Chapter 875: Floating 6662

President Licha sits in the office listening to his subordinates report the sales of the winery this month, and he nods constantly with satisfaction.

Before the Prohibition order was issued, he hoarded a large batch of wine, and then these wines flowed into society through legal means, which also allowed Jinbiao Wine Industry to make a big profit.

But this big profit was a one-time business, because they could not provide wine continuously, and could only watch helplessly as those smuggled wines crazily took away the benefits that should have belonged to them from the market.

But fortunately, now they have a franchise license, and he also persuaded the board of directors to start selling wine to society.

In fact, he didn't waste much effort to persuade the board of directors; he just took out the price of wine on the market and placed it in front of every director.

He didn't even need to open his mouth to say things like "I have an idea"; seeing those astonishing profits, the board of directors took the initiative to talk about whether they could take the wine to the free market.

Huge profits, let alone letting them trample on the law; as long as the profit is high enough, letting them assassinate the President would be no problem.

Facts also proved that the profits brought by selling to gangs directly made the board members collectively reach a climax!

But it's a pity that their profiteering didn't last long before a spoiler appeared—the Lansi family.

It is fortunate that this is Denuozhou, not Likaizhou; the Lansi family simply cannot compete with them here.

"Licha, when can we raise the price of wine again?"

A board member couldn't help but ask.

Now, for every bottle of low-end copper-labeled whiskey sold, there is a gross profit of nine dollars; in order to continue to compress the Lansi family's market, Licha is preparing to lower the price by another dollar in a few days.

This way, their gross profit will only be eight dollars left.

After deducting various expenses from the eight-dollar gross profit, the net profit that can be distributed is only four or five dollars; although this price is already much higher than their profit before the Prohibition order was implemented, they are still not satisfied.

Having eaten those delicacies, how could they still swallow wild vegetables?

President Licha maintains his demeanor, smiling slightly, and pats the armrest of the chair with one hand, "I know you are in a hurry, but don't be in a hurry first; listen to me."

"In fact, the Lansi family's invasion of Denuozhou is not all bad; he stirred up the entire Denuozhou wine market and landscape. If you have been to roadside bars now, you will find that those miscellaneous brands of wine have become fewer."

"After the market was squeezed, it was purified; some things that were not convenient for us to do before, now the Lansi family people have done for us!"

"As long as we drive away the Golden Lion Wine, our market will be more fully released and expanded."

There used to be many small brands of miscellaneous wine, or wine smuggled from other places; the ingredients of these wines are very complex and simply cannot be cleaned up.

Behind them might be some gangs, some smuggling groups; these people are gangs in the true sense.

If you want them not to smuggle, not to let them make money, they will fight you to the death!

Jinbiao Wine Industry cannot do these things, but the Lansi family can.

The mayor cooperates with their actions, and all the wine in the city that is not theirs is forced to clear the field.

Certainly, some people are unconvinced; the result is a gunfight, and the local police help the Lansi family fight them; soon, the wine market in some areas becomes "single."

The single here refers to the single supply side, but in fact, the Lansi family's products are not single.

As long as they can drive away the Lansi family, these purified markets will become theirs.

As for whether those miscellaneous wine brands will come in again, that is another matter.

When he speaks, the smile on his face gradually converges and becomes serious.

As President Licha who promoted the development of Jinbiao Wine Industry, he still has influence and authority in the company and the board of directors.

"I have never worried about whether we can do this; their business strategy determines that their costs are absolutely higher than ours."

"Even if they build a factory locally, it won't work!"

He also heard that Lansi gave those mayors a share, and the share was not small; this is also one of the reasons why some cities are willing to support Lansi; Lansi can bring them greater benefits.

In a situation where they don't need to do anything and can obtain so much wealth, it is difficult for them not to support Lansi.

"We now need to continue to fight the price war; the current price is still too high; I will lower the price again from September to October; I think a more appropriate final selling price is around twenty-two dollars."

Hearing this, other board members show surprised and even shocked expressions; currently, the cost of producing a bottle of copper-labeled whiskey is seventeen or eighteen dollars.

The reason why the cost is so high now, unlike in the past when it was only a few dollars, is mainly because the prices of various raw materials are constantly rising.

The price of grain has quietly doubled, and because of large-scale conscription, the wages of federal workers have also gained some improvement.

Employment is also a free market; with fewer workers, wages will naturally increase to increase attractiveness.

"Our strategy is very simple, which is that we earn less money, and the Lansi family earns no money, or even loses money!"

"When they lose money for every bottle of wine they sell, the more they sell, the more they lose; we can even consider letting people buy their wine directly, re-bottle it, and then sell it to the outside world, so as to save time."

"After we drive away the Lansi family and monopolize the local wine market, how to set the price is up to us, isn't it?"

"And!", his hand taps on the table, and people's eyes are focused on him, "Some of Lansi's practices have given me some inspiration; we can also cooperate with mayors in various places after raising the price, and we can also consider helping the Deputy Governor win the election."

"This helps us continue to control the situation of wine sales in Denuozhou."

"Today's meeting, besides letting you know how much money we earned this quarter, also needs to unify your thinking."

"From July to the end of this year, our sales will become more, but profits will decline; you must have a psychological preparation."

The board members fall into deep thought listening to these words of President Licha, but soon someone begins to agree with his strategy.

Price wars are not unfamiliar to capital, but very familiar.

In those years when capital developed most savagely, things like gaining market share through price wars to achieve monopoly and control pricing power happened every day.

When capital has competition, they can even sell goods to you at a loss; for them, customers are their parents!

But once they lose competitiveness and the forces participating in competition are eliminated, monopoly will soon descend.

At this time, no matter who you are, monopoly groups are the parents of customers!

Whatever price they say, that's the price!

Monopoly business is the true profiteering and is also the ultimate goal pursued by businessmen.

A director asks with some worry, "If we drive the Lansi family out of here... will it attract their retaliation?"

"The Lansi family is a gang; I heard they are very domineering in Likaizhou, and judging from their performance in New Birmingham, they are not easy to provoke."

President Licha nods in agreement with his point of view, but at the same time asks back, "But are we easy to provoke?"

"We discussed last time that we will fully support the Deputy Governor's election; as long as the Deputy Governor wins the election, so what if he is not easy to provoke?"

"He can't possibly deal with the entire law enforcement system of Likaizhou, unless he wants to be an enemy of the Federation!"

He increases his tone, "We have made all preparations, gentlemen!"

Watching President Licha say these words with such a strong aura, every director seems to be persuaded by his confidence.

This is also the happiest time for Mr. Licha; at this moment, he has a feeling of being an emperor, that feeling of having great power in his hands and no one daring to refute him!

At the end of the meeting, the oldest director on the board warns him before leaving, "Although you appear very confident, Licha, I think you still need to be careful."

"You never know whether a dog wagging its tail at you is to get close to you or to bite you."

"Before things happen, we must learn to be cautious!"

Licha accepts it very humbly, but doesn't take it completely to heart.

He still has a lot of work to do, such as expanding the factory.

Now Jinbiao Wine Industry can produce 10,000 bottles of whiskey a day, and the production capacity still cannot keep up with sales; according to discussions by their technical department, they need at least a daily output of about 40,000 bottles to meet the supply of low-end whiskey in Likaizhou.

Even if they can only earn five dollars per bottle, this is 200,000 a day; it's fucking profiteering!

In order to earn this money as soon as possible, he has been busy expanding the factory area.

He needs new assembly lines, new mechanical equipment, a larger venue, and more workers!

He believes that Jinbiao Wine Industry will create new records and miracles under his leadership!

At night, two cars stop outside the factory, and the people sitting in the cars observe this factory.

It is clearly past nine o'clock, but the lights in the factory are still on, and the humming sounds from those large machines, including the conveyor belts, spread further in the dark night.

The workshop is full of people; now they are also implementing a three-shift policy, because there are too many orders.

The security guards in the factory area discover these two cars, and they leave before getting close, and the security guards don't take it as a matter.

During this period, Jinbiao Wine Industry sold wine to gangs, which led to quite a few messy people appearing around the winery.

As long as these people don't mess around and don't break into the winery, they won't interfere much.

The person responsible for this matter this time is a captain beside Aierwen.

The result of the observation is not very good; first of all, there are always people working in the factory, and even if they commit arson, it is easy to be extinguished when the fire is not big enough at the beginning.

And the security force of the winery is very strict; they pulled up electric nets, and there are patrol teams, plus the workers working twenty-four hours a day inside, it is not an easy thing to sneak in.

Sitting in the car, the captain takes out a list of recruitment notices from his pocket, which mentions that Jinbiao Wine Industry needs to recruit a batch of workers...

(End of chapter) ===== CHAPTER 876 =====