Chapter 694: Isn't this too overbearing?

The liquor bottle for Pengwan Shangjun Shangjun Daqu was the most ordinary glass bottle, green, with no aesthetic appeal to speak of. The trademark was also a very simple piece of paper with the four characters "Pengwan Shangjun Shangjun Daqu" written on it, pasted on the bottle body. This kind of packaging was the most common packaging for many state-owned wineries in this era. At first glance, it was that kind of low-end liquor.

Su Xinghui said, "This kind of packaging has no characteristics to speak of. At first glance, it's low-end liquor, giving people the feeling that your product quality is very poor. Of course, it can't sell for a high price. And with the improvement of people's living standards now, many people need mid-range or high-end liquor. Can you provide it? Obviously not, right?"

Chen Xiangui nodded silently. Their winery had been the same for decades, providing only this one product, Pengwan Shangjun Shangjun Daqu. There was no distinction in grade at all. Locally, they also sold some bulk liquor, but bulk liquor certainly couldn't be sold to other cities.

Su Xinghui said, "You still have a relatively clear understanding of the reasons for the sluggish sales of products, which is that there are more and more liquor brands on the market. Many are advertising on television, and their packaging is also relatively high-end. So the product competitiveness of Pengwan Shangjun Shangjun Daqu is constantly declining. Then why not look for solutions from this aspect?"

Chen Xiangui said, "Mayor, you mean redesigning the liquor bottle packaging and then doing advertising, right? But I heard that this advertising fee is frighteningly high, often hundreds of thousands."

Su Xinghui said, "If you don't give up the child, you won't catch the wolf. Director Chen, you have to adapt to the current market economy. This is not the era where good liquor doesn't fear the deep alley. Now is the era of packaging and advertising. For fast-moving consumer goods like liquor, it relies even more on advertising."

"Fast-moving consumer goods?" This was the first time Chen Xiangui heard this term, but he could know what it meant as soon as he heard it: "Do we really have to do advertising?"

Su Xinghui nodded, "Advertising is a must. By the way, I drew a few design drawings for liquor bottles. Director Chen, you can take a look."

Su Xinghui took out a few sheets of white paper from his desk drawer, on which were a few liquor bottles he had drawn. He handed them to Chen Xiangui. Chen Xiangui took them and looked at them. Upon looking, an excited expression appeared on his face.

These liquor bottles were drawn too beautifully. Some had thin and long necks, large bellies, and smooth and vivid lines. Some looked like a gourd, some looked like the kind of flower vase in ancient times, and some looked like the small-sized kind of liquor jar.

Su Xinghui's drawing skills were excellent. These liquor bottles he drew all had a great sense of design and were painted in different colors: red, green, blue, and white. They looked extremely beautiful.

Chen Xiangui said, "Mayor Su, did you really draw this?"

Su Xinghui nodded, "I drew it."

Chen Xiangui said, "These liquor bottles are drawn too beautifully."

Su Xinghui asked, "If the liquor bottle is made like this, will it look very high-end? Will it make customers have a strong desire to buy as soon as they see it?"

Chen Xiangui said, "Anyway, if it were me, I would definitely feel that the liquor in this bottle is good liquor."

Su Xinghui said, "I suggest you can divide your products into grades. For example, the first pot of liquor is one grade, the second pot is another grade, and there are grades according to the year: cellar-aged for five, ten, fifteen, twenty, thirty years. All can be divided into different grades, using different liquor bottles to hold them, and separating the price grades as well."