Chapter 3161

Su Xinghui knew that in a few years, SUVs would become popular throughout the urban and rural areas of China. Major automobile manufacturers also catered to the needs of Chinese people one after another and launched their own SUV models. Even many manufacturers launched more than one SUV model. Various models and various grades of SUV models appeared on every road like bamboo shoots after a spring rain.

According to Su Xinghui's impression, about a decade later, there would be no less than a hundred popular SUV models in China, ranging from millions to tens of thousands, all of which were not the same.

If the Ernest company could launch their SUV models now, they would naturally be able to occupy the first opportunity and get the most delicious piece of this huge cake.

With Su Xinghui designing for them, they could fully launch the most beautiful SUV that best conformed to the aesthetics of Chinese people and seize this market.

However, Pearson and Samuel looked at each other with some doubts. This could not be blamed on them. They really couldn't understand why SUVs needed to be focused on for development.

In Europe, the most popular models were two-box cars, and three-box cars were not very popular, let alone SUVs. This is because cities in Europe are generally relatively crowded, roads are generally relatively narrow, and finding parking spaces is a very difficult thing. Two-box cars have relatively small bodies, making it easier to find parking spaces.

In Europe, one could often see such a strange sight: in the parking spaces on the side of the road, there was no gap between two cars, and they were parked tightly together, which was unimaginable in China.

Moreover, in Europe, their road conditions were generally relatively good, and there were no washboard roads, so there was no need for SUVs with high chassis. As a result, SUVs were relatively rare in Europe.

Pearson and Samuel had been in China for a period of time and knew that Chinese people liked three-box cars that were more grand. But now in China, SUVs were also rare. They couldn't imagine that in a few years, SUVs would become so popular.

Pearson then raised his own question. Su Xinghui smiled and said, "Mr. Pearson, you can't go wrong listening to me. You should know that there are still many places in China where road conditions are not good. The chassis of sedans is relatively low, and it is difficult to pass through those roads with poor conditions smoothly. In this case, if you have an SUV, it is very easy to pass."

Pearson was still somewhat doubtful: "Is it just because of this reason?"

Su Xinghui said, "Of course, it's not just because of this reason. SUV bodies are relatively tall and big, which is more consistent with the aesthetics of Chinese people. I have to say that Chinese people care about face. Many things are considered beautiful because they are big, and the same is true for cars. Chinese people don't like the two-box cars popular in Europe, but like three-box cars. SUVs are even taller and bigger. If you can launch an SUV, I think it will be very popular."

Pearson was half-believing. After all, designing a new model was no small matter. If it were a sedan, it would be easier to say, just making slight changes to the appearance, which was relatively simple. Moreover, the models Su Xinghui drew were indeed very beautiful, and he was very tempted after seeing them.

However, if a special SUV was designed, there would be many places to change, and it might even be necessary to design a production line specifically. If it was produced but not popular, it would be a huge blow to the company. Such a determination was not easy to make.

At this time, Hou Wenhai spoke: "Mr. Pearson, just listen to Mayor Su and focus on developing SUVs. If they don't sell well, I will bear all the consequences."

Since the boss had spoken, Pearson had nothing to say. He nodded and said, "Okay, Mr. Hou, I will listen to you!"

Subsequently, Su Xinghui also talked about some business philosophies, such as increasing investment in advertising, what to pay attention to in the construction of 4S stores, and so on. Compared with SUVs, these were easier for Pearson and Samuel to accept, and the atmosphere at the table became more and more harmonious.

Neither Pearson nor Samuel expected that their conversation with Su Xinghui today would deeply influence the pattern of the Chinese automobile market in the next decade or so. Ernest Automobile Manufacturing Co., Ltd. became one of the giants in the Chinese automobile market in the next decade or so.

After finishing this meal, Su Xinghui chatted with Hou Wenhai alone for a while. He mainly asked about Hou Wenhai's plans for recruitment because this automobile company needed to recruit tens of thousands of workers, and they all needed to be skilled technical workers.

Hou Wenhai said that they planned to use a large number of industrial robots, which could alleviate the problem of a shortage of skilled technical workers. Of course, workers still had to be recruited. After being recruited, they would mainly start by learning, learning from the workers of the original Ernest company.

In addition, Hou Wenhai also planned to transfer a group of skilled technical workers from the electrical appliance manufacturing companies of the Hou Group across the country to enrich Ernest Automobile Manufacturing Co., Ltd.

Now the Hou Group had several electrical appliance manufacturing companies across the country. In the process of production and operation over the years, these electrical appliance manufacturing companies had cultivated a large number of skilled technical workers according to European standards. After a little training, these workers could fully handle the work of the Ernest company.

After listening to Hou Wenhai's words, Su Xinghui felt relieved. He asked about R&D again.

Hou Wenhai also had a comprehensive plan for R&D. He would establish a technical research institute in the Ernest company, with Samuel as the dean. In addition to the original technical personnel of the Ernest company, he also planned to recruit a large number of technical personnel to enrich this research institute to develop some technologies needed by the company.

The new technologies Su Xinghui mentioned would naturally be the key objects of R&D for the Ernest company in the future.

Hou Wenhai had always attached importance to technical R&D. The Hou Electrical Appliance Manufacturing Company also had its own research institute. The annual investment in technical R&D accounted for more than 10% of the company's profits. This was a huge figure, and it was precisely this huge investment that allowed the Hou Group to always maintain vigorous technical R&D output.

New technologies in home appliances from the Hou Group emerged one after another. Now, Su Xinghui believed that new technologies from the Ernest company would also emerge like bamboo shoots after a spring rain.

Su Xinghui also suggested to Hou Wenhai that he should cooperate with well-known domestic universities to jointly develop technologies needed by the company. This point was very recognized by Hou Wenhai. Although he planned to recruit a large number of technical personnel, the scientific research strength of those universities could not be ignored. If he could make good use of it, it would certainly be beneficial to the technical R&D of the Ernest company.

Su Xinghui also suggested that Hou Wenhai should cooperate well with Hou Wenchang because in the future automobile development direction, the car computer, which is the internal control system, has a very large relationship with the IT industry. Hou Wenchang currently has very strong strength in the IT industry. Cooperating with them would make the control system of Ernest cars lead their peers.

In fact, Hou Wenhai was not very clear about this aspect before, but after listening to Su Xinghui's words, he began to attach importance to this area. And cooperating with his own younger brother, he was naturally very relieved. He nodded and said, "Okay, Xinghui, anyway, I will listen to you for whatever you say. I believe in you. Under your guidance, the Ernest company will certainly be able to create another miracle."