[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"origin-what-s-wrong-with-me-being-the-last-to-get-rich":3,"chapter-what-s-wrong-with-me-being-the-last-to-get-rich-what-s-wrong-with-me-being-the-last-to-get-rich-chapter-89":6},{"origin":4,"title":5},"chinese","What's Wrong with Me Being the Last to Get Rich?",{"chapter":7,"nextChapterSlug":19,"prevChapterSlug":20,"totalChapters":21,"novelImage":22},{"id":8,"novel_id":9,"title":10,"slug":11,"index":12,"content":13,"wordcount":14,"created_at":15,"updated_at":15,"volume":16,"translator":17,"content_hash":18},2272666,4439,"Chapter 89: 087 Senior Brother","what-s-wrong-with-me-being-the-last-to-get-rich-chapter-89",89,"\u003Cp>“Your company’s Yu Xing is really great—you’re aiming to build China’s number-one workplace social platform!”\u003C\u002Fp>\n\u003Cp>“Yes, our goal is to be number one. It’s a niche field, and we have a real chance.”\u003C\u002Fp>\n\u003Cp>Song Yufeng ate two buns for breakfast, then squatted under the company building before work to call his girlfriend Kong Huilin; as for the goal the boss had publicly announced yesterday…\u003C\u002Fp>\n\u003Cp>It was indeed number one, but he felt the real target should be—China’s number-one workplace gossip platform.\u003C\u002Fp>\n\u003Cp>If he, as chairman, were to say it, the website could slogan: “Everyone in the workplace can be a gossip reporter for five minutes.”\u003C\u002Fp>\n\u003Cp>There are no gossip reporters in the workplace because we can be anonymous.\u003C\u002Fp>\n\u003Cp>Because we can be anonymous, everyone is a gossip reporter.\u003C\u002Fp>\n\u003Cp>Of course, \"gossip reporter\" sounds bad—we're focusing on social.\u003C\u002Fp>\n\u003Cp>Song Yufeng only thought this in his mind; what he actually discussed with his girlfriend was the significance of launching the site now—no matter what happened later, it could still help a group of people.\u003C\u002Fp>\n\u003Cp>After chatting for a while, Kong Huilin suddenly said: “If job opportunities are fixed, won’t a group of students who haven’t joined the site fall even further behind?”\u003C\u002Fp>\n\u003Cp>Song Yufeng was immediately stumped: “You’re….”\u003C\u002Fp>\n\u003Cp>Just then, Yu Xing arrived for work and passed by, casually saying: “Time for work.”\u003C\u002Fp>\n\u003Cp>Song Yufeng quickly ended the call, using work as an excuse to hang up the phone.\u003C\u002Fp>\n\u003Cp>In the elevator, he tossed his girlfriend’s question to the boss.\u003C\u002Fp>\n\u003Cp>“Information is always better when it’s more transparent,” Yu Xing answered without hesitation. “I’m not an omniscient sage. If I must say something, I can only manage what I see and what sees me—or, when all college students know about our site, the problem’s solved.”\u003C\u002Fp>\n\u003Cp>He glanced at Song Yufeng with mild surprise and smiled: “Who do you think you are? Who do you think we are? Just do your job well—don’t overthink.”\u003C\u002Fp>\n\u003Cp>Song Yufeng thought this answer was good, but then realized he couldn’t be as confidently straightforward as the boss…\u003C\u002Fp>\n\u003Cp>He chuckled awkwardly: “I was just daydreaming while eating buns.”\u003C\u002Fp>\n\u003Cp>“Then strive to make us stronger,” Yu Xing smiled.\u003C\u002Fp>\n\u003Cp>Song Yufeng did have good news: “Xing Ge, my girlfriend wrote an article about how we provide job info to college students—she’s aiming to get it published before she quits! But she needs her colleagues to interview our company.”\u003C\u002Fp>\n\u003Cp>Yu Xing was pleased: “Can it be published? Are you sure?”\u003C\u002Fp>\n\u003Cp>Song Yufeng replied confidently: “Absolutely! Xing Ge, this kind of news aligns with the official orientation—news about college students gets special treatment. Ours is fine.”\u003C\u002Fp>\n\u003Cp>Yu Xing nodded: “Alright, then you’ll be the one interviewed.”\u003C\u002Fp>\n\u003Cp>Song Yufeng blinked: “Huh? Me?”\u003C\u002Fp>\n\u003Cp>“Of course. You’re the company chairman, one of the founders, and you used to be a journalist—this shouldn’t be a problem, right?” Yu Xing said.\u003C\u002Fp>\n\u003Cp>Song Yufeng hesitated: “What if they ask me about company strategy…?”\u003C\u002Fp>\n\u003Cp>He feared it would distract from the real work and weaken the publicity effect.\u003C\u002Fp>\n\u003Cp>“You said it’s about orientation—these reports are always safe and balanced,” Yu Xing thought for a moment, then added a small suggestion: “If you want substance, bring up another company on the market—Tianji Network counts as a competitor of sorts; they do workplace social too, but they don’t care much about college students and strictly limit their client ratios.”\u003C\u002Fp>\n\u003Cp>He walked as he spoke: “It’s a difference in business understanding and strategy, but you can mention it. Do some research before the interview.”\u003C\u002Fp>\n\u003Cp>Song Yufeng’s eyes lit up—so subtle, talking about “business understanding and strategy,” wasn’t that just trash-talking?\u003C\u002Fp>\n\u003Cp>He nodded firmly: “Xing Ge, I get it!”\u003C\u002Fp>\n\u003Cp>“Handle it however you see fit—try to get this article published before our current wave ends,” Yu Xing said. “I’m busy too; the company needs constant adjustments. I think we’ll have to spend more this month.”\u003C\u002Fp>\n\u003Cp>Song Yufeng immediately replied: “Got it, Xing Ge, rest assured.”\u003C\u002Fp>\n\u003Cp>Yu Xing gave a slight nod and walked into his office.\u003C\u002Fp>\n\u003Cp>After discussions with Liu Wan and repeated reflection on the site’s current state and future, the focus for the coming period became clearer: “internet industry” and “Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou.”\u003C\u002Fp>\n\u003Cp>The early feedback during this startup phase was good, but they couldn’t lose their composure—they needed to seize the opportunity to develop a more appropriate strategy.\u003C\u002Fp>\n\u003Cp>Yu Xing repeatedly considered and wrote on the whiteboard in his office; because the soundproofing was poor, he could still hear the voices of new employees.\u003C\u002Fp>\n\u003Cp>At 11 a.m., Zhong Zhiling and Lu Haiying knocked and entered the office.\u003C\u002Fp>\n\u003Cp>“Xiao Ying, from now on, we can try recruiting through our own site—it’s like having the water right at the doorstep.”\u003C\u002Fp>\n\u003Cp>“Zhiling, from now until year-end, we need to take on one more task—it’s very important.”\u003C\u002Fp>\n\u003Cp>Yu Xing skipped all pleasantries; online recruitment within their own company was trivial—Zhong Zhiling’s job was to execute the strategy of promoting in first-tier cities’ internet industry.\u003C\u002Fp>\n\u003Cp>He spoke calmly, pointing to the clear ideas on the whiteboard to explain the company’s vertical niche advantages and limitations, and why these two priorities were chosen and how to accomplish them.\u003C\u002Fp>\n\u003Cp>Once the strategy was set, whether or not it was truly correct in theory, it had to be executed.\u003C\u002Fp>\n\u003Cp>“Online and offline ads are both expensive, and we can’t target our website ads directly to employees of big companies.”\u003C\u002Fp>\n\u003Cp>“After thinking it over, the most effective method right now is to go directly to their companies and promote.”\u003C\u002Fp>\n\u003Cp>“Online ads don’t reach them, offline ads are too broad—we hand our company’s introduction directly into their hands. It’s the dumbest and most effective way.”\u003C\u002Fp>\n\u003Cp>“So we need a ground promotion team.”\u003C\u002Fp>\n\u003Cp>“And you, Zhong Zhiling, need to build and lead this team to deliver results.”\u003C\u002Fp>\n\u003Cp>Yu Xing pointed at Zhong Zhiling, who listened intently, then wrote “ground promotion” on the whiteboard. After a moment’s thought, he added two more characters in front:\u003C\u002Fp>\n\u003Cp>—Targeted ground promotion.\u003C\u002Fp>\n\u003Cp>Online ads like pop-ups, banners, text links, search engine marketing; offline ads like newspapers, radio, billboards, subways, bus ads—these weren’t impossible, just unsuitable for Baixiaosheng right now.\u003C\u002Fp>\n\u003Cp>First, they’re expensive; second, they can’t precisely reach priority customers.\u003C\u002Fp>\n\u003Cp>Targeted ground promotion was different.\u003C\u002Fp>\n\u003Cp>Just like Yu Xing had once counted screens block by block in Pengcheng—the method was crude, but if it worked, that was enough.\u003C\u002Fp>\n\u003Cp>As long as Baixiaosheng could gather 50,000 real users, he’d dare approach investors for funding; then he’d launch those online and offline ads to make the snowball grow further.\u003C\u002Fp>\n\u003Cp>Following his senior’s strategic thinking, Zhong Zhiling understood the importance of internet company employees; now that this task was assigned to him, his heart tightened—but he didn’t feel overwhelmed. Instead, he connected it to his existing experience.\u003C\u002Fp>\n\u003Cp>College student identity was useful.\u003C\u002Fp>\n\u003Cp>Both Guoai Network’s growth and Baixiaosheng’s startup had already proven this—could this be reused for promoting to internet companies?\u003C\u002Fp>\n\u003Cp>Zhong Zhiling thought carefully, then asked: “Xing Ge, if I go up to an internet company employee and say, ‘Bro, I’m a college student—please register on our site,’ would that work?”\u003C\u002Fp>\n\u003Cp>Yu Xing burst out laughing: “Maybe it would—but since we’re targeting the workplace, we need to consider: what are we offering?”\u003C\u002Fp>\n\u003Cp>Lu Haiying tried to think from their perspective: “Hmm, Senior Brother, the workplace and campus are too different—isn’t the workplace more profit-driven?”\u003C\u002Fp>\n\u003Cp>Yu Xing looked at his second-in-command in surprise and praised: “Exactly. Work is already exhausting—no one will do something without benefit. That’s different from college students, even though we’re currently serving them with information.”\u003C\u002Fp>\n\u003Cp>Baixiaosheng could become a leak platform in the future, but before that, it needed to attract potential users.\u003C\u002Fp>\n\u003Cp>So after the strategy was clear, Yu Xing, alone in his office that morning, thought of a feature from “Maimai”—network.\u003C\u002Fp>\n\u003Cp>This was Maimai’s key promotion besides anonymity: expanding professional networks to realize career dreams.\u003C\u002Fp>\n\u003Cp>Yu Xing wrote on the whiteboard: “Friends help you when you’re away from home.”\u003C\u002Fp>\n\u003Cp>He smiled: “That’s our saying. Besides the emotional value we expect, the material value a workplace social platform offers employees must come from this.”\u003C\u002Fp>\n\u003Cp>Yu Xing wrote two more characters: “Patron.”\u003C\u002Fp>\n\u003Cp>He continued: “I think these two words are more effective, more compelling to workplace users. In our work, this means we must first try to attract clients from the top—or at least the middle.”\u003C\u002Fp>\n\u003Cp>Zhong Zhiling suddenly understood: “Your boss, your boss’s boss, leaders from other companies—if such people become registered users, it would attract employees.”\u003C\u002Fp>\n\u003Cp>He added: “A more realistic attraction!”\u003C\u002Fp>\n\u003Cp>Yu Xing nodded, put down the pen: “Yes, reality is like this—you have to be realistic. When you start working, who wouldn’t want a platform to meet more leaders, more industry elites?”\u003C\u002Fp>\n\u003Cp>This was a practical, top-down strategy.\u003C\u002Fp>\n\u003Cp>Zhong Zhiling stared at the whiteboard’s words “workplace” and “campus,” rubbed his hands: “It’s really different!”\u003C\u002Fp>\n\u003Cp>He thought again, then said: “But we can use our current situation to invite middle-to-upper management of internet companies—I’ll take a few students and shamelessly visit them, asking for messages or encouragement. Once their accounts exist, even without real activity, they at least have a halo!”\u003C\u002Fp>\n\u003Cp>What was Baixiaosheng’s current situation?\u003C\u002Fp>\n\u003Cp>According to Song Yufeng’s insight, anything related to college students carried orientation—news coverage got special treatment; real-world affairs were the same.\u003C\u002Fp>\n\u003Cp>Lu Haiying continued this line: “Even if it’s just a halo, once more grassroots employees come in because of it, the middle and upper management will notice—and might return themselves, truly becoming our users.”\u003C\u002Fp>\n\u003Cp>Middle and upper management, constrained by orientation and embarrassed by shameless visits, might give formulaic messages and encouragement—but they’d still have their own interests. Once real users snowballed, this group would be genuinely activated.\u003C\u002Fp>\n\u003Cp>Yu Xing drew arrows on the whiteboard, then circled all the words in one large circle.\u003C\u002Fp>\n\u003Cp>He put down the pen: “This is our complete startup strategy for the website.”\u003C\u002Fp>\n\u003Cp>From strategy to tactics: college students’ confusion, Baixiaosheng’s feedback from previous users, targeted ground promotion in five cities, workplace users’ profit-driven mindset, middle-to-upper management’s considerations, top-down approach, bottom-up influence…\u003C\u002Fp>\n\u003Cp>These were all the resources Baixiaosheng could currently use or borrow.\u003C\u002Fp>\n\u003Cp>Zhong Zhiling and Lu Haiying watched their senior’s actions and the whiteboard’s content, exchanged glances, and both felt they’d gained a great deal.\u003C\u002Fp>\n\u003Cp>After a moment, Zhong Zhiling decisively said: “Alright, Xing Ge, I’ll recruit people—yes, need full-time staff, and I’ll spend extra money at top universities to hire two part-timers—take two Fudan or Jiaotong students along for visits; the effect will be better.”\u003C\u002Fp>\n\u003Cp>Yu Xing smiled: Good.\u003C\u002Fp>\n\u003Cp>He thought again, then added: “Try it—also, I’ll join in and test it myself. What exactly happens? Besides asking them for messages, we can also ask them to share their own success stories—who doesn’t like talking about that?”\u003C\u002Fp>\n\u003Cp>Yu Xing recalled a video format on Douyin: influencers approaching successful people in luxury settings—sports cars, first-class cabins—and asking for their secrets to success and advice for the young.\u003C\u002Fp>\n\u003Cp>It was somewhat similar.\u003C\u002Fp>\n\u003Cp>One could only say: though times and forms differed, the core was close.\u003C\u002Fp>\n\u003Cp>“Also, last time I attended the internet conference in Jin Ling—I’ll return to my hometown at month’s end, and in between, I’ll go back to Jin Ling to visit my teacher and check with the organizing committee to see if I can get more contacts from senior figures.”\u003C\u002Fp>\n\u003Cp>“Once we have a solid foundation, bombarding internet dating platforms will be most effective—otherwise, users will just be diverted by media coverage.”\u003C\u002Fp>\n\u003Cp>Yu Xing smiled: “Let’s do everything we can. I believe we’ll attract venture capital’s interest.”\u003C\u002Fp>\n\u003Cp>Zhong Zhiling nodded: “Xing Ge, I’m genuinely confident now.”\u003C\u002Fp>\n\u003Cp>“Yes, the more we discuss, the more we gain. Company growth requires us to think and communicate more—report back anything we encounter in practice. The company can succeed,” Yu Xing said. “Think more, I’m going to make a call.”\u003C\u002Fp>\n\u003Cp>Zhong Zhiling and Lu Haiying left the office—it was lunchtime.\u003C\u002Fp>\n\u003Cp>They went downstairs.\u003C\u002Fp>\n\u003Cp>Zhong Zhiling couldn’t help telling his girlfriend: “Senior Brother really teaches things—I feel this direction and strategy keeps getting better the more I think about it.”\u003C\u002Fp>\n\u003Cp>“Yes, Senior Brother really teaches,” Lu Haiying smiled. “Look at the post on our site about the internet industry’s development stages—there are tons of college student discussions underneath. Senior Brother isn’t just our senior—he wants to be every college student’s senior brother!”\u003C\u002Fp>\n\u003Cp>Industry insights and forecasts weren’t hoarded; free sharing of workplace info after the financial crisis; soon seeking middle-to-upper management to encourage college students; and Baixiaosheng planned to repeat such actions annually.\u003C\u002Fp>\n\u003Cp>Zhong Zhiling stopped walking, clapped his hands together, and exclaimed, \"That’s right—if we keep this up, Big Brother will really become Big Brother!\"\u003C\u002Fp>",2094,"2026-06-19T22:51:34.189Z",1,"Qwen3-Next 80B","9c8438da40cccb75db1385a030e8315899b2a91ebfe40dff58139c7c6ffab564","what-s-wrong-with-me-being-the-last-to-get-rich-chapter-90","what-s-wrong-with-me-being-the-last-to-get-rich-chapter-88",328,"https:\u002F\u002Fnovelzhen.com\u002Fimages\u002Fcovers\u002Fwhat-s-wrong-with-me-being-the-last-to-get-rich-cover.jpg"]