Chapter 597: They will all be slapped in the face

This time, Nie Jingjing's new album style was very different from the past. The entire album had almost no catchy pop songs, so in terms of popularity, it would be inferior to before.

But if Nie Jingjing wanted to win an award, she had to give up brainless pop songs and let fans truly feel her singing skills and the emotions she put into her singing.

Now that the promotion was in place, their working capital was originally not much, and a portion of it had been invested in variety shows, so the funds for the new album promotion seemed a bit stretched.

After the new album "Twilight Rendezvous" was released, it only sold 500,000 copies on the first day, and that was the result of fans working hard to buy it.

Don't look at the number of fans of artists in the entertainment industry, which often reaches millions or tens of millions, but the active fans who will really spend money for them, having tens of thousands can already be considered top-tier. Most popular artists have at most a few thousand active fans.

Nie Jingjing's popularity was considered okay, but because of the change in the style of the new album, she also lost a portion of casual fans.

Of course, there were also some fans who were still in the wait-and-see stage, planning to see the word-of-mouth before considering whether to buy.

Now most singers have given up on physical albums and switched to selling digital albums.

But Xu Tian still insisted on walking the path of physical albums this time, and added Nie Jingjing's daily practice and class routine into the album.

Originally, Yan Qingxue didn't quite agree with his approach. After all, releasing digital albums could save funds, and those behind-the-scenes footage were originally things for fans to watch. It would be fine to post videos on the official website later; there was no need to record them into a physical album.

But when discussing in the meeting, Xu Tian still insisted on making physical albums.

Today's society has entered the internet era, and tens of thousands of internet messages every day make it increasingly difficult for people to focus.

And because of this, the music and videos that can be put on the internet have become less and less valuable.

Netizens want to listen to what music, watch what movie, as long as they save it, they can call it up at any time, so why watch it immediately?

In this way, without viral promotion, good works will also be buried.

"It's long since not the era where good wine is not afraid of deep alleys."

Finally, this sentence of Xu Tian made everyone in the company agree with the decision to issue physical albums.

Although the first-day album sales were not ideal, Xu Tian originally intended to use word-of-mouth for the long term, so even if the hate fans on the internet started mocking Nie Jingjing as a past-her-prime female singer early, he didn't care.

On the contrary, the fans who got the album first had quite good reviews of the new album.

【Didn't expect Sister Jingjing could also sing love songs, her tone is so gentle...】

【I also didn't expect Nie Jingjing could sing out that state of heartbreak. Before, I only listened to her singing pop songs. This time, the lyrics and music of the whole album are of some level.】

【My home is in Jiangcheng, I received it on the first day the album was released, earlier than your other cities. Sister Jingjing on the cover is so beautiful! Must buy another 100 copies for collection!】

【Am I the only one who thinks Sister Jingjing's singing skills have improved? Her breath is particularly stable, and the turning parts are not floating. If she is willing to sing seriously, maybe she can really win the Song Queen title in a few years.】

【But this improvement is too big, right? How could Sister Jingjing's singing skills be so good? Could it be that she was possessed?】

【Quickly return our tone-deaf, beautiful and ruthless Sister Jingjing to us!】

Nie Jingjing looked at the comments of fans on the internet with a complex expression. In fact, the bleak sales of this album were a bit of a blow to her.

"I used to sing those emotionless pop songs, and the internet was full of scolding me, but the streets and alleys still had to repeat the brainwashing, and the sales were more than double what they are now. Why is it that this time I'm singing seriously, the album is selling worse than the previous few?"

"Then what do my efforts over the past few months count for..."

Xu Tian saw Nie Jingjing's resentful look as if she had been hit, and was about to comfort her, but saw that in the next second, Nie Jingjing threw her phone onto the sofa and lay flat like a corpse.

"What do you mean how could Sister Jingjing's singing skills be so good, was she possessed?"

"Listen to this, is this human language!"

"I even suspect they aren't my fans at all, but hate fans who deliberately lurked into the fan group!"

Although the response from fans who had listened to the album was quite good, because Flourishing Stars Media didn't have extra funds to buy water army accounts and marketing accounts for promotion, plus Giant Star Media and Tian Feng Entertainment were deliberately suppressing them, so this album, whether in sales or topic, was not as good as Nie Jingjing's previous few pop song albums.

"Mr. Xu, do you think I should just be a vase? At least there's heat, and money to be made."

Seeing that her efforts were exchanged for such a result, Nie Jingjing's self-confidence was quite hit.

In fact, this couldn't blame her; anyone's input and output are not proportional, and their mentality will be unbalanced.

"Don't worry, this is only the third day, the word-of-mouth hasn't fermented yet." Xu Tian comforted. "And recently, singers from Tian Feng Entertainment and Giant Star Media are also competing to release albums and hold musical tours. Their overwhelming viral marketing promotion aims to occupy all the topics of the entertainment industry. It's normal that your album doesn't have as much heat as before."

"But I was counting on this album to rush for an award. Now the sales and online data are all flopping like dogs. How can I win the Song Queen title? Does heaven really want me to retire and go home to marry?"

Nie Jingjing now regretted her impulsive Weibo post about retiring if she didn't win an award.

She didn't care much about retiring, but retiring in such a way like a stray dog was simply being nailed to the shame pillar of the entertainment industry, and she would never be able to lift her head in this life.

Retiring in such a sorry state, those little bitches on the opposite side wouldn't they laugh their mouths crooked?

"The selection criteria for the Golden Melody Awards don't look at sales and data." Xu Tian drank tea calmly. "This is the award that pays the most attention to professionalism in the country. You don't have confidence in yourself now?"

"It's not..." Nie Jingjing hung her head and matched her fingers. "It's just that the data of this album is bad, making me feel ashamed."

"Is face important or is the award important?" Xu Tian asked back.

"Of course it's face!" Nie Jingjing replied without thinking.

Xu Tian:...

Alright, he overestimated this woman's career ambition.

"If you win the award, it means you have face. Those who mocked you before will all be slapped in the face."

"Yeah, Brother Xu is right." Murong Xue also spoke up. "And the variety show "Singers Are Coming" we recorded before will be broadcast soon. There is a two-minute solo segment of yours in the show, which will definitely change the audience's impression of you. Maybe it can attract fans and also increase sales."