Chapter 72: The Way Movies Make Money

The school's so-called celebration party is not a traditional eating, drinking, and happy celebration. In fact, it is a symposium, at least in name.

Many graduated alumni were invited, from all departments, about forty or fifty people came, and of course, those few most famous pillars were indispensable.

Then in the Beijing Film Academy auditorium, a big banner was hung: The Power of Inheritance—The Original Intention and Mission of Beijing Film Academy People.

Cao Yang was a bit confused. This is a bit too high-profile, right? This is not a celebration party, nor is it like an ordinary symposium. It is clearly gang members connecting feelings!

Are you not afraid of being sanctioned?

What? Let me welcome them at the entrance of the auditorium and introduce them all to me?

Oh, then it's fine.

What gang members connecting feelings, pui pui.

This is clearly an alumni gathering, and by the way, once again whipping graduated alumni to not forget their original intention, keep their mission in mind, inherit the classics, dare to create and act, and continue to contribute to the development of China's film and television industry.

Tian Zhuangzhuang and Cao Yang stood at the entrance of the auditorium. Every time someone came, he introduced them to Cao Yang, and said tirelessly: "This is Cao Yang, our Beijing Film Academy's Cao Yang."

In fact, there is no need for Old Tian to introduce them. Who is not shocked by the news that Cao Yang won the Golden Lion as an insider? Who doesn't know?

But Old Tian still emphasized it to the people who came over and over again.

Those who could come were very humble and kind. No one neglected Cao Yang because of his age. Even the thorns who were famous in the film and television industry were full of smiles at this time, and they must first reach out and enthusiastically hold Cao Yang's hand, congratulating the young Golden Lion big director.

Cao Yang also opened his eyes. Many famous photographers, screenwriters, and art designers, usually only heard their names and didn't know their origins very well. I didn't expect so many of them to be graduates of Beijing Film Academy.

Everyone chatted about movies, talked about strange things in the industry, condemned chaos and strange phenomena together, and looked forward to the future of movies.

Of course, there is another purpose. Everyone gathers together to let everyone know about the talent newly cultivated by our Beijing Film Academy, which is considered to show the teaching results.

It is a bit similar to the main hall producing a newcomer who can fight very well, of course, it must be introduced to all the incense halls.

After the meeting, there must be a few articles in film magazines to block the mouths of those with intentions.

After finishing the so-called "celebration party," Cao Yang accepted a few exclusive interviews. These were arranged by the school, all of which looked very high-end.

Then, Hou Keming found Cao Yang and asked when the movie would be released, and whether he wanted to pull China Film Group together for distribution.

It was completely a tone of discussion.

Boss Han called two days ago, just hoping to distribute the movie together. This is a movie that won the Golden Lion award, naturally carrying its own publicity, not to mention the blessing of a Venice Best Actress.

It's not that I look down on the Beijing Film Studio. Relying on the power of the Beijing Film Studio alone, small-scale distribution is fine, but large-scale distribution is beyond its reach.

Then what else is there to say? It's a matter of mutual benefit, so let's distribute it together.

Jiang Zhiqiang from Hong Kong also came specifically to discuss the distribution of the movie in Hong Kong and Taiwan.

As for the release time, Cao Yang checked specifically.

This year, the 11th of October happens to be the Mid-Autumn Festival. Although it is a Monday, it doesn't matter much. Since 1999, the statutory holidays for the Spring Festival, Labor Day, and National Day have been 3 days each year.

At this time, there is no such thing as a National Day slot. It won't be until the release of "Painted Skin" in 2008 that this slot will be valued.

At this time, the Labor Law is not sound. Maybe factories and the like don't follow the Labor Law, but the current viewing crowd is mainly personnel from government units, enterprises and institutions, and foreign white-collar workers, as well as a small number of students in love.

Then set the file for National Day.

Hou Keming had no opinion. The school doesn't attach much importance to the release and box office of movies, but is tireless in applying for various awards and participating in film festivals. At night, before Cao Yang went to sleep, looking at the prestige in the system, he still couldn't fully understand the laws brought by winning awards, and only vaguely had a rough guess.

Host: Cao Yang

Current Prestige: 1086785

Available Prestige: 686785

Role-playing Experience: +0

Shooting Movies: None

Cao Yang remembered that the last time he checked was when he just arrived in Venice. It should be because of the release of "Night and Day" in North America, which added more than 130,000 prestige points.

This time he won the Golden Lion, Best Actress, and Best Newcomer, adding a total of more than 540,000 prestige points.

Comparing the prestige added after the first award, Cao Yang guessed that the Best Actress of the three major European festivals should be able to add 150,000 prestige points.

Then how much is the Golden Lion? 300,000? Probably.

In the more than 500,000 prestige, there are more than 90,000 prestige points left. Removing the prestige brought by the movie after its release, is Liu Ye's Best Newcomer Actor not worth money? About 50,000?

Then it's a loss. The role-playing experience added to him costs 100,000 prestige points.

But it can't be calculated like this. Without Liu Ye's wonderful performance, maybe he wouldn't have won the Golden Lion.

The harvest this time is not small, enough to stack six role-playing experiences with leftovers, enough for a few movies.

There is also good news. The companies that signed the tiered advertising contracts have settled the final payment on time, and these are all US dollars.

!

Just these incomes are much higher than the income from selling copyrights. It seems that the income of movies cannot just stare at the box office, there are other peripheral and comprehensive incomes.

Although those companies paid a lot more money, everyone felt that this advertising investment was really worth it. The person in charge of the advertising department even felt that just by virtue of this performance, there was a possibility of promotion and salary increase.

Just like the great poet Kaige, later which commercial film was not invested hundreds of millions, building cities and villages, it is difficult to recover costs by box office alone, but he is never short of investment every time.

Not only is he not short, but they are queuing up to stuff it into his hands.

Why?

Film cities make money, and investors make money happily.

And Xiao Gangpao's movies, it is said that the advertising placement income in his "A World Without Thieves" was 40 million yuan, and "If You Are the One" reached 50 million yuan.

The most outrageous is "Personal Tailor," which placed nineteen advertisements, and the advertising fee alone earned more than 80 million. This is pure income, no need to share with the distribution theater chain.

The movie hasn't been released yet, and it's already making money. The box office share is all net profit.

So do movies make money?

For big directors, they definitely make money. There is far more than one way to make money. Each has its own way of making money. This is why they are so sought after by capital.

Of course, newcomer directors and unknown directors don't think about this. Advertisers are not fools.

Just like the little fresh meat in later generations, why are they sought after?

Traffic economy, it can cut fan leeks and bring traffic and attention. This is the value of their existence.

After being busy for a week, Cao Yang has been idle for the past few days. After careful consideration, he decided to shoot another movie that is more likely to win Best Actor or Best Actress.

This requires a lot of plot tilt like "Night and Day" to be more confident.

Yu Feihong can win Best Actress with "Empty Room." Acting skill is one aspect. On the other hand, there are three female judges out of seven judges, plus the topics raised at the time, political correctness has more advantages.

South Korea has a movie that is very suitable, but it involves a little "blasphemy" against gods, so it is estimated that it is not easy to pass the review.

(End of chapter) ===== CHAPTER 73 =====