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Chapter 3220

~5 min read 906 words

In early October, the first complete vehicle produced by the Ernest Automobile Manufacturing Company, the Ernest E1 business sedan, rolled off the production line. For this day, the Ernest Company specially held a ceremony to celebrate the company's first complete vehicle rolling off the line.

The main leaders of Baozhou City, Zhao Yichen, Wei Ziming, Xin Jing, and Su Xinghui, all attended this ceremony. When this business sedan was driven out of the factory building draped in red and green, they offered warm applause together, and behind them, the reporters' shutters clicked in a group; they all wanted to capture this historic moment.

The Ernest E1 business sedan looked luxurious, atmospheric, graceful, and dignified. Such an image was very suitable for party and government organs to use as official vehicles. And this sedan had also undergone various tests before leaving the factory, confirming that its quality was very good and its performance was outstanding among business sedans of the same grade in the country.

Looking at this car, Su Xinghui clapped while saying to Zhao Yichen beside him, "Secretary Zhao, this car can be used as your official vehicle!"

The Baozhou Municipal Government had already signed a government procurement agreement with the Ernest Company. The first batch of business vehicles produced by the Ernest Company would all be supplied to the Baozhou Municipal Government as official vehicles for Baozhou's party and government organs.

As the Secretary of the Baozhou Municipal Party Committee, this commemorative first E1 sedan should of course be used by Zhao Yichen. No matter from which aspect, doing so was a matter of course.

And Zhao Yichen was also not one to decline. He said with a smile, "Alright, then I will be the first person to eat crab. Let me ride in this first Ernest sedan."

Wei Ziming, who was on the side, heard the conversation between the two. He said sourly in his heart, "What a sycophant. Even if you didn't say this, everyone would know this car would be given to Zhao Yichen to use. Did you need to say it?"

However, although Wei Ziming thought so in his heart, he knew that Su Xinghui was indeed a capable person; he didn't need to flatter at all. But if he didn't think so, how could he vent his dissatisfaction with Su Xinghui in his heart?

Su Xinghui continued, "This second car will be Mayor Wei's official vehicle."

When Wei Ziming heard this, he felt a little more comfortable in his heart. He said, "There's no need for this, right? Let other comrades use it first."

Su Xinghui said, "That won't do. This second car should of course be used by Mayor Wei."

Zhao Yichen, Xin Jing, and others also echoed, and Wei Ziming then pretended to nod and agree reluctantly.

Wei Ziming also had to admit that Su Xinghui had always been very respectful to him in public. In this regard, he did things that left people with nothing to say.

In addition to Zhao Yichen and Wei Ziming obtaining the first and second cars, the Baozhou Municipal People's Congress and the CPPCC, two department-level units, obtained the right to use the third and fourth Ernest E1 sedans. The leaders behind them didn't need to strictly follow the order of rolling off the line to choose their official vehicles.

The original official vehicles of Baozhou's party and government organs would be auctioned off, which could also be considered an update and replacement.

The batch of official vehicles provided by the Ernest Company to Baozhou City this time was very favorable in price, even lower than the ex-factory price, which could be completely called high quality and inexpensive. The money saved could be considered as advertising fees paid by the Baozhou Municipal Government for the Ernest Company.

In addition to the Baozhou Municipal Government, the Yanbei Provincial Government and several cities around Baozhou would also order a batch of Ernest E1 sedans as their official vehicles. In this way, the Ernest Company could be considered to have opened up the Yanbei market.

The Ernest Company's product production line was running at full capacity, which also meant that the Mabu Automobile Industrial Park was also running at full capacity. Those supporting enterprises of the Ernest Company were all running their production lines at full capacity, and the entire Mabu Industrial Park was full of vitality.

The Ernest Company's product advertisements were also broadcast on China Central Television and various provincial television stations across the country. The creativity of this product advertisement received a lot of help from Su Xinghui, focusing on highlighting the calmness, atmosphere, and high-end quality of Ernest automobiles. For a time, Ernest automobiles became a popular car brand in China at that time.

In China at that time, television advertising was still a very effective marketing method. Who knew how many previously unknown brands became famous brands through massive television advertising bombardment? I believe Ernest automobiles would be no exception.

At least, Su Xinghui had great confidence in this; Ernest automobiles possessed all the qualities of success.

There was no problem with the quality of Ernest automobiles. Because of the suggestions of Su Xinghui, a reborn person, the models of Ernest automobiles were also very popular with Chinese people. And in marketing, Su Xinghui also understood the psychology of Chinese consumers very well.

With so many advantages, if Ernest automobiles didn't achieve success, that would be a strange thing.

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End of Chapter

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