Chapter 532: Is your brain different from mine?

After walking out of Kadokawa's headquarters, Fang Cun Fangcun Dayou couldn't help but say:

"Naoki-san, how did you perform so calmly in front of Haruki-san? When his face changed just now, I was so nervous."

In fact, this is just because he has no desires and is strong. Naoki Nagayama has the greatest confidence, knowing that even without Kadokawa's power, there won't be too much problem, so he can treat him equally.

However, Naoki Nagayama thought about whether to answer with "inserting a sign and selling a head" or "taking things out of a bag," and finally combined with his own future era memory, said:

"Probably, I look at him like a dead bone in a tomb!"

"?!" Fang Cun Fangcun Dayou was really shocked by Naoki Nagayama's words, "Naoki-san is really extraordinary..."

Naoki Nagayama smiled, walked to the parking lot, and while looking for the car, asked: "What to do next?"

"Tomorrow is the first day of formal work, and a New Year's party will be held. Does Naoki-san want to say a few words?"

Fang Cun Fangcun Dayou was also hosting for the first time. Last year, there were not many people, just encouragement, but this year there were almost a hundred people, so it must be grand.

"Forget it... It's okay for me to tell a joke~"

Naoki Nagayama didn't want to take this job at all. This kind of thing is thankless. When he was under the stage, he heard the leader on the stage say he wanted to say two words, and then he kept talking for an hour, and the employees below were scolding in their hearts!

Now that he has become the boss, knowing that he is hated, why should he continue to do it.

What is this, a brave man turning into an evil dragon?!

Fang Cun Fangcun Dayou didn't persuade much. After starting the car, he said to Naoki Nagayama: "Then we will go to Fuji TV next. In addition to visiting, we also want to communicate with Tai-san about the operation of the Cat Club."

"What's wrong, is there any problem?" Naoki Nagayama hadn't paid attention to the operation of the Cat Club for a long time.

"It's not a big problem." Fang Cun Fangcun Dayou said while driving, "When the Cat Club is promoting or announcing, sometimes they will bring Fukuhara Ayano and Nono Shaka, still using the name of the Wild Cat Group seniors, but didn't bring the Cat's Eye Three Sisters."

"Oh?"

Fang Cun Fangcun Dayou continued: "In fact, in the recent 'Evening Meow Meow', the frequency of the Cat's Eye Three Sisters has also dropped a lot."

Naoki Nagayama understood. Either Kikuchi Etsuro found it more convenient to use the other two people of the Wild Cat Group, or Akimoto Yasushi reduced the appearance time of the Cat's Eye Three Sisters when planning.

In short... the matter is not big~ a bit disgusting~

"Akimoto Yasushi shouldn't be such a narrow-minded person, right?" Naoki Nagayama was a bit strange, "Besides, my relationship with him is quite good, right?"

Naoki Nagayama didn't know at all that Akimoto Yasushi had already regarded him as someone he must surpass in his heart!

After driving on the smooth highway for more than half an hour, the two came to the Fuji TV headquarters building located in Shinjuku.

Even during the holiday, as a 24-hour non-stop TV station, more than half of the people are still at work.

Naoki Nagayama and Fang Cun Fangcun Dayou brought gifts and walked in. Under the guidance of the front desk lady, they came to the floor of the Fuji TV production bureau, Takano Kazuki's office.

"Takano Minister, Happy New Year!" Fang Cun Fangcun Dayou walked forward to greet, and Naoki Nagayama followed closely.

"Fang Cun Minister, Naoki-san, Happy New Year~" Because Fang Cun Fangcun Dayou is a company visit, it is naturally called by position. But for Naoki Nagayama, it is not so polite.

Takano Minister welcomed with a smile: "Did you go back for the New Year this year?"

Fang Cun Fangcun Dayou said: "There was an accident at the end of this year, so I have been busy, so I didn't go back."

"I spent the New Year at NHK." Naoki Nagayama continued, "But I went back once on New Year's Day."

"Hahaha, 'Love Letter' at the end of the year really gave everyone a surprise." Takano Minister invited the two to sit down, and there was an assistant who made tea for everyone, "But the previous 'Ring' was a shock~"

"Hahaha, one shock and one joy, the end of the year is wonderful~" Fang Cun Fangcun Dayou teased with a smile.

"Yes yes~" Takano Minister nodded, "Thanks to you, Naoki-san, the ratings of our Fuji TV programs at the end of the year suddenly exceeded other TV stations by a large margin!"

"Especially the 'All Night Fuji' and 'It's Okay to Laugh!' that Naoki-san participated in." Takano Kazuki must have been praised by higher levels at the end of the year, otherwise he wouldn't be so happy, "Naoki-san's 'Love you for ten thousand years' was also mentioned repeatedly. If there is a selection of annual buzzwords, this sentence will definitely be selected!"

Naoki Nagayama flashed a thought: "Eh? Isn't there one?"

"Of course not..." Takano Kazuki was very certain.

Looking at Naoki Nagayama's thoughtful expression, Takano Kazuki was very puzzled, "Naoki-san, what's wrong?"

"Ha... suddenly thought of an idea." Naoki Nagayama looked at Takano Kazuki, "Perhaps it can be one of the cooperation programs with Fuji TV."

"???" Takano Kazuki was stunned by Naoki Nagayama's jumping thinking. Obviously, they were just chatting.

Naoki Nagayama was a bit excited: "Takano Minister said there is no selection of annual buzzwords, so I conceived such a program."

"On other programs of Fuji TV, collect the new buzzwords of this year from the public, and then interview the source of the buzzwords, record them into a program and play them, and let the audience vote for the buzzwords that can represent this year, or the buzzwords with the most popular trend... let's call it 'New Buzzword Awards'!"

Listening to Naoki Nagayama's narration, Takano Kazuki felt that this operation did

If, after a few iterations, it could gain public recognition, then it might very well evolve into a selection process with nationwide participation.

However, after thinking about it for a moment, Department Head Takano was still a bit worried: "But... Naoki-san, last year has already passed~"

"Haha, Department Head Takano, this is just a tentative idea, using the year-end selection as an entry point," Naoki Nagayama laughed. "Do you really think I would propose a program that only happens once a year as a collaborative project?"

"What does Naoki-san mean?"

"The public's memory is short, and information in the entertainment industry changes so rapidly that most people wouldn't be able to accurately recall the buzzwords, trending events, or hot topics from the beginning of the year by the time the year ends." Naoki Nagayama cleared his thoughts and spoke eloquently, "So, I think holding a selection once a month is feasible."

"When the end of the year arrives, we can take the results from the twelve months and conduct a final selection to form the buzzwords of the year."

Japan actually has an event called the *New Words and Buzzwords Awards*, which seems to have started a long time ago and has maintained a certain influence even up to 2023; this is definitely a long-running program.

Furthermore, there are similar things like the *Kanji of the Year* selection, which always stir up a wave of popularity when they are announced.

Kazuki Takano heard Naoki Nagayama's explanation, and his interest grew stronger. He understood that if a program like this were done well, it might even attract the attention of the government:

"Naoki-san, this is indeed a great idea!"

"Since Department Head Takano also thinks it's good, let's go back and refine it, then submit the formal program proposal," Naoki Nagayama suggested to Kazuki Takano.

"Hai, then I'll trouble you, Naoki-san!"

Kazuki Takano felt that Tree Friend Films was a gift sent to him by the heavens; in just over two years of contact, they had brought the television station many dramas with super-high ratings, as well as explosive variety shows...

So the subsequent conversation was full of harmony, and both sides were beaming with smiles.

When Naoki Nagayama and Otomo Yoshimura walked toward the preparation team for *Twilight Nyan Nyan*, Otomo Yoshimura couldn't help but ask:

"Naoki-san, was that really a program you thought of on the spot?"

"......" Naoki Nagayama shrugged, "Otomo-san, didn't you watch me think of it?"

"But... isn't that too exaggerated?" Otomo Yoshimura still couldn't quite believe it, "Naoki-san, is your brain not quite the same as mine?"

"......"

Naoki Nagayama couldn't answer, but considering the memories that popped up from time to time, maybe his brain really was a bit strange!

It's said that Einstein's brain had 73% more glial cells than others, so perhaps his... might be several times that of other people's!

"However, Naoki-san just laid out the whole idea; aren't you worried about Department Head Takano taking it for himself?" While going downstairs, Otomo Yoshimura asked again with concern.

"Haha, of course I'm not worried, because that idea still has flaws," Naoki Nagayama said. "Actually, if you want such a selection to gain authority, relying solely on a television station isn't enough! If Fuji TV wants to launch the program based on this alone, using the tactics of an entertainment talent show, they might end up with nothing in the end! Not only would they lose authority, but other stations would also copy it."

"?? It still has flaws?"

"Yes, for this kind of selection to succeed, the most important thing is to find an institution with official or religious backing that everyone recognizes to endorse it, rather than some organization from the entertainment industry."

Naoki Nagayama said, "For example, the Kanji Aptitude Testing Foundation, Jiyu Kokumin Sha, and so on."

"This..." Otomo Yoshimura was a bit surprised.

"Do you feel that these institutions aren't as famous as Fuji TV?"

"Hai~"

"Haha, actually, it's just that strange. If it's hosted by a television station, it's just an entertainment event," Naoki Nagayama said. "If it's hosted by them, it becomes a national act~"

"Then... how do we get such institutions to participate?"

Naoki Nagayama glanced sideways at Otomo Yoshimura: "Otomo-san, you've regressed~ How do you get non-profit organizations to host events? That's obviously through sponsorship!"

"......." Otomo Yoshimura patted his forehead, feeling that he had truly lost his mind~

In the preparation office for *Twilight Nyan Nyan*, it was still bustling with noise, and almost all the planners and screenwriters were working overtime there.

After all, the frequency of daily recording meant that the people here had to write new scripts and record them every single day.

Before knocking on the door, Naoki Nagayama suddenly paused:

"Otomo-san, leave the communication with Tai Sugiura to me for a moment~"

Otomo Yoshimura was a bit surprised: "Naoki-san, are you sure? You don't even know the specific situation..."

"Hmm, knowing the general idea is enough~"

Naoki Nagayama continued to knock on the office door.

"Naoki-san! Otomo-san!" Tai Sugiura saw the two who had arrived, his face showing surprise, "Why are you here~"

"Tai-san, Happy New Year~" Naoki Nagayama presented the gift, "We came to pay a visit."

"Hahaha, Happy New Year~" Tai Sugiura hurriedly invited the two to sit down, "Naoki-san, you are truly shocking this year!"

Having been told this by quite a few people already, Naoki Nagayama felt a bit numb, but he also knew that such praise certainly wouldn't disappear during the New Year period.

"It was just a coincidence~ I didn't expect the first snow of the year to fall at the end of the year."

"That's also because the quality of *Love Letter* itself was excellent~"

"......."

Naoki Nagayama and Tai Sugiura chatted casually for a while before the conversation turned to *Twilight Nyan Nyan*:

"Eh? How come I don't see Rumi Nishi-san?"

"She went out to record with Yasushi Akimoto~"

"Ah, *Twilight Nyan Nyan* at the beginning of the year, how is it going? Is the program okay?" Naoki Nagayama asked, "Have the ratings dropped?"

"Under the impact of various year-end programs, there are naturally some fluctuations, but it's fine," Tai Sugiura was still very calm, "For now, I feel the program has entered a stable period."

"A stable period, huh~" Naoki Nagayama seemed to have something to say, but he stopped~

Tai Sugiura naturally noticed: "Does Naoki-san think it shouldn't be?"

"I do have some concerns. *Twilight Nyan Nyan* was originally a program that attracted viewers with its novelty... Once it enters a stable period, the program's appeal will be greatly discounted," Naoki Nagayama said.

Tai Sugiura frowned; as the program producer, he was also very concerned about this: "However, our planners and screenwriters have tried their best, and every episode has new creative ideas."

"These are superficial creative ideas that haven't changed the entire flow of the program," Naoki Nagayama said. "Perhaps other programs can last for a year or six months, but *Twilight Nyan Nyan* is broadcast daily; over time, all the creative ideas will be exhausted."

"This..." Tai Sugiura knew that Naoki Nagayama was the founder of the program and valued his judgment highly, "Naoki-san, do you have any good solutions?"

"Good solutions... how could I have them suddenly," Naoki Nagayama smiled, "But didn't we already have a contingency plan when planning the program?"

"Does Naoki-san mean... updating and replacing?"

"Yes, has the first round of members of the Onyanko Club been updated?" Naoki Nagayama asked.

"A round?" Tai Sugiura exclaimed, "Naoki-san, the Onyanko Club is currently at its peak popularity; how can we replace them? The audience won't agree!"

"Haha, flowing water never goes stale," Naoki Nagayama laughed, "It's not like replacing them all at once."

"Of course, you can also use terms like 'graduation' or 'going solo' to move toward something better~" Naoki Nagayama pointed out, "You can't always replace the least popular ones; you also have to replace the most popular ones... You can't let one person overshadow the brilliance of the others in the Onyanko Club."

"What the program needs is an Onyanko Club group that is always victorious and never fades."

Tai Sugiura fell into deep thought, while Otomo Yoshimura beside him drank the hot tea served to him, still wondering when Naoki Nagayama would bring up the Wild Cat Group.

"Then Naoki-san, who decides whether a member leaves? Is it purely based on fan popularity?"

"Besides fans, of course, you need evaluations from other dimensions," Naoki Nagayama said. "Currently, the debuts of Onyanko Club members are all decided by you and Yasushi Akimoto, right?"

"....... Hai." As the person in charge of the program, he naturally had the greatest authority.

"My suggestion is to adopt a third-party judging system, similar to the jury box in a courtroom," Naoki Nagayama said. In future variety shows, there would be many such judges.

"However, how do the judges determine whether someone can go solo or needs to exit?" Tai Sugiura asked.

"For this... let's use senior idols. For example, use the Wild Cat Group at the beginning, and later, if there are channels, you can also use Pindy or others...

On one hand, they truly have more experience, which gives them a foundation in the seniority-based entertainment industry; on the other hand, you can borrow the popularity of these old groups to attract old fans."

Tai Sugiura began to think about the pros and cons.

However, Naoki Nagayama had no intention of waiting for him: "Tai-san, I was just speaking casually; you decide for yourselves whether it's truly feasible. Today, the main purpose was to pay a visit. Next year, we might have more collaborations."

"Oh?" Tai Sugiura suppressed his thoughts, preparing to chat with Yasushi Akimoto later, "What kind of collaboration?"

"Hahaha, the Buddha says: it cannot be spoken," Naoki Nagayama deliberately made it sound mysterious, "It's just an idea for now; I'll chat with Tai-san again once the specific plan is out."

Tai Sugiura clearly believed him: "Then I'll be waiting for you, Naoki-san~"

After chatting about daily life for a while longer, Naoki Nagayama and Otomo Yoshimura took their leave.

After getting back into the car, Otomo Yoshimura asked: "Naoki-san, will this allow the Wild Cat Group to continue appearing on screen? What if they get replaced later..."

Naoki Nagayama shook his head: "The Onyanko Club is developing too fast... faster than I imagined."

"I originally expected them to last at least two years; now, it looks like it's even doubtful they'll last until the end of the year."

Otomo Yoshimura was shocked: "What? *Twilight Nyan Nyan* is one of the hottest programs right now!"

Only Naoki Nagayama knew that compared to the *Twilight Nyan Nyan* of his past life, without the process of building from nothing and gradually settling and improving, and instead receiving the most perfect version of the program directly, it was naturally at its peak from the moment it debuted.

And this peak period wouldn't be very long...

"In short, the future of the Wild Cat Group likely doesn't lie in this program; we need to plan early~"

Now that the name of the Wild Cat Group had been swapped back, the idea of building a girl group that would always be victorious like "Girls' Generation" returned to Naoki Nagayama's mind.

Otomo Yoshimura drove the car, his mood somewhat heavy: "Hmm, I will consider it~"

At the beginning of the new year, accompanying Otomo Yoshimura on visits everywhere made Naoki Nagayama feel a slight taste of being busy.

After returning to Shanyingyuan, he had originally thought about having a good "Ge You slouch," but he didn't expect to see the message light prompt again.

"How come there's someone again~"

After pressing the play button, the familiar voice of a man came out:

"Moshi moshi, Naoki-san, this is Shogakukan~ Wishing you a Happy New Year and all the best~"

It was actually Kuniharu Morikawa, a senior editor at Shogakukan~

"Naoki-san, if you have time tomorrow, Shogakukan hopes to come and visit, and by the way, communicate about the relevant matters for the autograph session. I hope to get your reply~ That is all~"

"........"

Naoki Nagayama patted his head, "The autograph session is about to start! I actually forgot about such a troublesome thing!"

They had communicated before the year ended about holding a forum-like autograph session at the Faculty of Letters of Keio University... In short, there were all kinds of exchanges and such...

If he were stumped by a student's question, it would be very embarrassing!