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Chapter 519: European and American Music Scene Earthquake

~9 min read 1,695 words

After finishing the popular science, Kanye West, who was playing with the Ipod like a treasure, wore headphones, listened to songs while browsing the web, and his face, which had become a bit old due to the burden of life, had a few more relaxed and comfortable smiles.

Because he found another wonderful use of this Ipod—

He can arrange and combine the songs he downloaded in order, so he can listen to the songs he likes most in order.

This is definitely an epic update for Kanye West.

He can freely combine the songs he likes, insert other people's songs in the middle of Zhou Yi's songs, so that he can maintain the freshness of his ears to Zhou Yi, and not vomit from single-cycle circulation.

"This feeling is really too cool! Jobs is simply a genius. How did he persuade these international giants to authorize the record library to them? He even pulled Spike!"

"Indeed, it's too convenient, the only drawback is that you have to buy an Ipod."

"It's okay, at least Ipod can be carried around."

"I announce that Jobs's family members are temporarily resurrected here with me!"

"Is it just me who is worried about whether this will destroy the record market?"

"What can I do? This is the era of technology, this is the result of technological application, it is the progress of the era, can you still block it? I want to say that Spike is worthy of being Spike, only he has this vision."

"That is, that is, instead of money being earned by piracy and singers not earning a penny, it is better to support this internet payment system, I think it is quite good, if the money is not enough, just listen less, anyway, it is 1.99 US dollars a song."

"Is Apple not afraid that its music will also be stolen?"

"You may have some misunderstanding about Apple's legal ability, Jobs has long been prepared, piracy dares to show its head and dares to fight."

"..."

US time July 24, 2003, 9:30 AM.

When people like Kanye West, who are far away from prosperous cities like New York and Washington, heard the story of Ipod and gained satisfaction in listening to songs from Ipod, this demon wind established in the internet era finally spread across the entire US at a speed that met the characteristics of the internet—

Even Europe.

Great Britain, which is a conjugate father and son with the US, has always been the vanguard of paying attention to the US trend. After noticing that this operation of Apple, which can be called subverting the entire traditional record industry, officially began to be implemented, the European side reported the most actively with the movement of the British media circle.

The continuous decline of the European and American physical record industry is something that all big names and practitioners know.

It is precisely because of this that top big companies including Sony, Warner, Universal, EMI, and even Disney are willing to authorize part of their copyright libraries to Apple, basically based on the idea of wanting to open up a new market.

Although top big names can also see that the market is declining, no one is willing to agree to Apple's invitation to officially move in, because this is too risky.

The only one with intention, Madonna, also broke contact with Apple because she was ruthlessly pressed by Zhou Yi in marketing.

"Once Apple fails, it is equivalent to Spike's bet failing."

New York.

Even though he is currently trapped in the whirlpool of the molestation case, Michael Jackson, who still has a fight in terms of lawyers, saw Zhou Yi's plan at a glance.

In a chat after dinner with his sister, the King of Pop, who still has the mood to continue doing charity to gild himself, shook his head: "He bet too big."

It is impossible for Zhou Yi to surpass European and American legends by taking the traditional path, because those people all occupy the name of "mountain-opening monster."

More importantly, traditional records are held by European and American old men, and Zhou Yi cannot turn the sky in their hands.

"What if the bet fails?" Janet Jackson drank coffee.

"Then his future albums will be boycotted by those channel merchants together, then negotiated, and finally torn off a large piece of meat." Michael Jackson, who also suffered a big loss in the traditional channel, had a bit of reminiscence in his eyes.

Traditional record channels actually eat a lot. Don't ask why, ask is channel is king.

Records are not something you can sell casually. You need someone to help you sell, you need physical stores one by one, which also causes the bulk of album profits to fall into the mouths of these channel merchants.

Sony, Warner, these giants are often exposed to various negative corruption incidents, which is easy to embezzle and make fake data, so as to reasonably eat the singer's meat together with a large number of their own channel merchants and third-party channel merchants.

Michael Jackson also thought about resisting, but helplessly finally chose to give up, because he, who had a keen business sense, knew that he couldn't control the channels controlled by this group of old people.

But now, it is obviously different from the era he was in before.

The rapid rise of internet upstarts caught all traditional channel merchants off guard, and even major record companies were helpless about this.

This is a brand new era, a music era completely different from the 80s and 90s of the last century.

Whether the musicians of the new era in the future can fight a piece of sky by relying on Zhou Yi, the pioneer, and from then on have one more negotiation means and income channel, it all depends on the result of this cooperation between Zhou Yi and Apple.

"Do you think he can succeed?"

Janet Jackson was obviously moved.

But Michael Jackson's shaking head made her heart cool: "Impossible, the internet has been used to free of charge. Look at the software that was jointly pressed to death by several record companies before, you know, if you are really willing to pay, why don't you open it?

"How many internet music software were there before Apple, large in size, small in size, who succeeded?"

Los Angeles.

As someone with a keen sense for marketing, Eminem also discussed this matter at a gathering with singers like 50 Cent. This man, seen by the outside world as a madman and a thug, was actually very calm and clear-headed at this moment: "So, it is impossible for him to succeed."

"Spike is betting, betting that he can call the wind and rain in the internet payment system, so that he can occupy more status in the negotiation with traditional channel merchants and obtain more concessions." As a music businessman, Dr. Dre, the godfather of hip-hop who also has his own channels, made a rational analysis from a business perspective.

Just look at Linkin Park; like Zhou Yi, they are top-tier superstars at Warner, yet they still haven't reached any cooperation with Apple. Currently, they are politely declining Apple and have chosen to embrace traditional channels.

Scarlett Johansson in Washington, Kelly Brook in Birmingham, UK, Mariah Carey in Hawaii, Johnny Depp in promotion, etc., all people who are familiar with Zhou Yi are paying attention to this silent battle of "challenging the old order."

They are all waiting, waiting for a result.

If Apple didn't issue a first-day battle report, it would be enough to show that Zhou Yi failed, they failed, and the attempt of internet paid music failed.

Don't say anything about statistics difficulty, this is not a traditional channel. For Apple, counting its own paid download data is the simplest.

10:08 AM, exactly 24 hours have passed since yesterday.

In the eyes of countless people and countless channel merchants in the European and American music scene and even the entertainment industry, Apple's official website changed a page on time—

Zhou Yi stood on the edge of the cliff with his hands in his pockets and a smile on his mouth. Under the stormy waves, that shining number was almost going to flash the eyes of everyone who paid attention to the result for the first time!

2,371,512!

24 hours exactly, Zhou Yi sold a total of 2,371,512 songs!

Based on 1.99 per song, in just one day, these two million three hundred and seventy thousand plus singles brought more than 4.1 million US dollars in revenue to Apple!

"How is this possible?!"

"This is impossible!!!"

"Paid music actually succeeded?!"

"Zhou Yi bet successfully?!"

In just an instant, everyone who paid attention to this fight widened their eyes in disbelief!

What's the situation?!

What a joke?!

Really let him succeed?!

Even Michael Jackson, the King of Pop, was no longer calm at this moment, squeezed away his sister, leaned over to the computer screen to look at Apple's official website information, and was surprised to close his mouth—

"Unbelievable, unbelievable!"

You have to know that because Apple's platform sharing model is really much better than traditional record channels, the income that Zhou Yi can get is much more than traditional channels.

After all, Apple's public sharing is only 30%.

Not to mention that Zhou Yi definitely has a preferential sharing clause...

"He is very likely to have 10% or even a ladder clause that can take all the income if he reaches a certain standard, otherwise a singer of his level cannot possibly step into this muddy water..."

That is to say...

"Spike earns 3-4 million US dollars a day by relying on the online paid music system?!"

"Fuck!"

"Fuck! Fuck! Fuck!"

"Oh my god! Unbelievable! Unbelievable!"

July 24, 2003, 10:08 AM, the entire European and American music scene produced an earthquake from the inside out!

A large number of offline physical channel merchant bosses looked at this data, their hands were trembling...

"Impossible!!!"

"This is absolutely impossible!!!"

"Apple must have faked it!"

"I don't accept it!!!"

"I absolutely don't accept it!!!"

(End of chapter) ===== CHAPTER 520 =====

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