[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-the-intelligence-king-of-chinese-entertainment":3,"chapter-the-intelligence-king-of-chinese-entertainment-the-intelligence-king-of-chinese-entertainment-chapter-336":6},{"origin":4,"title":5},"chinese","The Intelligence King of Chinese Entertainment",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2260639,4411,"Chapter 336: Weibo War: Forcing Sina to Consider Calling the Police","the-intelligence-king-of-chinese-entertainment-chapter-336",336,"\u003Cp>The Weibo Night ended, but the discussions had only just begun.\u003C\u002Fp>\n\u003Cp>Centered on Weibo, award controversies, celebrity gossip, and ceremony behind-the-scenes clips spawned endless related trending topics, while other platforms also saw massive discussions.\u003C\u002Fp>\n\u003Cp>The scale and popularity were so immense that platforms hoping to imitate it or already planning their own ceremonies grew frustrated.\u003C\u002Fp>\n\u003Cp>Among them, Sina was the worst affected.\u003C\u002Fp>\n\u003Cp>Thanks to its media advantages, in past years, Sina’s Sina Ceremony had always featured the largest entertainment elements and star lineup among all internet platforms’ events.\u003C\u002Fp>\n\u003Cp>But this year, Weibo stole all the spotlight—and worse, this was Sina’s tenth anniversary.\u003C\u002Fp>\n\u003Cp>Their tenth anniversary couldn’t even match Weibo’s first.\u003C\u002Fp>\n\u003Cp>There was no help for it: Sina only had media resources, lacking film, television, advertising, and other assets.\u003C\u002Fp>\n\u003Cp>Stars might grant favors, but they paled next to Yi’an’s dominance in the entertainment circle, let alone now that Weibo had risen and accumulated massive media resources of its own.\u003C\u002Fp>\n\u003Cp>Put simply, Yi’an was now a supercharged version of Sina—except for some legacy and channels, Sina was utterly outclassed everywhere.\u003C\u002Fp>\n\u003Cp>Last year, during the financial crisis, Sina’s stock performance had already been poor.\u003C\u002Fp>\n\u003Cp>Now, their Weike launch had fizzled, failing to threaten Weibo; instead, Weibo kept encroaching on its core business, driving the stock price steadily downward. If no clear recovery emerged by next year, Sina’s top management would likely change.\u003C\u002Fp>\n\u003Cp>Sina’s current CEO, Cao Zong, had played a pivotal role in repelling Shengda’s takeover, but he couldn’t lead Sina out of its predicament—just as they’d replaced leadership back then, they’d do it again now.\u003C\u002Fp>\n\u003Cp>Immediately after Weibo Night, Sina convened a top-secret internal executive meeting to discuss next steps.\u003C\u002Fp>\n\u003Cp>Not long after, Yan Li obtained the meeting minutes and final decisions from Sina’s executives.\u003C\u002Fp>\n\u003Cp>During the meeting, Sina had considered abandoning Weike and blogs entirely to pivot to other businesses.\u003C\u002Fp>\n\u003Cp>For instance, video websites—this industry was still on an upward trend, not yet saturated, and Sina possessed a massive media roster and user base; leveraging blogs and Weike for traffic conversion and transformation was a viable direction.\u003C\u002Fp>\n\u003Cp>But competition in this industry was fierce.\u003C\u002Fp>\n\u003Cp>Tudou and Youku were locked in brutal battles, while Sohu and others watched closely; rumors said Baidu and Tencent were also considering entering.\u003C\u002Fp>\n\u003Cp>Broadband, storage, copyright, video creation subsidies—this stuff burned money even faster than the Weibo war.\u003C\u002Fp>\n\u003Cp>Other directions were no better: either too costly, too uncertain, or too low-yielding to reverse Sina’s decline.\u003C\u002Fp>\n\u003Cp>After endless debate, Weike—Sina’s strongest suit, already heavily invested in, and partially successful—was, overall, one of Sina’s best remaining options.\u003C\u002Fp>\n\u003Cp>With support from some executives, Cao Zong, already inclined to continue with Weike, ultimately overruled all objections.\u003C\u002Fp>\n\u003Cp>Fight Weibo to the death!\u003C\u002Fp>\n\u003Cp>But Weibo was growing too fast; Weike could barely keep up. Fighting to the death required strategy, or it was just stubborn stupidity.\u003C\u002Fp>\n\u003Cp>To this end, Cao Zong proposed three plans.\u003C\u002Fp>\n\u003Cp>First: burn money.\u003C\u002Fp>\n\u003Cp>Since they were already outmatched, not bleeding hard meant certain defeat—so they had to burn money: if Yi’an burned 100 million, Sina would burn 200–300 million to close the gap with capital.\u003C\u002Fp>\n\u003Cp>Second: set traps, use underhanded tactics.\u003C\u002Fp>\n\u003Cp>Weibo was hottest, but also the most exposed. Last year, Weibo did many positive things, but due to some socially sensitive topics, it drew criticism; Sina could exploit this.\u003C\u002Fp>\n\u003Cp>Shutting down Weibo was impossible—its scale and Yan Li’s connections stood in the way—but making it suffer chaos for a while would still slow it down.\u003C\u002Fp>\n\u003Cp>Official channels were one front; public perception was another. In short, operate from the shadows, dirty and tarnish Weibo.\u003C\u002Fp>\n\u003Cp>Third: deploy on mobile.\u003C\u002Fp>\n\u003Cp>The first two tactics were merely catching up, perhaps causing Weibo some trouble, but unlikely to cripple it.\u003C\u002Fp>\n\u003Cp>Mobile was the decisive battlefront—the very reason Sina was determined to fight to the death. If executed well, Sina Weike had a real chance to overtake Weibo on a curve; if it failed, Weike was doomed.\u003C\u002Fp>\n\u003Cp>“Pretty dirty.”\u003C\u002Fp>\n\u003Cp>Yan Li flipped through the intelligence. Honestly, none of the three tactics surprised him—he’d likely do the same if he were in their place.\u003C\u002Fp>\n\u003Cp>But Sina’s second tactic was dirtier than he’d ever be.\u003C\u002Fp>\n\u003Cp>Do business as business—using this tactic was too black. You could use it, others could use it too; once you fled overseas, it’d be too late. Some Pandora’s boxes must never be opened.\u003C\u002Fp>\n\u003Cp>Shaking his head, Yan Li pulled out his phone and made a call: “Get ready to move.”\u003C\u002Fp>\n\u003Cp>So far, Weibo hadn’t targeted Weike much—after all, being ahead meant improving itself was the greatest strike.\u003C\u002Fp>\n\u003Cp>Besides, Yan Li felt Sina was hesitant; Weibo might win without fighting.\u003C\u002Fp>\n\u003Cp>Under these circumstances, with intelligence gathering in place, it was best to hold back—lest you push them from considering surrender into desperate resistance.\u003C\u002Fp>\n\u003Cp>At the same time, Yan Li had prepared accordingly: if Sina quit, all was well; if they chose to fight on, he’d strike decisively.\u003C\u002Fp>\n\u003Cp>Now that he knew Sina’s intentions—and that they were this dirty—Yan Li had no need for courtesy.\u003C\u002Fp>\n\u003Cp>…\u003C\u002Fp>\n\u003Cp>On December 31, two days after Weibo Night, Weibo officially announced updates to multiple features.\u003C\u002Fp>\n\u003Cp>Weibo accounts could now apply to become “XX bloggers,” unlocking long-form content functionality—meaning users could post blogs on Weibo.\u003C\u002Fp>\n\u003Cp>Simultaneously, after enabling long-form content, the platform supported blog migration: one-click import to transfer original high-quality blog posts onto Weibo.\u003C\u002Fp>\n\u003Cp>In plain terms: dig up the roots of blogs.\u003C\u002Fp>\n\u003Cp>Weibo emphasized short, fast, punchy content with its own unique advantages, but it also rejected creators specializing in long reviews, essays, digital articles, prose, historical insights, and short fiction.\u003C\u002Fp>\n\u003Cp>These creators couldn’t thrive on Weibo, so they remained on blogs—or scattered to Douban, Tianya, and other platforms.\u003C\u002Fp>\n\u003Cp>To be fair, they weren’t mainstream, but each had a small, influential circle.\u003C\u002Fp>\n\u003Cp>Gathered together, they represented decent traffic and a valuable content supplement for Weibo; most crucially, they could strike blogs, Douban, Tianya, Tieba, and other platforms, further harvesting users comprehensively.\u003C\u002Fp>\n\u003Cp>Correct: blogs were merely the front-line opponent; Weibo was also targeting Tieba, Douban, and Tianya, as these platforms shared some homogeneity with Weibo.\u003C\u002Fp>\n\u003Cp>They were Weibo’s rivals too.\u003C\u002Fp>\n\u003Cp>Among them, Tianya Forum bore the brunt—its sharing, gossip, discussion, and trending features—\u003C\u002Fp>\n\u003Cp>Weibo could replicate them faster and better.\u003C\u002Fp>\n\u003Cp>Today, many Tianya functions had been replaced by Weibo; vast numbers of users shifted to Weibo for information and discussion, causing traffic to plummet.\u003C\u002Fp>\n\u003Cp>Tianya still struggled to hold on, but had begun hinting at a pivot, now emphasizing deep creation and serialized long-form content.\u003C\u002Fp>\n\u003Cp>Now that Weibo launched long-form content, leveraging its massive traffic advantage, it would inevitably attract countless creators—dealing Tianya a fatal blow.\u003C\u002Fp>\n\u003Cp>The Weibo war was far from over; Weike, Taotao, and other platforms had corporate backing and wouldn’t collapse anytime soon.\u003C\u002Fp>\n\u003Cp>Those without capital backing would be the first to fall in this master's duel.\u003C\u002Fp>\n\u003Cp>The second casualty? Douban!\u003C\u002Fp>\n\u003Cp>Film reviews, cultural discussions, fan interactions, content creation—Weibo could fully cover Douban’s core functions.\u003C\u002Fp>\n\u003Cp>Douban’s ratings hadn’t yet gained widespread influence; Weibo’s ratings, backed by far greater user volume, would establish Weibo’s own evaluation system as the primary standard for film and entertainment reviews.\u003C\u002Fp>\n\u003Cp>Correct: Douban meant little to Weibo—but to Yan Li and Yi’an, it mattered greatly.\u003C\u002Fp>\n\u003Cp>It was like controlling the judges’ scoring—who wouldn’t be tempted?\u003C\u002Fp>\n\u003Cp>Compared to Tianya, destined to fade, Douban might not be wiped out entirely.\u003C\u002Fp>\n\u003Cp>If it pivoted well, it might become a haven for hardcore literati, forming a niche, quiet circle far from internet noise.\u003C\u002Fp>\n\u003Cp>Tieba’s fate wouldn’t be as grim as Douban’s or Tianya’s.\u003C\u002Fp>\n\u003Cp>The former two were small-scale and functionally narrow—easy targets for Weibo.\u003C\u002Fp>\n\u003Cp>Tieba was different: it was an interest-based tribe, decentralized, with hardcore, deep, and vertical content, while Weibo was a public square—their organizational structures differed.\u003C\u002Fp>\n\u003Cp>Plus, it had Baidu’s backing; Weibo might drain traffic and suppress it, but couldn’t replace Tieba.\u003C\u002Fp>\n\u003Cp>Thus, this new feature, though seemingly simple, was actually a broad-scale harvest.\u003C\u002Fp>\n\u003Cp>Paired with likely upcoming creator subsidies and other initiatives, if executed well, it could outright kill or cripple blogs, Tianya, and Douban.\u003C\u002Fp>\n\u003Cp>Sina wanted a decisive battle?\u003C\u002Fp>\n\u003Cp>Weibo would strike first—crush blogs, sever their rear support and arms.\u003C\u002Fp>\n\u003Cp>Beyond these features, Weibo also announced partnerships with Samsung, Nokia, and mobile operators like China Mobile and China Unicom to widely install and promote Weibo’s mobile app on January 1, 2009.\u003C\u002Fp>\n\u003Cp>Previously, users could log into Weibo via phone or send Weibo posts via SMS—clumsy, poor experience; now, installing the Weibo app offered convenience and access to nearly all Weibo functions.\u003C\u002Fp>\n\u003Cp>In short: from now on, users could browse Weibo anytime, anywhere on their phones!\u003C\u002Fp>\n\u003Cp>To attract users to the mobile platform, Weibo would roll out a series of incentives.\u003C\u002Fp>\n\u003Cp>Free phone credit, free data, free memberships, countless online and offline promotions—\u003C\u002Fp>\n\u003Cp>In short: convert Weibo’s existing users to mobile usage in the shortest time possible, ensuring smartphone owners downloaded and registered for Weibo’s mobile app.\u003C\u002Fp>\n\u003Cp>This plan wasn’t entirely aimed at Sina—even without Sina, on January 1, 2009, with the official arrival of the 3G era, Weibo would have launched its mobile market push regardless.\u003C\u002Fp>\n\u003Cp>This announcement was also a blow to Sina.\u003C\u002Fp>\n\u003Cp>The “brilliant” tactics and curveball strategies you thought up? Weibo knew them already—and was better prepared than you.\u003C\u002Fp>\n\u003Cp>Beyond these, minor features also subtly suppressed Sina—even copying one of Sina’s still-in-testing features.\u003C\u002Fp>\n\u003Cp>And this was only the public move; behind the scenes, Yi’an had begun deliberately smearing Sina’s reputation.\u003C\u002Fp>",1564,"2026-06-19T16:16:54.562Z",1,"Qwen3-Next 80B","bc2bf38be3d81a0e6b5bbbfb5ff006986d21cba88e0547e5df3c53f93c8104bf","the-intelligence-king-of-chinese-entertainment-chapter-337","the-intelligence-king-of-chinese-entertainment-chapter-335",405,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fthe-intelligence-king-of-chinese-entertainment-cover.jpg"]