Chapter 3335
Through further understanding, he also learned that there are many people in Europe who welcome this kind of thing very much, and there is a huge market in Europe, and the economic value is very high. It is just that there are currently very few factories producing birch sap, so the output of birch sap is still very insufficient, and it has a very good market prospect.
After Ding Zhixue conducted market research, he looked for investors and investment locations. His teacher supported his idea very much and found several friends for him to invest in his plan. And it happened that Liang Pu met Ding Zhixue, so he mobilized him to come to Huapo Township to open a factory. After Ding Zhixue came to the site to inspect, he finally decided to open a factory in Huapo Township.
The reason for opening a factory here is inseparable from Baozhou's current investment environment. Baozhou's current investment environment is very good, various infrastructure is also becoming more and more perfect, and there are many preferential policies, which is very suitable for investment.
In addition, although Ding Zhixue's hometown also has a large amount of birch, it is too cold there, and it is an ice and snow season for most of the year, so the conditions for producing such products are not as good as in Baozhou City.
Actually, Ding Zhixue had another reason he didn't say. The investment environment in his hometown was too poor, making him, a local, afraid to invest and open a factory there, for fear of losing everything.
After all, it is his hometown, and he is not willing to speak ill of his hometown.
While speaking, factory staff sent over a dozen bottles of birch sap beverage, distributing one bottle to Su Xinghui and the leaders present. Ding Zhixue said, "This is the product in our factory. Please taste it, leaders, and give us more valuable opinions."
Su Xinghui smiled and unscrewed the bottle of beverage, took a sip. After tasting this sip, Su Xinghui's eyes lit up and said, "Well, the taste of this beverage is really good!"
This beverage tastes clear and sweet, not cloying, and compared with other high-sugar beverages, it has a unique flavor. This feeling is what Su Xinghui likes more.
Other leaders also nodded in agreement one after another.
Ding Zhixue said, "This kind of beverage is completely pure and natural. It is just the sap collected from birch trees, which is bottled and packaged after steps such as disinfection and sterilization. This bottle is vacuum-sealed and absolutely no preservatives are added. Therefore, this kind of beverage is completely natural and absolutely harmless to the human body. If drunk frequently, it is good for physical health."
Su Xinghui asked, "How large is the output of this birch sap? How much is this bottle?"
Ding Zhixue said, "This birch sap is collected from birch trees. An adult birch tree can only collect one or two jin a day and night. Now the annual output is about one or two thousand tons. This bottle is more than twenty yuan."
Ding Zhixue's words made people gasp. This small bottle of birch sap beverage is more than twenty yuan? How many people can afford to drink this?
Su Xinghui asked, "Then your main market is not in China, right?"
Ding Zhixue nodded and said, "Our main market is Europe. In Europe, this kind of health beverage is in short supply. Over there, the retail price is a few euros, which is not considered high for them. In China, we only supply some high-end hotels and restaurants, and there is no retail on the market for the time being."
Su Xinghui nodded. This is reasonable. Such an expensive beverage, under the current situation where China's consumption level is not very high, there is indeed not much market for retail on the market. Instead, it will consume a lot of resources, which is not worth the loss.
No wonder Su Xinghui had never heard of this beverage in his previous life.
Ding Zhixue also introduced, "Actually, our factory does not produce many beverages. Most of the birch sap is processed into raw materials after special processing and sold to those pharmaceutical factories and cosmetic factories, used to manufacture medicines, health products, and cosmetics. This produces higher economic benefits."
Su Xinghui made a rough calculation and asked, "Then your factory, the annual output value is probably tens of millions, right?"
Ding Zhixue nodded and said, "Yes, it has only been in production for four months this year, and it has already had an output value of nearly 20 million."
Su Xinghui remembered another question, "General Manager Ding, then the process of taking birch sap, it doesn't cause any harm to the birch tree, right?"
Ding Zhixue said, "I studied this. I have conducted a lot of experiments and determined that this process does not cause any harm to the birch tree. And we also have control over taking tree sap, and we will not take it endlessly. I can take you to see the process of taking tree sap later."
Su Xinghui nodded. Under Ding Zhixue's leadership, he first looked at the factory's production workshop.
The factory's production workshop equipment looked very advanced and was sterile. When they went in to visit, they had to change into special disposable clothing after disinfection, so as not to bring germs from the outside into the workshop. On the filling production line in the workshop, every worker was wearing disposable work clothes, masks, and hats to work.
After seeing such an environment, everyone was completely relieved about the factory's sanitary environment.
Ding Zhixue said, "Mayor Su, because our products are mainly exported to Europe, the inspection in Europe is very strict, so our environment must be completely clean and cannot have any negligence. If a batch of products is contaminated, this is a devastating disaster for our factory's reputation."
Su Xinghui nodded and said, "Yes, we must do our best in quality to establish the image of our Made in China, and we cannot always produce some low-end products."
Everyone agreed deeply. Made in China has always had the impression of being cheap and rough in foreign markets. This is caused by objective facts, but if we want to be truly competitive, we must start from now, gradually change our image, and have true competitiveness in the international market. ===== CHAPTER 3337 =====
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