[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-the-tyrant-billionaire":3,"chapter-the-tyrant-billionaire-the-tyrant-billionaire-chapter-231":6},{"origin":4,"title":5},"english","The Tyrant Billionaire",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},1885344,2504,"Chapter 229: Chapter 229 All parties reaction to TV Shopping","the-tyrant-billionaire-chapter-231",231,"\u003Cp>The camera alternates between the host introducing the scene and the rush to the purchasing hotline. Twenty minutes quickly pass.\u003C\u002Fp>\n\u003Cp>\"Time's up, the purchase rush is over, and no new calls will be taken,\" the host announces loudly.\u003C\u002Fp>\n\u003Cp>\"Director, do we have the numbers?\" the female host asks.\u003C\u002Fp>\n\u003Cp>Soon, the director hands over a piece of paper.\u003C\u002Fp>\n\u003Cp>The female host excitedly exclaims, \"Viewers, I will now report the results of the rush. We received a total of 516 orders, with some customers ordering two or more bottles at once, totaling 688 bottles.\"\u003C\u002Fp>\n\u003Cp>\"It seems people are very enthusiastic.\"\u003C\u002Fp>\n\u003Cp>\"Next, we will move on to the next product, Estee Lauder lipstick, gold tube No. 305 red pear color. This lipstick is a retro dark red. After application, it will show the luxurious charm of gemstones, rich color, and a touch of it will easily amaze you.\"\u003C\u002Fp>\n\u003Cp>The senior executives of both NBC and CBS TV stations were shocked by this way of selling.\u003C\u002Fp>\n\u003Cp>The morning programs didn't put them under any pressure.\u003C\u002Fp>\n\u003Cp>But this afternoon's TV shopping session completely overturned their understanding; they realized TV could be used in such a way.\u003C\u002Fp>\n\u003Cp>Direct TV sales.\u003C\u002Fp>\n\u003Cp>This is absolutely a genius idea.\u003C\u002Fp>\n\u003Cp>Each bottle of skincare cream costs $5.8, selling 688 bottles in 20 minutes amounts to $4000 in sales.\u003C\u002Fp>\n\u003Cp>And this is just the first product of this exclusive sale. There are more than four hours left, and if all products have similar results, earning $40,000 in an afternoon wouldn't be a problem.\u003C\u002Fp>\n\u003Cp>Calculating it is startling.\u003C\u002Fp>\n\u003Cp>If there were TV shopping sessions every day, the sales would reach a staggering $14 million.\u003C\u002Fp>\n\u003Cp>My god. Annual sales of $14 million surpass even the revenue of large chain stores. What does this mean? Even with just a 20% profit margin, ABC could earn $3 million from this one show.\u003C\u002Fp>\n\u003Cp>This amount exceeds the advertising revenue of NBC and CBS combined.\u003C\u002Fp>\n\u003Cp>Not only were the top executives of NBC and CBS shocked,.\u003C\u002Fp>\n\u003Cp>Other competitors were equally astonished.\u003C\u002Fp>\n\u003Cp>For example, MGM's Mayer, Paramount's boss, RCA's president, and Warner Brothers, all old business foxes, could easily see the power of TV shopping.\u003C\u002Fp>\n\u003Cp>No need for space, no need for workers, no expenses; just get two hosts to hype it up on TV, and millions are easily earned.\u003C\u002Fp>\n\u003Cp>As for whether there are enough products, there are countless items in America suitable for TV shopping, far more than could be sold even if a new one was featured each day.\u003C\u002Fp>\n\u003Cp>Additionally, there's another benefit: TV shopping acts as an advertisement for these products, a continuous 3 hours advertisement.\u003C\u002Fp>\n\u003Cp>Such an advertising effect cannot be matched by a mere commercial segment. Besides selling products, TV stations could easily charge the merchants an advertising fee.\u003C\u002Fp>\n\u003Cp>MGM boss Mayer watched the TV where the hosts were introducing a foundation priced at $12.6, but under their persuasive promotion, it dropped to $7.9.\u003C\u002Fp>\n\u003Cp>With such discounts, even Mayer was tempted, let alone the housewives watching TV.\u003C\u002Fp>\n\u003Cp>According to statistics, post WW II, America had a population of 150 million with 30 million households, of which 55% were middle class. Among these middle class households, 70% of the women are full time housewives, forming a group of 11 million.\u003C\u002Fp>\n\u003Cp>ABC's TV shopping program is clearly targeting this group of 11 million housewives.\u003C\u002Fp>\n\u003Cp>This group has ample time to watch TV, especially in the afternoon when they can't go out shopping; TV shopping becomes their best pastime.\u003C\u002Fp>\n\u003Cp>If they can capture this group, they have a massive market.\u003C\u002Fp>\n\u003Cp>With good promotion, even the most ordinary product could sell well.\u003C\u002Fp>\n\u003Cp>Mayer thought of what Hardy said that day and had to admit that the guy was a business genius to come up with such a brilliant idea.\u003C\u002Fp>\n\u003Cp>He suddenly felt a bit regretful.\u003C\u002Fp>\n\u003Cp>Now it seems that ABC surpassing the other two TV stations is not a problem at all. A while back, Hardy offered to sell him 20% of the shares, but he didn't agree. He wondered if it was still possible to buy it now. Hmm, let's see.\u003C\u002Fp>\n\u003Cp>Let's see how the evening program goes.\u003C\u002Fp>\n\u003Cp>If it maintains this level, ABC will definitely succeed, and he would have to find a way to buy some of ABC's shares, even if they're expensive, to catch this train.\u003C\u002Fp>\n\u003Cp>NBC meeting room.\u003C\u002Fp>\n\u003Cp>A senior executive said, \"President, we can also do this show, just find some hosts and merchants to promote products.\"\u003C\u002Fp>\n\u003Cp>\"It won't be that simple. ABC has launched this business model, do you really think they wouldn't have registered the copyright?\"\u003C\u002Fp>\n\u003Cp>The president squinted his eyes and said, \"Check it.\"\u003C\u002Fp>\n\u003Cp>Someone immediately left to investigate.\u003C\u002Fp>\n\u003Cp>CBS executives also thought of this. Faced with such a good business opportunity, who wouldn't be envious? They wanted to do it too but considered the copyright issue.\u003C\u002Fp>\n\u003Cp>Checking the copyright was easy, a call to the copyright office could confirm it. The results were disappointing for both top executives.\u003C\u002Fp>\n\u003Cp>ABC had already registered the copyright for the TV shopping show from multiple angles and layers, with no loopholes. If anyone wanted to do a TV shopping show, they couldn't avoid ABC's registered copyright.\u003C\u002Fp>\n\u003Cp>\"That's too cunning!\" The NBC president angrily slammed the table.\u003C\u002Fp>\n\u003Cp>Now, they could only watch others make money while they stood by helplessly.\u003C\u002Fp>\n\u003Cp>TV shopping continued until six in the evening.\u003C\u002Fp>\n\u003Cp>By this time, men who had been out working and children who had been at school were home, and women started cooking.\u003C\u002Fp>\n\u003Cp>Finally, statistics showed that this afternoon, a total of over $80,000 was transacted, much higher than their previous estimates, as the program climaxed with the direct sale of cosmetics sets, priced at several tens of dollars each, naturally boosting sales.\u003C\u002Fp>\n\u003Cp>If they had this sales volume every day, my god, $30 million a year—what an insane number.\u003C\u002Fp>\n\u003Cp>The top executives of the other two TV stations were extremely envious.\u003C\u002Fp>\n\u003Cp>At six in the evening.\u003C\u002Fp>\n\u003Cp>The children's program \"Sesame Street.\"\u003C\u002Fp>\n\u003Cp>The kids coming home were all captivated by the cute puppet performances, and this time slot was also when NBC and CBS started their broadcasts.\u003C\u002Fp>",1013,"2026-06-10T06:49:56.249Z",1,"novelbin.me","4e3c82ad38309f18d5cf0fad513ecb4b86552101502769ad4b06df715e433872","the-tyrant-billionaire-chapter-232","the-tyrant-billionaire-chapter-230",702,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fthe-tyrant-billionaire-cover.jpg"]