Chapter 173: The Leader of New Ways to Play

"Have the Beggar Sect Disciples in Qian City increase publicity for the various sect leaders participating in the battle." Lin Bai took a charcoal pencil and wrote on a cardboard sign to show the players beside him.

"Sect Leader, we don't know anything about the leaders of the evil sects." 【Crazy Man】 paused, looking troubled as he spoke.

"If you don't know them, make it up; use literary methods to embellish." Lin Bai glanced at him and continued writing.

"..." 【Crazy Man】 and several other players were stunned.

"You don't know, and the common folk know even less. What we want isn't facts, it's effect. You don't actually think those big shots from the evil sects will come out specifically to clarify things, do you?" Lin Bai's charcoal pencil moved rapidly.

If they have no reputation, create one for them; there is no faster way to increase reputation than through hype.

Looking at the content on Lin Bai's cardboard, Daojing and the others were speechless. They indeed did not care about the opinions of common folk, but was doing this really okay?

Are you certain that this way of doing things can truly lead to the Heavenly Dao?

Ignoring the astonished gazes around him, Lin Bai continued writing: "Make the common folk interested in the characters involved in the upcoming events; the more you can stimulate their enthusiasm for the events themselves, the better."

Ding!

Media Tycoon System: Information is a resource, a necessity for survival and development, and a bond for social activity. It shortens the distance between people, synchronizes people's perceptions, and makes a positive contribution to the development of society. Once you master the media for disseminating information, you possess an external mouthpiece; when necessary, you can subdue the enemy without fighting.

【Create a media outlet that belongs to you; Reward: Five Reporter IDs (with this ID, one can enter or exit any location)】

Sure enough, there is a system everywhere in life!

However.

Once the media is up and running, completing tasks related to reputation and the like should become simple.

A Reporter ID that allows entry to any location?

With this thing, doesn't that mean the already lackluster formations in this world will be even more useless!

It's a good thing!...

"I understand." 【Crazy Man】 said.

Lin Bai glanced at him and continued writing on the cardboard: "No need to print any brochures; create a weekly publication directly, and name it 'Justice Weekly'."

The bullet comments exploded in an instant.

"Holy crap, Shopkeeper Lin is 666."

"My idea was actually copied by Shopkeeper Lin. Is Shopkeeper Lin really an NPC in a xianxia setting?"

"I'm just curious now, what principle did the developers use to design Shopkeeper Lin?"

"First time seeing someone run a publication inside a game..."

"Before the grain and fodder move, public opinion goes first. Shopkeeper Lin plays better than the players!"

"Maybe the officials saw that the players were too dull and are reminding them that there are fresher ways to play in the game, instead of always thinking about killing and fighting."

"What the f***, 'Write out justice, spread the truth.' Damn, you haven't even met the people and you're already hard-coding stories. Do you feel guilty, Shopkeeper Lin??"

"Tabloid news, right!"

"It doesn't even count as tabloid news, it's just f***ing making things up."

"As a media worker, I severely condemn this behavior of Lin Bai's that lowers the industry's bottom line."

"@Game Officials, please fully open the public beta. I want to enter the game to run a newspaper; I want to be a Media Tycoon."

"A Real Xuanming Sect Leader Shen Kuang, An Interview with Huaxi Furen of the Xuanming Sect"

"The Story That Must Be Told Between Demon Spirit Sect Master Ge Feiyun and Canyang Sect Leader Pei Yanzong"

"The Murderous Past of Zhao Tulong — Does the Cultivation Art of the Xueli Sect Violate Human Nature?"

"The Role Played by the Qian City City Lord in This Great Battle"

"Recording the Real Beggar Sect Chief Lao Mi"

Lin Bai did not know what the media was like in the players' world, but that did not prevent him from concocting tabloid news by referencing the standards of Earth. Switching the cardboard sheets one by one, he came up with headlines with practiced ease and wrote out the content summaries below them.

The explosive content made Qingyu and the others' hearts jump with fear. If these fabricated events were to spread, the image of the Evil Five Sects' leaders among the common folk would be completely ruined.

Too wicked.

Who exactly is the evil sect here?

It's a good thing Lin Bai changed Huilong Temple to the Justice Sect; otherwise, the face of the Heavenly Dao Sect would have been completely lost by them!

Taking a Suspension Talisman from Huilong Temple to Qian City takes a day and a night, but the players transmit information instantaneously.

The Beggar Sect is also a "Money Sect" in name and reality; previously, in order to advertise, they had long since used money to pave the way and established good relations with the merchants and wealthy households in Qian City.

While Lin Bai was teaching 【Crazy Man】 and the others how to make up stories hand-in-hand.

The players in Qian City had already synchronously copied the story content via live stream, and while polishing the stories, they began typesetting and printing.

The players come from all walks of life, and there is no lack of writers among them; they are even more adept at fabricating stories than Lin Bai.

After all.

They also have a civilization supporting them from behind.

The players enthusiastically added content to "Justice Weekly," wantonly adding character backgrounds for the NPCs, enriching their emotional histories...

They finally found something more interesting than killing and fighting, which is basically impossible to happen in any previous game.

In previous games, the background story settings of NPCs were all very brilliant.

But the brilliance was outside the story; in the game, NPCs would only say the same set lines, would be indifferent to their teasing, and were just tool characters...

Everything the players are doing now has broken the game's constraints, giving them a sense of joy in creating the plot.

Every player knows the terror of the media.

Lin Bai opened a new door for them; it turns out this is the correct way to play a realistic game...

Gugao Laoren heard Lin Bai's new plan, remained silent for a long while, and then said, "We should have thought of this sooner; a newspaper is more beneficial for the Beggar Sect's propaganda..."

Lao Mi said, "But this is a Xianxia World game!"

Gugao Laoren said, "The ordinary people of the Xianxia World are more important; otherwise, there wouldn't be the concept of Jichu Cheng. Everything useful in the Real World can be brought into the game and used, such as media, industry, commerce, and even agriculture..." He paused, looked at the surrounding players, and said, "Shopkeeper Lin hinted at this to us long ago!"

"What?" Lao Mi asked.

"Rejuvenation Arrow," Gugao Laoren said. "Shopkeeper Lin used the simplest Rejuvenation Arrow to severely wound the senior brother of the Blood Shadow Sect. The officials wanted to tell us through Shopkeeper Lin about the possibility of self-developed weapons. It is true that those at the Golden Core Stage can fly, but many modern weapons are aimed at aerial targets. It is a pity that we were blinded by advertising fees at the time, only thinking about making money, learning Shopkeeper Lin's Martial Art, and grinding levels..."

"Ahem!" Lao Mi coughed, interrupting Gugao Laoren, "Lao Gu, you aren't planning on climbing the technology tree in the Xianxia World, are you?"

"Why not?" Gugao Laoren said, "If one day the public beta is fully opened and tens of millions or even hundreds of millions of people flood in all at once, do you think the Xianxia sects can handle that many people? Someone will eventually figure out how to make modern weapons..."

Lao Mi interrupted Gugao Laoren again: "Shopkeeper Lin even figured out the laws of reality over there. The development of technology requires a gradual process; no matter how strong the technology is, if it encounters Shopkeeper Lin, it is highly likely to be wiped out by a single word from him. I think you are overthinking it..."

"Perhaps!" Gugao Laoren smiled, noncommittal.

"Lao Gu, I want to commit suicide and log out." Xianxia First Paparazzo arrived before the two big shots of the Beggar Sect. His expression was not very good, and looking at the two, he said in a deep voice, "That is not how a newspaper is run. Shopkeeper Lin is fabricating stories; at first, it can indeed create topics and drive sales. But as time goes on, once people discover the truth, they will fundamentally lose trust in Justice Weekly.

In the end, Justice Weekly will be reduced to a third-rate tabloid, which will then affect the reputation of the Beggar Sect.

I cannot watch as Shopkeeper Lin ruins Justice Weekly. I want to go out and interview the sect leaders of the Evil Five Sects to report the real facts.

I want to build Justice Weekly into the most authoritative media in the game, make every report in it carry weight, and make it a real weapon controlled by the Beggar Sect."

Xianxia First Paparazzo was the initiator who first broke the news about Lin Bai on the forums and pushed Lin Bai onto the pedestal of a virtual idol.

He was also the first to take on advertisements, ushering in the game's advertising era.

Later, he joined the Beggar Sect and worked diligently to discover various news within the game and move it to the forums, but after the officials launched live streaming, the popularity of his posts on the forums dropped significantly.

At that time, Xianxia First Paparazzo seemed to have lost the joy of the game.

But the appearance of Justice Weekly allowed him to find his direction again and realize his mission.

(End of this chapter)