Chapter 6: Xiaomi Heavy Industry, First Entrepreneurship

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Protagonist:

Lin Yi

The three words "Zhuoyue Network" hammered ruthlessly into Lei Jun's heart.

This project was his most thrilling entrepreneurship, his most costly entrepreneurship, and the entrepreneurship closest to success.

But it failed.

Taking the money from selling Zhuoyue Network, he planned to open a bar, then do some investment, and be a big shot behind the scenes.

But after playing around and investigating for a while, he felt he still had to start a business.

So he pulled together a group of people, came to Yanjing, rented an office floor, and prepared to do something different.

The direction had been found, but...

He had no absolute certainty about whether he could succeed in the future.

He had never mentioned any of this to anyone; even to this entrepreneurship partner, he only told the other party that this venture was somewhat difficult, to quietly do it first, and if it failed, pretend they had never done it.

And this young man who had jumped out from nowhere and asked to borrow 500 million yuan as soon as he opened his mouth actually said he knew his thoughts.

And said he could give sug...

His gaze dropped, and he clearly saw the school that issued the degree certificate and diploma on the desk.

Dongda Men's Vocational and Technical College.

After a moment of silence, the hand on the desk picked up the master's degree certificate and diploma and opened them.

Name: Lin Yi.

Major: Computational Science and Engineering.

Graduation Time: June 2009

Issuing School: Dongda Men's Technical Vocational College.

Certificate Number: xxxx

Staring at the numbers on the two certificates for a while, memorizing the two certificate numbers, Lei Jun closed the certificates, pushed them back in front of Lin Yi, and raised his hand:

"Take your certificates back."

"Now, you tell me, why did my Zhuoyue Network fail?"

Watching the opposite person's movements, Lin Yi's tense nerves relaxed, and he slowly put away the certificates, with a bit of casualness, softly asking back:

"Then President Lei, what do you think the characteristics of the internet should be?"

This counter-question made Lei Jun unable to help but roll his eyes.

He felt he had run into an idiot.

He had just been preparing to give this person a good chat out of respect for the Dongda Men's Vocational and Technical College's name.

He lightly sighed, raised both hands and rubbed his temples again, then spoke:

"The characteristic of the internet is convenience; the appearance of the internet lowered the communication cost between people."

"It was precisely because I understood this that I chose to establish Zhuoyue Network, and then set up warehouses in various places, wanting to do e-commerce."

"But it failed."

"I am very clear about this, so you don't need to use this kind of counter-question to trap my words; if you want to borrow money, just finish speaking quickly."

"I have already wasted about 20 minutes here with you."

"I wasted 20 minutes, and my subordinates have about 100 employees, so that's 2000 minutes..."

"Stop!" Lin Yi raised his hand to make a stopping gesture and corrected:

"In the same space, time cannot be stacked; I am not an elementary school student, you don't need to use this kind of talk to scare me."

"The characteristic of the internet is convenience, but it is only convenience for a minority."

"According to the data released by the Statistics Bureau last year, on the basis of the decline in PC prices in 2008, urban households only owned 59.3 home computers per hundred households, and the actual number would be even lower."

"Ordinary people's participation in the internet is seriously insufficient."

"This is the reason your Zhuoyue Network failed."

"For an e-commerce internet site to succeed, it must possess three factors: first, everyone must possess a convenient, intelligent personal internet terminal that can be held in hand anytime, anywhere, allowing everyone to participate anytime, anywhere."

"This terminal must provide suitable performance at a suitable price to meet users' demand for the internet."

Lin Yi's words stopped here, and in those black eyes, a touch of teasing was added.

Locking his gaze on Lei Jun, he softly said: "This is what you want to do next."

"Am I wrong?"

"Cough cough!" Lei Jun did not reply, just coughed twice.

There was no extra expression on his face either, but his clasped index finger seemed to have a mind of its own at this moment, moving restlessly.

Lin Yi did not point it out, just licked his lips with the tip of his tongue, and spoke again:

"The second point is convenient infrastructure, which is national-level strategic development, including communication infrastructure construction, road construction, and internet e-commerce related consumer law construction, which has little to do with us."

"However, domestic infrastructure construction is currently being strengthened, and we can ride the east wind."

"The third point, and also the most important point."

Lin Yi narrowed his pair of beautiful peach blossom eyes; under the dim light, one could clearly see that bit of black in his eyes.

That bit of black was filled with cold killing intent.

"How do you pay? Buy recharge cards at a newsstand? Or buy recharge cards at a bank?"

"You have a payment license issued by the state—"

"Stop!" This time, Lei Jun forcibly interrupted Lin Yi's speech.

He waved his hand, wearing an expression of bitter memories:

"It's all in the past; let's change the topic. You just said that the convenience of the internet requires everyone to have a mobile terminal."

"Do you think it should be like Nokia, or like Apple?"

"Tell me your suggestion; if it's good, I'll transfer the money."

The topic returned to the loan, and Lin Yi's casual expression vanished, becoming very serious.

He sat up straight, still smiling at the corners of his mouth:

"Your idea is very good; just follow your idea."

"The suggestion I can give you is to split your company's brand into two."

"One company, two brands."

"The mid-to-high-end brand, which is the brand you are currently preparing to make, will take the cost-performance route, but you need to make it clear to the general public that cost-performance does not mean low price."

"The low-end brand, which is the popularization route, will use the lowest possible price to meet the smart needs of ordinary people; that is what low price is."

"For this low-end brand, you can also draft a proposal and go to the Yanjing leadership to ask for some support; I think they should be very willing."

"As for production and processing, I suggest you set up your own factory, don't do contract manufacturing, while cultivating your own supply chain, especially some key technologies; it's best to master them yourself."

"Of course, if you have a requirement, my factory can also do contract manufacturing for you in the future."

"Quality is guaranteed."

"As for whether it should be like Nokia or like Apple, I suggest you directly and forcibly be compatible with Apple."

"Focus the main market on young people; don't bother with those old geezers. Old geezers don't need cost-performance; old geezers have money, they just need face."

A string of words left Lei Jun in silence; regarding Lin Yi's suggestion, he didn't know how to judge it.

Because the other party had completely predicted his predictions.

Even improving upon his ideas on that basis; after all, he had only thought of cost-performance at the time.

But these few sentences from Lin Yi, especially the sentence that cost-performance does not equal low price, directly enlightened him.

If his later publicity equates cost-performance with low price, it will be very unfavorable for the subsequent development of his plans.

And while giving him pointers, he also knew to let him create a low-price brand, do popularization, and have colleagues go to the leadership for help.

He also specifically instructed him to manage the supply chain well, manage technology well, and win over young people.

He thought more thoroughly than himself!

Should he pull him into the company?

A hint of hesitation flashed across Lei Jun's face; after hesitating for a moment, he made up his mind.

Say a few more sentences, then see if he can pull the other party into the company.

Clearing his throat again, he then opened his mouth to ask:

"What is the difference between technician-trade and trade-technician?"