Chapter 265: Heavenly Immortal Mother

"Alright, I'll let you know once I've finalized the competition's time and venue."

Xu Yuexin said to Tian Xianma.

…

After making a promise to Tian Xianma, Xu Yuexin began preparing the contest.

The first and simplest step is to get the money ready.

Xu Yuexin is currently not short of money at all; he quickly transferred 2,000,000 yuan into a dedicated account for all competition expenses.

Next comes the venue.

Xu Yuexin found an art school and negotiated to rent a venue there for half a month for the competition.

The rent, according to current market rates, is 300 yuan per day.

Citing the long rental period, Xu Yuexin got the other side to drop a zero, and finally secured it for 4,000 yuan.

After the venue was set, Xu Yuexin told Tian Xianma that she could go invite the judges.

Tian Xianma works in the dance industry herself, so she quickly reached suitable judges through friends.

At this point, Xu Yuexin approached a TV station to purchase advertising space to announce the upcoming dance competition nationwide.

These days TV already carries commercial ads, but buying ads for a dance competition is still quite novel.

The head of the TV station's advertising department, after hearing Xu Yuexin's request, double‑checked it with him.

"Comrade, you're sure you want to advertise this dance competition, not something else, right?"

The manager asked Xu Yuexin with a questioning expression.

"Yes, run it for ten days, during the prime‑time slot at 8 p. m. each night."

Xu Yuexin replied.

"Then, you plan a total of one minute of ad time. Our rate for that slot is 10,000 yuan per minute."

"Alright, that price works; let's sign the Contract."

Xu Yuexin said to the manager.

Television ads today aren't as booming as in later eras; even prime‑time spots are charged by the minute.

Having become accustomed to later‑era TV rates, Xu Yuexin actually found this quote exceptionally good value.

The ad content was simple: inform dance professionals nationwide that a dance competition will soon be held in Jingcheng, with a very generous Reward, and invite them to participate.

After signing the Contract with the TV station, Xu Yuexin returned home that night, turned on the TV promptly, and saw the ad already broadcasting.

The ad was very straightforward: a host speaking to the audience, announcing the competition details, including time, venue, and registration method.

Then the information was displayed as subtitles.

Ads in the 1980s were just that plain and unadorned.

Yet the promotional effect often turned out surprisingly good.

Since there was no internet and few TV programs at the time, a few simple lines in an ad could deeply resonate.

The next morning, Xu Yuexin drove specially to the Dance Academy entrance to gauge the ad's impact.

After parking, Xu Yuexin rolled down the window and heard teachers and students passing the Academy discussing the competition.

"Did you see last night's ad about the dance competition?"

"Saw it. It said it'll be held in half a month, and the Reward's pretty hefty, right?"

"I think we could join; after all, there aren't many restrictions for this contest."

"Give it a try; even if we don't win, we can still train ourselves."

…

For a dozen minutes, Xu Yuexin heard only such chatter.

Good.

That shows last night's ad was extremely effective.

If we repeat it a few more times, all dance performers nationwide will know the competition is coming.

The more top contestants join, the higher the competition's level will rise.

After observing the ad's effect, Xu Yuexin returned to Tian Xianma.

"How's your preparation going?"

Inside the residence on Wanshou Road, Xu Yuexin asked Tian Xianma, who was dressed in a training uniform.

Tian Xianma's figure was already slender and graceful, and in the tight dance training suit his eyes couldn't look away. The white‑silk training suit is the best! "I've been practicing these past few days," she said.

Tian Xianma bent over, laid a mat on the floor, and pressed her leg onto the windowsill, saying.

"Just keep practicing."

Xu Yuexin's gaze lingered on Tian Xianma's perfectly curved long legs, and he answered absentmindedly.

Long, proportionate, slender calves and full thighs—truly the world's most beautiful legs.

Can I kiss one…

Xu Yuexin thought, feeling a tickle inside.

At that moment, Tian Xianma sensed Xu Yuexin's gaze and couldn't help but let out a light laugh.

"Why are you staring at my legs all the time?"

She withdrew her long leg from the windowsill, apologetically.

"Just supervising your practice."

Xu Yuexin, with a determined look, said, "Train quickly, aim for a championship."

"So many participants; the outcome is hard to predict," she said cautiously.

Tian Xianma stood on the mat, continuing her body practice, and remarked cautiously.

"I believe you."

Xu Yuexin walks over to the side of the mat and says, "You also have a bit of confidence yourself."

"Hmm."

Tian Xianma nods, silently deciding she cannot betray Xu Yuexin's effort.

During the advertising campaign, Xu Yuexin contacted several professionals from the rented venue's art college, assigning them to handle the competition organization and scheduling.

"Boss Xu, I have something to report to you."

About ten days before the dance competition begins, the teacher in charge of organizing the event honestly tells him, "There are too many registrants; with our original 15‑day schedule, we probably can't fit everything in."

"I'm really sorry."

"No need to apologize; just extend the competition by a few days."

"Extend it to 20 days, and we should be able to fit everything, right?"

"That's fine; 20 days will definitely be enough."

"Alright, please inform the school, and extend the venue lease by five days."

"The price will stay as previously agreed."

"Got it, Boss Xu, I'll tell them in a moment."

"Hmm, organizing the competition is hard work; have some tea."

After speaking, Xu Yuexin pulls ten Great Unity vouchers from his pocket and hands them to the teacher organizing the event.

The organization fee isn't high; averaged per teacher it's only 10 yuan in labor costs.

Xu Yuexin appreciates their hard work and professionalism, which is why he offers extra compensation.

"Boss Xu, I don't know how to accept this…"

The teacher in charge still feels embarrassed to take the money, blushing as he declines.

"This is your hard‑earned reward; I'll also distribute it to the other teachers later."

Xu Yuexin says, "Take it."

"Well… I'm really sorry, Boss Xu."

The teacher gratefully takes the hundred yuan and repeatedly thanks Xu Yuexin.

Two days later, a brand‑new competition schedule is delivered into Xu Yuexin's hands.

Xu Yuexin looks over the schedule and is fairly satisfied with the arrangement.

The whole competition is divided into Sea Selection, Group Stage, Top 16, Top 8, Top 4, and the final, making six segments.

The overall schedule is tight yet leaves ample rest time for the contestants.

"Let's follow this schedule!" Xu Yuexin decides.

(End of chapter)