Chapter 198: The German Team's Little Lion? (Daily transition, toxic plot points.)

2016 European Cup.

The three major sports goods companies are fiercely competing.

Nike tops the charts.

With the Portuguese team's all-the-way victorious song, C Luo and a football youth collaborated to film 'Soul Swap'; because of its interesting creativity and inspiring plot, it quickly exploded worldwide.

Puma is just miserable.

In the match between Switzerland and the France team, their sponsored jerseys were torn five times.

Adidas is no better off.

Their football 'BeauJeu' (Wing of France) at the group stage was kicked apart by the Swiss stalwart Be He La Mi.

However, the rolling advertisements on the match barriers drove some Asian brand completely crazy.

"Hisense, O. 1TVBRAND."

According to relevant data, billions of people worldwide have come to know this Asian brand; not to mention the effect of the 'long tail' doubling exposure, its advertising value is immeasurable.

Meanwhile, in the beverage marketing war.

Coca-Cola once again easily crushed Pepsi.

Besides providing free eco-friendly refrigerators and Wi-Fi, they also developed a mobile app that allows fans to purchase drinks via phone during live matches; after successful payment, the drink is delivered to the fan's seat.

This European Cup is not only a feast for fans, but also a marketing battle without gunpowder.

France Thunder Island.

Adidas Marketing Department Director Weikesi le led the filming crew and staff to arrive at the Spain national team training base.

"If Mei Xi and Su Ya Lei Si could play in the European Cup... we would break the sales record set by the 2014 World Cup!"

"Mr. Weikesi le, we are already close to breaking it; the fervor of this European Cup exceeds imagination!"

"Don't limit yourself to year-on-year; look at month-on-month."

"God, why can't Spain and Germany meet in the final?"

Adidas is the jersey sponsor for Spain and Germany.

Nike is the jersey sponsor for France and Portugal.

Based on the current upper and lower half group situation, Nike has temporarily won it all.

The champion team's jersey has extraordinarily terrifying global sales.

After a long while.

The photography studio at the lodging has been completed.

Spanish stars arrived at the scene one after another.

Weikesi le kept a smile and warmly greeted everyone.

Especially Die Ge Ke Si Ta, he is Adidas's number one forward in this European Cup.

The reactions of the other stars were equally enthusiastic; although they currently have no endorsement deal with Adidas, they might someday switch sides.

For example, Mei Xi previously switched from Nike to Adi.

Suddenly.

Weikesi le saw the figure that had been haunting his dreams.

Li Kang!

Global sports brands have long pursued the European superstar!

If it weren't for that hateful Wo Le Er sky-high asking price...

Adi's person in charge immediately gave up taking a photo with De He Ya and rushed over excitedly.

"Li, great to see you; you're more charming than on the big screen!"

"We have contacted your agent..."

Weikesi le wanted to continue speaking, but upon seeing Li Kang's shoes, he was stunned.

What German minor brand?

Lewokusen's local little sponsor?

Li Kang politely responded.

He hasn't signed with any sports brand yet; he's just been wearing the club's shoes out of habit in training.

The filming content is very simple.

Just an hour later, Li Kang left the photography studio with his teammates.

Weikesi le very much wanted to say something, but quickly realized the timing wasn't right.

"Damn it, weren't you supposed to contact his agent?"

"We have contacted them; their offered endorsement and sponsorship fees are too high... over 2 million euros more per year than Bo Ge Ba! Moreover, they refuse to sign a ten-year contract, Asian market? In the past twelve years we have sponsored the China national team for 100 million... yet the conversion rate in the Asian market..."

"Mr. Weikesi le, you need to stay calm; investment requires rationality! We must wait for professional market research results. Maybe Spain will be sent home by Germany."

"We are a German brand; we absolutely cannot have it exposed before the match that we signed a sky-high contract with the opposing player."

Weikesi le very much wanted to refute, but found no reason.

A small white inn in the town.

The little assistant lay on the wicker chair, sipping a soda, feeling the sea breeze on his face.

He has gained several pounds recently.

Life on Thunder Island is too comfortable.

As Li Kang's agent, the workload is really not high.

Wo Le Er's strategic advice is simple: all endorsements wait until Li Kang finishes the European Cup.

"Boss, I've booked the tickets; you really aren't coming to watch live? This is a peak showdown comparable in quality to the European Cup final!"

The seats are, of course, in the Spanish team's stand... No, we're Germans.

No problem, I resold the ticket and still made a profit.

He hung up the phone.

The assistant shook his head, subconsciously thinking Li Kang would surely advance, but the other side is the German team, ah.

As a West German, he feels conflicted at this moment.

Due to historical reasons, the new generation of Germans subconsciously avoids the term '**'.

But as German football racked up honors in international tournaments, people's deepest, most primal and simple feelings were unconsciously awakened.

Damn football, how can it have such power?

That night.

Li Kang received a message from Claudia.

The two rarely have time to contact each other online.

The message's content is simple: just asking about recent affairs, and incidentally inquiring about the local customs of Lei Island.

He hurriedly photographed the small handicraft he bought locally and sent it over.

They are separated by a thousand li.

One can still feel the other's smile.

With Li Kang's outstanding performance in the European Cup, Feertins cannot afford the high endorsement renewal fees, and the advertising budget cannot go against market rules.

The former Lewokusen prodigy has already left Bei lai yin and is about to become a red-hot superstar.

Their chances of meeting in the future may keep dwindling.

After the new season's transfer is completed, with the team's overall strength bolstered, Li Kang might not even find a reason to 'recharge'.

Meeting needs no reason.

Not meeting needs even less reason.

He will go to a new environment, encounter new things, and meet new girls.

Time flows like sand; even the best of people will eventually become passersby...

It's a pity, the other party is not a good sort.

'Will you still come back to Bei lai yin to see me?'

'Yes.'

Li Kang subconsciously rubbed his temples, vaguely recalling the gun muzzle beneath the night sky of the ancient town.

Catalonia Television.

Enrique once again became a special guest.

The Barcelona head coach looked exhausted.

'That's right, Mr. Bosque completed the reform of the Spanish national team.'

'The path I pursue and the one he pursues are the same.'

'Spain's results in this European Cup confirm my hypothesis: the era of possession football is over.'

'This summer transfer window, Barcelona will invest nearly two hundred million euros in recruitment funds! We will complete a full overhaul of the squad.'

'Li is a very outstanding midfield newcomer, but for Barcelona he is not irreplaceable.'

'The German team is the real test Spain must face; Ter Stegen is no worse than Neuer, he just hasn't had the chance to play.'

'Yes, Barcelona has many excellent players.'

'The number 4 spot at La Masia? Mr. Cruyff left Barcelona a precious legacy, which, with the development of the times, in the wave of football reform...'

Enrique got carried away, almost unable to stop himself.

No problem.

The German team is a very strong opponent.

As for criticizing Ter Stegen? No need to take responsibility at all.

Anyway, as long as Neuer is around, Barcelona's goalkeeper basically has no chance to play.

The German team's base.

Löw is very worried, ah.

Neuer's sphincter is injured, so he can't play in the match against Spain.

In this European Cup, the German team brought only three goalkeepers.

Assistant coach Zorg comforted:

'Boss, Ter Stegen's condition is very good.'

'That kid Neuer has had his goal broken by Li several times; Ter Stegen, protected by Boateng and Hummels, won't face much threat.'

'His ball-playing ability is much stronger than Lai Nuo's.'

On the training ground not far away.

Lai Nuo spread his hands: 'Li's shot angle distribution from last season? The coaching staff already gave the statistics; go ask the goalkeeper coach, stop bothering me, I fucking really don't know his shooting habits!'

He really doesn't know.

He even thinks Li Kang himself doesn't know his own shooting habits.

Ter Stegen angrily said: 'We are a team; you shouldn't display such an attitude.'

German media once joked: If there were no Neuer in the world, Ter Stegen and Lai Nuo would be the new generation's 'Kahn' and 'Lehmann'.

The two also avoid talking about each other in public interviews.

Boateng quickly grabbed the Barcelona goalkeeper.

'Alright, alright! You two stop arguing; Li is a midfielder, why treat him as a forward to study?'

He rarely serves as the closer in the national team.

You should respect Lai Nuo a bit; he is the only goalkeeper in the German team whom Li has never managed to score against.