Chapter 769: Promotion

Yan Buji continued, "We can prepare some ancillary goods related to the main products—elixirs, artifacts, talismans, and so on. These ancillary goods can be produced by us or sourced from other channels. The key is to make demon cultivators feel that these ancillary goods are what they need, even that they are a great value."

Zhou Wan'an's eyes lit up as he nodded repeatedly, "Hall Master Yan, this idea is brilliant! That way we can not only stabilize trade with the demon race, but also earn more profit through the ancillary goods."

Yan Buji smiled, "Exactly, and this also lets us avoid conflicts caused by product‑quality issues. After all, we sell the main products at cost, so demon cultivators won't fuss over slight quality differences. As long as the ancillary goods' quality and price are reasonable, they'll feel they've gotten a bargain."

Zhou Wan'an said excitedly, "Hall Master Yan, I'll arrange it right away and implement this plan as soon as possible!"

Yan Buji nodded, "Good, go ahead. But remember, the ancillary goods' quality must be guaranteed; we must not sacrifice our reputation for profit."

Zhou Wan'an solemnly nodded, "Hall Master Yan, rest assured, I will strictly oversee it and will never let the ancillary goods' quality become an issue."

Yan Buji said satisfied, nodding, "Then it's up to you."

After Zhou Wan'an left, Yan Buji sat in his chair, pondering silently. He knew this plan could temporarily solve some trade problems, but to truly secure trade with the demon race, more preparation was needed.

"It seems I must go to the capital city myself and see if I can find more cooperation opportunities," Yan Buji thought.

A few days later, Yan Buji arrived at the capital city. He first sought out Xiong Ba Tian.

Xiong Ba Tian, seeing Yan Buji, was somewhat surprised, "My friend, why have you come?"

Yan Buji laughed, "I came to see you and also discuss the upcoming trade cooperation."

Xiong Ba Tian nodded, "Alright, friend, do you have any new ideas?"

Yan Buji detailed the new trade plan to Xiong Ba Tian. After listening, a hint of approval flashed in Xiong Ba Tian's eyes, "My friend, this plan is indeed good. We can continue with this model, but it would be best if the ancillary goods' quality can be guaranteed."

Yan Buji solemnly nodded, "Brother Xiong, rest assured, we will strictly oversee it and will never let the ancillary goods' quality become an issue."

Xiong Ba Tian smiled and nodded, "Good, then I'll introduce you to cultivators from other tribes and hear what they have to say."

Yan Buji pressed his chin, "How many tribes have migrated to Luohuang Zhou now?"

"Both large and small, there are even over a hundred," Xiong Ba Tian said. "But we already cooperate with many tribes, so supply priority goes to them. As I see it, since we want to promote this model, why not look for new customers?"

Yan Buji thought carefully, then nodded, "Fine."

Afterwards, Xiong Ba Tian led Yan Buji to a few demon cultivators from the Snake tribe, Leopard tribe, and Elephant tribe, all appearing to be major branches of the demon race.

Xiong Ba Tian cheerfully shouted, "Friends, I'm here!"

"Yo, isn't that old Xiong? Who's this?"

Yan Buji smiled, clasped his hands and said, "I am Yan Buji, Hall Master of the Wai Mao Tang of the Great Sinful Sect. I come now at Brother Xiong's guidance, hoping you will not find it strange."

"Oh, you're the one doing business with Xiong Ba Tian, right?"

"I am Xiang Feng of the Elephant tribe, your good friend."

"Bao Yingxing of the Leopard tribe."

"She Yin of the Snake tribe."

After Yan Buji met these demon cultivators, Xiong Ba Tian said, "Busy or not? Shall we find a place to chat?"

"Hmm."

In a private room of the Mushroom Tavern, Xiong Ba Tian began speaking to the three demon cultivators, "Does your tribe also trade with human cultivators?"

"Indeed, what business do you intend to discuss with us?"

"We have quite a bit of trade with you as well; is there some new merchandise?"

Xiong Ba Tian smiled and began explaining the commercial model they intend to promote.

"Huh? If we do it like that… do you have enough stock?"

"Yes, even I know that pricing like this will disrupt the market, and other merchants will certainly dislike you. If they unite and only buy your cost‑price goods but not the ancillary goods, what then?"

Xiong Ba Tian was stunned, looking at Yan Buji.

Yan Buji stood, clasped his hands and laughed, "That method can be solved; for example, the cost‑price purchase discount is not for everyone. We can set up a membership system…"

"Membership…"

Yan Buji smiled, "For instance, we evaluate the value of various Spiritual Materials, and buyers must first spend Spiritual Stones to purchase a membership level, after which they can buy cost‑price goods of the corresponding level for a year. As long as the membership tiers and Spiritual Material grades are well organized, no one can cause trouble."

"Oh, it works like that?"

"But then, how do we earn the trust of other cultivators? They'll worry that you might run off, right?"

Yan Buji continued, "That's even simpler. Every time they buy a membership, we can give them a corresponding 'equivalent' gift as a reward. That way they spend money on a gift and also receive a cost‑price membership, making it easier to gain trust."

"An equivalent gift… how does that earn Spiritual Stones?"

Xiong Ba Tian slapped his thigh, "Ah, I get it. Yan Buji means the gifts that come with the membership are priced by us, right? Then we can strictly control the cost of the gifts!"

"Oh!"

"So even if they only buy cost‑price goods, we have already earned Spiritual Stones from their membership purchases!"

Yan Buji smiled, "Exactly, that's why we limit cost‑price purchases to within a year, for that reason. Under this new commercial model, we won't lack customers at the start. With many customers, ancillary goods will naturally sell. So we must prepare in advance, offering enough cheap opportunities when quality is not too low, so they will be willing to spend Spiritual Stones!"

The three demon cultivators looked at Yan Buji with respect, thinking that this human cultivator was clever; he could even devise such a way to make money.

Xiong Ba Tian also smiled, "That's why I approached you, to see what goods your tribe has, what they need, so that we can all earn Spiritual Stones, right?"

"Old Xiong, Brother Yan Buji, please be sure to let me join this good thing!"

"We do too!"

Yan Buji smiled.

This kind of business model requires many people and many forces to participate together, so that risk can be spread; otherwise, if ancillary goods end up unsold, that would be disastrous.