Chapter 695
In order to endorse Jiuxuan Stomach Powder, Gu Qiuyi took her assistant and bodyguard and flew to Jin Ling.
Since the Gu family is the third-largest family in Yanjing, their overall strength is very strong, so Gu Qiuyi has always traveled by her own private jet.
On one hand, it is easy and convenient, and on the other hand, it is highly private.
As a big star like her, appearing in any city in the country would cause a huge sensation.
If she wants to be low-key, she must avoid the eyes and ears of media paparazzi and fans.
So taking a private jet became her first choice for going out.
After the plane arrived in Jin Ling, Wei Liang went to greet them personally and took Gu Qiuyi and her party to Jiuxuan Pharmaceutical.
Originally, Wei Liang was prepared to arrange for them to stay at the Buckingham Palace Hotel first to rest, and then talk about work tomorrow.
However, Gu Qiuyi insisted on going directly to the Jiuxuan Pharmaceutical factory to take a look.
This was Gu Qiuyi's first time endorsing a medicine, and she attached great importance to it and was also very cautious.
Therefore, her first thought was to inspect the production workshop of this pharmaceutical company to see if it was a sufficiently formal company.
When Ye Chen went to Jiuxuan Pharmaceutical, Gu Qiuyi had already begun to inspect the production line of Jiuxuan Pharmaceutical under Wei Liang's leadership.
The predecessor of Jiuxuan Pharmaceutical was Wei's Pharmaceutical, and Wei's Pharmaceutical was a large pharmaceutical company with a market value of billions. Both its production line and production technology had reached domestic first-class standards.
Coupled with the efficacy of Jiuxuan Stomach Powder, which Gu Qiuyi had experienced personally, she had nothing to worry about.
Thus, she immediately made up her mind that she was willing to be the image spokesperson for Jiuxuan Stomach Powder.
At this time, the discomfort caused by her spleen and stomach imbalance had become increasingly intense. Seeing bags of Jiuxuan Stomach Powder being packaged rapidly on the production line beside her, she asked Wei Liang: "Mr. Wei, can you give me some Jiuxuan Stomach Powder first? My spleen and stomach have not been very good for a period of time. After eating a bag of Jiuxuan Stomach Powder, there was a significant improvement, but the medicinal effect has passed, so..."
Wei Liang said seriously: "Miss Gu, to tell you the truth, our boss has strict requirements. Before the stomach powder is officially launched, it must be strictly supervised and controlled, so I can't make the decision on this matter. Why don't you wait until he comes and see what he thinks."
Chen Duoduo on the side said dissatisfiedly: "I say your boss is too stingy, right? It's just a few bags of medicine. Is it necessary to be so petty?"
Wei Liang hurriedly explained: "Miss Chen, you misunderstood. Our boss is not stingy, but cautious. Before our medicine is officially launched, we must strictly guard against it and not allow any leakage of confidential medicine. Now, Japan, South Korea, and other pharmaceutical companies in Asia have been imitating and plagiarizing ancient Chinese prescriptions, which has invisibly caused great losses to Traditional Chinese Medicine."
Chen Duoduo frowned and asked: "Does your boss have persecution mania? It's already the 21st century. The laws regarding patents are very strict. As long as you have applied for a patent for your medicine, you don't have to worry about others stealing your formula at all."
Wei Liang shook his head and said: "Miss Chen still doesn't know. In the pharmaceutical industry, the only ones that have strict patent protection and can be effectively implemented are chemical synthetic drugs."
Chen Duoduo asked: "Chemical synthetic drugs? What do you mean?"
Wei Liang said: "Chemical synthetic drugs all have strict and clear chemical molecular formulas, and their chemical structures are also very stable. For example, Gleevec, a special drug for leukemia, is chemically Imatinib mesylate. This is one of the best-selling tumor special drugs in the world produced by the Swiss company Novartis. As long as Novartis applies for a patent for this chemical formula, any other company that produces a chemical product with the same ingredients will be considered infringing."
After a pause, Wei Liang added: "However, Traditional Chinese Medicine itself is not a chemical product. It is a combination of many different Chinese medicinal materials in specific proportions to achieve the effect of curing diseases. This kind of formula is very difficult to apply for a patent, and it is also very difficult to be effectively protected by patent law, and it is even very difficult to sue others for infringement."
"For example, everyone knows Banlangen granules, right? Its main ingredients are Banlangen and sucrose. How can this kind of formula be patented? As long as the formula for this kind of thing is leaked, ordinary people can make it at home as long as they get the formula. Pharmaceutical companies can't sue these ordinary people, right?"
Chen Duoduo said: "Even if ordinary people can't be sued for infringement, at least pharmaceutical companies can always be sued, right?"
Wei Liang shook his head and said: "Miss Chen, you think too simply. First of all, things that already exist in nature are very difficult to patent. For example, almost all of Asia uses rice as a staple food. If one day research shows that rice can be used to treat a certain disease, and then a pharmaceutical company wants to patent rice, the International Patent Organization would never pass it."
"Moreover, even for complex formulas, although they can be patented, the probability of being cracked by competitors is also very high. Take the dampness-removing prescription as an example. As long as you make some adjustments on the original basis, such as slightly changing the dosage ratio or replacing individual medicines with other similar medicinal materials, you can perfectly avoid the patent without affecting the efficacy."
"So, in the final analysis, the patent protection for Traditional Chinese Medicine is very weak. If you want to avoid infringement as much as possible, the best way is to strike first and let consumers recognize our brand and medicine. In this way, even if competitors imitate medicine similar to ours, we can still take the lead at the consumer level."
"This is like Yunnan Baiyao. There are actually many medicines on the market with similar effects to Yunnan Baiyao, and their ingredients and formulas are basically the same, but because Yunnan Baiyao became famous earlier and has a good mass foundation among the common people, those imitation medicines cannot hurt the foundation of Yunnan Baiyao."
Chen Duoduo curled her lips: "You said so much, I just want to ask you one question: Is your prescription also found in ancient Chinese prescriptions? Does this mean that you are also plagiarizing the achievements of your ancestors?"
Wei Liang shook his head: "I really don't know about this."
"You don't know?" Chen Duoduo was even more puzzled and asked him: "The medicine you produce yourself, you don't know where the prescription came from?"
Wei Liang said very seriously: "The prescription was provided by our boss."
"Your boss?" Chen Duoduo asked in surprise: "Is the boss a doctor?"
Wei Liang had infinite respect on his face and said with emotion: "Our boss is a true dragon on earth, a Hua Tuo of the present age!"
"Cut!" Chen Duoduo said disdainfully: "Stop bragging here. What true dragon on earth, Hua Tuo of the present age? Is there really someone who dares to call themselves these titles now?"
End of Chapter
