[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-the-academic-director-reborn-in-the-film-industr":3,"chapter-the-academic-director-reborn-in-the-film-industr-the-academic-director-reborn-in-the-film-industr-chapter-390":6},{"origin":4,"title":5},"chinese","The Academic Director: Reborn in the Film Industry",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2297390,4493,"Chapter 390: Big Hit","the-academic-director-reborn-in-the-film-industr-chapter-390",390,"\u003Cp>In the second week of its release, *National Treasure: Book of Secrets* took in another 28.2 million dollars over the three-day weekend; compared to last week, the drop was only 30%, a result that was somewhat unexpected.\u003C\u002Fp>\n\u003Cp>It seems the box office trend is actually incredibly good.\u003C\u002Fp>\n\u003Cp>Currently, the film has been in theaters for ten days; the total box office for the first seven days was 78.8 million dollars, and adding the 28.2 million from this three-day weekend, it has already reached 107 million dollars.\u003C\u002Fp>\n\u003Cp>Not only is the golden Hollywood producer Jerry Bruckheimer excited, but even Disney CEO Robert Iger is somewhat surprised.\u003C\u002Fp>\n\u003Cp>It must be said that the word-of-mouth for this film is not particularly good, and the opening week's box office was not as expected, yet the box office drop is incredibly healthy.\u003C\u002Fp>\n\u003Cp>Robert Iger has shifted his primary focus away from the promotion of *New Pirates of the Caribbean*.\u003C\u002Fp>\n\u003Cp>If this healthy drop rate is maintained, the final North American box office for *National Treasure: Book of Secrets* will not be the 150 million dollars he estimated.\u003C\u002Fp>\n\u003Cp>The box office for the first seven days was also nearly 20 million more than the 60 million he had anticipated.\u003C\u002Fp>\n\u003Cp>\"Robert, I said it before, Nicholas's box office appeal is extremely powerful, and this is still a sequel film with great potential; the box office will already surprise people, it's not something those reboot films with too much uncertainty can compare to...\"\u003C\u002Fp>\n\u003Cp>As a golden Hollywood producer, Jerry Bruckheimer's status and influence are still very high, and he is an honored guest of the executives at all major Hollywood studios.\u003C\u002Fp>\n\u003Cp>At this moment, he is sitting in Robert Iger's office, repeating the words he said countless times before in order to secure the release window for *New Pirates of the Caribbean*.\u003C\u002Fp>\n\u003Cp>In the past, whenever he said these things, he would eventually be blocked by Robert Iger with the line, \"Because the director of *New Pirates of the Caribbean* is named Cao Yang,\" leaving him with things he wanted to say but could only keep bottled up inside.\u003C\u002Fp>\n\u003Cp>A director who has never failed can simply shut everyone's mouth, including golden producers like Jerry Bruckheimer who are renowned throughout the film industry.\u003C\u002Fp>\n\u003Cp>But now, Jerry, sitting in Robert Iger's office, has enough confidence.\u003C\u002Fp>\n\u003Cp>As he says these things now, all Robert Iger can do is personally pour him a cup of coffee and ask quite considerately, \"Jerry, would you like milk?\"\u003C\u002Fp>\n\u003Cp>\"No, I like the mellow fragrance that comes after the bitterness.\"\u003C\u002Fp>\n\u003Cp>Jerry Bruckheimer is implying something.\u003C\u002Fp>\n\u003Cp>Before the box office numbers came out, you said the director of *New Pirates of the Caribbean* is Cao Yang, and I endured it; after all, that guy is one of Hollywood's biggest directors and has never failed, which is indeed irrefutable.\u003C\u002Fp>\n\u003Cp>Now the box office numbers are out, and although it looks like it's not as expected, it wins on stability; according to the current drop rate, 200 million dollars in North America should be no problem, and at least 400 million globally.\u003C\u002Fp>\n\u003Cp>Box office is confidence!\u003C\u002Fp>\n\u003Cp>With confidence, would I, a golden producer with huge influence in Hollywood, still endure? Could I still endure?\u003C\u002Fp>\n\u003Cp>Then wouldn't I have achieved such a good box office for nothing?\u003C\u002Fp>\n\u003Cp>\"Ahem!\"\u003C\u002Fp>\n\u003Cp>Robert Iger placed the coffee in front of Jerry Bruckheimer and said softly, \"That is Cao Yang, after all.\"\u003C\u002Fp>\n\u003Cp>He is reminding Jerry Bruckheimer that although your *National Treasure: Book of Secrets* appears to be a success again, Cao Yang has also never failed; you should stop while you're ahead and not go too far.\u003C\u002Fp>\n\u003Cp>\"Ha!\"\u003C\u002Fp>\n\u003Cp>Jerry Bruckheimer laughed.\u003C\u002Fp>\n\u003Cp>\"Jerry, *National Treasure: Book of Secrets* made 28.2 million dollars over the three-day weekend; what is its ranking? Not first, not even second, but third!\"\u003C\u002Fp>\n\u003Cp>He picked up the coffee, took a sip, and continued: \"I think you understand what I mean. The second-place *Alvin and the Chipmunks* made 45 million dollars, and the top-ranked *I Am Legend* by Will Smith reached as high as 76.5 million dollars!\"\u003C\u002Fp>\n\u003Cp>Without a doubt, the competition for this Christmas season is exceptionally fierce, and what is certain now is that *I Am Legend* has already exploded.\u003C\u002Fp>\n\u003Cp>Robert, it's not that I'm looking down on *New Pirates of the Caribbean*, but you tell me, in a situation where there is a massive hit like *I Am Legend* in the week before its release, how can a reboot film turn things around?\"\u003C\u002Fp>\n\u003Cp>Jerry Bruckheimer put down his coffee, laughed out loud, and stood up, saying as he walked toward the door:\u003C\u002Fp>\n\u003Cp>\"Robert, the Christmas season is not the summer season; it doesn't have that kind of volume. What you need to do now is shift resources and move the promotional resources allocated to *New Pirates of the Caribbean* over to *National Treasure: Book of Secrets*.\"\u003C\u002Fp>\n\u003Cp>Having said that, he pushed the door open and walked out without hesitation.\u003C\u002Fp>\n\u003Cp>Jerry Bruckheimer believes that as the CEO of Disney, Robert Iger cannot be swayed by emotion; he will make the right choice.\u003C\u002Fp>\n\u003Cp>Robert Iger was not angry at Jerry Bruckheimer's rudeness.\u003C\u002Fp>\n\u003Cp>He would be only too happy to have more \"Jerry Bruckheimers\" be rude to him.\u003C\u002Fp>\n\u003Cp>To Robert Iger, this is not rudeness, nor is it a challenge to his authority; it is having personality.\u003C\u002Fp>\n\u003Cp>Of course, if you don't have Jerry Bruckheimer's ability and cannot produce profitable films, then doing this is not having personality, but rather being crude, unreasonable, and challenging authority.\u003C\u002Fp>\n\u003Cp>Robert Iger wouldn't mind letting you feel the power and majesty of a Disney CEO.\u003C\u002Fp>\n\u003Cp>He sat in his boss chair and thought for a moment, then opened the famous review site Rotten Tomatoes; he didn't look at the freshness index of *National Treasure: Book of Secrets*, but instead went to look at the reviews first.\u003C\u002Fp>\n\u003Cp>Rotten Tomatoes reviews are divided into two types: general audience reviews and professional critic reviews. Robert Iger was not looking at the evaluations of professional critics, but at those general reviews that represent the movie-going public.\u003C\u002Fp>\n\u003Cp>\"This is a family film full of suspense and humor that challenges the intellect and is suitable for the whole family to watch together.\"\u003C\u002Fp>\n\u003Cp>\"The plot unfolds step by step in suspense quite cleverly, yet uses humor to dilute the tense atmosphere; it's very suitable for solving mysteries with children.\"\u003C\u002Fp>\n\u003Cp>\"This is an adventure; a family with children follows the protagonists in the film to complete this journey of exploration.\"\u003C\u002Fp>\n\u003Cp>Robert Iger stroked his chin and muttered to himself: \"Has it become a family-friendly adventure?\"\u003C\u002Fp>\n\u003Cp>The positioning of this film was not a family-friendly film, but an adventure blockbuster; unexpectedly, by some twist of fate, the humor within diluted the tense atmosphere of the adventure and it became family-friendly.\u003C\u002Fp>\n\u003Cp>He now also understands why the drop rate for *National Treasure: Book of Secrets* was so small.\u003C\u002Fp>\n\u003Cp>What kind of films are most popular during the Christmas season?\u003C\u002Fp>\n\u003Cp>One is large-scale, interesting commercial blockbusters, and the other is family-friendly films.\u003C\u002Fp>\n\u003Cp>The North American Christmas season is similar to the Chinese Spring Festival season; it is also a holiday for families to reunite, so naturally, they watch interesting commercial blockbusters and family-friendly films.\u003C\u002Fp>\n\u003Cp>Robert Iger picked up the phone, originally intending to instruct the marketing department to shift some of the promotional resources for *New Pirates of the Caribbean* to *National Treasure: Book of Secrets*.\u003C\u002Fp>\n\u003Cp>But the words stopped on his lips, and he paused.\u003C\u002Fp>\n\u003Cp>Thinking of the fact that Cao Yang has never failed—even if *New Pirates of the Caribbean* isn't a massive hit, as long as it doesn't lose money, it is a success.\u003C\u002Fp>\n\u003Cp>And shifting resources suddenly is something that certainly cannot be hidden; wouldn't that offend Cao Yang?\u003C\u002Fp>\n\u003Cp>Robert Iger was silent for a moment, then made up his mind and ordered: \"Add... 6 million in promotion for *National Treasure: Book of Secrets*.\"\u003C\u002Fp>\n\u003Cp>Then, thinking of the super-high box office of 76.5 million dollars for *I Am Legend* over the three-day weekend, he decisively ordered: \"Add another 10 million dollars in promotional resources for *New Pirates of the Caribbean*, and notify China Film and the Youth Film Studio.\"\u003C\u002Fp>\n\u003Cp>Since *I Am Legend* has exploded, the original promotional plan definitely won't work, so add to the budget!\u003C\u002Fp>\n\u003Cp>Robert Iger is gambling.\u003C\u002Fp>\n\u003Cp>A director who has never failed is worth him taking a gamble.\u003C\u002Fp>\n\u003Cp>He just doesn't believe that a director who has never failed will fail with him.\u003C\u002Fp>\n\u003Cp>Robert Iger is no longer hoping for *New Pirates of the Caribbean* to be a massive hit; as long as this film can have a box office similar to *National Treasure: Book of Secrets*, he will be satisfied.\u003C\u002Fp>\n\u003Cp>Actually, for an average director, this requirement is considered quite high.\u003C\u002Fp>\n\u003Cp>For a reboot film whose previous installment failed, with a similar investment budget, to have a box office that can match a sequel whose previous installment sold well—no matter how you look at it, this requirement is not low.\u003C\u002Fp>",1494,"2026-06-20T05:36:33.260Z",1,"Gemini 3.1 Flash Lite","dbf463886812d7df22282b30384d0330e8a0a3891164874392362b140dd6b7c5","the-academic-director-reborn-in-the-film-industr-chapter-391","the-academic-director-reborn-in-the-film-industr-chapter-389",411,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fthe-academic-director-reborn-in-the-film-industr-cover.jpg"]