Chapter 1541

Su Xinghui said expressionlessly: "Xue Hongping, don't make trouble here and affect other students' classes. Go quickly, go back and sober up first."

Xue Hongping wouldn't leave. He pointed at Su Xinghui and said: "No, let's make things clear here today. Why did you count me as missing class today?"

Su Xinghui saw him pointing at himself and couldn't help but get truly angry. He said in a deep voice: "I say you missed class, so you missed class. There's nothing to talk about. If you don't leave again, don't blame me for using mandatory measures."

Xue Hongping swayed toward his seat: "What mandatory measures are you going to use? Go ahead! I insist on attending class today. No matter what, you can't count me as missing class today."

Su Xinghui said to Yin Hualong: "Little Yin, go notify the Party School's Security Section and have them send someone to take Xue Hongping away to sober up."

Yin Hualong had long been unable to hold back, but due to classroom discipline, he didn't speak. Now that Su Xinghui had said so, he stood up and walked outside, saying: "Okay, County Magistrate Su, I'll go call someone."

Xue Hongping stopped. After a pause, he walked toward Su Xinghui and said: "Su, don't bully people too much. Why do you have to use a chicken feather as an arrow? Isn't it just being late? Do you have to count me as missing class? What's the big deal about being late? Why are you making such a big deal out of it?"

Su Xinghui said: "Being late is no big deal? I've heard a few stories. A doctor was late for a patient's surgery, leading to the patient's death, and a life was lost; a student was late for the college entrance examination and was disqualified, and his ten years of hard study went down the drain; a businessman was late to meet an important client, and as a result, a contract worth tens of millions couldn't be signed. You say being late is no big deal?"

Xue Hongping said: "Su, don't give me these grand principles. Have you never been late in your life? If it weren't for your father-in-law, could you have become a deputy county magistrate at such a young age? What ability do you have? Aren't you just born better than me?"

Su Xinghui didn't get angry at all. He said calmly: "I can tell you that I have never been late in my life. As long as I have an appointment with someone, I will arrive at least five minutes early. On this point, I can guarantee it with my chest. As for the rest, I don't need to say anything to you. Please leave!"

Xue Hongping stretched out his right hand, wanting to grab Su Xinghui's collar. However, his figure, like his uncle Xue Xingyuan's, was not very tall. It was still quite difficult for him to grab the collar of the tall Su Xinghui, and the appearance was very ridiculous.

Seeing Xue Hongping wanting to make a move, Su Xinghui hadn't moved yet, but Guo Qikai suddenly jumped out of his seat, hugged Xue Hongping, and said: "Old Xue, you're drunk, go quickly."

Lu Xianghui also jumped out. He and Guo Qikai pulled Xue Hongping and walked out. Wei Pengfei also stood up and followed behind them, fearing that Xue Hongping would break free and do something unfavorable to Su Xinghui.

Xue Hongping struggled violently while shouting back: "Su, what ability do you have? Aren't you just eating soft rice by relying on your pretty face? You still want to fix people? I tell you, it's not the period of turmoil anymore, I'm not afraid of you fixing me! I'm going to report this to the county!"

Su Xinghui stood there without moving, watching Guo Qikai and Lu Xianghui drag Xue Hongping out. But Lu Xiaoya's face turned white with anger, her chest heaving violently. She hated hearing others slander Su Xinghui like this the most.

Yin Hualong called a few people from the Security Section. They took over from Guo Qikai and Lu Xianghui and took Xue Hongping away.

Xue Hongping's shouting and cursing gradually faded away until it could no longer be heard. Only then did Su Xinghui walk back to the podium and say: "Okay, now let's restart the class. It's now three-sixteen. We were delayed by eleven minutes by Xue Hongping, so today's class end time will also be postponed by eleven minutes."

Guo Qikai, Lu Xianghui, Yin Hualong, and many others looked at Su Xinghui with some worry, fearing that his mood would be affected. But Su Xinghui soon put them at ease. Su Xinghui didn't even have any change in his expression. What he taught was still clear in thought, well-organized, and very humorous and witty, often drawing bursts of laughter in the classroom.

Su Xinghui's performance made Lu Xiaoya's heaving chest slowly calm down. Listening to Su Xinghui's lecture, Lu Xiaoya's eyes were full of admiration.

Su Xinghui finished the winery example and reached the time for students to ask questions freely. Many students raised their hands. Su Xinghui said to Guo Qikai: "Student Guo Qikai, please ask your question."

Guo Qikai said: "May I ask Teacher Su, you said that baijiu belongs to fast-moving consumer goods and is very dependent on advertising. Then why didn't you let the Pengjiawanzhen Winery compete for the CCTV advertising bid king? Last year, XX Liquor won the CCTV bid king and spent over 60 million in advertising fees, but their sales revenue in the first half of this year is already more than five times that of the same period last year. If the Pengjiawanzhen Winery went to compete for the bid king, maybe they would have been the successful ones."

Su Xinghui smiled and said: "The question asked by Student Guo Qikai is very good. This proves that you have already had a relatively deep reflection on the content of today's lecture. Regarding this question, this is how I understand it."

Su Xinghui explained the disadvantages of competing for the advertising bid king to the students. Most students agreed with his judgment. For a winery to increase its sales volume by so many times all at once, relying solely on its own production capacity is definitely not enough. It is bound to outsource, and outsourcing cannot guarantee quality. If the quality drops too quickly, it will have a great impact on the reputation, and the final collapse will be very likely.

After Su Xinghui finished speaking, he called on a deputy township head from a township and asked him to ask a question. He stood up and said: "Teacher Su, then according to your judgment, the glory of the XX Winery won't last long? When do you think they will collapse?"

Su Xinghui said: "I think how long they can persist depends on whether they will cancel this strategy of competing for the bid king. If they stop here, gradually digest the results of the explosive growth in sales brought by the bid king title, cultivate their internal strength, increase their own production, let their production keep up with sales, and maintain the quality of the product, they can stand firm and truly become a domestic first-tier famous liquor."

"Conversely, if they still want to compete for the CCTV advertising bid king, then they are very likely to be severely damaged, and they will collapse in no more than three years at most!"

Su Xinghui's judgment caused an uproar among the students in the audience. For such a large enterprise with annual sales reaching hundreds of millions to collapse within three years, this is too shocking, right?

Someone asked: "Teacher Su, on what basis did you make such a judgment?"

Su Xinghui said: "The reason is very simple. In recent years, the value of CCTV's advertising bid king has become higher and higher. Last year, it had already risen to over 60 million, and the effect was significant, causing the bid king's sales to increase so much. This year's bid king battle will definitely be more intense. It is certain that the bid king's base price will break 100 million, and it wouldn't be strange to reach 200 or 300 million. With such high advertising fees, how much liquor do they have to sell? They can only outsource, and the quality cannot be guaranteed. Once negative news spreads, they will not be able to support it."

Su Xinghui's words made everyone ponder. Most of the students had not had much contact with enterprises before and had not had much contact with the market economy. The principles Su Xinghui talked about are very simple principles more than ten years later, but at this time, they are still deafening.

In this era, everyone only saw the benefits brought by competing for the bid king and did not see the crisis hidden behind the bid king; otherwise, so many enterprises would not have rushed to compete for the bid king.