Chapter 201: Promotion

*Painted Skin* was chosen to be released on October 1st.

In the few months before this, the film crew would release a character still every once in a while to maintain popularity.

However, after winning the Venice Best Director and Best Technical Contribution Award, this approach was actually unnecessary. Winning an award at the three major European festivals is the best and biggest popularity.

The film crew released the remaining stills all at once and let several leads start to appear constantly in the media and videos.

Although there is also the purpose of promoting the film, there is no lack of popularity now. The most important thing is to let people know the specific time of *Painted Skin*'s release.

No matter how high your popularity is, if others don't know when you will be released, what is the use of popularity?

Speaking of popularity, as the founder of the Hollywood Miramax film company, Harvey Weinstein is obviously also very good at grabbing popularity.

Just after Cao Yang won the Venice Best Director, the relevant personnel of the Miramax marketing department wrote a report overnight and submitted it to Harvey Weinstein the next day.

Harvey looked at the report content and was confused. How many days has it been?

He calculated carefully. After reaching an agreement with Cao Yang to buy the copyright, it was only five days, and the film won an award?

It even won the Venice Film Festival Best Director and Best Technical Contribution Award.

Isn't this a commercial film?

Harvey is really confused. When did Venice fall to this point, and commercial films can also win awards?

His mind is full of confusion now.

However, this does not prevent him from making a quick decision.

"When will this film be released in China?"

"They announced the schedule very early, to be released on October 1st."

"October 1st..."

Harvey pondered for a moment, then quickly ordered: "We also set it on October 1st, immediately formulate a promotion plan, and control the promotion funds at 8 million... no, 15 million USD.

In addition, Europe is still cooperating with EuropaCorp for distribution. Cao Yang's influence there is greater, and they will formulate relevant promotion strategies, which are more experienced than ours..."

"Mr. Harvey, this film is a bit special. Venice promoted it as an experimental film, which is an art-house experimental film shot by Director Cao Yang combined with fast-paced editing methods..."

Harvey's eyes lit up, then he slapped the desk and stood up.

"This statement is good. When promoting, it must be added: the first experimental film shot by Director Cao Yang, who won the Oscar for Best Film and Best Original Screenplay, won the Venice Best Director and Best Technical Contribution Award..."

Thinking about it, Harvey continued to order.

"Contact China Film Group, everyone will hype the concept of global simultaneous release together, and let them follow the contract to let at least two leads come over for promotion."

Ten days before the film was to be released, Cao Yang personally cut two trailers and let China Film Group put them on the Internet and television stations.

China Film Group first put a trailer, preparing to put another trailer in a few days.

Since it is put on the Internet, it is indispensable to the current number one bar "Cao Yang Bar."

"Cao Yang Bar" now has more than 3 million registered members, and at least 100,000 people sign in every day. Just on the day of the Venice Film Festival awards, the number of sign-ins was more than 300,000, setting a new high.

The bar has not developed the sign-in item yet, and it will not be online until 2012. It was a small suggestion that Cao Yang gave to Li Zong when he visited the "Cao Yang Bar" after investing in Baidu.

Li Zong discussed it with relevant personnel and felt that this proposal was very great. This way, there can be a sense of participation, and account activity can be increased, allowing more people to be active in the bar. Director Cao is worthy of being a great director, and he is awesome in terms of creativity!

For Cao Yang's films, "Cao Yang Bar" has become a promotion platform with very high popularity.

The account "Cao's Disciple 1983" just clicked sign-in, and then looked at his points. There are still 90 points to get the medal. With the medal, there can be some small privileges in the bar, and the membership level can be improved. So looking forward to it.

He was just about to flip through other people's posts to see if he could answer some questions to increase some points, but he didn't expect to see the pinned post writing: *Painted Skin* Trailer!

Then what is there to hesitate, click in quickly.

Inside are pictures one by one, which can be clearly seen as screenshots of some videos, but they are very clear.

There is no way, the bar does not have the function of watching videos, let alone the bar, specialized video websites have not been established yet, the earliest Tudou will not be until next year.

At the bottom of the screenshot, there is a video URL, you can go there to download the trailer, and then use playback software on your computer, such as "Super Player," etc., to play it.

Although it is not very convenient, it can't stand the rich seed resources in this era, and many things can be downloaded...

"Cao's Disciple 1983"'s choice is the same as most people, download the trailer first.

The trailer is not big, less than two minutes, and it is compressed, only more than ten MB. Even if the network speed is not fast, it is very easy to download.

"Cao's Disciple 1983"'s computer was configured only last year, belonging to the mid-to-high-end configuration.

!

The CPU is Pentium 4 2.8, and this one CPU cost 1,500 yuan.

A set cost almost 7,000 yuan, and the speed of playing the trailer is still very fast.

"Holy shit!"

"Cao's Disciple 1983" looked at the scene of cavalry charging all over the mountains and plains. So many people and horses had no confusion at all, uniform armor, uniform bows and arrows and long knives, neat and uniform movements. Describing it is far less shocking than seeing it.

"This is the big scene!"

"Cao's Disciple 1983" couldn't help but mutter to himself, "Decided, must go see it on National Day."

After watching the trailer twice again, "Cao's Disciple 1983" quickly logged into the bar and began to discuss Cao Yang's film with others. He only felt excited now, and had no heart to think about points.

Those who are in the same situation as him are mostly hot-blooded young people. They talked unscrupulously about Cao Yang's new film in the bar, guessing why this film, which looks like a legitimate historical drama, is named *Painted Skin*?

Is it a mythological film like *Investiture of the Gods*?

Five days later, the second trailer was put on again.

"Cao's Disciple 1983" downloaded the trailer for the first time. This time it was not a big scene, but a lifelike white fox with nine tails, secretly taking out something that looked like clothes folded neatly.

The nine-tailed fox blew at the "clothes," and the "clothes" floated up, unfolded automatically, really like putting on clothes, automatically worn on the nine-tailed fox.

This place is the most money-burning scene in the whole film. Cao Yang's requirements are very high, and it must be on par with Hollywood's top special effects.

Therefore, the scene where the white nine-tailed fox turns into Gao Yuanyuan's appearance has no sense of violation, looking natural and realistic.

And at this time, the nine-tailed fox that turned into Gao Yuanyuan's appearance is even more bright, generous, and charming than the Zhou Zhiruo version of Gao Yuanyuan!

(End of chapter) ===== CHAPTER 202 =====