Chapter 174

Beijing time, March 1st, 9:30 PM, CCTV Channel 6 started the full live broadcast of the Oscars on time.

Alright, not on time, it was a twelve-hour delayed live broadcast.

Because Cao Yang is involved in this year's Oscars, many people who didn't care much about the Oscars before have also started to pay attention actively or passively.

A while ago, Cao Yang's film received ten nominations at the Oscars, which was a bombshell in the industry, especially among the young population, who now generally hold goodwill toward Hollywood and feel that the blockbusters they film are awesome.

Cao Yang being able to get recognition from Hollywood and the Oscars is even more lively than him winning big awards at the three major European festivals.

It allows him to get attention from the general public on a wider scale.

Beijing Film Academy is very lively today; the leaders already knew the news during the day and were all very happy.

Although the Oscars cannot compare to the three major European festivals in the art field, their influence is huge, especially in the eyes of most people, where Hollywood represents the most advanced film system and is the center of world cinema.

To show their importance to Cao Yang, the school cafeteria is giving out free chicken legs today! As long as they are students of Beijing Film Academy, they can get a free chicken leg when getting their meals.

Furthermore, the school also posted a notice that the school auditorium will be open tonight to play the live broadcast of the Oscars from Channel 6.

Not just the school auditorium, the small auditoriums of each department will also be open, and the cafeteria will also be open until 1:00 AM.

The banners were also hung up in the afternoon, but perhaps considering that the artistry of the Oscars might not be as good as the three major European festivals, while the influence is much higher than the three, the banners were hung very artistically.

"Warmly congratulate our school's graduate student Director Cao Yang for creating another great achievement. 'The Vile Milk', following winning the Cannes Palme d'Or last year, has won the Oscar for Best Picture in one fell swoop."

Alright, even when mentioning the Oscars, they didn't forget to add a prefix—won the Cannes Palme d'Or.

The school knows how to get the greatest political achievement.

The banner mentions our school's graduate student Cao Yang, not our school's specially appointed professor or our school's professor Cao Yang. Although it's the same person, by changing the wording, the political achievement is different.

A film shot by a student winning an Oscar for Best Picture and a film shot by a faculty member winning an Oscar for Best Picture definitely have different meanings.

Not only Beijing Film Academy, almost all universities have taken similar measures, but many just opened the cafeteria to watch TV in the cafeteria, and better ones chose to broadcast in the school cinema.

Only those art colleges would pay more attention.

With the school like this, many young people who are already working also chose to watch the Oscar broadcast at 9:30 PM.

To use an inappropriate example, with the current mindset of the people, looking at Cao Yang "breaking into" the Oscars is almost as lively as the 2002 Football World Cup.

The World Cup is a world event, and the Oscars' influence is also global.

Now there is news about the Oscars almost everywhere online, but this still cannot stop their enthusiasm for watching the live broadcast on TV.

Nearly four hours of broadcast, it was already past 12:00 AM after watching, but the internet was even livelier.

Especially under the news on Tianya Forum and portal websites, even the Tieba that was just launched last year had quite a few people discussing inside.

I don't know if it was official or personal, but "Cao Yang Tieba" was established this morning. At first, there weren't many people inside, but Baidu seized the opportunity and used Cao Yang's popularity to start promoting it secretly.

As the Oscar ceremony proceeded, the number of people in "Cao Yang Tieba" increased more and more; many people saw it was lively here and spontaneously called friends to start promoting it.

When CCTV Channel 6 finished broadcasting the Oscars, a large group of people suddenly poured into "Cao Yang Tieba"; some just read posts, and some started registering as members.

By 1:00 AM, the number of registered members of "Cao Yang Tieba" exceeded 40,000, and the number of lurkers was countless. The Tieba operations staff were very excited and reported this situation upward.

The early Baidu leadership still paid great attention to efficiency, and because they didn't have much management experience with Tieba, after an emergency discussion, they decided to increase promotional efforts and concentrate on promoting "Cao Yang Tieba" while taking advantage of the Oscar popularity.

Striving to use a point to drive the whole area, first let "Cao Yang Tieba" become popular, and it would naturally drive the reputation of the entire Tieba.

Promotion is very simple, which is throwing money, throwing money hard, first to build the reputation.

There are already three pinned posts in "Cao Yang Tieba", and the first one is an introduction to Cao Yang.

It mainly lists his identity and awards.

Different from the focus of the industry, the first award listed in Tieba is the Oscar for Best Picture, followed by the Golden Lion and the Palme d'Or.

In terms of promoting people, it also puts promoting Oscar Best Actor Depp in front, followed by the three European festival Best Actresses like Li Xiaoran.

Actually, this is the perspective of ordinary people; there are many people who have never heard of or don't understand the three major European festivals, but when mentioning Hollywood and the Oscars, there are very few who don't know.

The next day, in just one night, the number of members of "Cao Yang Tieba" increased from 40,000 to 230,000; this is the influence of the Oscars.

!

With the passage of time and the vigorous promotion of Tieba, "Cao Yang Tieba" will definitely have another big explosion in a short time.

Today, most print media reported on the Oscar ceremony in the form of special issues.

The focus is definitely all on Cao Yang.

Taking the not-yet-famous Beijing Morning Post as an example, the main sections include news, city, finance, domestic, international, sports, entertainment, etc.

Today, the Beijing Morning Post not only reported on Cao Yang and the Oscars in the entertainment section but also reported on the Oscars and Cao Yang in the international section, and also reported the news of Cao Yang winning an award at the Oscars in the news section.

Furthermore, it also reported Cao Yang's student status in the city section, and the domestic section also uniquely interviewed several domestic celebrities, mainly about their views on Cao Yang winning the Oscar...

This can be seen from this.

Because Cao Yang and the Oscars are the hottest topics and news that the public likes to watch, and also "international influence" that the authorities are willing to see, the print media will report extensively.

Not only these local newspapers reported, but even the Communist Youth League's China Youth Daily also reported on Cao Yang with a large amount of space.

Four-fifths of the article is Cao Yang's student status and deeds, and the last one-fifth specifically reports on the awards Cao Yang won at the Oscars.

In this era, people in China want to get international recognition in all aspects, especially in places with huge influence like Hollywood. Being able to win an award at the Oscars represents Hollywood's recognition.

People in China will also feel proud when mentioning it.

Cao Yang is a native of the mainland, which is the most important point.

Because of the Oscars, someone online proposed for the first time, who is the number one Chinese director?

This "Chinese" includes Hong Kong, includes Taiwan, and also includes Chinese people all over the world.

Number one Chinese director, Cao Yang!

Most people recognized this statement.

(End of chapter)