Chapter 758: Winery Peak Season

The sales volume of the Pengwan Winery is indeed good now. It is not just selling well; it can even be said to be booming, especially after the advertisement was broadcast on Hudong Provincial TV. Many distributors from all over Hudong Province have come to the door wanting to stock up.

The one who stocks up the most is naturally Min Zhiqiang. He is the primary distributor of Pengwan Winery in Jiangcheng, and Jiangcheng is the largest market in Hudong Province. It can be said that whoever gets Jiangcheng gets Hudong Province. Generally speaking, the sales of such fast-moving consumer goods in Jiangcheng account for about half of the province's total sales.

Min Zhiqiang has been in the beverage and liquor wholesale business in Jiangcheng for nearly ten years, and his channels are very wide. It can be said that even a very ordinary wine would sell well under Min Zhiqiang's promotion, not to mention that the quality of Shangjun Shangjun Daqu is quite good, and the packaging has also been greatly improved now.

The packaging of Shangjun Shangjun Daqu is now truly very beautiful. Even after the wine is finished, putting the wine bottle at home as a vase or decoration is a very good choice. Coupled with the good taste of the wine and the proper publicity, naturally, many people are willing to buy Shangjun Shangjun Daqu to drink.

Especially when it reaches September, it is the peak season for alcoholic beverages. Next are the two major festivals of the Mid-Autumn Festival and the National Day. There are many people who choose to get married during these two festivals. Three months after the National Day, it is New Year's Day, and then there is the Spring Festival, which is also the peak season for liquor consumption.

It can be said that as long as these few months in the second half of the year are grasped, the sales volume of these four or five months can account for 70% to 80% of the annual sales. Now Pengwan Winery has grasped this important season.

Min Zhiqiang stocked up 20,000 cases of Shangjun Shangjun Daqu of various years at one time. Now that the packaging of Shangjun Shangjun Daqu has been improved, the ex-factory price has also increased. The sales volume of these 20,000 cases of wine has reached more than 1 million. And according to him, these 20,000 cases of wine are estimated to have been sold out before the Mid-Autumn Festival and National Day, and he still needs to continue to stock up.

Distributors in other cities in Hudong Province also took about the same amount of goods, which made Chen Xiangui happy. Following this trend, the winery's total annual sales this year will at least double on the basis of last year.

Coupled with the fact that the factory's cost control is quite good this year, the winery's profits this year will be quite considerable.

The revival of the winery also drove the sales of the porcelain factory. Most of the wine bottles for the winery's packaging were purchased from the porcelain factory. This is also a kind of care for local enterprises by the Pengwan Town Government.

In fact, the product quality of the porcelain factory is quite good, but the burden is heavy, the cost is high, and the orders are few, which led to the current predicament. With the winery's large orders, coupled with Su Xinghui's control of their costs this year, they are slowly getting out of the predicament.

When the winery received large orders one after another, Chen Xiangui happily came to Su Xinghui's office to report the factory's business situation during this period. When he said the order numbers received in the past few days, he found that Su Xinghui did not seem very excited, and he asked strangely: "Mayor, are you not happy?"

Su Xinghui is indeed not very excited. Such numbers cannot make him excited. As far as he knows, the 1990s was the most booming period for liquor and beverage consumption. For several consecutive years, the CCTV advertising bid winners were won by liquor brands. The advertising fees of tens of millions or even hundreds of millions of yuan were staggering.

Of course, in the year of winning the advertising bid, the sales of these brands have increased significantly, creating myths that make people stare, and their annual sales have even reached hundreds of millions of yuan. Liquor products have also become one of the most eye-catching products of that era.

Such numbers naturally make Su Xinghui not feel excited about the numbers Chen Xiangui said. This is only a few million, not even comparable to others' fractions. As a reborn person, his vision is naturally higher. If he is excited about a few million, that would be too faceless.

Su Xinghui said: "I am naturally happy. Your sales volume has increased so much, but I think we cannot be satisfied with the current achievements. We must further increase sales volume and at least become a leading enterprise in the same industry in Yulin City or even Hudong Province."

Chen Xiangui was stunned. A leading enterprise? Is that something their Pengwan Winery can think of? Chen Xiangui said weakly: "Mayor, do you really think so?"

Su Xinghui nodded and said: "I naturally think so. I think our factory can also advertise on CCTV, which will definitely be more helpful to our factory's sales."

"CCTV?" Chen Xiangui said: "How much advertising fee will that cost?"

Su Xinghui said: "Advertising for a year may cost more than 1 million yuan in advertising fees."

"So much?" Chen Xiangui exclaimed: "Then won't the factory's annual profit be all put in?"

Su Xinghui smiled and said: "As long as the sales volume goes up, what are these advertising fees? Isn't it going to be earned back sooner or later?"

Chen Xiangui pondered: "But I am afraid that after the sales volume goes up, our factory's production capacity will not go up."

Su Xinghui knows that this is a big problem. Those liquor brands that once won the bid also declined very quickly later. It can be said that they rose rapidly and fell rapidly. The main reason for their rapid decline is that the sales volume went up, but the production capacity could not keep up, so they found some miscellaneous liquor factories, changed their wine into their own packaging, and sold it out, so the product quality went down.

Production capacity and quality could not keep up with the growth of fame, and consumers are not fools, so they would naturally not buy it. In this way, these brands declined rapidly.

In fact, these brands are all local liquor brands, similar to Pengwan Winery. When building the brand, the quality is good, and it can be said that it is comparable to many old famous wines, but compared with those old famous wines, the foundation is still much worse.

The Shangjun Shangjun Daqu of Pengwan Winery is absolutely not inferior to these bid winners in quality, and objectively there is still a great possibility of success, but we must also pay attention not to repeat their mistakes.

If we expand blindly, when the quality of the wine goes down, it will decline like them sooner or later.

Therefore, Su Xinghui does not want to compete for any bid winner like those wineries. That is the way to death. He will let Pengwan Winery move steadily, consolidate its foundation and heritage, and become a famous brand step by step.

In this era, liquor brands were once shining like stars. Some declined rapidly like those bid winners, but some settled down. After settling down, they also became famous liquor brands and occupied a place in the national liquor industry.

Su Xinghui hopes that Pengwan Winery can also do this.

After pondering for a long time, Su Xinghui asked: "If Pengwan Winery is fully operational now, how much can the annual production reach?"

Chen Xiangui said: "Now our winery's annual production can reach 1,000 tons. If fully operational, the production can increase by 30%, which is the limit."

"1,300 tons." Su Xinghui calculated: "According to the current average ex-factory price, it can reach a sales volume of about 20 million, which is not bad. However, from a long-term perspective, production capacity must be increased as soon as possible. The factory needs to develop. I hope Pengwan Winery can become a pillar enterprise of Pengwan Town and drive the development of other enterprises."

"Increase production capacity?" Chen Xiangui said: "Then we can only recruit workers again, but the workers recruited now can only become skilled workers after at least two or three years."

Su Xinghui said: "I think you should not only recruit workers, but also update production equipment and continue to improve production efficiency. Now your production processes mainly rely on manpower, and such production efficiency is still too low. In addition, I see that there are still several wineries in the town, right? If you merge them, won't there be many more skilled workers?" ===== CHAPTER 760 =====