu Feng's idea, and then left with excitement and agitation.

By the time Wu Feng returned home, the marketing figures for the first day of the lucky draw event had already spread completely in certain circles, causing quite a stir.

Of course, it was only a stir, not enough to be overly shocked.

Although he slept a bit late, Wu Feng still got up on time.

Together with several personal bodyguards, he exercised on the roof for an hour before going downstairs, drenched in sweat, to wash up.

At this moment, a call came in, telling him a piece of bad news: the sales figures for the first day of the lucky draw event had been leaked.

"If it's leaked, it's leaked; I never intended to keep it secret anyway!"

He had anticipated this long ago and chuckled: "As long as our event doesn't have any major flaws, others have no reason to say anything, let alone try to get involved!"

"Ignore the rumors outside, but the order of the lucky draw event and all other aspects must not have any issues, otherwise the consequences will be quite serious!"

After hanging up the phone, Wu Feng looked calm and leisurely finished the hearty breakfast in front of him.

This day was another busy day, even busier than yesterday.

Wu Feng not only had to inspect several lucky draw locations, but there were also other matters that required his personal handling from time to time; there was simply no free time.

Right now, it is also the Spring Festival slot where competition in the Hong Kong film industry is quite fierce.

Fengrui Film and Television, under Wu Feng, had two quality films participating in the competition.

There was the *Chasing Girls* series directed by Wang Jing, and the Folk Fantasy Series that Fengrui Film and Television is best at, though this film leaned towards a happy, grand reunion style, and it received quite good word-of-mouth and box office response as soon as it was screened.

As the boss, it was impossible for him not to have any reaction to this.

It just so happened that the lucky draw event had great momentum, so he used his authority as the organizer to promote it directly at lottery sales points and on the back of the lottery tickets.

He even took out tens of thousands of movie tickets as prizes for the lucky draw event to siphon traffic.

For instance, customers who bought a box of lottery tickets were directly gifted a movie ticket.

Customers who reached a certain cumulative amount of lottery purchases could also receive a free movie ticket.

Furthermore, lucky winners of the grand prize would also receive free movie tickets.

Did this operation have any effect? It certainly did.

Originally, the box office revenue was at the million-level per day, but after the lucky draw event started, the first day's box office performance soared to the 1.5 million level.

Later on, the daily box office performance improved significantly.

It rose to a level close to 2 million before stabilizing, and this stable box office performance continued for three to five days until the lucky draw event ended, before it lost momentum and plummeted.

Yet even so, by the time these two films were pulled from theaters, their total box office had both broken the 30 million mark.

This was remarkable and caused quite a sensation in the Hong Kong film industry.

Originally, these were clearly two 20-million-level films, but after being tossed about by Wu Feng, the final box office for both approached 35 million; how could they not be a focus of attention?

It is just a pity that even if other film companies wanted to learn, they didn't have such a path.

During this period, Wu Feng also had to handle the connections with some well-known beverage and beer companies in the Mainland.

For this lucky draw event, the soda drinks and beer used as prizes were basically all provided by Mainland enterprises; it can be said that the support Wu Feng gave was extremely great.

But doing so also brought him quite a bit of trouble!

(End of this chapter)